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Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
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Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/cb.2227openalex-snapshot
Exploring the role of augmented reality as a new brand advocate
inferredcites →https://doi.org/10.1002/mar.20620openalex-snapshot
Brand Love is in the Heart: Physiological Responding to Advertised Brands
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Brand love: Emotionality and development of its elements across the relationship lifecycle
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
inferredcites →https://doi.org/10.1002/mar.21618openalex-snapshot
Can augmented reality satisfy consumers' need for touch?
inferredcites →https://doi.org/10.1002/mar.21639openalex-snapshot
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
inferredcites →https://doi.org/10.1002/mar.21641openalex-snapshot
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
inferredcites →https://doi.org/10.1002/mar.21767openalex-snapshot
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
inferredcites →https://doi.org/10.1002/mar.21814openalex-snapshot
Context in augmented reality marketing: Does the place of use matter?
inferredcites →https://doi.org/10.1002/mar.21854openalex-snapshot
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
inferredcites →https://doi.org/10.1002/mar.21874openalex-snapshot
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce
inferredcites →https://doi.org/10.1007/bf02296338openalex-snapshot
Maximum Likelihood Estimation of Latent Interaction Effects with the LMS Method
inferredcites →https://doi.org/10.1007/s10660-023-09687-4openalex-snapshot
Magic mirror on the wall: Cross-buying at the point of sale
inferredcites →https://doi.org/10.1007/s11002-006-4219-2openalex-snapshot
Some antecedents and outcomes of brand love
inferredcites →https://doi.org/10.1007/s11002-016-9406-1openalex-snapshot
Brand love: development and validation of a practical scale
inferredcites →https://doi.org/10.1007/s11002-022-09639-2openalex-snapshot
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
inferredcites →https://doi.org/10.1007/s11031-011-9228-7openalex-snapshot
Approaching the familiar: On the ability of mere exposure to direct approach and avoidance behavior
inferredcites →https://doi.org/10.1007/s11747-011-0278-xopenalex-snapshot
Specification, evaluation, and interpretation of structural equation models
inferredcites →https://doi.org/10.1016/0006-3223(96)84228-4openalex-snapshot
Cytokine regulation of apoptosis in fetal substantia nigra cultures
inferredcites →https://doi.org/10.1016/j.chb.2007.05.007openalex-snapshot
How social is social responses to computers? The function of the degree of anthropomorphism in computer representations
inferredcites →https://doi.org/10.1016/j.chb.2014.07.036openalex-snapshot
Present it like it is here: Creating local presence to improve online product experiences
inferredcites →https://doi.org/10.1016/j.chb.2022.107289openalex-snapshot
What is XR? Towards a Framework for Augmented and Virtual Reality
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2022.102542openalex-snapshot
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
inferredcites →https://doi.org/10.1016/j.ijresmar.2020.10.001openalex-snapshot
Antecedents and financial impacts of building brand love
inferredcites →https://doi.org/10.1016/j.im.2017.02.008openalex-snapshot
Role of local presence in online impulse buying
inferredcites →https://doi.org/10.1016/j.im.2021.103453openalex-snapshot
Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism
inferredcites →https://doi.org/10.1016/j.jbusres.2007.09.014openalex-snapshot
When consumers love their brands: Exploring the concept and its dimensions
inferredcites →https://doi.org/10.1016/j.jbusres.2011.12.009openalex-snapshot
Brand passion: Antecedents and consequences
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.050openalex-snapshot
The impact of virtual, augmented and mixed reality technologies on the customer experience
inferredcites →https://doi.org/10.1016/j.jbusres.2020.07.018openalex-snapshot
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
inferredcites →https://doi.org/10.1016/j.jbusres.2021.07.040openalex-snapshot
Strategic approaches to augmented reality deployment by luxury brands
inferredcites →https://doi.org/10.1016/j.jbusres.2021.12.084openalex-snapshot
What is augmented reality marketing? Its definition, complexity, and future
inferredcites →https://doi.org/10.1016/j.jretai.2019.10.008openalex-snapshot
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
inferredcites →https://doi.org/10.1016/j.jretconser.2010.11.005openalex-snapshot
Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence
inferredcites →https://doi.org/10.1016/j.jretconser.2018.05.004openalex-snapshot
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
inferredcites →https://doi.org/10.1016/j.jretconser.2018.11.016openalex-snapshot
Psychological mechanisms of brand love and information technology identity in virtual retail environments
inferredcites →https://doi.org/10.1016/j.jretconser.2019.03.004openalex-snapshot
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
inferredcites →https://doi.org/10.1016/j.neuroimage.2011.11.011openalex-snapshot
When do you grasp the idea? MEG evidence for instantaneous idiom understanding
inferredcites →https://doi.org/10.1016/j.procs.2016.07.084openalex-snapshot
Perceived Proximity and Trust Network on Creative Performance in Virtual Collaboration Environment
inferredcites →https://doi.org/10.1016/j.tele.2022.101833openalex-snapshot
Consumer behavior in an augmented reality environment: Exploring the effects of flow via augmented realism and technology fluidity
inferredcites →https://doi.org/10.1017/9781108658225.002openalex-snapshot
Love as Expansion of the Self
inferredcites →https://doi.org/10.1017/cbo9781139173865.013openalex-snapshot
The contemporary theory of metaphor
inferredcites →https://doi.org/10.1027/1864-9335/a000062openalex-snapshot
Understanding the Link Between Spatial Distance and Social Distance
inferredcites →https://doi.org/10.1037//0022-3514.32.2.205openalex-snapshot
Similarity and propinquity in friendship formation.
inferredcites →https://doi.org/10.1037//0022-3514.57.5.792openalex-snapshot
The Relationship Closeness Inventory: Assessing the closeness of interpersonal relationships.
inferredcites →https://doi.org/10.1037//0022-3514.63.4.596openalex-snapshot
Inclusion of Other in the Self Scale and the structure of interpersonal closeness.
inferredcites →https://doi.org/10.1037//0022-3514.81.6.989openalex-snapshot
Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation elicits positive affect.
inferredcites →https://doi.org/10.1037/mot0000023openalex-snapshot
Near and nothing to it: Perceived proximity improves exercise by increasing feasibility appraisals.
inferredcites →https://doi.org/10.1057/bm.2014.14openalex-snapshot
You’re so lovable: Anthropomorphism and brand love
inferredcites →https://doi.org/10.1080/0144929x.2021.1987523openalex-snapshot
An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps
inferredcites →https://doi.org/10.1080/0267257x.2016.1174726openalex-snapshot
‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
inferredcites →https://doi.org/10.1080/13527266.2016.1244108openalex-snapshot
Antecedents and outcomes of brand love: the mediating role of brand loyalty
inferredcites →https://doi.org/10.1086/208905openalex-snapshot
Affective and Cognitive Factors in Preferences
inferredcites →https://doi.org/10.1086/209490openalex-snapshot
Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources
inferredcites →https://doi.org/10.1086/346254openalex-snapshot
Brand Synthesis: The Multidimensionality of Brand Knowledge
inferredcites →https://doi.org/10.1086/429607openalex-snapshot
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
inferredcites →https://doi.org/10.1086/513050openalex-snapshot
An Examination of Different Explanations for the Mere Exposure Effect
inferredcites →https://doi.org/10.1093/jcr/ucz006openalex-snapshot
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
inferredcites →https://doi.org/10.1093/jcr/ucz038openalex-snapshot
From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research
inferredcites →https://doi.org/10.1108/ejm-02-2016-0081openalex-snapshot
Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
inferredcites →https://doi.org/10.1108/ejm-05-2022-0397openalex-snapshot
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
inferredcites →https://doi.org/10.1108/ijchm-04-2023-0474openalex-snapshot
MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse
inferredcites →https://doi.org/10.1108/ijrdm-06-2021-0287openalex-snapshot
Augmented reality in online retailing: a systematic review and research agenda
inferredcites →https://doi.org/10.1108/ijrdm-11-2021-0535openalex-snapshot
Exploring the role of augmented reality in online impulse behaviour
inferredcites →https://doi.org/10.1108/josm-06-2021-0221openalex-snapshot
Towards a theory of brand love in services: the power of identity and social relationships
inferredcites →https://doi.org/10.1108/jpbm-04-2018-1842openalex-snapshot
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
inferredcites →https://doi.org/10.1108/jpbm-06-2015-0919openalex-snapshot
Exploring behavioural branding, brand love and brand co-creation
inferredcites →https://doi.org/10.1108/jpbm-06-2016-1215openalex-snapshot
Using the theory of planned behaviour to understand brand love
inferredcites →https://doi.org/10.1108/jpbm-09-2019-2566openalex-snapshot
Is brand love materialistic?
inferredcites →https://doi.org/10.1108/mip-06-2022-0221openalex-snapshot
Meta-analysis of augmented reality marketing
inferredcites →https://doi.org/10.1108/qmr-03-2013-0015openalex-snapshot
Brand love in emerging market: a qualitative investigation
inferredcites →https://doi.org/10.1108/s1548-643520150000012005openalex-snapshot
Nothing Matters More to People than People: Brand Meaning and Social Relationships
inferredcites →https://doi.org/10.1111/ijcs.12618openalex-snapshot
Role of brand experience in shaping brand love
inferredcites →https://doi.org/10.1111/j.0033-0124.2004.05602009.xopenalex-snapshot
Social Attitudes Predict Biases in Geographic Knowledge
inferredcites →https://doi.org/10.1111/j.1467-9280.2009.02267.xopenalex-snapshot
If It's Difficult to Pronounce, It Must Be Risky
inferredcites →https://doi.org/10.1111/j.1475-6811.1996.tb00103.xopenalex-snapshot
Love and expansion of the self: The state of the model
inferredcites →https://doi.org/10.1111/lnc3.12327openalex-snapshot
The role of metaphor in communication and thought
inferredcites →https://doi.org/10.1142/s0219877023500189openalex-snapshot
Virtual Reality — Substitute for a Real Experience? The Role of User Motivation, Expectations and Experience Type
inferredcites →https://doi.org/10.1146/annurev.ps.32.020181.000513openalex-snapshot
Categorization of Natural Objects
inferredcites →https://doi.org/10.1162/pres.1997.6.4.355openalex-snapshot
A Survey of Augmented Reality
inferredcites →https://doi.org/10.1177/00222429211000706openalex-snapshot
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
inferredcites →https://doi.org/10.1177/002224379803500105openalex-snapshot
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
inferredcites →https://doi.org/10.1177/0146167218784903openalex-snapshot
Darling, Get Closer to Me: Spatial Proximity Amplifies Interpersonal Liking
inferredcites →https://doi.org/10.1177/0265407510386190openalex-snapshot
Dispositional attachment and relationship-specific attachment as predictors of compassionate love for a partner
inferredcites →https://doi.org/10.1287/orsc.1100.0587openalex-snapshot
Close Encounters: Analyzing How Social Similarity and Propinquity Contribute to Strong Network Connections
inferredcites →https://doi.org/10.1353/asr.2023.a898058openalex-snapshot
The Things We Love: How Our Passions Connect Us and Make Us Who We Are
inferredcites →https://doi.org/10.1509/jm.12.0166openalex-snapshot
Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
inferredcites →https://doi.org/10.1521/soco.1999.17.2.140openalex-snapshot
Relationship Closeness as Including Other in the Self: Cognitive Underpinnings and Measures
inferredcites →https://doi.org/10.2307/1422202openalex-snapshot
Foundations of Information Integration Theory
inferredcites →https://doi.org/10.25300/misq/2014/38.4.13openalex-snapshot
Beyond Being There: The Symbolic Role of Communication and Identification in Perceptions of Proximity to Geographically Dispersed Colleagues1
inferredcites →https://doi.org/10.3389/fnins.2020.534671openalex-snapshot
Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies
inferredcites →https://doi.org/10.3389/fpsyg.2019.02399openalex-snapshot
Pair-Bonding as Inclusion of Other in the Self: A Literature Review
inferredcites →https://doi.org/10.3389/fpsyg.2022.925963openalex-snapshot
Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry
inferredcites →https://doi.org/10.4324/9780203809570.ch5openalex-snapshot
Categorization Theory and Research in Consumer Psychology
inferredcites →https://doi.org/10.5860/choice.29-3352openalex-snapshot
Multiple regression: testing and interpreting interactions
inferredcites →https://doi.org/10.5860/choice.47-2663openalex-snapshot
Handbook of brand relationships
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Applications of Virtual and Augmented Reality
inferred← citeshttps://doi.org/10.1002/cb.2377openalex-snapshot
The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective
inferred← citeshttps://doi.org/10.1002/cb.2458openalex-snapshot
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers
inferred← citeshttps://doi.org/10.1002/cb.70127openalex-snapshot
The Dark Pull of Virtual Aisles: How Interactivity Fuels Compulsive Buying in Immersive Shopping Worlds
inferred← citeshttps://doi.org/10.1002/mar.22097openalex-snapshot
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inferred← citeshttps://doi.org/10.1002/mar.70137openalex-snapshot
Designing Voice Assistants as Chameleons: The Effect of Verbal Mimicry by Voice Assistants on Users' Exploration Intention
inferred← citeshttps://doi.org/10.1002/mar.70208openalex-snapshot
Love Denied: The Emotional Paradox of Romantic Jilting
inferred← citeshttps://doi.org/10.1007/978-3-658-46709-8_115-1openalex-snapshot
Mobile Augmented Reality in App-Based Shopping
inferred← citeshttps://doi.org/10.1007/978-3-658-46709-8_75-1openalex-snapshot
Ayaka in the Metaverse
inferred← citeshttps://doi.org/10.1007/978-3-658-51525-6_115openalex-snapshot
Mobile Augmented Reality in App-Based Shopping: Consumer Experience, Behavioral Outcomes, and Managerial Implications
inferred← citeshttps://doi.org/10.1007/978-3-658-51525-6_75openalex-snapshot
Ayaka in the Metaverse: A Comprehensive Study of Brand Visibility and Perception in Virtual Realms - Discovering New Strategies for Strengthening Digital Presence
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Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing
inferred← citeshttps://doi.org/10.1007/s13132-025-02849-9openalex-snapshot
Exploring the Metaverse-tailing: Characteristics, Drivers, and Outcomes
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Metaverse in marketing research: an overview and future research directions
inferred← citeshttps://doi.org/10.1016/b978-0-443-13701-3.00593-4openalex-snapshot
Augmented Reality: Seamlessly Connecting the Digital and Physical World
inferred← citeshttps://doi.org/10.1016/b978-0-443-13701-3.00607-1openalex-snapshot
Avatar: An Encyclopedic Entry
inferred← citeshttps://doi.org/10.1016/b978-0-443-28993-4.00111-6openalex-snapshot
Augmented reality advertising in E-commerce operations
inferred← citeshttps://doi.org/10.1016/j.apmrv.2024.100349openalex-snapshot
Cultivating domestic brand love through social media marketing activities: Insights from young consumers in an emerging market
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Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising
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Similar but different: The differential implications of augmented and virtual reality experiences for raising engagement towards climate change actions
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Human–computer interaction meets consumer psychology: How augmented reality shapes decision styles in online fashion purchases
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Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
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Augmented and virtual reality in managing B2B customer experiences
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115403openalex-snapshot
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inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103924openalex-snapshot
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Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce
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See you on the Metaverse: A bibliometric expedition through the Metaverse landscape
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Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality
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Augmented reality and customer engagement in the context of e-banking
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Investigating Brand Hate Towards Smartphone Brands: Tunisian Consumer Perspectives
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Dark side of metaverse! Role of loneliness on depression using deindividuation theory and psychodynamic theory
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Understanding consumers’ value co-creation and value co-destruction with augmented reality service marketing
inferred← citeshttps://doi.org/10.1108/jsm-09-2025-0687openalex-snapshot
Augmented reality as a supplementary service in the phygital marketplace: Evidence of hedonic primacy and social influence variability
inferred← citeshttps://doi.org/10.1108/md-05-2025-1319openalex-snapshot
Smartphone advocacy: perceived brand authenticity and love and the need for uniqueness
inferred← citeshttps://doi.org/10.1108/md-05-2025-1492openalex-snapshot
Active and passive brand hate: consumer-based brand equity
inferred← citeshttps://doi.org/10.1108/samamj-12-2024-0105openalex-snapshot
Creating brand love among higher education’s students through social media marketing activities: mediating role brand awareness and brand image
inferred← citeshttps://doi.org/10.1108/sjme-09-2024-0257openalex-snapshot
The effect of consumer inspiration on experience extension in augmented reality marketing
inferred← citeshttps://doi.org/10.1111/ijcs.70082openalex-snapshot
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction
inferred← citeshttps://doi.org/10.1111/ijcs.70189openalex-snapshot
Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps
inferred← citeshttps://doi.org/10.1111/ijcs.70245openalex-snapshot
Creating Psychological Ownership Through Augmented Reality
inferred← citeshttps://doi.org/10.1155/hbe2/2955334openalex-snapshot
Virtual and Augmented Reality in Sensory Marketing: A Systematic Review
inferred← citeshttps://doi.org/10.1177/03128962261484278openalex-snapshot
From immersion to impulse: The role of augmented reality in shaping consumer engagement and purchase decisions for luxury brands
inferred← citeshttps://doi.org/10.1177/09732586261444182openalex-snapshot
Exploring the Impact of Instagram and Virtual Influencers on Brand Love
inferred← citeshttps://doi.org/10.1177/13567667251411553openalex-snapshot
Eco-initiatives and emotional bonds: The impact of environmental sustainability on brand advocacy through brand love and happiness
inferred← citeshttps://doi.org/10.1177/14727978251371161openalex-snapshot
Advancements in augmented reality technology: Creating immersive brand experiences through interactive graphic design elements
inferred← citeshttps://doi.org/10.1177/21582440261488932openalex-snapshot
The Impact of Augmented Reality on User Experience and Online Impulse Buying Intention: A Hybrid SEM-ANN Approach
inferred← citeshttps://doi.org/10.1515/roms-2025-0036openalex-snapshot
From Love to Loyalty: The Role of Brand Compassion in Brand Relationships Among Fashion Consumers
inferred← citeshttps://doi.org/10.18069/firatsbed.1448242openalex-snapshot
GÜNÜMÜZ REKLAMCILIĞINDA YENİ PRATİKLER; ARTIRILMIŞ GERÇEKLİKLE REKLAM UYGULAMALARI
inferred← citeshttps://doi.org/10.21203/rs.3.rs-6110116/v1openalex-snapshot
How Augmented Reality Affects Brand Usage Intention?: A Telepresence Theory Perspective
inferred← citeshttps://doi.org/10.21203/rs.3.rs-9661872/v1openalex-snapshot
The Mechanism of the Influence of Festive Thematic Atmosphere in Commercial Spaces on Consumers’ Brand Loyalty Intentions and Consumer Behavior ： Evidence from a Hybrid SEM-ANN Model
inferred← citeshttps://doi.org/10.21511/im.22(3).2026.03openalex-snapshot
From clicks to affection: How online convenience cultivates brand love through impulsive buying in apparel retail
inferred← citeshttps://doi.org/10.22463/26655543.4817openalex-snapshot
Innovación en el Marketing Experiencial: Caso Restaurantes de Medellín
inferred← citeshttps://doi.org/10.3389/frvir.2025.1515937openalex-snapshot
Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use
inferred← citeshttps://doi.org/10.3390/admsci14120343openalex-snapshot
The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
inferred← citeshttps://doi.org/10.3390/bs16010134openalex-snapshot
Technology Empowers Emotions: How AR Technology Triggers Consumers’ Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands
inferred← citeshttps://doi.org/10.4018/979-8-2600-1343-4.ch001openalex-snapshot
Models of Cross-Cultural Consumer Behavior in Global Marketing Strategies and Business Expansion
inferred← citeshttps://doi.org/10.53601/tourismandrecreation.1865356openalex-snapshot
Marka değerinin marka aşkına etkisi: kahve markası araştırması
inferred← citeshttps://doi.org/10.56065/p9rsad98openalex-snapshot
A dive into the marketing trends of 2024: insights to unlocking potential
inferred← citeshttps://doi.org/10.63522/jabbs.201016openalex-snapshot
From Hype to Habit: An Integrative Review of Augmented Reality in Consumer Research
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