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What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1016/0022-0965(68)90109-4openalex-snapshot
Children's “like-dislike” ratings of familiarized and nonfamiliarized visual stimuli
inferredcites →https://doi.org/10.1016/0148-2963(79)90027-4openalex-snapshot
Repetition and attitudinal discrepancy effects on the affective response to television advertising
inferredcites →https://doi.org/10.1037/0022-3514.33.3.281openalex-snapshot
Attitude formation and mere exposure phenomena: A nonartifactual explanation of empirical findings.
inferredcites →https://doi.org/10.1037/h0025848openalex-snapshot
Attitudinal effects of mere exposure.
inferredcites →https://doi.org/10.1037/h0029951openalex-snapshot
Response competition as a mediating factor in the frequency-affect relationship.
inferredcites →https://doi.org/10.1037/h0029952openalex-snapshot
Effects of initial level of response competition and frequency of exposure on liking and exploratory behavior.
inferredcites →https://doi.org/10.1037/h0076174openalex-snapshot
The effect of stimulus uncertainty on the relationship between frequency of exposure and liking.
inferredcites →https://doi.org/10.1080/00221309.1964.9710286openalex-snapshot
Effects of Complexity and Incongruity Variables on Gsr, Investigatory Behavior, and Verbally Expressed Preference
inferredcites →https://doi.org/10.1080/00223980.1970.9923743openalex-snapshot
The Effects of Frequency and Duration of Exposure on Response Competition and Affective Ratings
inferredcites →https://doi.org/10.1086/208528openalex-snapshot
Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond
inferredcites →https://doi.org/10.1086/209032openalex-snapshot
Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response
inferredcites →https://doi.org/10.1086/209051openalex-snapshot
Ad Reactions over Time: Capturing Changes in the Real World
inferredcites →https://doi.org/10.1086/267132openalex-snapshot
An Application of Learning Theory to TV Copy Testing
inferredcites →https://doi.org/10.1086/267791openalex-snapshot
What Happens to Advertisements When They Grow Up
inferredcites →https://doi.org/10.1086/268290openalex-snapshot
Mere Exposure, Psychological Reactance and Attitude Change
inferredcites →https://doi.org/10.2307/1162588openalex-snapshot
Design and Analysis: A Researcher's Handbook
inferredcites →https://doi.org/10.2307/3150236openalex-snapshot
The Influence of Brand Ambiguity on Brand Attitude Development
inferredcites →https://doi.org/10.2307/3150928openalex-snapshot
Television Commercial Wearout: An Information Processing View
inferredcites →https://doi.org/10.2307/3151660openalex-snapshot
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
inferredcites →https://doi.org/10.2307/3151776openalex-snapshot
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model
inferredcites →https://doi.org/10.3758/bf03212593openalex-snapshot
Novelty, complexity, and hedonic value
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inferred← citeshttps://doi.org/10.5762/kais.2012.13.10.4645openalex-snapshot
Effect of Physical Environment of Hospital on Customer' Satisfaction and Worth of Mouth, Revisit Intention
inferred← citeshttps://doi.org/10.70675/58c4c54azd89bz4be7zb486z93d44fa60ba4openalex-snapshot
Complexité visuelle du packaging et évaluation du produit : le cas de la représentation des ingrédients dans le secteur alimentaire
inferred← citeshttps://doi.org/10.70675/5d9b50b1z71fcz45afz8f5fz90565d969440openalex-snapshot
Influence de la fatigue du consommateur sur le processus de traitement visuel d'une publicité
inferred← citeshttps://doi.org/10.70675/6679092eza75cz4139za390z6dd22bfb4731openalex-snapshot
Influence de la complexité visuelle du packaging sur le comportement des consommateurs : effets médiateur de l’attention et modérateur de l’âge
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