The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments
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THE IMPACTS OF WORLDMINDEDNESS AND NATIONALISM ON STUDENTS’ ATTITUDE AND PURCHASE INTENTION TOWARDS PORTABLE CONSUMER ELECTRONICS: A CROSS-NATIONAL STUDY
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“Made-In” Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers` Purchase Intentions
Impact of After-Sales Performances of German Automobile Manufacturers in China in Service Satisfaction and Loyalty. With a Particular Focus on the Influences of Cultural Determinants.
The Impact of Celebrity Credibility on Purchase Intention of Cosmetic Products: The Moderating Role of Ethnocentrism
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