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Online influencer marketing

https://doi.org/10.1007/s11747-021-00829-4
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/mar.20771openalex-snapshot
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
inferredcites →https://doi.org/10.1002/mar.21244openalex-snapshot
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
inferredcites →https://doi.org/10.1002/mar.21274openalex-snapshot
Antecedents and outcomes of digital influencer endorsement: An exploratory study
inferredcites →https://doi.org/10.1007/978-3-319-78396-3openalex-snapshot
Digital Influence
inferredcites →https://doi.org/10.1007/bf02894351openalex-snapshot
Reflections on gaining competitive advantage through customer value
inferredcites →https://doi.org/10.1007/s11747-009-0178-5openalex-snapshot
The influence of C2C communications in online brand communities on customer purchase behavior
inferredcites →https://doi.org/10.1016/0167-8116(94)00018-2openalex-snapshot
Research for product positioning and design decisions: An integrative review
inferredcites →https://doi.org/10.1016/j.bushor.2011.01.005openalex-snapshot
Social media? Get serious! Understanding the functional building blocks of social media
inferredcites →https://doi.org/10.1016/j.chb.2017.01.008openalex-snapshot
The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern
inferredcites →https://doi.org/10.1016/j.chb.2018.03.038openalex-snapshot
Perceived message consistency: Explicating how brand messages being processed across multiple online media
inferredcites →https://doi.org/10.1016/j.ijresmar.2012.06.001openalex-snapshot
Drivers of consumer–brand identification
inferredcites →https://doi.org/10.1016/j.jbusres.2008.05.015openalex-snapshot
Does brand meaning exist in similarity or singularity?
inferredcites →https://doi.org/10.1016/j.jbusres.2018.07.008openalex-snapshot
Authenticity under threat: When social media influencers need to go beyond self-presentation
inferredcites →https://doi.org/10.1016/s0737-6782(96)00052-5openalex-snapshot
PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure
inferredcites →https://doi.org/10.1080/00913367.2006.10639231openalex-snapshot
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
inferredcites →https://doi.org/10.1080/00913367.2015.1115380openalex-snapshot
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
inferredcites →https://doi.org/10.1080/00913367.2016.1274925openalex-snapshot
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
inferredcites →https://doi.org/10.1080/00913367.2017.1405754openalex-snapshot
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
inferredcites →https://doi.org/10.1080/02650487.2017.1348035openalex-snapshot
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
inferredcites →https://doi.org/10.1080/02650487.2018.1474998openalex-snapshot
How sponsorship transparency mitigates negative effects of advertising recognition
inferredcites →https://doi.org/10.1080/02650487.2019.1575108openalex-snapshot
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
inferredcites →https://doi.org/10.1080/13527266.2012.699457openalex-snapshot
SMS advertising: How message relevance is linked to the attitude toward the brand?
inferredcites →https://doi.org/10.1080/15252019.2018.1533501openalex-snapshot
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
inferredcites →https://doi.org/10.1080/15252019.2020.1737849openalex-snapshot
I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type
inferredcites →https://doi.org/10.1080/15252019.2020.1769514openalex-snapshot
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
inferredcites →https://doi.org/10.1080/713775725openalex-snapshot
Customer relationship management in financial services: towards information-enabled relationship marketing
inferredcites →https://doi.org/10.1086/209217openalex-snapshot
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
inferredcites →https://doi.org/10.1086/383426openalex-snapshot
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
inferredcites →https://doi.org/10.1086/669042openalex-snapshot
The Megaphone Effect: Taste and Audience in Fashion Blogging
inferredcites →https://doi.org/10.1086/671052openalex-snapshot
Extended Self in a Digital World: Table 1.
inferredcites →https://doi.org/10.1108/03090569710190587openalex-snapshot
Markets of a single customer: exploiting conceptual developments in market segmentation
inferredcites →https://doi.org/10.1108/jpbm-02-2019-2280openalex-snapshot
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
inferredcites →https://doi.org/10.1111/j.1540-5885.2011.00892.xopenalex-snapshot
Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers
inferredcites →https://doi.org/10.1146/annurev.soc.27.1.415openalex-snapshot
Birds of a Feather: Homophily in Social Networks
inferredcites →https://doi.org/10.1177/0008125617697943openalex-snapshot
Seeding, Referral, and Recommendation
inferredcites →https://doi.org/10.1177/0008125620958166openalex-snapshot
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
inferredcites →https://doi.org/10.1177/0022242918817000openalex-snapshot
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
inferredcites →https://doi.org/10.1177/0022242918817549openalex-snapshot
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
inferredcites →https://doi.org/10.1177/0022242919854374openalex-snapshot
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
inferredcites →https://doi.org/10.1177/0022242919888477openalex-snapshot
A Theories-in-Use Approach to Building Marketing Theory
inferredcites →https://doi.org/10.1177/0022242920929288openalex-snapshot
A Meta-Analysis of When and How Advertising Creativity Works
inferredcites →https://doi.org/10.1177/002224299405800106openalex-snapshot
Interorganizational Governance in Marketing Channels
inferredcites →https://doi.org/10.1177/0022243718801325openalex-snapshot
Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments
inferredcites →https://doi.org/10.1177/0022243719881113openalex-snapshot
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
inferredcites →https://doi.org/10.1177/0022243720915467openalex-snapshot
The Positive Effect of Not Following Others on Social Media
inferredcites →https://doi.org/10.1177/002224379803500105openalex-snapshot
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
inferredcites →https://doi.org/10.1177/002224379803500301openalex-snapshot
Information Asymmetry and Levels of Agency Relationships
inferredcites →https://doi.org/10.1177/0146167293196003openalex-snapshot
The Difference between Communal and Exchange Relationships: What it is and is Not
inferredcites →https://doi.org/10.1207/s15327663jcp0504_04openalex-snapshot
Communality as a Dimension of Service Relationships
inferredcites →https://doi.org/10.1287/isre.2017.0736openalex-snapshot
The Impact of Online Product Reviews on Product Returns
inferredcites →https://doi.org/10.1287/isre.2017.0750openalex-snapshot
Extrinsic versus Intrinsic Rewards for Contributing Reviews in an Online Platform
inferredcites →https://doi.org/10.1287/mksc.2017.1077openalex-snapshot
The Evolution of Influence Through Endogenous Link Formation
inferredcites →https://doi.org/10.1287/mnsc.1120.1599openalex-snapshot
Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
inferredcites →https://doi.org/10.1287/mnsc.25.9.833openalex-snapshot
A Conceptual Framework for the Design of Organizational Control Mechanisms
inferredcites →https://doi.org/10.1287/orsc.14.1.5.12810openalex-snapshot
Trust Transfer on the World Wide Web
inferredcites →https://doi.org/10.1509/jm.10.0088openalex-snapshot
Seeding Strategies for Viral Marketing: An Empirical Comparison
inferredcites →https://doi.org/10.1509/jm.10.0462openalex-snapshot
The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users
inferredcites →https://doi.org/10.1509/jm.11.0316openalex-snapshot
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services
inferredcites →https://doi.org/10.1509/jm.14.0249openalex-snapshot
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
inferredcites →https://doi.org/10.1509/jm.15.0419openalex-snapshot
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
inferredcites →https://doi.org/10.1509/jm.15.0536openalex-snapshot
The Role of the Partner Brand's Social Media Power in Brand Alliances
inferredcites →https://doi.org/10.1509/jm.74.2.71openalex-snapshot
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
inferredcites →https://doi.org/10.1509/jmkg.2005.69.4.210openalex-snapshot
The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention
inferredcites →https://doi.org/10.1509/jmkg.64.4.36.18070openalex-snapshot
Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions
inferredcites →https://doi.org/10.1509/jmkg.70.3.104openalex-snapshot
Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
inferredcites →https://doi.org/10.1509/jmkg.73.2.1openalex-snapshot
The Role of Hubs in the Adoption Process
inferredcites →https://doi.org/10.1509/jmkg.73.4.44openalex-snapshot
The Worth of Product Placement in Successful Films: An Event Study Analysis
inferredcites →https://doi.org/10.1509/jmkg.74.5.32openalex-snapshot
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program
inferredcites →https://doi.org/10.1509/jmkg.75.3.27openalex-snapshot
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
inferredcites →https://doi.org/10.1509/jmkr.40.4.375.19385openalex-snapshot
Understanding the Impact of Synergy in Multimedia Communications
inferredcites →https://doi.org/10.1509/jmkr.44.3.425openalex-snapshot
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
inferredcites →https://doi.org/10.1509/jmr.11.0305openalex-snapshot
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion
inferredcites →https://doi.org/10.1509/jmr.12.0511openalex-snapshot
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
inferredcites →https://doi.org/10.1509/jmr.13.0285openalex-snapshot
Advertising Effectiveness: The Moderating Effect of Firm Strategy
inferredcites →https://doi.org/10.2139/ssrn.2897582openalex-snapshot
Pump it Out! The Effect of Transmitter Activity on Content Propagation in Social Media
inferredcites →https://doi.org/10.2307/1251829openalex-snapshot
An Examination of the Nature of Trust in Buyer-Seller Relationships
inferredcites →https://doi.org/10.2307/2393923openalex-snapshot
The Contingent Value of Social Capital
inferredcites →https://doi.org/10.2307/259373openalex-snapshot
Social Capital, Intellectual Capital, and the Organizational Advantage
inferredcites →https://doi.org/10.2307/41166454openalex-snapshot
Ad Lib : When Customers Create the Ad
inferredcites →https://doi.org/10.2501/jar-2019-030openalex-snapshot
The Perceived Fit between Instagram Influencers and the Endorsed Brand
inferredcites →https://doi.org/10.2501/jar-52-4-465-478openalex-snapshot
Seeding Viral Content
inferredcites →https://doi.org/10.4337/9781788113601openalex-snapshot
Handbook on Customer Centricity
inferredcites →https://doi.org/10.5465/amr.2002.5922314openalex-snapshot
Social Capital: Prospects for a New Concept

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4173421openalex-extracted
Mega or Micro? Influencer Selection Using Follower Elasticity
inferred← citeshttps://doi.org/10.2139/ssrn.4426613openalex-extracted
How Do Influencers Use Falsehoods to Establish Credibility on Social Media?
inferred← citeshttps://doi.org/10.2139/ssrn.4473657openalex-extracted
inferred← citeshttps://doi.org/10.2139/ssrn.4568304openalex-extracted
Economic Implications of Celebrity Endorsements for Online Shopping
inferred← citeshttps://doi.org/10.2139/ssrn.4595163openalex-extracted
The Firm’s Channel Strategy and the Streamer’s Live Stream Marketing Strategy
inferred← citeshttps://doi.org/10.2139/ssrn.4656779openalex-extracted
Boosting Livestream Sales: Can New Partnerships Make a Difference?
inferred← citeshttps://doi.org/10.2139/ssrn.4725207openalex-extracted
Psychological Well-Being Through Digital Bonds with Virtual Influencers and Communication Strategy in the Social Media Era
inferred← citeshttps://doi.org/10.2139/ssrn.4756362openalex-extracted
NFT Brand Creation and Market Interest: Does User-Generated Content Matter?
inferred← citeshttps://doi.org/10.2139/ssrn.4972530openalex-extracted
inferred← citeshttps://doi.org/10.1002/cb.2260openalex-snapshot
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?
inferred← citeshttps://doi.org/10.1002/cb.2311openalex-snapshot
“How I think, Who I am”—Role of social media influencers ( SMIs ) as change agents
inferred← citeshttps://doi.org/10.1002/cb.2330openalex-snapshot
Understanding the effectiveness of influencer recommendation information on social media platforms
inferred← citeshttps://doi.org/10.1002/cb.2456openalex-snapshot
Co‐Creating Content With Brands: Insights From Influencers' Perceptions
inferred← citeshttps://doi.org/10.1002/cb.2485openalex-snapshot
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions
inferred← citeshttps://doi.org/10.1002/cb.70086openalex-snapshot
Virtual Meets Real: The Effect of Influencer Type and Message Framing on Sustainable Fashion Intentions
inferred← citeshttps://doi.org/10.1002/jcpy.1432openalex-snapshot
Unfaithful brands: How brand attachment can lead to negative responses to influencer marketing campaigns
inferred← citeshttps://doi.org/10.1002/mar.21749openalex-snapshot
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
inferred← citeshttps://doi.org/10.1002/mar.21946openalex-snapshot
Cue‐reactivity to brand logos of consumers with a compulsive buying tendency: A consumer neuroscience perspective
inferred← citeshttps://doi.org/10.1002/mar.21969openalex-snapshot
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
inferred← citeshttps://doi.org/10.1002/mar.21989openalex-snapshot
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
inferred← citeshttps://doi.org/10.1002/mar.22000openalex-snapshot
Pawsitively powerful: Why and when pet influencers boost social media effectiveness
inferred← citeshttps://doi.org/10.1002/mar.22058openalex-snapshot
Consumer perceptions of influencer gifting
inferred← citeshttps://doi.org/10.1002/mar.22084openalex-snapshot
The influencer‐entrepreneurship journey: A model of staged progression
inferred← citeshttps://doi.org/10.1002/mar.22104openalex-snapshot
Consumer decision‐making in cosmetic surgery: An interdisciplinary review identifying key challenges and implications for marketing theory
inferred← citeshttps://doi.org/10.1002/mar.22133openalex-snapshot
Typology and impact of follower responses to social media influencer “promotional crisis”
inferred← citeshttps://doi.org/10.1002/mar.22151openalex-snapshot
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing
inferred← citeshttps://doi.org/10.1002/mar.22159openalex-snapshot
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts
inferred← citeshttps://doi.org/10.1002/mar.22173openalex-snapshot
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges
inferred← citeshttps://doi.org/10.1002/mar.22240openalex-snapshot
Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility
inferred← citeshttps://doi.org/10.1002/mar.70023openalex-snapshot
The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement
inferred← citeshttps://doi.org/10.1002/mar.70036openalex-snapshot
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
inferred← citeshttps://doi.org/10.1002/mar.70106openalex-snapshot
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
inferred← citeshttps://doi.org/10.1002/mar.70154openalex-snapshot
Narrative Positioning of a Fake Human: The Credibility of Virtual Influencers in Their Communication Styles
inferred← citeshttps://doi.org/10.1002/mar.70166openalex-snapshot
AI‐Driven Personalization in Social Media Advertising: How Tracking Awareness and eWOM Homophily Shape Trust and Consumer Responses
inferred← citeshttps://doi.org/10.1002/mar.70212openalex-snapshot
Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism
inferred← citeshttps://doi.org/10.1007/978-3-031-05061-9_44openalex-snapshot
The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms
inferred← citeshttps://doi.org/10.1007/978-3-031-14961-0_26openalex-snapshot
What Do We Know About Influencers on Social Media? Toward a New Conceptualization and Classification of Influencers
inferred← citeshttps://doi.org/10.1007/978-3-031-27785-6_15openalex-snapshot
The Impact of Internet Content Regulation Policies on the Promotion of Targeted Consumer Behavior
inferred← citeshttps://doi.org/10.1007/978-3-031-31836-8_11openalex-snapshot
Influencer Marketing Strategies in Foreign Marketplaces
inferred← citeshttps://doi.org/10.1007/978-3-031-31836-8_23openalex-snapshot
The Impact of Influencers on Consumers’ Purchasing Decisions When Shopping Online
inferred← citeshttps://doi.org/10.1007/978-3-031-35589-9_12openalex-snapshot
The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication
inferred← citeshttps://doi.org/10.1007/978-3-031-49039-2_4openalex-snapshot
Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
inferred← citeshttps://doi.org/10.1007/978-3-031-62217-5_29openalex-snapshot
Effectiveness of Influencer Marketing on Gen Z Consumers
inferred← citeshttps://doi.org/10.1007/978-3-031-63516-8_7openalex-snapshot
Play or Attack? Navigating Identity in the Virtual World, a Conceptual Perspective on Virtual Influencers and Influencer Marketing
inferred← citeshttps://doi.org/10.1007/978-3-031-65727-6_10openalex-snapshot
An Audience Threshold in the Millions: Exploring Influencer Marketing Activations Online
inferred← citeshttps://doi.org/10.1007/978-3-031-65727-6_11openalex-snapshot
Metaverse: A New Frontier for Influencer Marketing
inferred← citeshttps://doi.org/10.1007/978-3-031-65727-6_15openalex-snapshot
Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan
inferred← citeshttps://doi.org/10.1007/978-3-031-65727-6_24openalex-snapshot
Ethical Dimensions of AI Integration in Influencer Campaigns: Balancing Authenticity, Targeting Precision, and User Privacy
inferred← citeshttps://doi.org/10.1007/978-3-031-65727-6_4openalex-snapshot
Revolutionizing Influencer Marketing: Harnessing the Power of Data Analytics and Artificial Intelligence (AI)
inferred← citeshttps://doi.org/10.1007/978-3-031-80991-0_11openalex-snapshot
Online Influencer Marketing: Defining the New Cool
inferred← citeshttps://doi.org/10.1007/978-3-031-82467-8_1openalex-snapshot
Postdigital Iconicity of Runways: Redefining Sustainability in High-End Fashion Marketing
inferred← citeshttps://doi.org/10.1007/978-3-031-83375-5_10openalex-snapshot
Promotion Strategies
inferred← citeshttps://doi.org/10.1007/978-3-031-85336-4_6openalex-snapshot
Exploring Public Perceptions and Engagement with Digital Public Relations Campaigns: A Qualitative Study
inferred← citeshttps://doi.org/10.1007/978-3-032-08423-1_15openalex-snapshot
The Societal Impact of Influencer Marketing
inferred← citeshttps://doi.org/10.1007/978-3-032-18920-2_27openalex-snapshot
Comprehensive Usage of Avatars in Modern Marketing
inferred← citeshttps://doi.org/10.1007/978-3-032-20132-4_13openalex-snapshot
From Exposure to Action: The Impact of Celebrity Credibility on Consumer Purchase Intentions
inferred← citeshttps://doi.org/10.1007/978-3-032-20132-4_20openalex-snapshot
Sponsorship Dynamics in Influencer Videos: The Impact of Brand-Video Fit and Linguistic Style on Digital Engagement
inferred← citeshttps://doi.org/10.1007/978-3-658-18017-1_26-1openalex-snapshot
Social-Media-Influencer
inferred← citeshttps://doi.org/10.1007/978-3-658-42282-0_1-1openalex-snapshot
Social-Media-Marketing
inferred← citeshttps://doi.org/10.1007/978-3-658-42282-0_32-1openalex-snapshot
Sinnfluencer
inferred← citeshttps://doi.org/10.1007/978-3-658-45784-6_1openalex-snapshot
Social-Media-Marketing
inferred← citeshttps://doi.org/10.1007/978-3-658-45784-6_32openalex-snapshot
Sinnfluencer
inferred← citeshttps://doi.org/10.1007/978-3-658-46344-1_26openalex-snapshot
What We Know and Don’t Know About Virtual Influencers: Status Quo and Future Research Agenda
inferred← citeshttps://doi.org/10.1007/978-3-658-46355-7_18openalex-snapshot
Virtuelle Influencer im Markenmanagement
inferred← citeshttps://doi.org/10.1007/978-3-658-46399-1_68-1openalex-snapshot
Was bewegt User zum Liken? Ein Erklärungsansatz des Userengagements der Beiträge von Mikro-, Makro- und Megainfluencern
inferred← citeshttps://doi.org/10.1007/978-3-658-46726-5_6openalex-snapshot
Quellen
inferred← citeshttps://doi.org/10.1007/978-3-658-47828-5_11openalex-snapshot
B2B-Influencer-Marketing
inferred← citeshttps://doi.org/10.1007/978-3-658-52580-4_3openalex-snapshot
Forschungsstand zum Einsatz von Influencer Marketing in Unternehmen
inferred← citeshttps://doi.org/10.1007/978-4-431-54874-4_4openalex-snapshot
Application for Influencer Marketing
inferred← citeshttps://doi.org/10.1007/978-981-95-9113-8_18openalex-snapshot
The Impact of Seeding Strategies in Video Advertising on Consumers’ Impulsive Buying Behavior of Tech Accessories: Evidence from Worker Officers in Vietnam
inferred← citeshttps://doi.org/10.1007/978-981-96-4116-1_9openalex-snapshot
Exploring the Effect of Social Media Content of Virtual Influencers on Generation Z’s Purchase Intention: An Elaboration Likelihood Model Approach
inferred← citeshttps://doi.org/10.1007/s10660-023-09757-7openalex-snapshot
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study
inferred← citeshttps://doi.org/10.1007/s10660-024-09926-2openalex-snapshot
What makes things catch on? Understanding consumer engagement with video content on social media
inferred← citeshttps://doi.org/10.1007/s10660-025-09987-xopenalex-snapshot
How macro- (vs. meso-) influencers affect consumer purchases: an evolutionary game model of information dissemination in social e-commerce
inferred← citeshttps://doi.org/10.1007/s10799-025-00479-wopenalex-snapshot
Managing brand content: an empirical investigation of the mentions strategy on social media platforms
inferred← citeshttps://doi.org/10.1007/s11002-024-09757-zopenalex-snapshot
A meta-analysis of the effects of sponsorship disclosure in influencer marketing
inferred← citeshttps://doi.org/10.1007/s11151-025-10040-2openalex-snapshot
The Facebook-Giphy Merger
inferred← citeshttps://doi.org/10.1007/s11747-024-01026-9openalex-snapshot
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions
inferred← citeshttps://doi.org/10.1007/s11747-024-01073-2openalex-snapshot
Influencer marketing unlocked: Understanding the value chains driving the creator economy
inferred← citeshttps://doi.org/10.1007/s11747-025-01107-3openalex-snapshot
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
inferred← citeshttps://doi.org/10.1007/s11747-025-01131-3openalex-snapshot
How universities can use social media for student acquisition
inferred← citeshttps://doi.org/10.1007/s11747-025-01134-0openalex-snapshot
Beyond youth: The optimal age for influencer credibility and marketing success
inferred← citeshttps://doi.org/10.1007/s11747-026-01141-9openalex-snapshot
Let me deinfluence you! The impacts of deinfluencing content
inferred← citeshttps://doi.org/10.1007/s11747-026-01147-3openalex-snapshot
How should content creators narrate their content? The impact of emotionality flips on audience engagement
inferred← citeshttps://doi.org/10.1007/s11747-026-01155-3openalex-snapshot
From influence to infamy: Responses to company-influencer transgressions
inferred← citeshttps://doi.org/10.1007/s11747-026-01186-wopenalex-snapshot
Virtual influencer marketing: A meta-analytic review
inferred← citeshttps://doi.org/10.1007/s11747-026-01187-9openalex-snapshot
Birds of a feather: How influencer-brand fit drives product sales in livestream commerce
inferred← citeshttps://doi.org/10.1007/s11747-026-01198-6openalex-snapshot
Introducing the special issue on influencer marketing with extension into synthetic word of mouth: How AI shapes the future of influencer marketing
inferred← citeshttps://doi.org/10.1007/s11846-026-01061-6openalex-snapshot
Beyond engagement rates: how opinion leadership and parasocial interactions drive virtual influencer effectiveness
inferred← citeshttps://doi.org/10.1007/s12109-023-09948-yopenalex-snapshot
Persuasion and Engagement in the Spanish Bookfluencers
inferred← citeshttps://doi.org/10.1007/s12109-023-09958-wopenalex-snapshot
Persuasion and Engagement in the Spanish Bookfluencers' Content
inferred← citeshttps://doi.org/10.1007/s12144-025-07741-yopenalex-snapshot
Influence of key opinion leader on the brand advocacy of agricultural product: taking Taobao live streaming as an example
inferred← citeshttps://doi.org/10.1007/s12144-026-09779-yopenalex-snapshot
Exploring the longitudinal effects of ad relevance in short-form video influencer advertising
inferred← citeshttps://doi.org/10.1007/s12208-026-00465-0openalex-snapshot
Digital influencer activism: a literature review and future research agenda using TCCM framework
inferred← citeshttps://doi.org/10.1007/s12599-023-00808-9openalex-snapshot
Content Creators Between Platform Control and User Autonomy
inferred← citeshttps://doi.org/10.1007/s12599-025-00947-1openalex-snapshot
The Role of Finfluencers in Shaping Crowd Sentiment
inferred← citeshttps://doi.org/10.1007/s13162-023-00255-5openalex-snapshot
Marketing on the metaverse: Research opportunities and challenges
inferred← citeshttps://doi.org/10.1007/s43546-026-01255-wopenalex-snapshot
Influencing the advocates: exploring how social media influencers (SMIs) drive brand advocacy in Gen Z
inferred← citeshttps://doi.org/10.1016/b978-0-443-28993-4.00117-7openalex-snapshot
Optimal promotional mix and pricing
inferred← citeshttps://doi.org/10.1016/b978-0-443-29863-9.00048-9openalex-snapshot
A contemporary look into influencer marketing
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.106196openalex-snapshot
A new era of rivalry for human influencers: Leveraging opportunities of virtual influencers for digital marketing strategies
inferred← citeshttps://doi.org/10.1016/j.bushor.2022.07.001openalex-snapshot
All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity
inferred← citeshttps://doi.org/10.1016/j.bushor.2022.09.003openalex-snapshot
A checklist for managers to enhance influencer partnerships and avoid potential pitfalls
inferred← citeshttps://doi.org/10.1016/j.bushor.2024.12.002openalex-snapshot
Brand responses to influencer scandals: An action plan for managers
inferred← citeshttps://doi.org/10.1016/j.bushor.2025.09.002openalex-snapshot
How to engineer virality on a budget in the crowded market for apps: Insights from an interview with Nicole Cheung
inferred← citeshttps://doi.org/10.1016/j.chaos.2025.116967openalex-snapshot
A novel evolutionary deep reinforcement learning algorithm for the influence maximization problem in multilayer social networks
inferred← citeshttps://doi.org/10.1016/j.chb.2023.107891openalex-snapshot
Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising
inferred← citeshttps://doi.org/10.1016/j.chb.2023.108054openalex-snapshot
Time-sensitive “teacher”: A longitudinal model of follower contributions on educational social media influencers based on S–O-R framework
inferred← citeshttps://doi.org/10.1016/j.chb.2024.108300openalex-snapshot
AI or human: How endorser shapes online purchase intention?
inferred← citeshttps://doi.org/10.1016/j.chb.2024.108317openalex-snapshot
Follower attraction in live streaming: Knowledge driven by PKM and data driven by EF-LSTM
inferred← citeshttps://doi.org/10.1016/j.chbah.2024.100045openalex-snapshot
Past, present, and future of avatar marketing: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1016/j.copsyc.2025.102083openalex-snapshot
Willful inattention: Integrating visual attention mechanisms and willful ignorance
inferred← citeshttps://doi.org/10.1016/j.dss.2024.114263openalex-snapshot
Influentials, early adopters, or random targets? Optimal seeding strategies under vertical differentiations
inferred← citeshttps://doi.org/10.1016/j.elerap.2023.101248openalex-snapshot
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
inferred← citeshttps://doi.org/10.1016/j.elerap.2023.101252openalex-snapshot
Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase
inferred← citeshttps://doi.org/10.1016/j.elerap.2024.101463openalex-snapshot
Unveiling the forces driving expert activity: The impact of information environment and peer behavior on expert reviewer engagement behavior
inferred← citeshttps://doi.org/10.1016/j.eswa.2026.131935openalex-snapshot
Optimal budget allocation and influencer scheduling for product promotion within multilayer social networks
inferred← citeshttps://doi.org/10.1016/j.eswa.2026.132697openalex-snapshot
KOC vs. KOL: platform influencer selection under AI-empowered brands
inferred← citeshttps://doi.org/10.1016/j.geoforum.2026.104620openalex-snapshot
Pearls of Influence: The Interactive Dynamics of Influencer and Place Branding in Shanxia Lake Town Pearl Cluster
inferred← citeshttps://doi.org/10.1016/j.ijinfomgt.2024.102845openalex-snapshot
Unrequited love? A mixed-methods study of parasocial engagement with social media influencers
inferred← citeshttps://doi.org/10.1016/j.ijme.2024.100948openalex-snapshot
Effects of team diversity, emergent leadership, and shared leadership on team performance in a multi-stage innovation and creativity crowdsourcing competition
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2024.06.002openalex-snapshot
Emoji marketing: Toward a theory of brand paralinguistics
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2024.07.001openalex-snapshot
The creator’s dilemma: Resolving tensions between authenticity and monetization in social media
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2024.07.003openalex-snapshot
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2025.02.003openalex-snapshot
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2025.03.001openalex-snapshot
From social feeds to market fields: How influencer stories drive market innovation
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2025.09.007openalex-snapshot
The impact of gender expectations on the evaluation of video game livestreaming content
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2026.02.001openalex-snapshot
The “sponsored content residue” in influencer marketing
inferred← citeshttps://doi.org/10.1016/j.indmarman.2022.10.017openalex-snapshot
B2B influencer marketing: Conceptualization and four managerial strategies
inferred← citeshttps://doi.org/10.1016/j.inffus.2025.103413openalex-snapshot
Dual-task optimization with multi-dimensional feature interaction for influencer recommendation
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.113476openalex-snapshot
Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.113715openalex-snapshot
Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.113850openalex-snapshot
High on Bitcoin: Evidence of emotional contagion in the YouTube crypto influencer space
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.113875openalex-snapshot
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114030openalex-snapshot
Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114391openalex-snapshot
Leveraging online selling through social media influencers
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114520openalex-snapshot
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114584openalex-snapshot
Virtual influencers and data privacy: Introducing the multi-privacy paradox
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114794openalex-snapshot
Everything they touch turns to gold: Disabled social media influencers and perceptions of product luxury
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114917openalex-snapshot
Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114919openalex-snapshot
Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114937openalex-snapshot
The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114991openalex-snapshot
Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.115094openalex-snapshot
Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction related to Influencer Marketing
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.115152openalex-snapshot
Proposing an integrative scale of digital influence in the context of influencer marketing
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.115170openalex-snapshot
What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115280openalex-snapshot
Blurred lines? Disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115463openalex-snapshot
“The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115507openalex-snapshot
Feeling grounded when watching live streaming shows of highly anthropomorphic interactive virtual influencers: An exploratory study on customer opinions
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115511openalex-snapshot
Consumer reactions to the use of sex appeals in influencer vs brand social media marketing
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115597openalex-snapshot
How sentiment volatility of influencer product recommendation posts affects customer engagement
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116037openalex-snapshot
Beyond the post: Crafting influencer marketing strategies across the funnel
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116152openalex-snapshot
Deinfluencers as institutional actors: dramaturgical work and the embedded contestation of consumerism
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116193openalex-snapshot
Customer involvement and product innovation in the digital context: The roles of cognitive and behavioral adaptations
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116354openalex-snapshot
Is that your best effort? How AI-use disclosure in digital advertising affects perceived effort and engagement
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116536openalex-snapshot
B2B influencer marketing collaborations: A relational governance perspective
inferred← citeshttps://doi.org/10.1016/j.jbusvent.2024.106439openalex-snapshot
Para-social mentoring: The effects of entrepreneurship influencers on entrepreneurs
inferred← citeshttps://doi.org/10.1016/j.jik.2025.100659openalex-snapshot
Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks
inferred← citeshttps://doi.org/10.1016/j.joitmc.2026.100716openalex-snapshot
Beyond influencers: Leveraging large language models for dynamic content generation and citizen interaction in environmental campaigns
inferred← citeshttps://doi.org/10.1016/j.jretai.2026.08.002openalex-snapshot
Influselling as a new retail format: How Influencer culture transforms buyer-seller relationships
inferred← citeshttps://doi.org/10.1016/j.jretai.2026.08.005openalex-snapshot
Influencers’ perceived expertise in social media retailing: Multimodal machine learning with data fusion
inferred← citeshttps://doi.org/10.1016/j.jretconser.2022.103242openalex-snapshot
Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103506openalex-snapshot
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103507openalex-snapshot
Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103521openalex-snapshot
Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103560openalex-snapshot
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103621openalex-snapshot
How do social media influencers induce the urge to buy impulsively? Social commerce context
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103709openalex-snapshot
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103790openalex-snapshot
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103797openalex-snapshot
Virtually human: anthropomorphism in virtual influencer marketing
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103857openalex-snapshot
Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.104057openalex-snapshot
Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.104107openalex-snapshot
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104239openalex-snapshot
I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104258openalex-snapshot
Enhancing social media engagement: Speech act strategies across influencer types
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104311openalex-snapshot
A co-creation involving peripheral cues: When and how engagement size generates persuasiveness
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104348openalex-snapshot
Healthcare influencer-follower relationships: The roles of truthful endorsement and endorsement overload
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104467openalex-snapshot
“Manipulated virtual influencers (VIs)” ： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104490openalex-snapshot
Framing luxury in the resale era: Matching influencer type with regulatory focus in second-hand luxury consumption
inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.104765openalex-snapshot
Virtual or human, male or female? exploring the gender effect of virtual influencers on consumers’ purchase intentions for emerging brands
inferred← citeshttps://doi.org/10.1016/j.osnem.2024.100277openalex-snapshot
Exploring the journey of influencers in shaping social media engagement success
inferred← citeshttps://doi.org/10.1016/j.paid.2025.113105openalex-snapshot
Individual differences in perceiving disinformation sharing as opinion leadership: Effects of dark triad traits, need for uniqueness, and green identity
inferred← citeshttps://doi.org/10.1016/j.pubrev.2023.102305openalex-snapshot
Influencer relations: Establishing the concept and process for public relations
inferred← citeshttps://doi.org/10.1016/j.sbr.2026.100098openalex-snapshot
Winning consumer purchase intent: Why influencer content credibility and social presence matter
inferred← citeshttps://doi.org/10.1016/j.techfore.2023.122408openalex-snapshot
Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness
inferred← citeshttps://doi.org/10.1016/j.techfore.2023.123197openalex-snapshot
Social network platforms and climate change in China: Evidence from TikTok
inferred← citeshttps://doi.org/10.1016/j.techfore.2024.123791openalex-snapshot
A glamorous but highly stressful job: The role of social media-afforded status in micro-celebrity stress coping
inferred← citeshttps://doi.org/10.1016/j.technovation.2026.103598openalex-snapshot
Digital technology-driven value co-creation in the business model of social media platforms: A system dynamics approach
inferred← citeshttps://doi.org/10.1016/j.techsoc.2024.102488openalex-snapshot
Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes
inferred← citeshttps://doi.org/10.1016/j.tmp.2026.101491openalex-snapshot
Effects of human-like vs. anime-like virtual streamers on continuous watching and purchase intentions in tourism and hospitality e-commerce live streaming: A moderated serial-mediation model
inferred← citeshttps://doi.org/10.1016/j.tourman.2024.105079openalex-snapshot
Does your company have the right influencer? Influencer type and tourism brand personality
inferred← citeshttps://doi.org/10.1016/j.tourman.2024.105112openalex-snapshot
Dealing with travel influencers: Opportunity or threat?
inferred← citeshttps://doi.org/10.1016/j.tourman.2025.105168openalex-snapshot
Understanding travel influencers’ video on instagram: A transfer learning approach
inferred← citeshttps://doi.org/10.1016/j.tourman.2026.105520openalex-snapshot
TikTok as a stage: How short video creators’ identity performance drives engagement with tourism experiences
inferred← citeshttps://doi.org/10.1057/s41262-024-00363-yopenalex-snapshot
How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping
inferred← citeshttps://doi.org/10.1057/s41262-026-00441-3openalex-snapshot
How influencer stereotypes impact brand stereotypes: a multilevel perspective on stereotype content transfer
inferred← citeshttps://doi.org/10.1057/s41264-025-00334-7openalex-snapshot
Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships
inferred← citeshttps://doi.org/10.1057/s41270-026-00547-2openalex-snapshot
Social media dispositions and goals: the influence of trust, information, and popularity on consumer engagement
inferred← citeshttps://doi.org/10.1057/s41599-024-02895-9openalex-snapshot
Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?
inferred← citeshttps://doi.org/10.1057/s41599-024-03796-7openalex-snapshot
The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour
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