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When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce

https://doi.org/10.1002/mar.21874
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/mar.21106openalex-snapshot
Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses
inferredcites →https://doi.org/10.1002/mar.21618openalex-snapshot
Can augmented reality satisfy consumers' need for touch?
inferredcites →https://doi.org/10.1002/mar.21814openalex-snapshot
Context in augmented reality marketing: Does the place of use matter?
inferredcites →https://doi.org/10.1006/jevp.1998.0089openalex-snapshot
WHEN BUILDINGS DON’T WORK: THE ROLE OF ARCHITECTURE IN HUMAN HEALTH
inferredcites →https://doi.org/10.1007/s00371-015-1174-zopenalex-snapshot
Diminished reality for augmented reality interior design
inferredcites →https://doi.org/10.1007/s11002-007-9029-7openalex-snapshot
Product uniqueness as a driver of customer utility in mass customization
inferredcites →https://doi.org/10.1007/s11002-015-9368-8openalex-snapshot
Aesthetic responses to prototypicality and uniqueness of product design
inferredcites →https://doi.org/10.1007/s11002-016-9404-3openalex-snapshot
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
inferredcites →https://doi.org/10.1007/s11747-017-0541-xopenalex-snapshot
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
inferredcites →https://doi.org/10.1007/s11747-022-00855-wopenalex-snapshot
Augmented reality-delivered product information at the point of sale: when information controllability backfires
inferredcites →https://doi.org/10.1016/0022-1031(77)90051-8openalex-snapshot
Figural emphasis and person perception
inferredcites →https://doi.org/10.1016/0092-6566(87)90028-6openalex-snapshot
The nature of individual differences in field dependence
inferredcites →https://doi.org/10.1016/0749-596x(90)90045-2openalex-snapshot
Illusions of immediate memory: Evidence of an attributional basis for feelings of familiarity and perceptual quality
inferredcites →https://doi.org/10.1016/0749-5978(91)90020-topenalex-snapshot
The theory of planned behavior
inferredcites →https://doi.org/10.1016/j.chb.2022.107564openalex-snapshot
Using augmented reality to reduce cognitive dissonance and increase purchase intention
inferredcites →https://doi.org/10.1016/j.ijforecast.2007.05.015openalex-snapshot
When do purchase intentions predict sales?
inferredcites →https://doi.org/10.1016/j.ijhcs.2003.09.002openalex-snapshot
Assessing dimensions of perceived visual aesthetics of web sites
inferredcites →https://doi.org/10.1016/j.ijhm.2021.103019openalex-snapshot
Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
inferredcites →https://doi.org/10.1016/j.intmar.2017.04.001openalex-snapshot
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
inferredcites →https://doi.org/10.1016/j.intmar.2019.05.004openalex-snapshot
What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.041openalex-snapshot
“I am not satisfied with my body, so I like augmented reality (AR)”
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.050openalex-snapshot
The impact of virtual, augmented and mixed reality technologies on the customer experience
inferredcites →https://doi.org/10.1016/j.jbusres.2020.05.002openalex-snapshot
The playground effect: How augmented reality drives creative customer engagement
inferredcites →https://doi.org/10.1016/j.jretai.2014.05.004openalex-snapshot
Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts
inferredcites →https://doi.org/10.1016/j.jretai.2019.03.005openalex-snapshot
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
inferredcites →https://doi.org/10.1016/j.jretai.2019.10.008openalex-snapshot
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
inferredcites →https://doi.org/10.1016/j.techsoc.2020.101525openalex-snapshot
Managing consumer experience and online flow: Differences in handheld devices vs PCs
inferredcites →https://doi.org/10.1016/s0005-7894(74)80071-7openalex-snapshot
The processing of information and structure
inferredcites →https://doi.org/10.1016/s0148-2963(02)00353-3openalex-snapshot
Website design
inferredcites →https://doi.org/10.1016/s0272-4944(03)00023-9openalex-snapshot
Mystery, complexity, legibility and coherence: A meta-analysis
inferredcites →https://doi.org/10.1017/cbo9780511571213.006openalex-snapshot
Perception and landscape: conceptions and misconceptions
inferredcites →https://doi.org/10.1037//0022-3514.37.3.357openalex-snapshot
The generalizability of salience effects.
inferredcites →https://doi.org/10.1037//0022-3514.45.3.560openalex-snapshot
Personal involvement and the robustness of perceptual salience effects.
inferredcites →https://doi.org/10.1037/aca0000187openalex-snapshot
Quantifying visual aesthetics based on processing fluency theory: Four algorithmic measures for antecedents of aesthetic preferences.
inferredcites →https://doi.org/10.1080/00913367.2020.1740123openalex-snapshot
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
inferredcites →https://doi.org/10.1086/523290openalex-snapshot
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
inferredcites →https://doi.org/10.1089/cyber.2022.0087openalex-snapshot
How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process
inferredcites →https://doi.org/10.1093/jcr/ucaa051openalex-snapshot
Disorder and Downsizing
inferredcites →https://doi.org/10.1093/jcr/ucab042openalex-snapshot
Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations
inferredcites →https://doi.org/10.1108/17505931011092808openalex-snapshot
The perceptual fluency effect on pleasurable online shopping experience
inferredcites →https://doi.org/10.1108/ijrdm-11-2020-0472openalex-snapshot
Augmented reality in retail: a systematic review of research foci and future research agenda
inferredcites →https://doi.org/10.1108/jrim-01-2018-0023openalex-snapshot
Making omnichannel an augmented reality: the current and future state of the art
inferredcites →https://doi.org/10.1109/38.963459openalex-snapshot
Recent advances in augmented reality
inferredcites →https://doi.org/10.1111/1467-9280.00008openalex-snapshot
Effects of Perceptual Fluency on Affective Judgments
inferredcites →https://doi.org/10.1111/cgf.12936openalex-snapshot
Formalizing Emphasis in Information Visualization
inferredcites →https://doi.org/10.1111/j.1467-9280.2006.01785.xopenalex-snapshot
Prototypes Are Attractive Because They Are Easy on the Mind
inferredcites →https://doi.org/10.1177/0022242921995449openalex-snapshot
Augmented Reality in Retail and Its Impact on Sales
inferredcites →https://doi.org/10.1177/002224297503900119openalex-snapshot
The Purchase Intention Question in New Product Development: A Field Test
inferredcites →https://doi.org/10.1177/002224299505900302openalex-snapshot
Seeking the Ideal Form: Product Design and Consumer Response
inferredcites →https://doi.org/10.1177/0022243720901520openalex-snapshot
Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products
inferredcites →https://doi.org/10.1177/002224379102800305openalex-snapshot
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
inferredcites →https://doi.org/10.1177/0092070394224002openalex-snapshot
The Influence of Store Environment on Quality Inferences and Store Image
inferredcites →https://doi.org/10.1177/0956797613480186openalex-snapshot
Physical Order Produces Healthy Choices, Generosity, and Conventionality, Whereas Disorder Produces Creativity
inferredcites →https://doi.org/10.1177/1094670514529606openalex-snapshot
Consumer Processing of Interior Service Environments
inferredcites →https://doi.org/10.1177/1094670518812705openalex-snapshot
Design Antecedents of Telepresence in Virtual Service Environments
inferredcites →https://doi.org/10.1177/14738716211045354openalex-snapshot
Which emphasis technique to use? Perception of emphasis techniques with varying distractors, backgrounds, and visualization types
inferredcites →https://doi.org/10.1186/s41074-017-0028-1openalex-snapshot
A survey of diminished reality: Techniques for visually concealing, eliminating, and seeing through real objects
inferredcites →https://doi.org/10.1207/s15327663jcp1404_2openalex-snapshot
Metacognitive Experiences in Consumer Judgment and Decision Making
inferredcites →https://doi.org/10.1207/s15327957pspr0804_3openalex-snapshot
Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?
inferredcites →https://doi.org/10.1287/mksc.1110.0633openalex-snapshot
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
inferredcites →https://doi.org/10.1509/jmkr.41.2.151.28665openalex-snapshot
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
inferredcites →https://doi.org/10.15764/mr.2014.01002openalex-snapshot
Augmented Reality in Retail: Assessing the Acceptance and Potential for Multimedia Product Presentation at the PoS
inferredcites →https://doi.org/10.2307/2287875openalex-snapshot
Human Inference: Strategies and Shortcomings of Social Judgment.
inferredcites →https://doi.org/10.2307/23044048openalex-snapshot
What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions1
inferredcites →https://doi.org/10.2753/mis0742-1222280308openalex-snapshot
Usability Design and Psychological Ownership of a Virtual World
inferredcites →https://doi.org/10.3368/lj.18.1.99openalex-snapshot
WITH PEOPLE IN MIND: DESIGN AND MANAGEMENT OF EVERYDAY NATURE
inferredcites →https://doi.org/10.3389/fpsyg.2017.00015openalex-snapshot
Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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More Complex Is Better? The Impact of Product Image Visual Complexity on Consumer Responses in E‐Commerce Pages
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Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
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The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
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Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
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An experimental study on familiarity, contextual factors and representation forms in human-product interaction
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Augmented reality as a supplementary service in the phygital marketplace: Evidence of hedonic primacy and social influence variability
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DiminishAR: Diminishing Visual Distractions via Holographic AR Displays
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The Impact of Augmented Reality on User Experience and Online Impulse Buying Intention: A Hybrid SEM-ANN Approach
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Integration of Augmented Reality Technology and Social Media from Upcycled Furniture Design: A Sustainable Design Approach
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Understanding Cognitive Pathways to Augmented Reality Adoption in E-Commerce: Insights from an Integrated PLS-SEM-NCA Approach Among iGen Consumers
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Augmented Reality in Retailing: The Mental Simulation Effect
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The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective
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E-Commerce Meets Emerging Technologies: An Overview of Research Characteristics, Themes, and Trends
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Marketing of Food Products in Convenience Stores Using Augmented Reality
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Application of virtual reality in e-commerce: Taking the experience of trying on sports equipment as an example
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From Hype to Habit: An Integrative Review of Augmented Reality in Consumer Research
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