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Impact of Keywords in Product Title on Product Sales Conversion

https://doi.org/10.2139/ssrn.4625354
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.dss.2021.113491openalex-extracted
Broad or exact? Search Ad matching decisions with keyword specificity and position
inferredcites →https://doi.org/10.1016/j.ijresmar.2016.11.006openalex-extracted
Digital marketing: A framework, review and research agenda
inferredcites →https://doi.org/10.1016/j.ipm.2022.103142openalex-extracted
Keyword decisions in sponsored search advertising: A literature review and research agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2021.11.015openalex-extracted
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
inferredcites →https://doi.org/10.1016/j.jbusres.2022.01.065openalex-extracted
Search engine optimization: The long-term strategy of keyword choice
inferredcites →https://doi.org/10.1016/j.jretai.2020.12.002openalex-extracted
Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?
inferredcites →https://doi.org/10.1080/0267257x.2020.1765001openalex-extracted
Effects of paid search advertising on product sales: a Chinese semantic perspective
inferredcites →https://doi.org/10.1080/10864415.2019.1683704openalex-extracted
Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments
inferredcites →https://doi.org/10.1145/3209978.3209993openalex-extracted
Turning Clicks into Purchases
inferredcites →https://doi.org/10.1177/0022242918809930openalex-extracted
Creating Effective Online Customer Experiences
inferredcites →https://doi.org/10.1177/1069031x19900540openalex-extracted
Editorial: Vision for JIM and First Issue of 2020
inferredcites →https://doi.org/10.1184/r1/6471371.v1openalex-extracted
inferredcites →https://doi.org/10.1509/jm.13.0521openalex-extracted
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
inferredcites →https://doi.org/10.1509/jm.15.0138openalex-extracted
Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior
inferredcites →https://doi.org/10.1509/jm.82.43openalex-extracted
A Commentary on “Transformative Marketing: The Next 20 Years”
inferredcites →https://doi.org/10.2753/jec1086-4415160103openalex-extracted
The Brand Effect of Key Phrases and Advertisements in Sponsored Search
inferredcites →https://doi.org/10.2753/mis0742-1222300411openalex-extracted
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
inferredcites →https://doi.org/10.33050/sabda.v1i1.73openalex-extracted
Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic
inferredcites →https://doi.org/10.3390/su13052512openalex-extracted
Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises
inferredcites →https://doi.org/10.34306/sabda.v1i1.73openalex-extracted
inferredcites →https://doi.org/10.52547/ijime.1.1.1openalex-extracted
inferredcites →https://doi.org/10.59615/ijime.1.1.1openalex-extracted
A Survey for Investigating Key Performance Indicators in Digital Marketing
inferredcites →https://doi.org/10.1184/r1/6471371openalex-snapshot
Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.