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A coupon is more than a low price: Evidence from a shopping‐simulation study

https://doi.org/10.1002/mar.4220090603
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0148-2963(88)90051-3openalex-snapshot
An investigation of consumer evaluations of reference price discount claims
inferredcites →https://doi.org/10.1086/209015openalex-snapshot
The Theory of Reasoned Action Applied to Coupon Usage
inferredcites →https://doi.org/10.1086/209064openalex-snapshot
A Reference Price Model of Brand Choice for Frequently Purchased Products
inferredcites →https://doi.org/10.1086/209148openalex-snapshot
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
inferredcites →https://doi.org/10.1177/002224297804200319openalex-snapshot
Consumer Response to Promotional Deals
inferredcites →https://doi.org/10.1177/002224298104500206openalex-snapshot
The Effects of Reference Prices in Retail Advertisements
inferredcites →https://doi.org/10.1177/002224379002700301openalex-snapshot
A Price Expectations Model of Customer Brand Choice
inferredcites →https://doi.org/10.1287/mksc.1070.0330openalex-snapshot
Mental Accounting and Consumer Choice
inferredcites →https://doi.org/10.1287/mksc.3.2.128openalex-snapshot
A Price Discrimination Theory of Coupons
inferredcites →https://doi.org/10.1287/mksc.4.3.199openalex-snapshot
Mental Accounting and Consumer Choice
inferredcites →https://doi.org/10.2307/1251725openalex-snapshot
A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables
inferredcites →https://doi.org/10.53555/acr.v2i2openalex-snapshot
Advances in Consumer Research

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Price Discrimination Using In-Store Merchandising
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Consumers' Attitudes Toward Clothing Coupons
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Promoção de vendas: uma análise dos fatores influenciadores da intenção de compra de um produto em desconto
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TÜKETİCİLERİN, HEDONİK VE FAYDACI TÜKETİM EĞİLİMLERİNİN DÜZENLEYİCİ ODAK KURAMIYLA BELİRLENMESİ
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Portées et limites du lot virtuel : une étude exploratoire
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