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Keyword decisions in sponsored search advertising: A literature review and research agenda

https://doi.org/10.1016/j.ipm.2022.103142

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Classifying web search queries to identify high revenue generating customers

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Support Vector Machines for Pattern Classification

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A Keyword Extraction Based Model for Web Advertisement

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Budget Constrained Bidding in Keyword Auctions and Online Knapsack Problems

inferredcites →https://doi.org/10.1007/978-3-642-15208-5_15openalex-snapshot

On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis

inferredcites →https://doi.org/10.1007/s10660-021-09496-7openalex-snapshot

A semantic transfer approach to keyword suggestion for search engine advertising

inferredcites →https://doi.org/10.1007/s12351-017-0368-8openalex-snapshot

A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns

inferredcites →https://doi.org/10.1016/b978-0-12-411457-9.00012-4openalex-snapshot

Budget Planning for Coupled Campaigns in Sponsored Search Auctions

inferredcites →https://doi.org/10.1016/j.dss.2011.04.002openalex-snapshot

Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates

inferredcites →https://doi.org/10.1016/j.dss.2013.08.004openalex-snapshot

Dynamic dual adjustment of daily budgets and bids in sponsored search auctions

inferredcites →https://doi.org/10.1016/j.dss.2019.02.001openalex-snapshot

AKEGIS: automatic keyword generation for sponsored search advertising in online retailing

inferredcites →https://doi.org/10.1016/j.dss.2021.113491openalex-snapshot

Broad or exact? Search Ad matching decisions with keyword specificity and position

inferredcites →https://doi.org/10.1016/j.dss.2022.113843openalex-snapshot

Time-varying effects of search engine advertising on sales–An empirical investigation in E-commerce

inferredcites →https://doi.org/10.1016/j.ejor.2022.03.006openalex-snapshot

Keyword portfolio optimization in paid search advertising

inferredcites →https://doi.org/10.1016/j.elerap.2022.101209openalex-snapshot

Keyword targeting optimization in sponsored search advertising: Combining selection and matching

inferredcites →https://doi.org/10.1016/j.im.2016.11.003openalex-snapshot

Finding competitive keywords from query logs to enhance search engine advertising

inferredcites →https://doi.org/10.1016/j.ipm.2007.07.015openalex-snapshot

Determining the informational, navigational, and transactional intent of Web queries

inferredcites →https://doi.org/10.1016/j.ipm.2014.02.004openalex-snapshot

Bid keyword suggestion in sponsored search based on competitiveness and relevance

inferredcites →https://doi.org/10.1016/j.ipm.2015.06.009openalex-snapshot

External to internal search: Associating searching on search engines with searching on sites

inferredcites →https://doi.org/10.1016/j.ipm.2018.10.005openalex-snapshot

Impact of response latency on sponsored search

inferredcites →https://doi.org/10.1016/j.ipm.2019.05.009openalex-snapshot

Query expansion techniques for information retrieval: A survey

inferredcites →https://doi.org/10.1016/j.ipm.2021.102853openalex-snapshot

Click-through rate prediction in online advertising: A literature review

inferredcites →https://doi.org/10.1016/j.ipm.2022.103137openalex-snapshot

Causality-based CTR prediction using graph neural networks

inferredcites →https://doi.org/10.1016/j.mcm.2011.12.022openalex-snapshot

On rank reversal and TOPSIS method

inferredcites →https://doi.org/10.1017/cbo9780511569920.017openalex-snapshot

A Bayesian Approach to On-line Learning

inferredcites →https://doi.org/10.1023/a:1007662407062openalex-snapshot

Large Margin Classification Using the Perceptron Algorithm

inferredcites →https://doi.org/10.1080/01605682.2019.1567650openalex-snapshot

Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position

inferredcites →https://doi.org/10.1080/10641734.2008.10505236openalex-snapshot

Online Advertising Research in Advertising Journals: A Review

inferredcites →https://doi.org/10.1080/10864415.2019.1683704openalex-snapshot

Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments

inferredcites →https://doi.org/10.1080/15252019.2010.10722175openalex-snapshot

Selection of Best Keywords

inferredcites →https://doi.org/10.1108/intr-10-2017-0377openalex-snapshot

Aggregate effects of advertising decisions

inferredcites →https://doi.org/10.1109/acc.2013.6580778openalex-snapshot

An overview of computational challenges in online advertising

inferredcites →https://doi.org/10.1109/acc20659.2014openalex-snapshot

2014 American Control Conference

inferredcites →https://doi.org/10.1109/asonam.2011.70openalex-snapshot

Multiword Keyword Recommendation System for Online Advertising

inferredcites →https://doi.org/10.1109/icdmw.2006.104openalex-snapshot

Keyword Generation for Search Engine Advertising

inferredcites →https://doi.org/10.1109/icdmw51313.2020.00001openalex-snapshot

20th IEEE International Conference on Data Mining Workshops ICDMW 2020

inferredcites →https://doi.org/10.1109/mis.2017.58openalex-snapshot

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

inferredcites →https://doi.org/10.1109/mis.2019.2893590openalex-snapshot

Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework

inferredcites →https://doi.org/10.1109/mis.2019.2938881openalex-snapshot

Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance

inferredcites →https://doi.org/10.1109/ssci50451.2021.9660132openalex-snapshot

Efficient Multilingual Deep Learning Model for Keyword Categorization

inferredcites →https://doi.org/10.1109/ssci51031.2022openalex-snapshot

2022 IEEE Symposium Series on Computational Intelligence (SSCI)

inferredcites →https://doi.org/10.1109/tem.2015.2390772openalex-snapshot

A Hierarchical Bayesian Network-Based Approach to Keyword Auction

inferredcites →https://doi.org/10.1109/tetci.2019.2952908openalex-snapshot

Random Walks: A Review of Algorithms and Applications

inferredcites →https://doi.org/10.1109/tkde.2003.1208999openalex-snapshot

Topic-sensitive pagerank: A context-sensitive ranking algorithm for web search

inferredcites →https://doi.org/10.1109/tsc.2011.60openalex-snapshot

Budget Strategy in Uncertain Environments of Search Auctions: A Preliminary Investigation

inferredcites →https://doi.org/10.1109/tsmca.2011.2172418openalex-snapshot

A Budget Optimization Framework for Search Advertisements Across Markets

inferredcites →https://doi.org/10.1111/j.1540-6261.2011.01679.xopenalex-snapshot

In Search of Attention

inferredcites →https://doi.org/10.1145/1052220openalex-snapshot

Proceedings of the 6th international conference on Electronic commerce - ICEC '04

inferredcites →https://doi.org/10.1145/1060745openalex-snapshot

Proceedings of the 14th international conference on World Wide Web - WWW '05

inferredcites →https://doi.org/10.1145/1134707.1134736openalex-snapshot

An adaptive algorithm for selecting profitable keywords for search-based advertising services

inferredcites →https://doi.org/10.1145/1135777.1135813openalex-snapshot

Finding advertising keywords on web pages

inferredcites →https://doi.org/10.1145/1183614openalex-snapshot

Proceedings of the 15th ACM international conference on Information and knowledge management - CIKM '06

inferredcites →https://doi.org/10.1145/1242572.1242644openalex-snapshot

Dynamics of bid optimization in online advertisement auctions

inferredcites →https://doi.org/10.1145/1277741.1277837openalex-snapshot

A semantic approach to contextual advertising

inferredcites →https://doi.org/10.1145/1282100.1282119openalex-snapshot

Keyword generation for search engine advertising using semantic similarity between terms

inferredcites →https://doi.org/10.1145/1321440.1321488openalex-snapshot

Just-in-time contextual advertising

inferredcites →https://doi.org/10.1145/1341531.1341564openalex-snapshot

Advertising keyword suggestion based on concept hierarchy

inferredcites →https://doi.org/10.1145/1348599.1348608openalex-snapshot

Finding keyword from online broadcasting content for targeted advertising

inferredcites →https://doi.org/10.1145/1367497.1367506openalex-snapshot

Using the wisdom of the crowds for keyword generation

inferredcites →https://doi.org/10.1145/1367497.1367723openalex-snapshot

Keyword extraction for contextual advertisement

inferredcites →https://doi.org/10.1145/1390156openalex-snapshot

Proceedings of the 25th international conference on Machine learning - ICML '08

inferredcites →https://doi.org/10.1145/1459352.1459355openalex-snapshot

Word sense disambiguation

inferredcites →https://doi.org/10.1145/1526709.1526853openalex-snapshot

Query clustering using click-through graph

inferredcites →https://doi.org/10.1145/1526709.1526872openalex-snapshot

Towards intent-driven bidterm suggestion

inferredcites →https://doi.org/10.1145/1526709.1526873openalex-snapshot

Advertising keyword generation using active learning

inferredcites →https://doi.org/10.1145/1557019openalex-snapshot

Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining

inferredcites →https://doi.org/10.1145/1571941.1572078openalex-snapshot

Finding advertising keywords on video scripts

inferredcites →https://doi.org/10.1145/1592748.1592753openalex-snapshot

Scalable clustering and keyword suggestion for online advertisements

inferredcites →https://doi.org/10.1145/1592748.1592754openalex-snapshot

Inferring local synonyms for improving keyword suggestion in an on-line advertisement system

inferredcites →https://doi.org/10.1145/1718487.1718530openalex-snapshot

Automatic generation of bid phrases for online advertising

inferredcites →https://doi.org/10.1145/1824795.1824798openalex-snapshot

A taxonomy of sequential pattern mining algorithms

inferredcites →https://doi.org/10.1145/1871437.1871576openalex-snapshot

Semantic tags generation and retrieval for online advertising

inferredcites →https://doi.org/10.1145/1871437.1871637openalex-snapshot

Generating advertising keywords from video content

inferredcites →https://doi.org/10.1145/1935826.1935892openalex-snapshot

Learning website hierarchies for keyword enrichment in contextual advertising

inferredcites →https://doi.org/10.1145/2071389.2071390openalex-snapshot

A Survey of Automatic Query Expansion in Information Retrieval

inferredcites →https://doi.org/10.1145/2089094.2089112openalex-snapshot

Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia

inferredcites →https://doi.org/10.1145/2339530.2339716openalex-snapshot

Joint optimization of bid and budget allocation in sponsored search

inferredcites →https://doi.org/10.1145/279943.279985openalex-snapshot

Large margin classification using the perceptron algorithm

inferredcites →https://doi.org/10.1145/3038912openalex-snapshot

Proceedings of the 26th International Conference on World Wide Web - WWW '17

inferredcites →https://doi.org/10.1145/3308558.3313570openalex-snapshot

Domain-Constrained Advertising Keyword Generation

inferredcites →https://doi.org/10.1145/383952.383972openalex-snapshot

Relevance based language models

inferredcites →https://doi.org/10.1145/62437openalex-snapshot

Proceedings of the 11th annual international ACM SIGIR conference on Research and development in information retrieval - SIGIR '88

inferredcites →https://doi.org/10.1177/002224378502200303openalex-snapshot

Using Game Theory to Model Competition

inferredcites →https://doi.org/10.1287/ijoc.2014.0626openalex-snapshot

Optimal Budget Allocation Across Search Advertising Markets

inferredcites →https://doi.org/10.1287/isre.1100.0315openalex-snapshot

Research Commentary—Sponsored Search and Market Efficiency

inferredcites →https://doi.org/10.1287/isre.2017.0724openalex-snapshot

Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types

inferredcites →https://doi.org/10.1287/mksc.1090.0517openalex-snapshot

The Race for Sponsored Links: Bidding Patterns for Search Advertising

inferredcites →https://doi.org/10.1287/mksc.2015.0919openalex-snapshot

Keyword Management Costs and “Broad Match” in Sponsored Search Advertising

inferredcites →https://doi.org/10.1287/mnsc.1110.1408openalex-snapshot

Cyclical Bid Adjustments in Search-Engine Advertising

inferredcites →https://doi.org/10.1287/mnsc.2014.1915openalex-snapshot

Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer

inferredcites →https://doi.org/10.1287/mnsc.6.1.73openalex-snapshot

Chance-Constrained Programming

inferredcites →https://doi.org/10.1509/jmr.10.0354openalex-snapshot

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

inferredcites →https://doi.org/10.17877/de290r-14262openalex-snapshot

Making Large-Scale SVM Learning Practical

inferredcites →https://doi.org/10.18421/tem103-47openalex-snapshot

Keyword Categorization using Statistical Methods

inferredcites →https://doi.org/10.2139/ssrn.3206383openalex-snapshot

Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising Via an Experimental Study

inferredcites →https://doi.org/10.2753/jec1086-4415180302openalex-snapshot

Budget Planning for Coupled Campaigns in Sponsored Search Auctions

inferredcites →https://doi.org/10.48550/arxiv.0802.1957openalex-snapshot

To Broad-Match or Not to Broad-Match : An Auctioneer's Dilemma ?

inferredcites →https://doi.org/10.48550/arxiv.1409.3215openalex-snapshot

Sequence to Sequence Learning with Neural Networks

inferredcites →https://doi.org/10.48550/arxiv.1412.3555openalex-snapshot

Empirical Evaluation of Gated Recurrent Neural Networks on Sequence Modeling

inferredcites →https://doi.org/10.5121/ijctcm.2015.5301openalex-snapshot

Word Sense Disambiguation: A Survey

inferredcites →https://doi.org/10.5555/944919.944937openalex-snapshot

Latent dirichlet allocation

inferredcites →https://doi.org/10.5753/jidm.2011.1407openalex-snapshot

ACAKS: An Ad-Collection-Aware Keyword Selection Approach for Contextual Advertising

inferredcites →https://doi.org/10.7551/mitpress/1120.003.0082openalex-snapshot

Latent Dirichlet Allocation

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Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Impact of Keywords in Product Title on Product Sales Conversion

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Algorithms, Users

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Next-Gen NLP for Keyphrase Extraction from Online Social Data: A Systematic Review

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A New Learning-to-Rank Framework for Keyphrase Extraction Using Multi-scale Ratings and Feature Fusion

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University brand equity and eWoM intention: examining social media marketing through sufficiency and necessity logic in Malaysia

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Dynamic cooperative strategies in search engine advertising market: With and without retail competition

inferred← citeshttps://doi.org/10.1016/j.im.2024.104096openalex-snapshot

Disentangling the impact of bidding price on advertising performance in E-commerce search advertising: The moderating role of product competitiveness

inferred← citeshttps://doi.org/10.1016/j.ipm.2023.103388openalex-snapshot

The shifting role of information processing and management in interdiscipline development: From a collection of tools to a crutch?

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From precision to perception: Human-in-the-loop evaluation of keyword extraction for internet-scale contextual advertising

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Enhancing human-Machine interaction with artificial intelligence and knowledge-Model techniques for query performance and response filtering

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Towards efficient patent analysis: A large language model and BERT-refined methodology for keyphrase extraction

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Search Engine Advertising: A Systematic Literature Review and Future Research Agenda

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The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types

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From keyword signals to interactive success: how advertising information shapes consumer behavior in sponsored search advertising

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Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and Z

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Moderating and Mediating Roles of Users' Self-Efficacy and User Behavior amongst the Internet of Things and Search Engine Optimization

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The hidden keywords: An algorithmic approach to uncovering the value of negative keywords in search advertising

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One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising

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From Precision to Perception: User Surveys in the Evaluation of Keyword Extraction Algorithms

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KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits

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Item-Targeting with Keyword Enhancement: A Hybrid Approach to Ads Targeting

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Sequential Sponsored-Products and Off-Amazon Advertising Optimization for Etailers

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A Bibliometric Analysis of Sustainable Competitive Advantage in the Manufacturing Industry

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Survey-Based Evaluation of Keyword Extraction Algorithms for Internet-Scale Contextual Advertising

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Survey-Based Evaluation of Keyword Extraction Algorithms for Internet-Scale Contextual Advertising

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