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Segment‐based mass customization: an exploration of a new conceptual marketing framework

https://doi.org/10.1108/10662240010331975
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/bf01202266openalex-snapshot
A mixture likelihood approach for generalized linear models
inferredcites →https://doi.org/10.1016/s0278-6125(99)90108-5openalex-snapshot
Mass customization: The new frontier in business competition
inferredcites →https://doi.org/10.1016/s1320-1646(94)70275-6openalex-snapshot
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
inferredcites →https://doi.org/10.1080/07421222.1994.11518038openalex-snapshot
Segmentation, Differentiation, and Flexible Pricing: Experiences with Information Technology and Segment-Tailored Strategies
inferredcites →https://doi.org/10.1108/00251749410054774openalex-snapshot
From Marketing Mix to Relationship Marketing
inferredcites →https://doi.org/10.1108/09564239510084932openalex-snapshot
Mass customization: conceptual underpinnings, opportunities and limits
inferredcites →https://doi.org/10.1108/eb054267openalex-snapshot
From mass marketing to mass customization
inferredcites →https://doi.org/10.1177/002224295602100102openalex-snapshot
Product Differentiation and Market Segmentation as Alternative Marketing Strategies
inferredcites →https://doi.org/10.1177/002224379503200207openalex-snapshot
Modeling the Response Pattern to Direct Marketing Campaigns
inferredcites →https://doi.org/10.1177/009207039502300405openalex-snapshot
Relationship Marketing in Consumer Markets: Antecedents and Consequences
inferredcites →https://doi.org/10.1177/0092070399271006openalex-snapshot
Revisiting Marketing's Lawlike Generalizations
inferredcites →https://doi.org/10.1287/mksc.14.4.378openalex-snapshot
Optimal Selection for Direct Mail
inferredcites →https://doi.org/10.1287/mksc.9.3.189openalex-snapshot
The Economics of Product Variety: A Survey
inferredcites →https://doi.org/10.1287/mnsc.35.3.304openalex-snapshot
Product Assortment in a Triopoly
inferredcites →https://doi.org/10.2307/2342203openalex-snapshot
The Economics of Imperfect Competition.

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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The Niche Marketing Strategy Constructs (Elements) and Its Characteristics - A Review of the Relevant Literature
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Von der Massenproduktion zur Mass Customization
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Challenges of Mass Customization Manufacturing
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Customization of Capital Goods — Implications for After Sales
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Marketing Flexibility Interaction Matrix and Consumer Clusters Preference Criteria in Telecommunication Sector
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Mass customisation: management approaches and internet opportunities in the financial sector in the UK
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Swedish Hotel Service Quality and Loyalty Dimensions
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Comparison of mass customization and generative customization in mass markets
inferred← citeshttps://doi.org/10.1108/03090560310453894openalex-snapshot
Internet marketing research (1987‐2000): a literature review and classification
inferred← citeshttps://doi.org/10.1108/09590550610667074openalex-snapshot
“Web‐weaving”
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Market segmentation in container shipping services: a qualitative study
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Methods of filtering prosperity indices and application in the analysis of the prosperity of electric power consumption market
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What if Hotelling's Firms Can Mass Customize?
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Estudo sobre segmentação de mercado consumidor por atitude e atributos ecológicos de produtos
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Chapter one An introduction to mass customized manufacturingMatt and Erwin Rauch
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A Marketing and Consumer Behavior Perspective on Personalized Nutrition
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Mass customisation and consumer behaviour: the development of a scale to measure customer customisation sensitivity
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CARROT OR STICK: NUDGING CONSUMERS TOWARDS HEALTHIER CHOICES THROUGH CUSTOMIZED PRICE INCENTIVES
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Mind-Set and Market Segmentation in the Pharmaceutical Industry: An Assessment of Practice in the UK
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The Product Customization Process in Relation to Industry 4.0 and Digitalization
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Assessing Relational E-Strategy Supporting Business Relationships
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Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity
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