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A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography‐based prediction in neuromarketing
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Consumer neuroscience for marketing researchers
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Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study
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Functional magnetic resonance imaging in consumer research: A review and application
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Analysis of EEG signals and its application to neuromarketing
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How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks
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Steady-state visually evoked potential topography during the Wisconsin card sorting test
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Adaptive segmentation of spontaneous EEG map series into spatially defined microstates
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Cognitive and biological determinants of P300: an integrative review
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Functional Magnetic Resonance Imaging
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Age-related characteristics of risky decision-making and progressive expectation formation
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The role of asymmetric frontal cortical activity in emotion-related phenomena: A review and update
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Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences
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inferredcites →https://doi.org/10.1016/j.jcps.2011.10.002openalex-snapshot
Relative visual saliency differences induce sizable bias in consumer choice
inferredcites →https://doi.org/10.1016/j.jcps.2011.11.010openalex-snapshot
Branding the brain: A critical review and outlook
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Application of frontal EEG asymmetry to advertising research
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An Automatic Valuation System in the Human Brain: Evidence from Functional Neuroimaging
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Brain Mechanisms Underlying the Brief Maintenance of Seen and Unseen Sensory Information
inferredcites →https://doi.org/10.1016/j.neuropsychologia.2014.08.020openalex-snapshot
The steady-state visual evoked potential reveals neural correlates of the items encoded into visual working memory
inferredcites →https://doi.org/10.1016/j.physbeh.2011.11.013openalex-snapshot
Steady state visually evoked potential (SSVEP) topography changes associated with cocoa flavanol consumption
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Can cognitive processes be inferred from neuroimaging data?
inferredcites →https://doi.org/10.1016/j.visres.2013.07.016openalex-snapshot
What stands out in a scene? A study of human explicit saliency judgment
inferredcites →https://doi.org/10.1016/s0028-3932(00)00076-2openalex-snapshot
Prefrontal brain electrical asymmetry predicts the evaluation of affective stimuli
inferredcites →https://doi.org/10.1016/s0042-6989(01)00250-4openalex-snapshot
Modeling the role of salience in the allocation of overt visual attention
inferredcites →https://doi.org/10.1016/s0167-8760(00)00118-5openalex-snapshot
Frontal steady-state potential changes predict long-term recognition memory performance
inferredcites →https://doi.org/10.1016/s0167-8760(01)00167-2openalex-snapshot
Steady state visually evoked potential (SSVEP) topography in a graded working memory task
inferredcites →https://doi.org/10.1016/s0304-3940(03)00226-xopenalex-snapshot
Steady-state visual evoked potentials reveal frontally-mediated working memory activity in humans
inferredcites →https://doi.org/10.1017/s0048577298000134openalex-snapshot
Anterior electrophysiological asymmetries, emotion, and depression: Conceptual and methodological conundrums
inferredcites →https://doi.org/10.1023/a:1012791822804openalex-snapshot
What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?
inferredcites →https://doi.org/10.1037//0096-1523.18.1.198openalex-snapshot
Probability effects on stimulus evaluation and response processes.
inferredcites →https://doi.org/10.1037/0033-2909.131.4.510openalex-snapshot
Decision making, the P3, and the locus coeruleus--norepinephrine system.
inferredcites →https://doi.org/10.1037/0033-295x.109.4.679openalex-snapshot
The neural basis of human error processing: Reinforcement learning, dopamine, and the error-related negativity.
inferredcites →https://doi.org/10.1037/0033-295x.84.3.231openalex-snapshot
Telling more than we can know: Verbal reports on mental processes.
inferredcites →https://doi.org/10.1037/0096-1523.21.6.1312openalex-snapshot
"Where did I go wrong?" A psychophysiological analysis of error detection.
inferredcites →https://doi.org/10.1037/a0015461openalex-snapshot
Medial frontal activity in brand-loyal consumers: A behavior and near-infrared ray study.
inferredcites →https://doi.org/10.1037/a0015462openalex-snapshot
Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures.
inferredcites →https://doi.org/10.1037/a0024060openalex-snapshot
The face in the crowd effect unconfounded: Happy faces, not angry faces, are more efficiently detected in single- and multiple-target visual search tasks.
inferredcites →https://doi.org/10.1037/a0029949openalex-snapshot
Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex.
inferredcites →https://doi.org/10.1037/npe0000073openalex-snapshot
Predictive value of body posture and pupil dilation in assessing consumer preference and choice.
inferredcites →https://doi.org/10.1038/35058500openalex-snapshot
Computational modelling of visual attention
inferredcites →https://doi.org/10.1038/36846openalex-snapshot
The capacity of visual working memory for features and conjunctions
inferredcites →https://doi.org/10.1038/ncomms5567openalex-snapshot
Audience preferences are predicted by temporal reliability of neural processing
inferredcites →https://doi.org/10.1038/nrn2795openalex-snapshot
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The origin of extracellular fields and currents — EEG, ECoG, LFP and spikes
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Consciousness and the Brain
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Neuromarketing in the making: Enactment and reflexive entanglement in an emerging field
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Fixation Patterns Made during Brief Examination of Two-Dimensional Images
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Predicting risky choices from brain activity patterns
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Self-affirmation alters the brain’s response to health messages and subsequent behavior change
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A neural model of valuation and information virality
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An experimental comparison of dichotomous choice contingent valuation questions and real purchase decisions
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This is your brain on neuromarketing: reflections on a decade of research
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3,000 Raw Ideas = 1 Commercial Success!
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Using and analysing focus groups: Limitations and possibilities
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Hemispherically Lateralized EEG as a Response to Television Commercials
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Social Desirability Bias and the Validity of Indirect Questioning
inferredcites →https://doi.org/10.1086/519150openalex-snapshot
Goal Control of Attention to Advertising: The Yarbus Implication
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The Power of the Subliminal: On Subliminal Persuasion and Other Potential Applications
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ERP Correlates of Feedback and Reward Processing in the Presence and Absence of Response Choice
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A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers
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The neural basis of saccade target selection
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Fronto-Parietal Evoked Potential Synchronization is Increased During Mental Rotation
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Effects of value and reward magnitude on feedback negativity and P300
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The impact of perceived quality on online buying decisions
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Reward positivity elicited by predictive cues
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How is visual salience computed in the brain? Insights from behaviour, neurobiology and modelling
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Pathways to Consumers’ Minds: Using Machine Learning and Multiple EEG Metrics to Increase Preference Prediction Above and Beyond Traditional Measurements
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Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
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Measuring consumer neural activation to differentiate cognitive processing of advertising
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The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study
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Applying EEG in consumer neuroscience
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An investigation of the neural correlates of purchase behavior through fNIRS
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Wireless EEG signals based Neuromarketing system using Fast Fourier Transform (FFT)
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A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences
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DEAP: A Database for Emotion Analysis ;Using Physiological Signals
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Neural Basis for Brain Responses to TV Commercials: A High-Resolution EEG Study
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Neural capacity limits during unconscious semantic processing
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The distributed neuronal systems supporting choice‐making in real‐life situations: differences between men and women when choosing groceries detected using magnetoencephalography
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A Neural System for Error Detection and Compensation
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Frontal Brain Asymmetry and Reward Responsiveness
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Tonic Activity Level in the Right Prefrontal Cortex Predicts Individuals' Risk Taking
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Emotional Television Scenes and Hemispheric Specialization
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On Quantifying Surprise: The Variation of Event‐Related Potentials With Subjective Probability
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Brain potentials associated with expected and unexpected good and bad outcomes
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It's worse than you thought: The feedback negativity and violations of reward prediction in gambling tasks
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Perspective: New Product Failure Rates: Influence of A rgumentum ad P opulum and Self‐Interest
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The reward positivity: From basic research on reward to a biomarker for depression
inferredcites →https://doi.org/10.1121/1.1918374openalex-snapshot
Auditory-Evoked Potentials from Cochlea to Cortex as Influenced by Activation of the Efferent Olivo-Cochlear Bundle
inferredcites →https://doi.org/10.1126/science.1066893openalex-snapshot
The Medial Frontal Cortex and the Rapid Processing of Monetary Gains and Losses
inferredcites →https://doi.org/10.1126/science.1089506openalex-snapshot
Intersubject Synchronization of Cortical Activity During Natural Vision
inferredcites →https://doi.org/10.1126/science.150.3700.1187openalex-snapshot
Evoked-Potential Correlates of Stimulus Uncertainty
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A Neural Substrate of Prediction and Reward
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Medial Prefrontal Cortex and Error Potentials
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Machine learning: Trends, perspectives, and prospects
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Hans Berger (1873-1941), Richard Caton (1842-1926), and electroencephalography
inferredcites →https://doi.org/10.1142/s1363919613500217openalex-snapshot
WHY INNOVATIONS FAIL — THE CASE OF PASSIVE AND ACTIVE INNOVATION RESISTANCE
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A Survey of Stimulation Methods Used in SSVEP-Based BCIs
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A Review of Hybrid Brain-Computer Interface Systems
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Gender and Age Related Effects While Watching TV Advertisements: An EEG Study
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Magnetoencephalographic Signals Identify Stages in Real‐Life Decision Processes
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The Time Course of Visual Processing: From Early Perception to Decision-Making
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Event-Related Brain Potentials Following Incorrect Feedback in a Time-Estimation Task: Evidence for a “Generic” Neural System for Error Detection
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Scene content selected by active vision
inferredcites →https://doi.org/10.1163/156856895x00052openalex-snapshot
Automatic control of saccadic eye movements made in visual inspection of briefly presented 2-D images
inferredcites →https://doi.org/10.1163/156856896x00123openalex-snapshot
The relationship between the locations of spatial features and those of fixations made during visual examination of briefly presented images
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Neuromarketing: Inside the Mind of the Consumer
inferredcites →https://doi.org/10.1177/002224378502200107openalex-snapshot
The Threats to Marketing Research: An Empirical Reappraisal
inferredcites →https://doi.org/10.1177/009365086013002003openalex-snapshot
EEG ACTIVITY AND THE PROCESSING OF TELEVISION COMMERCIALS
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Unconscious Affective Reactions to Masked Happy Versus Angry Faces Influence Consumption Behavior and Judgments of Value
inferredcites →https://doi.org/10.1177/0956797611434964openalex-snapshot
From Neural Responses to Population Behavior
inferredcites →https://doi.org/10.1177/0956797615588467openalex-snapshot
Neural Affective Mechanisms Predict Market-Level Microlending
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Neuroforecasting Aggregate Choice
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Consumer Neuroscience: Past, Present, and Future
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Brain Waves Predict Success of New Fashion Products: A Practical Application for the Footwear Retailing Industry
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Neuromarketing and consumer neuroscience: contributions to neurology
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Fractional-calculus diffusion equation
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Patterns of cortical activity during the observation of Public Service Announcements and commercial advertisings
inferredcites →https://doi.org/10.1201/b11558openalex-snapshot
Physiology, Biophysics, and Biomedical Engineering
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Attention and Brain Activity While Watching Television: Components of Viewer Engagement
inferredcites →https://doi.org/10.1257/mic.6.2.1openalex-snapshot
Neural Activity Reveals Preferences without Choices
inferredcites →https://doi.org/10.1509/jmr.13.0564openalex-snapshot
Using EEG to Predict Consumers’ Future Choices
inferredcites →https://doi.org/10.1509/jmr.13.0572openalex-snapshot
Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
inferredcites →https://doi.org/10.1509/jmr.13.0593openalex-snapshot
Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
inferredcites →https://doi.org/10.1509/jmr.14.0048openalex-snapshot
Consumer Neuroscience: Applications, Challenges, and Possible Solutions
inferredcites →https://doi.org/10.1509/jmr.14.0606openalex-snapshot
From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain
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Neural Basis of Saccade Target Selection
inferredcites →https://doi.org/10.1523/jneurosci.0063-10.2010openalex-snapshot
Predicting Persuasion-Induced Behavior Change from the Brain
inferredcites →https://doi.org/10.1523/jneurosci.0064-10.2010openalex-snapshot
Neural Responses to Unattended Products Predict Later Consumer Choices
inferredcites →https://doi.org/10.1523/jneurosci.3214-10.2011openalex-snapshot
Choice from Non-Choice: Predicting Consumer Preferences from Blood Oxygenation Level-Dependent Signals Obtained during Passive Viewing
inferredcites →https://doi.org/10.1523/jneurosci.3840-12.2013openalex-snapshot
Content Matters: Neuroimaging Investigation of Brain and Behavioral Impact of Televised Anti-Tobacco Public Service Announcements
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Independent Coding of Reward Magnitude and Valence in the Human Brain
inferredcites →https://doi.org/10.2307/1250634openalex-snapshot
Marketing Research and the New Product Failure Rate
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Toward a Better Understanding of Advertising Stimuli Processing
inferredcites →https://doi.org/10.2501/jar-2016-030openalex-snapshot
EEG-Based Measures versus Panel Ratings
inferredcites →https://doi.org/10.2501/jar-41-2-13-21openalex-snapshot
Brain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV Commercials
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The Power of Social Television: Can Social Media Build Viewer Engagement?
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Brain activity correlates of consumer brand choice shift associated with television advertising
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Attention to Television: Intrastimulus Effects of Movement and Scene Changes on Alpha Variation Over Time
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Age-related changes to the neural correlates of working memory which emerge after midlife
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A Comparison of Physiological Signal Analysis Techniques and Classifiers for Automatic Emotional Evaluation of Audiovisual Contents
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Correlated Components of Ongoing EEG Point to Emotionally Laden Attention – A Possible Marker of Engagement?
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Getting the word out: neural correlates of enthusiastic message propagation
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ERP Correlates of Simulated Purchase Decisions
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Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
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Tops are more salient than bottoms
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Human visual perceptual organization beats thinking on speed
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Evaluation of emotional responses to television advertising through neuromarketing
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Brain Wave Measures of Media Involvement
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Informativeness of eye movements for visual marketing : Six cornerstones
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A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations
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Market New Products Successfully
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Neuroeconomics: decision making and the brain
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Refuting Neuroscience Misconceptions to Enhance Research Policy in Neuromarketing
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Applications in Consumer Neuroscience: Decoding and Neuroforecasting
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Consumer Emotional State Evaluation Using EEG Based Emotion Recognition Using Deep Learning Approach
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Multi-channel EEG-based classification of consumer preferences using multitaper spectral analysis and deep learning model
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Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning
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Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges
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Neural underpinnings of value-guided choice during auction tasks: An eye-fixation related potentials study
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A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior
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NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour
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Neuroforecasting reveals generalizable components of choice
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Using EEG to understand how our brain elaborate information in stated choice experiments: Easy versus hard tasks in the choice of vehicles
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Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
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I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques
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EEGs as potential predictors of virtual agents’ acceptance
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Analysis of Attraction Response on Product Packaging Based on EEG Signal: (A preliminary study of Neuromarketing on Packaging)
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Concerns in the Blurred Divisions Between Medical and Consumer Neurotechnology
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Machine Learning Approaches for Neuroscientific Behavioral Analysis: A Neuromarketing perspective
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Application of selected neuroscientific methods in consumer sensory analysis: A review
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Neural correlates of chocolate brand preference: A functional MRI study
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Neurophysiological Characteristics of Competition in Skills and Cooperation in Creativity Task Performance: A Review of Hyperscanning Research
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Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets
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Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior
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A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques
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An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
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An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
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Mapeo y perspectivas de investigación del neuromarketing y la toma de decisiones
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Interconnecting Neuromanagement and Time Series Modelling: Analysis of Research Trends and Methodologies
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How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation
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ROLE OF NEUROMARKETING IN UNDERSTANDING CONSUMER BEHAVIOR: A LITERATURE OVERVIEW
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Multimodal Ad Recall Prediction Based on Viewer’s and Ad Features
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An approach to the implementation of neuromarketing techniques by European private TV broadcasters
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Neural mechanisms of expert persuasion on willingness to pay for sugar
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A framework for application of consumer neuroscience in pro-environmental behavior change interventions
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DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
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I DARE: IULM Dataset of Affective Responses
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Exploring consumers’ perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence
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The Relation Between Consumers' Frontal Alpha Asymmetry, Attitude, and Investment Decision
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Is EEG Suitable for Marketing Research? A Systematic Review
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Is the Discount Really Favorable? The Effect of Numeracy on Price Magnitude Judgment: Evidence From Electroencephalography
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Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters
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Improving career guidance accuracy through EEG-based vocational interest assessment and self-reported RIASEC profiles
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Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials
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Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing
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A Literature Review of EEG-Based Affective Computing in Marketing
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How Does the Implicit Awareness of Consumers Influence the Effectiveness of Public Service Announcements? A Functional Near-Infrared Spectroscopy Study
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Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising
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Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements
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Responsible Stimulus Selection in Neuromarketing: A Critical Narrative Review and Normative Framework for Ethical, Sustainable, and Replicable Consumer Research
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Effectiveness of Electricity-Saving Communication Campaigns: Neurophysiological Approach
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The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach
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A Sparse Representation Classification Scheme for the Recognition of Affective and Cognitive Brain Processes in Neuromarketing
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An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy
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A Systematic Bibliometric Literature Review on Data Science in Marketing
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Neuromarketing vs. Brands
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Understanding Consumer Behavior Through AI-Powered Neuromarketing
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Evolución de la investigación neurocientífica del efectivo: revisión y perspectivas actuales
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Proposal for modeling the experimental process for Neuromarketing research using the electroencephalography tool
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Methods and techniques of neuromarketing research
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