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The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments
The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type
Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
How country image of an exporting country buffers against the impact of food safety incidents on consumer trust and purchase intention: an experimental study
Analyzing the impact of country-of-origin, geographical indication and wine world on low-involvement generation Z potential consumers’ attitudes toward wine ads
The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt
Country image effect on product assessment: moderating role of consumer nationality
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