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The Antecedents and Consequences of Customer-Centric Marketing

https://doi.org/10.1177/0092070300281006
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Outgoing claims: the papers this work cites, builds on, or argues with.

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International marketing: a comparative systems approach
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Who Prefers Key Account Management Programs? An Investigation of Business Buying Behavior and Buying Firm Characteristics
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Marketing Channels and Economic Development: A Literature Overview
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Seismic forces of global change
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Product Differentiation and Market Segmentation as Alternative Marketing Strategies
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The Marketing Revolution
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The Major Tasks of Marketing Management
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The Effect of a Market Orientation on Business Profitability
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Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
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Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
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Exploring the Implications of the Internet for Consumer Marketing
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Commentary on "Exploring the Implications of the Internet for Consumer Marketing"
inferredcites →https://doi.org/10.1177/0092070399271006openalex-snapshot
Revisiting Marketing's Lawlike Generalizations
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Marketing Management: Analysis, Planning and Control
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The Effect of a Market Orientation on Business Profitability
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Market Orientation: The Construct, Research Propositions, and Managerial Implications
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The One to One Future: Building Relationships One Customer at a Time

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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A Typology of Customer Co-Creation in the Innovation Process
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Pulling the Right Levers to Enable Customer Centricity: The Role of Organizational Architecture
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Einleitung
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Dimensionen der Kundenorientierung
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Dimension 2: Customer-centric Transformation
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Kundenzentriert im Kletterpark
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Entwicklungsstufen der Kundenzentrierung – von Customer Centricity 1.0 bis 5.0
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Literaturservice: Wissenschaftliche Beiträge zur Unternehmensführung aus der Kundenperspektive
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Antecedents to Customer Involvement in Product Development:
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Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
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Customer relationship management processes: How faithful are business-to-business firms to customer profitability?
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The central role of knowledge integration capability in service innovation-based competitive strategy
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The future of marketing analytics in the sharing economy
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Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
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Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality
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Key characteristics of perceived customer centricity in the passenger airline industry: A systematic literature review
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A novel approach to measure perceived customer centricity in the passenger airline industry: Index development and validation
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Marketing operations efficiency and the Internet: An organizing framework
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Value co-creation: Concept and contexts of application and study
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Building a scale for dynamic learning capabilities: The role of resources, learning, competitive intent and routine patterning
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Brand co-creation through social commerce information sharing: The role of social media
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Service innovation in e-commerce last mile delivery: Mapping the e-customer journey
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Outcomes of entrepreneurship education in China: A customer experience management perspective
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The evolving role of artificial intelligence in marketing: A review and research agenda
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Do resource-constrained early-stage firms balance their internal resources across business activities? If so, should they?
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How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda
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Customer Centricity in B2B Context: Exploring Triggers, Enablers, and Barriers to Strategy Formulation and Implementation
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Selecting sustainable packaging materials and strategies: A holistic approach considering whole life cycle and customer preferences
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Product quality and value from consumer perspective—An application to wooden products
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The impact of enterprise systems on corporate performance: A study of ERP, SCM, and CRM system implementations
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Which retailers adopt a loyalty program? An empirical study
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A value-based perspective of market orientation and customer service
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What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
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How do customers react to preferential treatment? An affective events theory and time-lagged survey
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The interactive effect of competition intensity and customer service competition on customer accounting sophistication—Evidence of positive and negative associations
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Multilingualism as strategy - AI-enabled STP for inclusive market development in emerging economies
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An empirical examination of strategic sourcing dominant logic: Strategic sourcing centricity
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Innovation strategy and digital transformation execution in healthcare: The role of the general manager
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An attitude-based latent class segmentation analysis of mobile phone users
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Web marketing in agri-food industry: Challenges and opportunities
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Branding destination co-creatively: A case study of tourists' involvement in the naming of a local attraction
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Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets
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Value Creation in Markets
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trends in Internet-based business-to-business marketing
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Supply chain management in a networked economy
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The Internet and the price–value–loyalty chain
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Web-based marketing
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Researching the Service Dominant Logic – Normative Perspective versus Practice
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From an Analysis of e-services Definitions and Classifications to the Proposal of New e-service Classification
inferred← citeshttps://doi.org/10.1017/cbo9780511481260openalex-snapshot
Managing Services
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Marketing management in services
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A Stakeholder Perspective for Analyzing Marketing Relationships
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Theoretical Foundations of an International Entrepreneurial Culture
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Marketing Strategy: Implementing Marketing Principles and Data Analytics
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Principles of Marketology, Volume 2
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The Changing Face of Customer Centricity
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Entrepreneurial Marketing Strategies During the Growth of International New Ventures
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Symbiotic Innovation: Getting the Most Out of Collaboration
inferred← citeshttps://doi.org/10.1057/9781137313775_3openalex-snapshot
Customer Centricity and People Management
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Revisiting Management Philosophies
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Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
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How to lengthen, deepen and broaden customer–firm relationships with online financial services?
inferred← citeshttps://doi.org/10.1057/fsm.2011.21openalex-snapshot
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
inferred← citeshttps://doi.org/10.1057/jmm.2008.13openalex-snapshot
Impact of information and communication technologies on sales representative internal and external relationships — A study of the UK pharmaceutical sector
inferred← citeshttps://doi.org/10.1057/palgrave.emr.1500030openalex-snapshot
Co-designing modes of cooperation at the customer interface: learning from exploratory research
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Relationships and the internet: The mediating role of a relationship banker
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Customer relationship management: A capabilities portfolio perspective
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Efficacy of financial measures of marketing: It depends on markets and marketing strategies
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