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A Closer Look at Classical Conditioning
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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On the primacy of cognition.
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Awareness and the "conditioning" of attitudes.
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Social psychology of a classical conditioning of attitudes experiment.
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Induced affective states and interpersonal attraction.
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Attitudes established by classical conditioning.
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On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.
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Meaning established by classical conditioning.
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The adaptive functions of wit and humor.
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Humor and its Relation to Other Personality Traits
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The Effect of Mood Inducement upon Audience Receptiveness
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Activation Research: Psychobiological Approaches in Consumer Research
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Consumer Decision Making-Fact or Fiction?
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Affective and Cognitive Factors in Preferences
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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
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Audience Involvement in Advertising: Four Levels
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Marketing, Scientific Progress, and Scientific Method
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Information Availability as a Determinant of Multiple Request Effectiveness
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The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
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Attitude Change: A Critical Analysis of Theoretical Approaches.
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Cognitive Factors in Transfer of Meaning
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Replication Report: Cognitive Factors in Transfer of Meaning
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Meaning Established by Classical Conditioning: Failure to Replicate
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Generality of Response to Humor and Wit in Cartoons, Jokes, Stories and Photographs
inferredcites →https://doi.org/10.3758/bf03208904openalex-snapshot
Prior induced affect and sex differences in attraction
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Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework
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There is no Convincing Evidence for Operant or Classical Conditioning in adult Humans
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Stimulus generalization in classical conditioning: An initial investigation and extension
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An integrative study of PCI and TDI from a psychological perspective
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Political Reforms For Regime Survival: Algeria From 1988 To Post-Covid-19 Era
inferred← citeshttps://doi.org/10.24265/liberabit.2018.v24n2.09openalex-snapshot
Contextual information about the Peruvian national ingroup and its effect on attitudes towards a novel brand
inferred← citeshttps://doi.org/10.2501/jar-43-4-419-430openalex-snapshot
Comment On 'American Media And The Smoking-Related Behaviors Of Asian Adolescents'
inferred← citeshttps://doi.org/10.2501/s0265048709200837openalex-snapshot
Green advertising revisited
inferred← citeshttps://doi.org/10.25439/rmt.27586140openalex-snapshot
Influence of life events on consumer decision making: financial services and mature aged consumers in Australia
inferred← citeshttps://doi.org/10.26182/5d536fd1fbb35openalex-snapshot
New approaches to customers waiting for service : the application of sensorial and target marketing
inferred← citeshttps://doi.org/10.29121/granthaalayah.v7.i10.2019.382openalex-snapshot
INFLUENTIAL MARKETING STRATEGIES ADOPTED BY THE CEMENT INDUSTRIES
inferred← citeshttps://doi.org/10.31237/osf.io/hacw7openalex-snapshot
How associative is evaluative conditioning? An empirical investigation at the attitude acquisition and attitude change stages
inferred← citeshttps://doi.org/10.32731/smq.334.122024.03openalex-snapshot
Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory
inferred← citeshttps://doi.org/10.33093/jclc.2022.2.1.1openalex-snapshot
Jingle Modification: Does Slogan Help?
inferred← citeshttps://doi.org/10.33552/sjrr.2019.02.000530openalex-snapshot
WTP for Luxury EVs and their Attributes: A Bayesian Approach to Highlight the Ecology Effect on DM
inferred← citeshttps://doi.org/10.34961/9198openalex-snapshot
Assess the impact of an introduction to HTML coding on adult learners for a wider choice of options for further academic study or direct employment: a case study
inferred← citeshttps://doi.org/10.36346/sarjbm.2019.v01i03.002openalex-snapshot
Assessment of Consumer Influencing Factor in Decision Making for Selecting Cement Brands
inferred← citeshttps://doi.org/10.3828/msmi.2024.11openalex-snapshot
Music Psychology and the Origins of Mood Tagging in Production Music Libraries
inferred← citeshttps://doi.org/10.3917/mav.047.0281openalex-snapshot
L'influence de la musique publicitaire : une étude empirique sur les effets persuasifs de la musique classique
inferred← citeshttps://doi.org/10.4000/communicationorganisation.2808openalex-snapshot
Métaphore du chien de Pavlov et influence de la publicité : étude critique du conditionnement classique dans le cadre de la socio-cognition implicite
inferred← citeshttps://doi.org/10.4324/9781315807386-11openalex-snapshot
Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement
inferred← citeshttps://doi.org/10.4324/9781315807386-12openalex-snapshot
Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States
inferred← citeshttps://doi.org/10.46656/access.2024.5.1(9)openalex-snapshot
Consumer behavior modeling of “smart” scales choosing
inferred← citeshttps://doi.org/10.53728/2765-6500.1548openalex-snapshot
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
inferred← citeshttps://doi.org/10.5897/ajbm.9000405openalex-snapshot
Memory, emotions and rock n roll: The influence of music in advertising, on brand and endorser perception
inferred← citeshttps://doi.org/10.70675/35186b0eza57bz43a4zb113z3c69ff3d80fdopenalex-snapshot
Les effets d’influence des campagnes publicitaires et préventives sur les joueurs de hasard et d’argent, et les variables psychologiques modératrices associées
inferred← citeshttps://doi.org/10.7222/marketing.2024.007openalex-snapshot
The Effect of Advertising Music as a Non-Verbal Cue on Consumer Responses
inferred← citeshttps://doi.org/10.82308/46872openalex-snapshot
The impact of emotional ads : the role of involvement, ad type, and type of purchase motives
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