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The effects of AI-powered chatbot communication quality on consumer purchase intention: the mediating role of brand elements and consumer–brand relationships
The Factors Predicting Students' Satisfaction with Universities' Healthcare Clinics' Services : A Case-Study from the Jordanian Higher Education Sector
Bringing Marketing Back to Markets Book review: Araujo L., Finch J., Kjellberg H. (eds) (2010) Reconnecting Marketing to Markets, Oxford: Oxford University Press
Trust and Uncertainty: How to Communicate Successfully Book Review: Gambetta D. (2011) Kody kriminal'nogo mira. Kak obshсhayutsya mezhdu soboy prestupniki [Codes of the Underworld: How Criminals Communicate], Cheboksary: Perfektum (in Russian)
Elektronik Ağızdan Ağıza Pazarlamanın Bilişsel Uyumsuzluk Perspektifinden, Tatmin ve Tavsiye Üzerindeki Etkisi (The Effect of Electronic Word of Mouth Marketing on Satisfaction and Recommendation from the Perspective of Cognitive Dissonance)
The Effect of Marketing Communication and Relationship Marketing to Business Success (Study on Consumer UD.Mitra Phillips Seafood Indonesia in Tampo)
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