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Boosting Livestream Sales: Can New Partnerships Make a Difference?

https://doi.org/10.2139/ssrn.4656779
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What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience
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An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
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Instrumental Variable Estimation of Nonparametric Models
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The Balance‐Sample Size Frontier in Matching Methods for Causal Inference
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What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model
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EVENT STUDY METHODS AND EVIDENCE ON THEIR PERFORMANCE
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Collaboration and Coordination in Supply Chain Management and E‐Commerce
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The mechanism of brand reputation on consumer purchase intention in live banding
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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
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Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
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A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
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The Effect of Information Disclosure on Industry Payments to Physicians
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Happiness Begets Money: Emotion and Engagement in Live Streaming
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Process Analysis
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Entrepreneurial Social Capital Unplugged
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Managing Sales via Livestream Commerce: Implications of Price Negotiation and Consumer Price Search
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Measuring Collaboration Among Grant Partners
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Optimal Full Matching and Related Designs via Network Flows
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Predictive learning via rule ensembles
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Generalized random forests
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Leveraging Standard Electronic Business Interfaces to Enable Adaptive Supply Chain Partnerships
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The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
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Alliances, Rivalry, and Firm Performance in Enterprise Systems Software Markets: A Social Network Approach
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Information Technology, Network Structure, and Competitive Action
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Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube
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The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
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Predicting Adoption Probabilities in Social Networks
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Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services
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Social Ties and User Content Generation: Evidence from Flickr
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Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
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The Impact of E-Commerce Announcements on the Market Value of Firms
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NEBIC: A Dynamic Capabilities Theory for Assessing Net-Enablement
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e-Commerce Metrics for Net-Enhanced Organizations: Assessing the Value of e-Commerce to Firm Performance in the Manufacturing Sector
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Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
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Social Media, Knowledge Sharing, and Innovation: Toward a Theory of Communication Visibility
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Social Capital and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing
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A Coevolution Model of Network Structure and User Behavior: The Case of Content Generation in Online Social Networks
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Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
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Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
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An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace
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Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing
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Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming
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From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
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New Product Diffusion with Influentials and Imitators
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Learning from Online Social Ties
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Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform
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Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
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The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer
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Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment
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Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
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Competition for Attention in Online Social Networks: Implications for Seeding Strategies
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A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers
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A Large-Scale Comparative Study of Informal Social Networks in Firms
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A Relational View of Information Seeking and Learning in Social Networks
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Value of Online-Offline Return Partnership to Offline Retailers
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Trapped in Your Own Net? Network Cohesion, Structural Holes, and the Adaptation of Social Capital
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Bridging the Knowledge Gap: The Influence of Strong Ties, Network Cohesion, and Network Range on the Transfer of Knowledge Between Organizational Units
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Why Do High-Status People Have Larger Social Networks? Belief in Status-Quality Coupling as a Driver of Network-Broadening Behavior and Social Network Size
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Social Capital, Structural Holes and the Formation of an Industry Network
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Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
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Foundations of Social Theory
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Balance diagnostics after propensity score matching
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Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
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An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace
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Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing
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SOCIAL CAPITAL AND KNOWLEDGE CREATION: DIMINISHING RETURNS OF THE NUMBER AND STRENGTH OF EXCHANGE RELATIONSHIPS.
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Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships
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Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness
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Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology
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Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1
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The Bias Due to Incomplete Matching
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IMPACT OF STRATEGIC ALLIANCES ON FIRM VALUATION.
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SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS.
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The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits
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KNOWLEDGE TRANSFER IN INTRAORGANIZATIONAL NETWORKS: EFFECTS OF NETWORK POSITION AND ABSORPTIVE CAPACITY ON BUSINESS UNIT INNOVATION AND PERFORMANCE.
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Social Capital: Prospects for a New Concept
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The Economics of IT and Digitization: Eight Questions for Research
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The Impact of Broadcasters on Consumer’s Intention to Follow Livestream Brand Community
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A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-Commerce Environment
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E-Collaboration and E-Commerce In Virtual Worlds
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Influencer Marketing: Who Really Influences Your Customers?
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Counterfactual Prediction with Deep Instrumental Variables Networks
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Managing alliance networks: Emerging practices of multinational corporations
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The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage
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Social Capital, Networks, and Knowledge Transfer
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THE STRENGTH OF WEAK TIES YOU CAN TRUST: THE MEDIATING ROLE OF TRUST IN EFFECTIVE KNOWLEDGE TRANSFER.
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Why should i share? examining social capital and knowledge contribution in electronic networks of practice
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The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
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