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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/jtr.2038openalex-snapshot
Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework
inferredcites →https://doi.org/10.1002/mar.20354openalex-snapshot
Avatars as information: Perception of consumers based on their avatars in virtual worlds
inferredcites →https://doi.org/10.1002/mar.20759openalex-snapshot
“My Avatar and Her Beloved Possession”: Characteristics of Attachment to Virtual Objects
inferredcites →https://doi.org/10.1002/mar.21436openalex-snapshot
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
inferredcites →https://doi.org/10.1002/mar.21582openalex-snapshot
Simulated satiation through reality‐enhancing technology
inferredcites →https://doi.org/10.1002/mar.21600openalex-snapshot
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
inferredcites →https://doi.org/10.1002/mar.21665openalex-snapshot
Memorable tourism experience: A review and research agenda
inferredcites →https://doi.org/10.1002/mar.21678openalex-snapshot
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
inferredcites →https://doi.org/10.1002/mar.21743openalex-snapshot
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
inferredcites →https://doi.org/10.1002/mar.21766openalex-snapshot
Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators
inferredcites →https://doi.org/10.1002/mar.21767openalex-snapshot
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
inferredcites →https://doi.org/10.1007/978-3-030-36737-4openalex-snapshot
Information and Communication Technologies in Tourism 2020
inferredcites →https://doi.org/10.1007/978-3-030-36737-4_14openalex-snapshot
Exploring the Impact of Multisensory VR on Travel Recommendation: A Presence Perspective
inferredcites →https://doi.org/10.1007/978-3-319-51168-9_31openalex-snapshot
A Closer Look at Tourist Information Search Behaviour When Travelling Abroad: What Is the Role of Online Marketing in Choice of Destination?
inferredcites →https://doi.org/10.1016/j.chb.2018.12.040openalex-snapshot
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
inferredcites →https://doi.org/10.1016/j.im.2011.08.004openalex-snapshot
Understanding use continuance in virtual worlds: Empirical test of a research model
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.050openalex-snapshot
The impact of virtual, augmented and mixed reality technologies on the customer experience
inferredcites →https://doi.org/10.1016/j.jbusres.2020.09.036openalex-snapshot
The influence of scent on virtual reality experiences: The role of aroma-content congruence
inferredcites →https://doi.org/10.1016/j.jbusres.2021.08.004openalex-snapshot
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
inferredcites →https://doi.org/10.1016/j.jcps.2013.12.006openalex-snapshot
Sensory marketing, embodiment, and grounded cognition: A review and introduction
inferredcites →https://doi.org/10.1016/j.jdmm.2017.12.002openalex-snapshot
Exploring the role of next-generation virtual technologies in destination marketing
inferredcites →https://doi.org/10.1016/j.tourman.2017.12.003openalex-snapshot
Virtual reality, presence, and attitude change: Empirical evidence from tourism
inferredcites →https://doi.org/10.1016/j.tourman.2020.104250openalex-snapshot
Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
inferredcites →https://doi.org/10.1016/s0261-5177(01)00035-8openalex-snapshot
Tourism image, evaluation variables and after purchase behaviour: inter-relationship
inferredcites →https://doi.org/10.1037//0033-2909.111.2.352openalex-snapshot
A more realistic look at the robustness and Type II error properties of the t test to departures from population normality.
inferredcites →https://doi.org/10.1080/00401706.1973.10489095openalex-snapshot
Multivariate Data Analysis
inferredcites →https://doi.org/10.1080/0267257x.2013.821150openalex-snapshot
Modelling the determinants of a simulated experience in a virtual retail store and users’ product purchasing intentions
inferredcites →https://doi.org/10.1080/09602011.2015.1094394openalex-snapshot
The potential of virtual reality-based training to enhance the functional autonomy of Alzheimer's disease patients in cooking activities: A single case study
inferredcites →https://doi.org/10.1080/10548408.2019.1618781openalex-snapshot
Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination
inferredcites →https://doi.org/10.1080/1369118x.2017.1411519openalex-snapshot
How does immersion work in augmented reality games? A user-centric view of immersion and engagement
inferredcites →https://doi.org/10.1080/19368623.2020.1770146openalex-snapshot
Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement
inferredcites →https://doi.org/10.1089/cyber.2016.0360openalex-snapshot
Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics
inferredcites →https://doi.org/10.1108/s1474-7979(2009)0000020014openalex-snapshot
The use of partial least squares path modeling in international marketing
inferredcites →https://doi.org/10.1109/tvcg.2020.3023603openalex-snapshot
Construction of the Virtual Embodiment Questionnaire (VEQ)
inferredcites →https://doi.org/10.1145/985921.986048openalex-snapshot
A grounded investigation of game immersion
inferredcites →https://doi.org/10.1162/pres_a_00124openalex-snapshot
The Sense of Embodiment in Virtual Reality
inferredcites →https://doi.org/10.1177/0022243719878390openalex-snapshot
On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/0047287517709090openalex-snapshot
Embodiment of Wearable Augmented Reality Technology in Tourism Experiences
inferredcites →https://doi.org/10.1177/13567667221078252openalex-snapshot
Is VR always better for destination marketing? Comparing different media and styles
inferredcites →https://doi.org/10.1177/205157070802300306openalex-snapshot
Movie Consumption Experience and Immersion: Impact on Satisfaction
inferredcites →https://doi.org/10.1371/journal.pone.0190109openalex-snapshot
Characterizing first and third person viewpoints and their alternation for embodied interaction in virtual reality
inferredcites →https://doi.org/10.2139/ssrn.2909100openalex-snapshot
Understanding Virtual Reality in Marketing: Nature, Implications and Potential
inferredcites →https://doi.org/10.2307/25148705openalex-snapshot
The Effects of Virtual Reality on Consumer Learning: An Empirical Investigation1
inferredcites →https://doi.org/10.2307/2530789openalex-snapshot
Encyclopedia of Statistical Sciences 2.
inferredcites →https://doi.org/10.25965/interfaces-numeriques.3295openalex-snapshot
De la présence à l’incarnation
inferredcites →https://doi.org/10.3389/fnhum.2015.00660openalex-snapshot
Virtual Reality for Enhanced Ecological Validity and Experimental Control in the Clinical, Affective and Social Neurosciences
inferredcites →https://doi.org/10.3389/fpsyg.2015.00026openalex-snapshot
The impact of perception and presence on emotional reactions: a review of research in virtual reality
inferredcites →https://doi.org/10.3389/fpsyg.2019.01530openalex-snapshot
Virtual Reality in Marketing: A Framework, Review, and Research Agenda
inferredcites →https://doi.org/10.3389/fpsyg.2019.01851openalex-snapshot
Virtual Reality Assessment of Classroom – Related Attention: An Ecologically Relevant Approach to Evaluating the Effectiveness of Working Memory Training
inferredcites →https://doi.org/10.3389/frobt.2014.00009openalex-snapshot
How to Build an Embodiment Lab: Achieving Body Representation Illusions in Virtual Reality
inferredcites →https://doi.org/10.3389/frobt.2016.00074openalex-snapshot
Enhancing Our Lives with Immersive Virtual Reality
inferredcites →https://doi.org/10.3389/frobt.2018.00074openalex-snapshot
Avatar Embodiment. Towards a Standardized Questionnaire
inferredcites →https://doi.org/10.3390/foods9040465openalex-snapshot
Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR
inferredcites →https://doi.org/10.3390/mti1040021openalex-snapshot
Immersive Environments and Virtual Reality: Systematic Review and Advances in Communication, Interaction and Simulation
inferredcites →https://doi.org/10.3406/staps.1998.1106openalex-snapshot
Le plaisir perçu dans la pratique des activités physiques et sportives : élaboration d’un outil d’évaluation
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4829545openalex-extracted
Let's Get Virtual: A Systematic Literature Review on Virtual Customer Experience
inferred← citeshttps://doi.org/10.1002/cb.70027openalex-snapshot
Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis
inferred← citeshttps://doi.org/10.1002/cb.70123openalex-snapshot
Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework
inferred← citeshttps://doi.org/10.1002/jtr.70257openalex-snapshot
From Conceptualization to Implementation: Exploring the Affordance‐Actualization Process of Avatars in Tourism
inferred← citeshttps://doi.org/10.1002/mar.21871openalex-snapshot
Perception of avatars nonverbal behaviors in virtual reality
inferred← citeshttps://doi.org/10.1002/mar.21910openalex-snapshot
Validating cross‐modal measures for comparative research: Message veracity, novelty, and memorability
inferred← citeshttps://doi.org/10.1002/mar.22097openalex-snapshot
When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse
inferred← citeshttps://doi.org/10.1002/mar.22166openalex-snapshot
Shyness vs Confidence: The Effect of Virtual Influencer Personalities on Social Media Users' Well‐Being and Addiction
inferred← citeshttps://doi.org/10.1002/mar.22167openalex-snapshot
Is Virtual Reality Lonely? The VR–Isolation Stereotype and Its Impact on VR Adoption
inferred← citeshttps://doi.org/10.1002/mar.70036openalex-snapshot
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
inferred← citeshttps://doi.org/10.1002/mar.70051openalex-snapshot
Incongruent, but I Get It! How Narrative Transportation Drives Engagement in Virtual Reality Advertising
inferred← citeshttps://doi.org/10.1007/978-3-031-72418-3_2openalex-snapshot
Immersive Marketing and Advertising Information Systems
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The Convergence of AI and XR: New Frontiers for Customer Experience
inferred← citeshttps://doi.org/10.1007/978-3-032-03492-2_6openalex-snapshot
Understanding Contemporary Research on Digital Virtual Consumption: A Systematic Literature Review
inferred← citeshttps://doi.org/10.1007/978-3-658-51635-2_1openalex-snapshot
Immersive Consumer Experience: XR-Technologien als Instrument hyper-personalisierter Customer Journeys
inferred← citeshttps://doi.org/10.1007/978-981-96-3077-6_56openalex-snapshot
The Role of Virtual Reality and Augmented Reality in Enhancing Customer Experience: A Systematic Literature Review
inferred← citeshttps://doi.org/10.1007/s10639-025-13860-7openalex-snapshot
Metaverse experience and technology acceptance (META): a framework for decoding digital existence in virtual worlds
inferred← citeshttps://doi.org/10.1007/s13748-025-00375-yopenalex-snapshot
Metaverse in marketing research: an overview and future research directions
inferred← citeshttps://doi.org/10.1007/s40558-025-00323-5openalex-snapshot
Exploring experience design features in the metaverse concerts: a mixed-method approach
inferred← citeshttps://doi.org/10.1007/s43039-026-00129-1openalex-snapshot
Understanding the role of virtual cycling in boosting tourism attractiveness: an integrated theoretical perspective
inferred← citeshttps://doi.org/10.1016/b978-0-443-29863-9.00025-8openalex-snapshot
Digital customer engagement: Concepts, behaviors, and benefits in the digital era
inferred← citeshttps://doi.org/10.1016/j.actpsy.2026.107159openalex-snapshot
Virtual reality-based mindfulness interventions on employees' well-being within organizational contexts: A scoping review
inferred← citeshttps://doi.org/10.1016/j.chb.2024.108505openalex-snapshot
Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement
inferred← citeshttps://doi.org/10.1016/j.chb.2026.109065openalex-snapshot
Content as shelf: How branded content atmospheres shape consumer relationship building in social commerce? Insights from PLS-SEM and fs/QCA
inferred← citeshttps://doi.org/10.1016/j.chbr.2025.100781openalex-snapshot
Examining the immediate and delayed impact of immersive media on the effectiveness of social media influencer advertising: An experimental approach
inferred← citeshttps://doi.org/10.1016/j.dss.2024.114383openalex-snapshot
From game to beyond game: Exploring the role of 3D rendering technology in user immersion and virtual consumption in the Metaverse
inferred← citeshttps://doi.org/10.1016/j.dss.2026.114649openalex-snapshot
Engaging minds, driving action: How gamified virtual reality interactions boost consumer preferences for experiential products
inferred← citeshttps://doi.org/10.1016/j.ergon.2025.103846openalex-snapshot
Immersion in shooting simulations following real-world combat experience
inferred← citeshttps://doi.org/10.1016/j.ijhm.2025.104247openalex-snapshot
Immersive stays in virtual hotels: The effect of experiences in metaverse hotels on customer responses
inferred← citeshttps://doi.org/10.1016/j.ijhm.2025.104340openalex-snapshot
Can Augmented Reality (AR) enhance how restaurants present Farm-to-Table information? The role of cognitive absorption, learning gains, and brand image congruence
inferred← citeshttps://doi.org/10.1016/j.im.2025.104255openalex-snapshot
Increasing immersive virtual reality platform loyalty: The role of embodiment
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115545openalex-snapshot
Convergence of reality and Virtuality: How virtual realism transforms player experience and behavior in virtual reality massively multiplayer Online games
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116432openalex-snapshot
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inferred← citeshttps://doi.org/10.1016/j.jretai.2026.08.003openalex-snapshot
Testing the effects of augmented and virtual reality attributes on the customer journey in online retailing: A meta-analysis
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103757openalex-snapshot
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.104204openalex-snapshot
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104241openalex-snapshot
A new social media programme for brands? A study of the relationship between virtual influencers and brand followers
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104390openalex-snapshot
Awe-inspired experience in the metaverse: A multi-study investigation
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104439openalex-snapshot
Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes
inferred← citeshttps://doi.org/10.1016/j.procs.2024.09.696openalex-snapshot
Using Mixed Reality for Green Marketing Strategies: bibliometric analysis
inferred← citeshttps://doi.org/10.1016/j.techfore.2024.123205openalex-snapshot
Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buy
inferred← citeshttps://doi.org/10.1016/j.tmp.2024.101235openalex-snapshot
Influencing wine tourists' decision-making with VR: The impact of immersive experiences on their behavioural intentions
inferred← citeshttps://doi.org/10.1038/s41598-023-42113-1openalex-snapshot
Affordance, usefulness, enjoyment, and aesthetics in sustaining virtual reality engagement
inferred← citeshttps://doi.org/10.1057/s41599-024-04222-8openalex-snapshot
Adoption of digital intangible cultural heritage: a configurational study integrating UTAUT2 and immersion theory
inferred← citeshttps://doi.org/10.1057/s41599-025-05681-3openalex-snapshot
Understanding consumers’ willingness to accept digital exhibitions in the metaverse: evidence from China
inferred← citeshttps://doi.org/10.1061/jceecd.eieng-2307openalex-snapshot
Improving Data-Sensing Technology Training in Construction through Immersive Embodied Interaction
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Empowered decision-making through virtual reality: effect of immersion and embodiment on self-esteem and anxiety
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ChatGPT and Me: A Dual Factor Examination
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Modeling Escapism and Immersive Experience in the Metaverse
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How Digital Doppelgänger Ignites Unstoppable Brand Love, Loyalty & Word-of-Mouth in the Metaverse
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Touch Influencing Purchases: The Role of Haptic Technology in Retail
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Can Multi-Sensory Affordance Mitigate the Shortcomings of Metaverse offerings?
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Virtual and Augmented Reality Marketing
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RETRACTED: From immersion to absorption: a flow-mediated model of the experience economy in virtual reality tourism
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A comprehensive analysis of non-immersive virtual reality in tourism: technical, emotional, andpractical implications
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inferred← citeshttps://doi.org/10.1108/jrim-07-2024-0344openalex-snapshot
Digital doppelgänger: navigating consumer brand engagement in the metaverse
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Room Acoustics Affects Immersion and Musical Behavior in Virtual Renderings of Real-World Spaces
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Unveiling the Impact of Flow Experience on Consumers’ Purchases in the Metaverse
inferred← citeshttps://doi.org/10.1155/da/3317133openalex-snapshot
Virtual Reality for Anxiety Reduction: A Mixed‐Methods Preliminary Study on Blue Space Environments Among Healthy Participants
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The Impact of Modern Marketing on Quality of Life from the Perspective of Sustainability
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A Study of the Impact of Combining Digital Marketing and Virtual Reality Technology on the Online Shopping Experience
inferred← citeshttps://doi.org/10.2478/amns-2025-0149openalex-snapshot
Research on the Design and Application of Virtual Reality Furniture Display Based on Experiential Marketing - Focusing on Children's Room Furniture
inferred← citeshttps://doi.org/10.2478/mmcks-2024-0011openalex-snapshot
Unveiling the key determinants and consequences of Virtual Reality in the immersion experience
inferred← citeshttps://doi.org/10.31893/multiscience.2026098openalex-snapshot
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The Application of VR Technology in Agricultural Cultural Restoration Projects
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The effect of virtual reality technology use on satisfaction with training matches for university basketball players: a mediated chain effect of self-efficacy and sport engagement
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Analyzing Factors Influencing Learning Motivation in Online Virtual Museums Using the S-O-R Model: A Case Study of the National Museum of Natural History
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Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse
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How Immersive Technologies Shape Consumer Well-Being: A Review of Digital Consumer Experiences
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Effects of Perceived Enjoyment on On-Site Destination Visit Intention in Digital Sustainable Tourism: A Chain-Mediating Model Based on an Integrated SOR-TR-TAM Framework
inferred← citeshttps://doi.org/10.3917/dm.119.0013openalex-snapshot
La recommandation du métavers en VR : le rôle central de la satisfaction lors de l’expérience incarnée de l’utilisateur
inferred← citeshttps://doi.org/10.3917/dm.119.0149openalex-snapshot
Metaverse recommendation in VR: The central role of satisfaction during the embodied user experience
inferred← citeshttps://doi.org/10.4018/979-8-3693-0802-8.ch012openalex-snapshot
Transformative Effect of Virtual Reality and the Metaverse
inferred← citeshttps://doi.org/10.4018/979-8-3693-9351-2.ch002openalex-snapshot
Enhancing Online Shopping Experiences
inferred← citeshttps://doi.org/10.4018/979-8-3693-9586-8.ch007openalex-snapshot
The Role of Sound on the Future of E-Commerce Applications Using Metaverse Technologies
inferred← citeshttps://doi.org/10.53935/jomw.v2024i4.1108openalex-snapshot
Exploring the Role of Virtual Reality in Shaping Consumer Experience for Early-Stage Entrepreneurs
inferred← citeshttps://doi.org/10.59287/siibyc.730openalex-snapshot
Emlak Pazarlamasında Sanal Gerçeklik Uygulamaları
inferred← citeshttps://doi.org/10.59320/alanyazin.1369322openalex-snapshot
EĞİTİM TEKNOLOJİLERİNDE GÜNCEL UYGULAMALARIN İNCELENMESİ
inferred← citeshttps://doi.org/10.64422/rci.v4n2.2026.208openalex-snapshot
Eventos experienciales sensoriales del consumidor en el retail femenino: Un análisis desde el Marketing Experiencial
inferred← citeshttps://doi.org/10.64628/aak.5e7mpv4k6openalex-snapshot
Musées et réalité virtuelle : une nouvelle ère pour la culture ?
inferred← citeshttps://doi.org/10.70675/e27b6034zdab3z4ef9zab77zc9b1843e113copenalex-snapshot
Modéliser l’induction de stress social dans des simulations immersives en réalité virtuelle
inferred← citeshttps://doi.org/10.7233/jksc.2026.76.3.158openalex-snapshot
A Meta-Analysis on How Experiential Attributes of Augmented and Virtual Reality Influence Consumers’ Behavioral Intention
inferred← citeshttps://doi.org/10.7717/peerj-cs.3777openalex-snapshot
Decoding flow experience in AI-assisted learning: a comprehensive model linking flow antecedents to continuous intention
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