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“I” Prefer Personality Consistency and “We” Like Category Similarity: How Self-Construal Affects Brand Extension Evaluation

https://doi.org/10.2139/ssrn.4707178
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0167-8116(93)90032-topenalex-extracted
Consumer evaluations of brand extensions: Further empirical results
inferredcites →https://doi.org/10.1016/j.ijresmar.2011.01.004openalex-extracted
A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
inferredcites →https://doi.org/10.1016/j.ijresmar.2021.09.013openalex-extracted
Dimensions of brand-extension fit
inferredcites →https://doi.org/10.1016/s0148-2963(99)00115-0openalex-extracted
The impact of parent brand attribute associations and affect on brand extension evaluation
inferredcites →https://doi.org/10.1037//0003-066x.55.7.709openalex-extracted
Multicultural minds: A dynamic constructivist approach to culture and cognition.
inferredcites →https://doi.org/10.1037//0022-3514.35.2.63openalex-extracted
Self-schemata and processing information about the self.
inferredcites →https://doi.org/10.1037//0022-3514.60.5.649openalex-extracted
Some tests of the distinction between the private self and the collective self.
inferredcites →https://doi.org/10.1037//0022-3514.80.3.397openalex-extracted
The semantic-procedural interface model of the self: The role of self-knowledge for context-dependent versus context-independent modes of thinking.
inferredcites →https://doi.org/10.1037//0022-3514.81.3.492openalex-extracted
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
inferredcites →https://doi.org/10.1037//0033-295x.98.2.224openalex-extracted
Culture and the Self: Implications for Cognition, Emotion, and Motivation
inferredcites →https://doi.org/10.1037/0022-3514.71.1.83openalex-extracted
Who is this "We"? Levels of collective identity and self representations.
inferredcites →https://doi.org/10.1037/0022-3514.78.4.791openalex-extracted
The relational-interdependent self-construal and relationships.
inferredcites →https://doi.org/10.1037/0033-295x.108.2.291openalex-extracted
Culture and systems of thought: Holistic versus analytic cognition.
inferredcites →https://doi.org/10.1080/03637759609376373openalex-extracted
Individual‐vs. culture‐level dimensions of individualism and collectivism: Effects on preferred conversational styles
inferredcites →https://doi.org/10.1086/209059openalex-extracted
The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
inferredcites →https://doi.org/10.1086/209251openalex-extracted
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
inferredcites →https://doi.org/10.1086/209567openalex-extracted
Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
inferredcites →https://doi.org/10.1086/321946openalex-extracted
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
inferredcites →https://doi.org/10.1086/374700openalex-extracted
Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking
inferredcites →https://doi.org/10.1086/500482openalex-extracted
Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations
inferredcites →https://doi.org/10.1086/510227openalex-extracted
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
inferredcites →https://doi.org/10.1086/661081openalex-extracted
Extending Culturally Symbolic Brands: A Blessing or a Curse?
inferredcites →https://doi.org/10.1111/1467-9280.00162openalex-extracted
“I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment
inferredcites →https://doi.org/10.1111/j.1751-9004.2011.00349.xopenalex-extracted
Cultural Meanings of Brands and Consumption: A Window into the Cultural Psychology of Globalization
inferredcites →https://doi.org/10.1177/00222429231164654openalex-extracted
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
inferredcites →https://doi.org/10.1177/002224299005400102openalex-extracted
Consumer Evaluations of Brand Extensions
inferredcites →https://doi.org/10.1177/002224379703400304openalex-extracted
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1177/0146167294205014openalex-extracted
The Measurement of Independent and Interdependent Self-Construals
inferredcites →https://doi.org/10.1177/1088868310373752openalex-extracted
The What, How, Why, and Where of Self-Construal
inferredcites →https://doi.org/10.1207/s15327663jcp1303_11openalex-extracted
Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer
inferredcites →https://doi.org/10.1509/jmkr.38.4.471.18912openalex-extracted
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
inferredcites →https://doi.org/10.1509/jmkr.38.4.494.18901openalex-extracted
Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
inferredcites →https://doi.org/10.1509/jmkr.45.3.337openalex-extracted
How Far Can a Brand Stretch? Understanding the Role of Self-Construal
inferredcites →https://doi.org/10.1509/jmkr.46.1.105openalex-extracted
Gender Dimensions of Brand Personality
inferredcites →https://doi.org/10.1509/jmkr.46.2.279openalex-extracted
Field Dependency and Brand Cognitive Structures
inferredcites →https://doi.org/10.2224/sbp.7460openalex-extracted
When independents favor far extension: Self-construal, brand extension, and brand concept consistency
inferredcites →https://doi.org/10.3200/socp.148.3.347-374openalex-extracted
The Individual-Oriented and Social-Oriented Chinese Bicultural Self: Testing the Theory
inferredcites →https://doi.org/10.4324/9781003421320-4openalex-extracted
Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research*
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