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Determinants of the brand equity

https://doi.org/10.1108/02634500510597283
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1057/bm.1996.23openalex-snapshot
Do we really need ‘Brand Equity’?
inferredcites →https://doi.org/10.1080/00913367.1995.10673481openalex-snapshot
Brand Equity, Brand Preference, and Purchase Intent
inferredcites →https://doi.org/10.1080/10696679.2001.11501897openalex-snapshot
The Effect of Brand Attitude and Brand Image on Brand Equity
inferredcites →https://doi.org/10.1080/10696679.2002.11501909openalex-snapshot
Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale
inferredcites →https://doi.org/10.1080/135272600345471openalex-snapshot
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
inferredcites →https://doi.org/10.1108/00251740010379100openalex-snapshot
Brands and brand equity: definition and management
inferredcites →https://doi.org/10.1108/07363760110398808openalex-snapshot
The effects of brand associations on consumer response
inferredcites →https://doi.org/10.1108/07363769510095270openalex-snapshot
Measuring customer‐based brand equity
inferredcites →https://doi.org/10.1108/08876049710168663openalex-snapshot
Service loyalty: implications for service providers
inferredcites →https://doi.org/10.1108/10610420110382803openalex-snapshot
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
inferredcites →https://doi.org/10.1108/10610420110410559openalex-snapshot
Using free association to examine the relationship between the characteristics of brand associations and brand equity
inferredcites →https://doi.org/10.1108/10610429810229799openalex-snapshot
Brand equity valuation: a global perspective
inferredcites →https://doi.org/10.1108/eum0000000006242openalex-snapshot
The role of the brand name in obtaining differential advantages
inferredcites →https://doi.org/10.1177/0092070300282002openalex-snapshot
An Examination of Selected Marketing Mix Elements and Brand Equity
inferredcites →https://doi.org/10.1287/mksc.12.1.28openalex-snapshot
The Measurement and Determinants of Brand Equity: A Financial Approach
inferredcites →https://doi.org/10.1362/0267257022775882openalex-snapshot
Consumer-based Brand Equity: Development and Validation of a Measurement Instrument
inferredcites →https://doi.org/10.2307/1251446openalex-snapshot
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/2344428openalex-snapshot
Multivariate Data Analysis.
inferredcites →https://doi.org/10.2307/3151953openalex-snapshot
Marketing Research: An Applied Orientation

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
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Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model
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Exploring the Interlinkages between Brand Equity and Business Performance – Towards a Conceptual Framework
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Developing and Assessing the Reliability and Validity of an Alternative Scale to Measure Brand Equity
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How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
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Social media communications and festival brand equity: Millennials vs Centennials
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Research trajectories and knowledge structures in university branding: A bibliometric analysis of symbolic governance in higher education
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Components of art exhibition brand equity for internal and external visitors
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The Impact of Brand Awareness, Brand Association, and Perceived Quality towards Brand Loyalty (A case study of New Product)
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Investigating the Brand Loyalty of Domestic Cosmetic in an Emerging Market
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Consumer-Based Chain Restaurant Brand Equity: Insights from South Korea
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The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking
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Valuating brand equity and product-related attributes in the context of the German automobile market
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The causal relationship between store equity and loyalty: Testing two alternative models in retailing
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A cultural approach to brand equity: the role of brand mianzi and brand popularity in China
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Influence of environmental practices on brand equity, satisfaction and word of mouth
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Determinants of brand equity in cultural organizations: the case of an art exhibition
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An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis
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Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market
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Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
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Do Store Image and Price Perception Matter to Store Brand Equity?
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The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks
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The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam
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Animal Welfare Certification Seal and the Effect on Brand Equity: Consumer Perspective of Chicken Commodity
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Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity
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Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective
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Measuring Customer-Based Casino Brand Equity and its Consequences
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Measuring the impact of brand-celebrity personality congruence on purchase intention
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The role of regional industry standardization in the regional product branding system
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An exploratory study of students' consumption of non‐alcoholic beverages in Nigeria
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The determinants and measurement of a country brand: the country brand strength index
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The influence of brand equity on consumer responses
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Family as a source of consumer‐based brand equity
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Understanding price premium for grocery products: a conceptual model of customer‐based brand equity
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A cross‐national validation of the consumer‐based brand equity scale
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Mobile marketing and consumer perceptions of brand equity
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Relationships between social Web, IMC and overall brand equity
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Young consumers’ insights on brand equity
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Brand equity in the Portuguese vinho verde “green wine” market
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Influence of country image on country brand equity: application to higher education services
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
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Consumer-based brand equity measurement: lessons learned from an international study
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This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship
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Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry
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Linking brand personality to brand equity: measuring the role of consumer-brand relationship
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Creating consumer-based brand equity for customers by brand experience
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Impact of smartphone brand experience on brand equity
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Managing consumer-based brand equity through brand experience in Islamic banking
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Antecedents of brand equity on halal tourism destination
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“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists
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Brand community identification matters: a dual value-creation routes framework
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Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity
inferred← citeshttps://doi.org/10.1108/jpbm-05-2015-0893openalex-snapshot
Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Employer and internal branding research: a bibliometric analysis of 25 years
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The nation brand molecule
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Determining the predictive importance of the core dimensions of nation brands
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Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand
inferred← citeshttps://doi.org/10.1108/jpbm-12-2018-2173openalex-snapshot
How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
inferred← citeshttps://doi.org/10.1108/jrim-12-2016-0116openalex-snapshot
Social vs traditional media communication: brand origin associations strike a chord
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Customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana
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Brand-specific transactional leadership: the effects of brand-building behaviors on employee-based brand equity in the insurance industry
inferred← citeshttps://doi.org/10.1108/mbe-07-2014-0025openalex-snapshot
Measuring the effectiveness of the communication strategy by using Brand Score Technique - a practitioner Study
inferred← citeshttps://doi.org/10.1108/meq-06-2023-0165openalex-snapshot
Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis
inferred← citeshttps://doi.org/10.1108/mip-02-2020-0066openalex-snapshot
A retrospective evaluation of Marketing Intelligence and Planning : 1983–2019
inferred← citeshttps://doi.org/10.1108/mip-04-2013-0073openalex-snapshot
Impact of country of origin and word of mouth on brand equity
inferred← citeshttps://doi.org/10.1108/mip-05-2017-0098openalex-snapshot
Brand equity and financial performance
inferred← citeshttps://doi.org/10.1108/mip-11-2014-0211openalex-snapshot
Determining the causal relationships that affect consumer-based brand equity
inferred← citeshttps://doi.org/10.1108/ribs-02-2014-0025openalex-snapshot
Integrating risk literacy into brand management
inferred← citeshttps://doi.org/10.1108/s1069-0964(2009)0000015008openalex-snapshot
Chapter 4 Building brand equity between manufacturers and retailers
inferred← citeshttps://doi.org/10.1108/s1069-0964(2009)0000015016openalex-snapshot
Advances in business marketing and purchasing
inferred← citeshttps://doi.org/10.1108/s1069-0964(2009)0000015017openalex-snapshot
Business-to-business brand management: Theory, research and executive case study exercises
inferred← citeshttps://doi.org/10.1108/sjme-03-2018-003openalex-snapshot
The effect of online and offline experiential marketing on brand equity in the hotel sector
inferred← citeshttps://doi.org/10.1108/srj-12-2021-0505openalex-snapshot
Corporate social responsibility and international students mobility in higher education
inferred← citeshttps://doi.org/10.1108/tr-02-2016-0005openalex-snapshot
Brand personality, brand equity and revisit intention: an empirical study of a tourist destination in Iran
inferred← citeshttps://doi.org/10.1109/ecdc.2013.6556753openalex-snapshot
Factors influencing brand equity in the age of electronic services (Case of: Educational services of Safir Institute)
inferred← citeshttps://doi.org/10.1145/3183586.3183596openalex-snapshot
Assessing the influence of social media functionalities on consumer brand equity
inferred← citeshttps://doi.org/10.11606/d.96.2010.tde-17122010-150404openalex-snapshot
Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões e do mix de marketing entre usuários de marca de sapato esportivo
inferred← citeshttps://doi.org/10.1177/02560909231172010openalex-snapshot
Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response
inferred← citeshttps://doi.org/10.1177/0258042x20922060openalex-snapshot
Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market
inferred← citeshttps://doi.org/10.1177/02666669241236199openalex-snapshot
Social media marketing and hospital brand equity: An empirical investigation
inferred← citeshttps://doi.org/10.1177/03128962221135496openalex-snapshot
Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid
inferred← citeshttps://doi.org/10.1177/0972150916645693openalex-snapshot
Determinants of Customer-based Brand Equity: A Study of Public and Private Banks
inferred← citeshttps://doi.org/10.1177/0972150916656656openalex-snapshot
Testing the Effect of Service Quality on Brand Equity of Automotive Industry: Empirical Insights from Malaysia
inferred← citeshttps://doi.org/10.1177/0972150916656694openalex-snapshot
Study of the Relationship among the Factors of Brand Equity: A Study on Fast-food Brands
inferred← citeshttps://doi.org/10.1177/0972150919848912openalex-snapshot
The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products
inferred← citeshttps://doi.org/10.1177/09721509231152020openalex-snapshot
An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity
inferred← citeshttps://doi.org/10.1177/097226291001400101openalex-snapshot
Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty
inferred← citeshttps://doi.org/10.1177/0972622517702187openalex-snapshot
Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions
inferred← citeshttps://doi.org/10.1177/0973258619866366openalex-snapshot
Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India
inferred← citeshttps://doi.org/10.1177/1356766716634151openalex-snapshot
Customer-based brand equity building
inferred← citeshttps://doi.org/10.1177/1356766716672278openalex-snapshot
An interregional extension of destination brand equity
inferred← citeshttps://doi.org/10.1177/2278682115593436openalex-snapshot
An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category
inferred← citeshttps://doi.org/10.1177/2278682118823306openalex-snapshot
A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category
inferred← citeshttps://doi.org/10.1186/s40497-017-0068-0openalex-snapshot
A Review of Marketing Strategies from the European Chocolate Industry
inferred← citeshttps://doi.org/10.1186/s43093-025-00663-yopenalex-snapshot
Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings
inferred← citeshttps://doi.org/10.12794/metadc1062865openalex-snapshot
Slogan Word Count and the Effects on Consumer Behavior
inferred← citeshttps://doi.org/10.12816/0018186openalex-snapshot
Brand Equity and Country of Origin Model in Pharmaceutical Industry
inferred← citeshttps://doi.org/10.12816/0018347openalex-snapshot
Identification and Prioritization of Factors Affecting Customer Satisfaction and Their Relation with Loyalty in Branches of Eghtesad Novin Bank throughout Tehran
inferred← citeshttps://doi.org/10.12816/0018820openalex-snapshot
Investigation of Relationship between Brand Equity of Services and Brand Relationship
inferred← citeshttps://doi.org/10.13140/rg.2.2.12497.92002openalex-snapshot
CUSTOMER AND EMPLOYEE-BASED BRAND EQUITY DRIVING UNITED BANK FOR AFRICA'S MARKET PERFORMANCE
inferred← citeshttps://doi.org/10.13189/sa.2013.010208openalex-snapshot
Does City Size Matter? City Brand Index VS Population Size
inferred← citeshttps://doi.org/10.14456/augsbejr.2021.3openalex-snapshot
An Influence of Advertising on Consumer-based Brand Loyalty: A Case Study on a Sports Shoe brand in Bhopal India
inferred← citeshttps://doi.org/10.14514/beykozad.1051438openalex-snapshot
LOJİSTİK HİZMET KALİTESİNİN MARKA DEĞERİ ÜZERİNE ETKİSİ
inferred← citeshttps://doi.org/10.14783/maruoneri.684326openalex-snapshot
TÜKETİCİ DAVRANIŞI TEMELİNE GÖRE MARKA DEĞERİNİN ÖLÇÜLMESİNE YÖNELİK BİR ARAŞTIRMA
inferred← citeshttps://doi.org/10.14807/ijmp.v11i2.1062openalex-snapshot
The relationship between brand equity and intention to buy: the case of convenience stores
inferred← citeshttps://doi.org/10.1504/ijaip.2015.073716openalex-snapshot
Consumer-based brand equity and purchase decision of Indian gold jewellery
inferred← citeshttps://doi.org/10.1504/ijstm.2015.071106openalex-snapshot
Measuring the effect of brand equity on the consumers' purchase intention
inferred← citeshttps://doi.org/10.15208/beh.2017.33openalex-snapshot
Antecedents of Thai Select restaurant brand loyalty in the United Kingdom
inferred← citeshttps://doi.org/10.15665/rde.v15i1.831openalex-snapshot
Challenges in the Real Estate Industry La Serena-Chile
inferred← citeshttps://doi.org/10.15728/bbr.2016.13.1.4openalex-snapshot
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
inferred← citeshttps://doi.org/10.15764/mr.2014.02003openalex-snapshot
An Experiment on Brand Image: Premium Market in Four Brazilian Capitals
inferred← citeshttps://doi.org/10.1590/1809-584420141openalex-snapshot
La credibilidad de los medios de Comunicación de masas: una aproximación desde el Modelo de Marca Creíble
inferred← citeshttps://doi.org/10.1590/s0034-759020140304openalex-snapshot
Brand equity in the Pakistani hotel industry
inferred← citeshttps://doi.org/10.1590/s0034-759020150407openalex-snapshot
BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND
inferred← citeshttps://doi.org/10.1590/s0104-530x2013005000001openalex-snapshot
Análise comparativa dos antecedentes e dimensões do brand equity entre marcas de fabricantes e marcas próprias no setor de vestuário
inferred← citeshttps://doi.org/10.16951/iibd.71512openalex-snapshot
KİŞİSEL DEĞERLER İLE MARKA DEĞERİ ARASINDAKİ İLİŞKİLER
inferred← citeshttps://doi.org/10.17163/ret.n23.2022.09openalex-snapshot
Valor de marca del pisco chileno: aportes desde la región pisquera de Chile
inferred← citeshttps://doi.org/10.17265/2328-2185/2017.01.003openalex-snapshot
The Influence of Affective Brand Experience Dimension on Brand Equity of the Smartphone Millennial Users in Malaysia
inferred← citeshttps://doi.org/10.17561/ree.v2020n2.9openalex-snapshot
La evolución del concepto de estrategia de marketing internacional y su aplicación al caso español de moda hogar
inferred← citeshttps://doi.org/10.17576/pengurusan-2012-36-11openalex-snapshot
Exploring the Mediating Effect of Brand Relationship Quality in the Service Brand Equity and Brand Resonance Linkage
inferred← citeshttps://doi.org/10.17951/h.2015.49.1.81openalex-snapshot
Measuring the store brand equity
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