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Advertising Content and Irritation

https://doi.org/10.1300/j046v10n04_02
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Developing a typology of affective responses to advertising
inferredcites →https://doi.org/10.1007/978-1-4612-4964-1openalex-snapshot
Communication and Persuasion
inferredcites →https://doi.org/10.1016/0007-6813(69)90139-6openalex-snapshot
Advertising in America: The consumer view
inferredcites →https://doi.org/10.1016/s0167-8116(97)00002-5openalex-snapshot
Provocation in advertising: A conceptualization and an empirical assessment
inferredcites →https://doi.org/10.1037/0022-3514.58.5.791openalex-snapshot
Boredom as a limiting condition on the mere exposure effect.
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Attitudinal effects of mere exposure.
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A multidimensional set of rating scales for television commercials.
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A Reaction Profile For TV Commercials
inferredcites →https://doi.org/10.1080/00218499.1981.12468150openalex-snapshot
Viewer Perceptions of Prime-Time Television Advertising
inferredcites →https://doi.org/10.1080/00218499.1982.12468125openalex-snapshot
Characteristics of TV Commercials Perceived as Informative
inferredcites →https://doi.org/10.1080/00218499.1990.12466731openalex-snapshot
Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact
inferredcites →https://doi.org/10.1080/00218499.1992.12466855openalex-snapshot
Observations: Do Overall Attitudes toward Advertising Affect Involvement with Specific Advertisements?
inferredcites →https://doi.org/10.1080/00224545.1991.9713824openalex-snapshot
Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising
inferredcites →https://doi.org/10.1080/01633392.1988.10504936openalex-snapshot
Advertising Repetition: A Critical Review of Wearin and Wearout
inferredcites →https://doi.org/10.1080/02650487.1994.11104581openalex-snapshot
The Importance of Likeability as a Measure of Television Advertising Effectiveness
inferredcites →https://doi.org/10.1080/02650487.1996.11104652openalex-snapshot
The Communication Effects of Provocation in Print Advertising
inferredcites →https://doi.org/10.1080/02650487.1997.11104682openalex-snapshot
Emotional Appeals and Information Cues in Belgian Magazine Advertisements
inferredcites →https://doi.org/10.1080/135272696346088openalex-snapshot
The communication effects of warmth, eroticism and humour in alcohol advertisements
inferredcites →https://doi.org/10.1086/208524openalex-snapshot
Warmth in Advertising: Measurement, Impact, and Sequence Effects
inferredcites →https://doi.org/10.1086/208549openalex-snapshot
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
inferredcites →https://doi.org/10.1086/208550openalex-snapshot
The Role of Mood in Advertising Effectiveness
inferredcites →https://doi.org/10.1086/208569openalex-snapshot
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
inferredcites →https://doi.org/10.1086/208896openalex-snapshot
The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance
inferredcites →https://doi.org/10.1086/209051openalex-snapshot
Ad Reactions over Time: Capturing Changes in the Real World
inferredcites →https://doi.org/10.1086/209124openalex-snapshot
The Power of Feelings in Understanding Advertising Effects
inferredcites →https://doi.org/10.1086/209149openalex-snapshot
What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation
inferredcites →https://doi.org/10.1086/209173openalex-snapshot
Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?
inferredcites →https://doi.org/10.1108/07363769310041956openalex-snapshot
Female nudity: attitudes towards the ad and the brand, and implications for advertising strategy
inferredcites →https://doi.org/10.1177/002224298504900204openalex-snapshot
Causes of Irritation in Advertising
inferredcites →https://doi.org/10.1177/002224299305700307openalex-snapshot
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
inferredcites →https://doi.org/10.1177/002224376800500208openalex-snapshot
Influence of Commercial's Length and Position
inferredcites →https://doi.org/10.1177/002224377601300406openalex-snapshot
Advertising Wearout: An Experimental Analysis
inferredcites →https://doi.org/10.1177/002224378101800306openalex-snapshot
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
inferredcites →https://doi.org/10.1177/002224379303000108openalex-snapshot
The Effects of Length, Content, and Repetition on Television Commercial Effectiveness
inferredcites →https://doi.org/10.1177/107769909006700107openalex-snapshot
Perceived Informativeness of and Irritation with Local Advertising
inferredcites →https://doi.org/10.2307/1250693openalex-snapshot
Buyer/Consumer Information Processing
inferredcites →https://doi.org/10.2307/1251163openalex-snapshot
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
inferredcites →https://doi.org/10.2307/1287358openalex-snapshot
Advertising in America: The Consumer View
inferredcites →https://doi.org/10.2307/3150973openalex-snapshot
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
inferredcites →https://doi.org/10.2307/3151776openalex-snapshot
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model
inferredcites →https://doi.org/10.2307/3172591openalex-snapshot
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
inferredcites →https://doi.org/10.2307/3172670openalex-snapshot
The Impact of Feelings on Ad-Based Affect and Cognition
inferredcites →https://doi.org/10.2466/pr0.1994.75.3f.1683openalex-snapshot
Female Nudity in Advertisements, Arousal and Response: A Parsimonious Extension
inferredcites →https://doi.org/10.2501/jar-40-6-114-135openalex-snapshot
The ARF Copy Research Validity Project
inferredcites →https://doi.org/10.4324/9781315803012openalex-snapshot
Cognitive Responses in Persuasion
inferredcites →https://doi.org/10.53555/acr.v2i2openalex-snapshot
Advances in Consumer Research

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Video Influencers: Unboxing the Mystique
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Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior
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Emotional or informative? Creative or boring?
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Electronic Marketing Communications: An Evolving Environment, but Similar Story Regarding the Perception of Unsolicited Commercial E-Mail and Postal Direct Mail
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“Why Don’t You Leave Me Alone?” Measuring Irritation with Online Behavioral Advertising on Social Media Platforms
inferred← citeshttps://doi.org/10.1080/10496491.2025.2528754openalex-snapshot
The Effect of Television-Viewing Motivation and Individual Traits on Zapping Behavior
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Brand avoidance – a services perspective
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Examining digital video advertising (DVA) effectiveness
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Countdown timers improve online video advertising effectiveness: evidence from eye-tracking data
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Brand avoidance among Generation Y consumers
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CONTENT ANALYSIS OF APPEAL IN JAPANESE TELEVISION ADVERTISEMENTS
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The Effects of Attitudes toward Commercialization on College Students’ Purchasing Intentions of Sponsors’ Products
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The Effects of Ad Irritation on Brand Attitudes
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The role of economic conditions on humor generation and attitude towards humorous TV commercials
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Reklamdan Kaçınmanın Psikolojik Öncüllerinin Yapısal Eşitlik Modeli ile İncelenmesi
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Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?
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