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Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/cb.241openalex-snapshot
Consuming the authentic Gettysburg: How a tourist landscape becomes an authentic experience
inferredcites →https://doi.org/10.1002/joom.1180openalex-snapshot
Supply chain transparency: Consumer reactions to incongruent signals
inferredcites →https://doi.org/10.1002/mar.20887openalex-snapshot
Being True to Oneself: Investigating Celebrity Brand Authenticity
inferredcites →https://doi.org/10.1002/mar.20888openalex-snapshot
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products
inferredcites →https://doi.org/10.1002/mar.21019openalex-snapshot
Under the sway of a mobile device during an in‐store shopping experience
inferredcites →https://doi.org/10.1002/mar.21252openalex-snapshot
It's about our values: How founder's stories influence brand authenticity
inferredcites →https://doi.org/10.1002/mar.21585openalex-snapshot
Examining consumers' continuous usage of multichannel retailers' mobile applications
inferredcites →https://doi.org/10.1002/mar.21678openalex-snapshot
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
inferredcites →https://doi.org/10.1002/mar.21767openalex-snapshot
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
inferredcites →https://doi.org/10.1016/0007-6813(90)90059-kopenalex-snapshot
Transmitting signals to consumers for competitive advantage
inferredcites →https://doi.org/10.1016/0022-1031(87)90038-2openalex-snapshot
Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes
inferredcites →https://doi.org/10.1016/j.chb.2018.07.009openalex-snapshot
Understanding usage transfer behavior of two way O2O services
inferredcites →https://doi.org/10.1016/j.dss.2017.12.010openalex-snapshot
Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs
inferredcites →https://doi.org/10.1016/j.dss.2018.01.006openalex-snapshot
Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience
inferredcites →https://doi.org/10.1016/j.intmar.2008.10.005openalex-snapshot
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
inferredcites →https://doi.org/10.1016/j.intmar.2010.09.002openalex-snapshot
Online Personal Branding: Processes, Challenges, and Implications
inferredcites →https://doi.org/10.1016/j.jbusres.2005.04.007openalex-snapshot
The ‘real thing’: Branding authenticity in the luxury wine trade
inferredcites →https://doi.org/10.1016/j.jbusres.2013.06.001openalex-snapshot
Measuring consumer-based brand authenticity
inferredcites →https://doi.org/10.1016/j.jbusres.2019.09.022openalex-snapshot
Digital transformation: A multidisciplinary reflection and research agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2020.12.056openalex-snapshot
Crafting the customer experience in omnichannel contexts: The role of channel integration
inferredcites →https://doi.org/10.1016/j.jbusres.2022.06.031openalex-snapshot
Designing a seamless shopping journey through omnichannel retailer integration
inferredcites →https://doi.org/10.1016/j.jcps.2014.11.006openalex-snapshot
Brand authenticity: An integrative framework and measurement scale
inferredcites →https://doi.org/10.1016/j.joep.2005.01.001openalex-snapshot
Lemons on the Web: A signalling approach to the problem of trust in Internet commerce
inferredcites →https://doi.org/10.1016/j.jretai.2015.02.005openalex-snapshot
From Multi-Channel Retailing to Omni-Channel Retailing
inferredcites →https://doi.org/10.1016/j.jretai.2022.02.003openalex-snapshot
The omnichannel continuum: Integrating online and offline channels along the customer journey
inferredcites →https://doi.org/10.1016/j.jretconser.2015.08.001openalex-snapshot
Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing
inferredcites →https://doi.org/10.1016/j.jretconser.2017.08.011openalex-snapshot
Understanding omni-channel shopping value: A mixed-method study
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101913openalex-snapshot
Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102131openalex-snapshot
The omni-channel approach: A utopia for companies?
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102267openalex-snapshot
Service integration in omnichannel retailing and its impact on customer experience
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102311openalex-snapshot
Moving from multi-channel to Omni-channel retailing: Special issue introduction
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102800openalex-snapshot
Seamless experience in the context of omnichannel shopping： scale development and empirical validation
inferredcites →https://doi.org/10.1016/s2340-1540(13)70003-3openalex-snapshot
Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores
inferredcites →https://doi.org/10.1057/dddmp.2014.24openalex-snapshot
Mapping customer journeys in multichannel decision-making
inferredcites →https://doi.org/10.1057/palgrave.bm.2540223openalex-snapshot
Building brand commitment: A behavioural approach to internal brand management
inferredcites →https://doi.org/10.1057/s41262-017-0084-yopenalex-snapshot
Does brand authenticity alleviate the effect of brand scandals?
inferredcites →https://doi.org/10.1080/0267257x.2020.1801798openalex-snapshot
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
inferredcites →https://doi.org/10.1080/09593969.2010.504009openalex-snapshot
Causes and consequences of ‘order online pick up in-store’ shopping behavior
inferredcites →https://doi.org/10.1080/09593969.2018.1445657openalex-snapshot
Omni-channel retailing: propositions, examples and solutions
inferredcites →https://doi.org/10.1080/09593969.2018.1537191openalex-snapshot
Consumer decision-making of slow moving consumer goods in the age of multi-channels
inferredcites →https://doi.org/10.1080/09593969.2019.1694562openalex-snapshot
An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience
inferredcites →https://doi.org/10.1080/09593969.2021.2024447openalex-snapshot
Omnichannel retailing strategy: a systematic review
inferredcites →https://doi.org/10.1080/0965254x.2020.1813794openalex-snapshot
The effects of QR delivered content on perceived product value
inferredcites →https://doi.org/10.1086/383434openalex-snapshot
Brand Credibility, Brand Consideration, and Choice
inferredcites →https://doi.org/10.1086/615047openalex-snapshot
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
inferredcites →https://doi.org/10.1108/17511061111186505openalex-snapshot
Testing congruency effects between origin and producer for wines
inferredcites →https://doi.org/10.1108/ijrdm-04-2015-0056openalex-snapshot
Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case
inferredcites →https://doi.org/10.1108/ijrdm-10-2021-0485openalex-snapshot
Omnichannel retailing and post-pandemic recovery: building a research agenda
inferredcites →https://doi.org/10.1108/intr-11-2018-0477openalex-snapshot
Effects of cue congruence and perceived cue authenticity in online group buying
inferredcites →https://doi.org/10.1108/jfmm-07-2018-0088openalex-snapshot
What drives omnichannel shopping behaviors?
inferredcites →https://doi.org/10.1108/jfmm-11-2021-0293openalex-snapshot
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
inferredcites →https://doi.org/10.1108/jrim-01-2018-0023openalex-snapshot
Making omnichannel an augmented reality: the current and future state of the art
inferredcites →https://doi.org/10.1108/jrim-08-2016-0091openalex-snapshot
Omni-channel marketing, integrated marketing communications and consumer engagement
inferredcites →https://doi.org/10.1108/jrim-12-2015-0094openalex-snapshot
Omni-channel research framework in the context of personal selling and sales management
inferredcites →https://doi.org/10.1108/s1548-6435(2013)0000010009openalex-snapshot
All Signals are not Created Equal: Managers’ Choice of Signal Under Information Asymmetry in Competitive Markets
inferredcites →https://doi.org/10.1109/tem.2021.3138443openalex-snapshot
What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow
inferredcites →https://doi.org/10.1111/j.1540-6261.1997.tb02723.xopenalex-snapshot
Do Changes in Dividends Signal the Future or the Past?
inferredcites →https://doi.org/10.1111/jbl.12322openalex-snapshot
Do as You Say, or I Will: Retail signal congruency in buy‐online‐pickup‐in‐store and negative word‐of‐mouth
inferredcites →https://doi.org/10.1177/0149206310388419openalex-snapshot
Signaling Theory: A Review and Assessment
inferredcites →https://doi.org/10.1177/107780049500100103openalex-snapshot
The Social Construction of Validity
inferredcites →https://doi.org/10.1177/1094670515576315openalex-snapshot
Service Research Priorities in a Rapidly Changing Context
inferredcites →https://doi.org/10.1177/10946705221126590openalex-snapshot
Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments
inferredcites →https://doi.org/10.1177/1558689807306132openalex-snapshot
Editorial: Differing Perspectives on Mixed Methods Research
inferredcites →https://doi.org/10.1257/00028280260136200openalex-snapshot
Signaling in Retrospect and the Informational Structure of Markets
inferredcites →https://doi.org/10.1287/orsc.1100.0597openalex-snapshot
Status Inconsistency and Product Valuation in the California Wine Market
inferredcites →https://doi.org/10.1287/orsc.2018.1209openalex-snapshot
Signal Incongruence and Its Consequences: A Study of Media Disapproval and CEO Overcompensation
inferredcites →https://doi.org/10.1362/147539219x15633616548498openalex-snapshot
Omnichannel experience: Towards successful channel integration in retail
inferredcites →https://doi.org/10.1509/jm.15.0420openalex-snapshot
Understanding Customer Experience Throughout the Customer Journey
inferredcites →https://doi.org/10.1509/jmkg.67.2.19.18608openalex-snapshot
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
inferredcites →https://doi.org/10.1509/jmr.11.0015openalex-snapshot
More than Fit: Brand Extension Authenticity
inferredcites →https://doi.org/10.2307/23044048openalex-snapshot
What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions1
inferredcites →https://doi.org/10.2307/2555717openalex-snapshot
A "Signal-Jamming" Theory of Predation
inferredcites →https://doi.org/10.2307/30040731openalex-snapshot
Influencing Initial Public Offering Investors with Prestige: Signaling with Board Structures
inferredcites →https://doi.org/10.2753/jec1086-4415180400openalex-snapshot
Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing
inferredcites →https://doi.org/10.2753/joa0091-3367360204openalex-snapshot
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
inferredcites →https://doi.org/10.31181/dmame0310112022jopenalex-snapshot
Omni-Channel retailing enhancing unified experience amidst pandemic: An emerging market perspective
inferredcites →https://doi.org/10.3390/jtaer17020023openalex-snapshot
Do or Die? The Effects of COVID-19 on Channel Integration and Digital Transformation of Large Clothing and Apparel Retailers in Spain
inferredcites →https://doi.org/10.3390/math10214004openalex-snapshot
Omnichannel Retail Strategy Considering Cost-Sharing and Consumer Heterogeneity under Different Power Structures
inferredcites →https://doi.org/10.4135/9781529720617openalex-snapshot
Co-creating Value With Customers in the Retailing Industry: The Case of Zôdio
inferredcites →https://doi.org/10.5040/9781474208796.0023openalex-snapshot
Omnichannel Storytelling the Reformation Way
inferredcites →https://doi.org/10.5465/amj.2013.0100openalex-snapshot
Better Together? Signaling Interactions in New Venture Pursuit of Initial External Capital
inferredcites →https://doi.org/10.5465/amj.2018.0698openalex-snapshot
Salient Expectations? Incongruence across Capability and Integrity Signals and Investor Reactions to Organizational Misconduct
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Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Affair of Augmented Reality in the Heart of Virtual Showrooming - the Ultimate Omnichannel Solution for Retailing Brand
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The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers
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How Channel Consistency Relates to Synergy Realisation and Within‐Firm Lock‐In in Omnichannel Grocery Retailing? A Mixed‐Methods Approach
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Extracting informational cues between initial coin offering projects and the public
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Does Being Inclusive Mean Being Authentic? How Introduction and Retraction of Retailer DEIA Initiatives Affect Marginalized Consumers' Shopping Channel Likelihoods
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Digital customer engagement: Concepts, behaviors, and benefits in the digital era
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How cultural elements shape game evaluations: The role of cultural authenticity and perceived effort
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Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement
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Understanding Consumer Adoption of Phygital Services: An SEM–fsQCA Approach
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