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The Reconciliation of Humanism and Positivism in the Practice of Consumer Research: A View from the Trenches

https://doi.org/10.1007/bf02723451
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Experiment, Right or Wrong
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For those condemned to study the past: Heuristics and biases in hindsight
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Things I have learned (so far).
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Under what conditions does theory obstruct research progress?
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Schedules of reinforcement.
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Chi square revisited.
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Type I and Type II Bias.
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Recency and primacy in persuasion as a function of the timing of speeches and measurements.
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The Structure of Scientific Revolutions
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A Closer Look at Classical Conditioning
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A Sociocultural Analysis of a Midwestern American Flea Market
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Self-Gifts: Phenomenological Insights from Four Contexts
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More Information is Better: A Reevaluation of Jacoby, Speller and Kohn
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Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations
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Consumer Choice Strategies for Comparing Noncomparable Alternatives
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On Method in Consumer Research: A Critical Relativist Perspective
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Consumer Learning: Advertising and the Ambiguity of Product Experience
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The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training
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Confirmatory Versus Comparative Approaches to Judging Theory Tests
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Alternative Ways of Seeking Knowledge in Consumer Research
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Comparability and Hierarchical Processing in Multialternative Choice
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On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior
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The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
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Priming Price: Prior Knowledge and Context Effects
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An Over-Extended Self?
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Compulsive Buying: A Phenomenological Exploration
inferredcites →https://doi.org/10.1086/209238openalex-snapshot
Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement
inferredcites →https://doi.org/10.1086/jar.40.4.3629796openalex-snapshot
Lies My Informants Told Me
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7 The Conditions and Consequences of Evaluation Apprehension
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PUTNAM ON INCOMMENSURABILITY
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A Closer Look at…
inferredcites →https://doi.org/10.1177/002224298304700411openalex-snapshot
"Paradigms Lost": On Theory and Method in Research in Marketing
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Is Market Share All That It's Cracked up to Be?
inferredcites →https://doi.org/10.1177/002224378602300205openalex-snapshot
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
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Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
inferredcites →https://doi.org/10.1287/mksc.5.1.37openalex-snapshot
Modeling Choice Strategies for Noncomparable Alternatives
inferredcites →https://doi.org/10.1525/9780520946286-005openalex-snapshot
Hermes' Dilemma: The Masking of Subversion in Ethnographic Description
inferredcites →https://doi.org/10.1525/aeq.1977.8.2.05x1394popenalex-snapshot
ON THE RELATIONS AMONG EDUCATIONAL RESEARCH PARADIGMS: FROM DISDAIN TO DETENTE2
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Marketing Theory: The Philosophy of Marketing Science
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Human Judgment and Decision Making: Theories, Methods, and Procedures
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The Research Act: A Theoretical Introduction to Sociological Methods
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Validity and the Research Process.
inferredcites →https://doi.org/10.2307/3151482openalex-snapshot
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
inferredcites →https://doi.org/10.2307/3151660openalex-snapshot
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
inferredcites →https://doi.org/10.3102/0013189x015001004openalex-snapshot
Closing Down the Conversation: The End of the Quantitative-Qualitative Debate Among Educational Inquirers
inferredcites →https://doi.org/10.3758/bf03336715openalex-snapshot
Eyewitness testimony: The influence of the wording of a question
inferredcites →https://doi.org/10.4324/9781315471617-12openalex-snapshot
Philosophy of social science
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The Interpretation of Cultures
inferredcites →https://doi.org/10.5860/choice.28-3857openalex-snapshot
Experiment, right or wrong

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Beyond incommensurability? Empirical expansion on diversity in research
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Science and interpretation in consumer research: a radical behaviourist perspective
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Ideological maps of consumer education
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Consumers With Disabilities
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PARADIGMS IN CONSUMER BEHAVIOR
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¿Es su mascota saludable? Un estudio sobre la aceptación de la comida orgánica para mascotas
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Comparison of Design Preferences in the Hawaiian Shirt and Current Market
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