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“When experience matters”: building and measuring hotel brand equity

https://doi.org/10.1108/09596111011053765
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0148-2963(92)90033-8openalex-snapshot
The moderating role of brand familiarity in reference price perceptions
inferredcites →https://doi.org/10.1016/j.bushor.2007.01.005openalex-snapshot
Building a strong services brand: Lessons from Mayo Clinic
inferredcites →https://doi.org/10.1016/j.csda.2004.03.005openalex-snapshot
PLS path modeling
inferredcites →https://doi.org/10.1016/j.jretconser.2004.05.002openalex-snapshot
Service branding: consumer verdicts on service brands
inferredcites →https://doi.org/10.1016/j.tourman.2004.03.010openalex-snapshot
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
inferredcites →https://doi.org/10.1016/s0010-8804(02)80037-4openalex-snapshot
Brand Extension and Customer Loyalty: Evidence from the Lodging Industry
inferredcites →https://doi.org/10.1016/s0022-4359(03)00036-8openalex-snapshot
Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications
inferredcites →https://doi.org/10.1016/s0148-2963(98)00021-6openalex-snapshot
Experts' Views About Defining Services Brands and the Principles of Services Branding
inferredcites →https://doi.org/10.1016/s0148-2963(99)00098-3openalex-snapshot
Developing and validating a multidimensional consumer-based brand equity scale
inferredcites →https://doi.org/10.1080/00913367.1995.10673481openalex-snapshot
Brand Equity, Brand Preference, and Purchase Intent
inferredcites →https://doi.org/10.1080/00913367.2002.10673661openalex-snapshot
Political Advertising Believability and Information Source Value during Elections
inferredcites →https://doi.org/10.1080/02642060500358761openalex-snapshot
An exploration of the meanings of hotel brand equity
inferredcites →https://doi.org/10.1080/02664769922322openalex-snapshot
Robustness of partial least-squares method for estimating latent variable quality structures
inferredcites →https://doi.org/10.1080/09544120050135443openalex-snapshot
On measurement of intangible assets: A study of robustness of partial least squares
inferredcites →https://doi.org/10.1080/1352726042000228286openalex-snapshot
Service brands and communication effects
inferredcites →https://doi.org/10.1080/15332960802619082openalex-snapshot
Employee Based Brand Equity: A Third Perspective
inferredcites →https://doi.org/10.1086/209123openalex-snapshot
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
inferredcites →https://doi.org/10.1108/02634500510597283openalex-snapshot
Determinants of the brand equity
inferredcites →https://doi.org/10.1108/03090560110382057openalex-snapshot
Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model
inferredcites →https://doi.org/10.1108/03090560310459005openalex-snapshot
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
inferredcites →https://doi.org/10.1108/07363760310483694openalex-snapshot
The effect of consumer‐based brand equity on firms’ financial performance
inferredcites →https://doi.org/10.1108/07363769510095270openalex-snapshot
Measuring customer‐based brand equity
inferredcites →https://doi.org/10.1108/08876040410557230openalex-snapshot
Examining service experiences and post‐consumption evaluations
inferredcites →https://doi.org/10.1108/08876040610646545openalex-snapshot
Marketing research, market orientation and customer relationship management: a framework and implications for service providers
inferredcites →https://doi.org/10.1108/09564239610113442openalex-snapshot
Customization of the service experience: the role of the frontline employee
inferredcites →https://doi.org/10.1108/09596110310488203openalex-snapshot
Brand asset equilibrium in hotel management
inferredcites →https://doi.org/10.1108/09596119910272757openalex-snapshot
Increasing brand loyalty in the hospitality industry
inferredcites →https://doi.org/10.1108/09604520310476454openalex-snapshot
An exploratory study of the effects of experience on consumer perceptions of the service quality construct
inferredcites →https://doi.org/10.1108/09604520710720692openalex-snapshot
Customer based brand equity: evidence from the hotel industry
inferredcites →https://doi.org/10.1108/10610420110382812openalex-snapshot
Evaluation of brand equity measures: further empirical results
inferredcites →https://doi.org/10.1108/10610420510601012openalex-snapshot
Consumer‐based brand equity: improving the measurement – empirical evidence
inferredcites →https://doi.org/10.1108/10610420810904121openalex-snapshot
A cross‐national validation of the consumer‐based brand equity scale
inferredcites →https://doi.org/10.1108/eum0000000005523openalex-snapshot
Developing and validating an international business negotiator’s profile
inferredcites →https://doi.org/10.1177/001088040004100314openalex-snapshot
Managing Hotel Brand Equity
inferredcites →https://doi.org/10.1177/001088048903000314openalex-snapshot
Hospitality Marketing
inferredcites →https://doi.org/10.1177/002224378201900406openalex-snapshot
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
inferredcites →https://doi.org/10.1177/0092070300281012openalex-snapshot
Cultivating Service Brand Equity
inferredcites →https://doi.org/10.1177/0092070397254005openalex-snapshot
Exploring the Implications of the Internet for Consumer Marketing
inferredcites →https://doi.org/10.1177/109467050032005openalex-snapshot
Word-of-Mouth Processes within a Services Purchase Decision Context
inferredcites →https://doi.org/10.1177/1094670502004003006openalex-snapshot
Understanding Relationship Marketing Outcomes
inferredcites →https://doi.org/10.1177/1094670503262946openalex-snapshot
The Four Service Marketing Myths
inferredcites →https://doi.org/10.1177/1096348007313265openalex-snapshot
Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels
inferredcites →https://doi.org/10.1300/j366v01n01_05openalex-snapshot
Relationship Marketing of Services Perspectives from 1983 and 2000
inferredcites →https://doi.org/10.1504/ijima.2004.003692openalex-snapshot
Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses
inferredcites →https://doi.org/10.1509/jmkg.68.1.1.24036openalex-snapshot
Evolving to a New Dominant Logic for Marketing
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/3151359openalex-snapshot
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel
inferredcites →https://doi.org/10.2307/3151718openalex-snapshot
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
inferredcites →https://doi.org/10.2307/3172832openalex-snapshot
Managing Brand Equity
inferredcites →https://doi.org/10.2307/41165845openalex-snapshot
Measuring Brand Equity Across Products and Markets
inferredcites →https://doi.org/10.4135/9780857024657openalex-snapshot
Statistics for Marketing and Consumer Research
inferredcites →https://doi.org/10.4324/9780080476919openalex-snapshot
Creating Powerful Brands

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Testing a consumer-based brand equity model for wine tourism destinations
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Assessing the role of venturesomeness in a destination consumer-based brand equity model
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Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry
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Visioning a hospitality-oriented patient experience (HOPE) framework in health care
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EKUITAS MEREK HOTEL BERBINTANG DI JAKARTA: PERAN KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK
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Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review
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HOTEL BRAND EFFECTIVENESS – THE GOOD PRACTICE OF BULGARIA. THE CASE OF KATARINO SPA HOTEL
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Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media
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