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Pathways to Consumers’ Minds: Using Machine Learning and Multiple EEG Metrics to Increase Preference Prediction Above and Beyond Traditional Measurements

https://doi.org/10.1101/317073
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Marketing Strategy Implications of the Miles and Snow Strategic Typology
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Neural Affective Mechanisms Predict Market-Level Microlending
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Neuroforecasting Aggregate Choice
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inferredcites →https://doi.org/10.1257/mic.6.2.1openalex-snapshot
Neural Activity Reveals Preferences without Choices
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Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
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Permutation Tests for Studying Classifier Performance

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography‐based prediction in neuromarketing
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EEG Signals Based Choice Classification for Neuromarketing Applications
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Consumers’ Preference Recognition Based on Brain–Computer Interfaces: Advances, Trends, and Applications
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Neuroforecasting reveals generalizable components of choice
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EEGs as potential predictors of virtual agents’ acceptance
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Frontal Left Alpha Activity as an Indicator of Willingness to Interact with Virtual Agents: A pilot study
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Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda
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The Brain Knows What You Prefer: Using EEG to Decode AR Input Preferences
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A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research
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The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade
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Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving
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BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework
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Machine learning-based viewers’ preference prediction on social awareness advertisements using EEG
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Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials
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Deep Learning for EEG-Based Preference Classification in Neuromarketing
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