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Relationship marketing: schools of thought and future research directions
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/dir.1020openalex-snapshot
Understanding IT-enabled interactivity in contemporary marketing
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Differentiation strategies in ‘stalemate industries’
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Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95
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The new marketing—Developing long-term interactive relationships
inferredcites →https://doi.org/10.1016/0090-2616(80)90040-6openalex-snapshot
The service organization: Climate is crucial
inferredcites →https://doi.org/10.1016/0167-8116(84)90050-8openalex-snapshot
International marketing and purchasing of industrial goods
inferredcites →https://doi.org/10.1016/0969-5931(95)00018-6openalex-snapshot
The evolution of relationship marketing
inferredcites →https://doi.org/10.1016/s0019-8501(97)00079-5openalex-snapshot
Relationship Marketing in Practice
inferredcites →https://doi.org/10.1016/s0148-2963(97)00241-5openalex-snapshot
Membership Clubs as a Tool for Enhancing Buyers' Patronage
inferredcites →https://doi.org/10.1016/s1320-1646(94)70275-6openalex-snapshot
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
inferredcites →https://doi.org/10.1080/0267257x.1994.9964283openalex-snapshot
Quo Vadis, marketing? Toward a relationship marketing paradigm
inferredcites →https://doi.org/10.1080/0267257x.1996.9964406openalex-snapshot
Relationship marketing in organizational markets: When is it appropriate?
inferredcites →https://doi.org/10.1080/0267257x.1997.9964481openalex-snapshot
Towards a paradigm shift in marketing? An examination of current marketing practices
inferredcites →https://doi.org/10.1080/0267257x.1997.9964485openalex-snapshot
“Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of research
inferredcites →https://doi.org/10.1080/0267257x.1997.9964490openalex-snapshot
Understanding contemporary marketing: Development of a classification scheme
inferredcites →https://doi.org/10.1086/226424openalex-snapshot
The Population Ecology of Organizations
inferredcites →https://doi.org/10.1108/00251749410054774openalex-snapshot
From Marketing Mix to Relationship Marketing
inferredcites →https://doi.org/10.1108/02651330010356555openalex-snapshot
The future of relational research in international marketing: constructs and conduits
inferredcites →https://doi.org/10.1108/03090569410057263openalex-snapshot
On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
inferredcites →https://doi.org/10.1108/03090569510075334openalex-snapshot
Marketing in a postmodern world
inferredcites →https://doi.org/10.1108/03090569510147712openalex-snapshot
Marketing in the new millennium
inferredcites →https://doi.org/10.1108/03090569610106617openalex-snapshot
The theoretical and philosophical underpinnings of relationship marketing
inferredcites →https://doi.org/10.1108/03090569610106626openalex-snapshot
The value concept and relationship marketing
inferredcites →https://doi.org/10.1108/03090569910249157openalex-snapshot
Exchange relationships in consumer markets?
inferredcites →https://doi.org/10.1108/08858629610125469openalex-snapshot
Interaction, relationships and networks in business markets: an evolving perspective
inferredcites →https://doi.org/10.1108/08858629910272265openalex-snapshot
Business Market Management: : Understanding, Creating, and Delivering Value
inferredcites →https://doi.org/10.1108/09696479610119642openalex-snapshot
Relationship marketing: a universal paradigm or management fad?
inferredcites →https://doi.org/10.1108/13522750210443218openalex-snapshot
There’s no business like e‐business
inferredcites →https://doi.org/10.1108/eum0000000000007openalex-snapshot
From brand values to customer value
inferredcites →https://doi.org/10.1108/eum0000000003880openalex-snapshot
The role of marketing past, present and future
inferredcites →https://doi.org/10.1111/j.1467-8551.1995.tb00139.xopenalex-snapshot
A Critical Review of Research in Marketing
inferredcites →https://doi.org/10.1177/002224298304700409openalex-snapshot
Marketing Theory with a Strategic Orientation
inferredcites →https://doi.org/10.1177/002224299205600402openalex-snapshot
The Changing Role of Marketing in the Corporation
inferredcites →https://doi.org/10.1177/002224376400100111openalex-snapshot
Sample Sizes in Chi-Square Tests for Measuring Advertising Effectiveness
inferredcites →https://doi.org/10.1177/009207039502300402openalex-snapshot
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
inferredcites →https://doi.org/10.1177/017084068800900110openalex-snapshot
The Management Sciences and Managerial Skills
inferredcites →https://doi.org/10.1300/j366v01n03_05openalex-snapshot
Buyer-Seller Exchange Situations
inferredcites →https://doi.org/10.1362/026725700785100460openalex-snapshot
Relationship Marketing Theory: Its Roots and Direction
inferredcites →https://doi.org/10.1362/0267257022683703openalex-snapshot
Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice
inferredcites →https://doi.org/10.1362/026725799785045842openalex-snapshot
Are Loyalty Schemes a Manifestation of Relationship Marketing?
inferredcites →https://doi.org/10.1509/jmkg.66.3.33.18500openalex-snapshot
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
inferredcites →https://doi.org/10.2307/1251126openalex-snapshot
Developing Buyer-Seller Relationships
inferredcites →https://doi.org/10.2307/1252180openalex-snapshot
Marketing Theory: Evolution and Evaluation
inferredcites →https://doi.org/10.2307/1252308openalex-snapshot
The Commitment-Trust Theory of Relationship Marketing
inferredcites →https://doi.org/10.2307/1882217openalex-snapshot
Relation of Profit Rate to Industry Concentration: American Manufacturing, 1936-1940
inferredcites →https://doi.org/10.4135/9781446252062openalex-snapshot
Relationship Marketing: Theory and Practice
inferredcites →https://doi.org/10.4135/9781452220321openalex-snapshot
A General Theory of Competition: Resources, Competences, Productivity, Economic Growth
inferredcites →https://doi.org/10.4135/9781452231310openalex-snapshot
Handbook of Relationship Marketing
inferredcites →https://doi.org/10.4135/9781452231310.n21openalex-snapshot
Customer Profitability: Analysis and Design Issues
inferredcites →https://doi.org/10.4135/9781452231310.n4openalex-snapshot
Relationship Marketing: The Nordic School Perspective
inferredcites →https://doi.org/10.5860/choice.43-1006openalex-snapshot
Relativity: the special and general theory
inferredcites →https://doi.org/10.5860/choice.51-6134openalex-snapshot
What is this thing called science?
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Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Managing relationships on social media in business-to-business organisations
inferred← citeshttps://doi.org/10.1057/9780230227538_12openalex-snapshot
Relationship Marketing as a Marriage
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Online relationship marketing for banks in face-to-face economies
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Towards a Successful CRM Implementation in Banks: An Integrated Model
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Marketing for Higher Education: A Relationship Marketing Approach
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inferred← citeshttps://doi.org/10.1080/10548408.2014.883348openalex-snapshot
Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations
inferred← citeshttps://doi.org/10.1080/15332667.2012.705250openalex-snapshot
Service Quality Perceptions: A Case of Ugandan Telephony Users
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Perceived Brand Relationship Orientation: Conceptual Analysis and Dimensions Identification
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The Impact of Technology on a Firm’s Relational Ecosystem: Revisiting Relationship Marketing in the Modern Age
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Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude
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Relationship marketing research (1994‐2006)
inferred← citeshttps://doi.org/10.1108/03090561111107258openalex-snapshot
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Competitive effects of co‐operation with suppliers and buyers in the sawmill industry
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Competition, cooperation and open price associations
inferred← citeshttps://doi.org/10.1108/ijbm-08-2020-0431openalex-snapshot
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inferred← citeshttps://doi.org/10.1108/jabs-06-2014-0043openalex-snapshot
Business relationship framework in Indonesia: relationship marketing vs transaction cost
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Fostering partner relationship management in B2B ecosystems of electronic media
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Charting relationship marketing practice: it really didn’t emerge in the 1970s
inferred← citeshttps://doi.org/10.1108/jic-03-2019-0044openalex-snapshot
The moderating effect of firm size on relational capital and firm performance
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La résistance des consommateurs à l'entrée dans les programmes de fidélisation
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Sustainability of organization performance via management techniques
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