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Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China

https://doi.org/10.1109/tem.2014.2354056
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Outgoing claims: the papers this work cites, builds on, or argues with.

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The Theory of Reasoned Action Applied to Coupon Usage
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Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
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inferredcites →https://doi.org/10.1109/icebe.2013.50openalex-snapshot
Improved Precision Recommendation Scheme by BPNN Algorithm in O2O Commerce
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National Cultural Influences on Knowledge Sharing: A Comparison of China and Russia
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Hegemonic Masculinity and the Institutionalized Bias Toward Women in Men’s Collegiate Basketball: What Do Men Think?
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The Influence of Culture on Consumer Impulsive Buying Behavior
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The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals Are Salient
inferredcites →https://doi.org/10.1287/isre.1110.0402openalex-snapshot
Putting Money Where the Mouths Are: The Relation Between Venture Financing and Electronic Word-of-Mouth
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An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
inferredcites →https://doi.org/10.1362/0267257022780688openalex-snapshot
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inferredcites →https://doi.org/10.1509/jimk.18.2.80openalex-snapshot
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inferredcites →https://doi.org/10.1509/jm.10.0162openalex-snapshot
Measuring and Managing Returns from Retailer-Customized Coupon Campaigns
inferredcites →https://doi.org/10.1509/jmkg.70.3.74openalex-snapshot
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
inferredcites →https://doi.org/10.1509/jmkr.43.1.98openalex-snapshot
The Effect of Banner Advertising on Internet Purchasing
inferredcites →https://doi.org/10.2139/ssrn.207989openalex-snapshot
The Relevance of Web Traffic for Stock Prices of Internet Firms
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Culture's Consequences: International Differences in Work-Related Values.
inferredcites →https://doi.org/10.2307/25148735openalex-snapshot
Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1
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The Role of Espoused National Cultural Values in Technology Acceptance1
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EFFECTS OF ETHNIC GROUP CULTURAL DIFFERENCES ON COOPERATIVE AND COMPETITIVE BEHAVIOR ON A GROUP TASK.
inferredcites →https://doi.org/10.2307/256731openalex-snapshot
STUDIES OF INDIVIDUALISM-COLLECTIVISM: EFFECTS ON COOPERATION IN GROUPS.
inferredcites →https://doi.org/10.2307/258862openalex-snapshot
The Parochial Dinosaur: Organizational Science in a Global Context
inferredcites →https://doi.org/10.2307/3182612openalex-snapshot
CAUSALITY: MODELS, REASONING AND INFERENCE
inferredcites →https://doi.org/10.2307/4134391openalex-snapshot
Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations
inferredcites →https://doi.org/10.2501/jar-41-5-23-32openalex-snapshot
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes
inferredcites →https://doi.org/10.2501/jar-43-1-34-49openalex-snapshot
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inferredcites →https://doi.org/10.2753/joa0091-3367370203openalex-snapshot
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inferredcites →https://doi.org/10.2753/mis0742-1222230207openalex-snapshot
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
inferredcites →https://doi.org/10.2753/mis0742-1222230404openalex-snapshot
The Impact of Individualism—Collectivism, Social Presence, and Group Diversity on Group Decision Making Under Majority Influence
inferredcites →https://doi.org/10.2753/mis0742-1222270204openalex-snapshot
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inferredcites →https://doi.org/10.4324/9781410604859openalex-snapshot
Multinational Work Teams
inferredcites →https://doi.org/10.5860/choice.38-1494aopenalex-snapshot
Causality: models, reasoning, and inference

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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