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Let's Get Virtual: A Systematic Literature Review on Virtual Customer Experience

https://doi.org/10.2139/ssrn.4829545
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Outgoing claims: the papers this work cites, builds on, or argues with.

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Simulated satiation through reality‐enhancing technology
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
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Smart speakers and customer experience in service contexts
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User perceptions of 3D online store designs: an experimental investigation
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Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
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From tablet to table: How augmented reality influences food desirability
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Metaverse in the tourism sector for talent management: a technology in practice lens
inferredcites →https://doi.org/10.1016/j.ausmj.2020.04.004openalex-extracted
Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
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Augmented reality and the customer journey: An exploratory study
inferredcites →https://doi.org/10.1016/j.bushor.2022.07.007openalex-extracted
Embracing falsity through the metaverse: The case of synthetic customer experiences
inferredcites →https://doi.org/10.1016/j.dss.2023.114131openalex-extracted
The impact of low-immersion virtual reality on product sales: Insights from the real estate industry
inferredcites →https://doi.org/10.1016/j.ijhcs.2021.102630openalex-extracted
The human side of human-chatbot interaction: A systematic literature review of ten years of research on text-based chatbots
inferredcites →https://doi.org/10.1016/j.ijhcs.2023.103179openalex-extracted
Taxonomy and definition of audio augmented reality (AAR): A grounded theory study
inferredcites →https://doi.org/10.1016/j.ijhm.2020.102595openalex-extracted
Quality of virtual reality and its impacts on behavioral intention
inferredcites →https://doi.org/10.1016/j.ijhm.2021.103019openalex-extracted
Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2022.102519openalex-extracted
Investigating the moderating role of AI-enabled services on flow and awe experience
inferredcites →https://doi.org/10.1016/j.ijresmar.2020.04.004openalex-extracted
Virtual and augmented reality: Advancing research in consumer marketing
inferredcites →https://doi.org/10.1016/j.indmarman.2021.08.011openalex-extracted
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics
inferredcites →https://doi.org/10.1016/j.intmar.2020.04.001openalex-extracted
Transforming the Customer Experience through New Technologies
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.050openalex-extracted
The impact of virtual, augmented and mixed reality technologies on the customer experience
inferredcites →https://doi.org/10.1016/j.jbusres.2019.07.039openalex-extracted
Literature review as a research methodology: An overview and guidelines
inferredcites →https://doi.org/10.1016/j.jbusres.2020.05.002openalex-extracted
The playground effect: How augmented reality drives creative customer engagement
inferredcites →https://doi.org/10.1016/j.jbusres.2021.04.075openalex-extracted
Shopping in virtual reality: A literature review and future agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2021.08.004openalex-extracted
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
inferredcites →https://doi.org/10.1016/j.jbusres.2022.113420openalex-extracted
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2023.113886openalex-extracted
Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes
inferredcites →https://doi.org/10.1016/j.jclepro.2018.08.268openalex-extracted
Factors affecting sustainable process technology adoption: A systematic literature review
inferredcites →https://doi.org/10.1016/j.jretai.2019.03.005openalex-extracted
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102175openalex-extracted
Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102561openalex-extracted
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103443openalex-extracted
Effects of augmented reality technology characteristics on customer citizenship behavior
inferredcites →https://doi.org/10.1016/j.techfore.2021.121013openalex-extracted
How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences
inferredcites →https://doi.org/10.1016/j.techfore.2023.122342openalex-extracted
Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda
inferredcites →https://doi.org/10.1057/ejis.2011.51openalex-extracted
Using grounded theory as a method for rigorously reviewing literature
inferredcites →https://doi.org/10.1080/00207543.2023.2240900openalex-extracted
Metaverse supply chain and operations management
inferredcites →https://doi.org/10.1080/0144929x.2021.1954693openalex-extracted
A systematic review of immersive virtual reality for industrial skills training
inferredcites →https://doi.org/10.1080/02650487.2020.1869387openalex-extracted
The influence of flow experience in the augmented reality context on psychological ownership
inferredcites →https://doi.org/10.1080/09593969.2020.1768575openalex-extracted
Development of a classification framework for technology based retail services: a retailers’ perspective
inferredcites →https://doi.org/10.1080/10696679.2021.1891939openalex-extracted
The role of immersive technology in Customer Experience Management
inferredcites →https://doi.org/10.1108/apjml-11-2022-0920openalex-extracted
Impact of virtual reality immersion on customer experience: moderating effect of cross-sensory compensation and social interaction
inferredcites →https://doi.org/10.1108/bij-05-2023-0314openalex-extracted
Unveiling metaverse potential in supply chain management and overcoming implementation challenges: an empirical study
inferredcites →https://doi.org/10.1108/bjm-02-2021-0049openalex-extracted
The critical factors shaping customer shopping experiences with innovative technologies
inferredcites →https://doi.org/10.1108/ejm-11-2021-0892openalex-extracted
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent
inferredcites →https://doi.org/10.1108/ijbm-11-2022-0522openalex-extracted
Augmented reality is the new digital banking – AR brand experience impact on brand loyalty
inferredcites →https://doi.org/10.1108/ijchm-05-2022-0631openalex-extracted
Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing
inferredcites →https://doi.org/10.1108/ijrdm-04-2021-0165openalex-extracted
Engaging the customer with augmented reality and employee services to enhance equity and loyalty
inferredcites →https://doi.org/10.1108/ijrdm-05-2022-0150openalex-extracted
How footwear companies can use online CX to WOW customers
inferredcites →https://doi.org/10.1108/ijrdm-06-2021-0287openalex-extracted
Augmented reality in online retailing: a systematic review and research agenda
inferredcites →https://doi.org/10.1108/ijrdm-09-2020-0369openalex-extracted
Purchase intention through mobile applications: a customer experience lens
inferredcites →https://doi.org/10.1108/ijrdm-10-2021-0493openalex-extracted
Virtual shopping: segmenting consumer attitudes towards augmented reality as a shopping tool
inferredcites →https://doi.org/10.1108/ijrdm-11-2020-0472openalex-extracted
Augmented reality in retail: a systematic review of research foci and future research agenda
inferredcites →https://doi.org/10.1108/jabes-01-2020-0007openalex-extracted
Augmenting customer loyalty through customer experience management in the banking industry
inferredcites →https://doi.org/10.1108/jbs-04-2023-0067openalex-extracted
Who is making the decisions? How retail managers can use the power of ChatGPT
inferredcites →https://doi.org/10.1108/jcm-02-2020-3656openalex-extracted
Is more really better for in-store experience? A psychophysiological experiment on sensory modalities
inferredcites →https://doi.org/10.1108/jhtt-03-2021-0093openalex-extracted
The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience
inferredcites →https://doi.org/10.1108/jhtt-09-2020-0243openalex-extracted
Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry
inferredcites →https://doi.org/10.1108/jima-01-2022-0001openalex-extracted
AI-enabled technologies to assist Muslim tourists in Halal-friendly tourism
inferredcites →https://doi.org/10.1108/josm-01-2022-0004openalex-extracted
Designing augmented reality services for enhanced customer experiences in retail
inferredcites →https://doi.org/10.1108/josm-08-2022-0289openalex-extracted
The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings: a service research agenda
inferredcites →https://doi.org/10.1108/jsm-01-2023-0021openalex-extracted
Metaverse: shifting the reality of services
inferredcites →https://doi.org/10.1108/jsm-02-2020-0066openalex-extracted
Going with the flow: smart shopping malls and omnichannel retailing
inferredcites →https://doi.org/10.1108/jsm-12-2018-0366openalex-extracted
Enhancing online rapport experience via augmented reality
inferredcites →https://doi.org/10.1108/jsm-12-2020-0508openalex-extracted
WOW, the make-up AR app is impressive: a comparative study between China and South Korea
inferredcites →https://doi.org/10.1108/jsm-12-2020-0519openalex-extracted
Improving service brand personality with augmented reality marketing
inferredcites →https://doi.org/10.1108/jtf-07-2019-0065openalex-extracted
Impact of AI and robotics in the tourism sector: a critical insight
inferredcites →https://doi.org/10.1108/sjme-01-2020-0013openalex-extracted
Virtual reality and gamification in marketing higher education: a review and research agenda
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A consumer engagement systematic review: synthesis and research agenda
inferredcites →https://doi.org/10.1108/sjme-06-2019-0035openalex-extracted
Brand orientation: a systematic literature review and research agenda
inferredcites →https://doi.org/10.1108/tr-07-2023-0492openalex-extracted
Metaverse customer journeys in tourism: building viable virtual worlds
inferredcites →https://doi.org/10.1108/yc-07-2022-1558openalex-extracted
Generation Z’s response to the virtual reality advertising in China
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MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL
inferredcites →https://doi.org/10.1386/fspc_00021_1openalex-extracted
The 'store of the future' in popular culture: Trends in press coverage of experiential retailing
inferredcites →https://doi.org/10.1504/ijbir.2019.097250openalex-extracted
Entrepreneurship research in Iran: a systematic review of the empirical studies
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Entrepreneurship research in Iran: a systematic review of the empirical studies
inferredcites →https://doi.org/10.1504/ijbir.2019.102195openalex-extracted
The effect of experiential marketing on brand equity: study of a home appliances manufacturing group
inferredcites →https://doi.org/10.1504/ijbir.2020.10030935openalex-extracted
Meta-Systematic Review on Business Model Innovation Studies
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Meta-systematic review on business model innovation studies
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Understanding Customer Experience Throughout the Customer Journey
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Managing-technology enhanced tourist experience
inferredcites →https://doi.org/10.3302/0392-8586-202106-073-1openalex-extracted
Marketing 5.0: Technology for Humanity
inferredcites →https://doi.org/10.3389/fpsyg.2022.925963openalex-extracted
Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry
inferredcites →https://doi.org/10.3390/admsci10040085openalex-extracted
An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail
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How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design
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Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda
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Improving Business Performance through Operational Excellence and Value Co-Creation
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The Discovery of Grounded Theory
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Employing Metaverse Marketing Through Gaming And Its Impact On Customer Experience: Evidence From Multiple Online Gaming Platforms
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