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From mass marketing to mass customization

https://doi.org/10.1108/eb054267
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International Trade: An Analysis of Hinderances and Survival Strategies by SMEs
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Packaging postponement: a global packaging strategy
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6.2.1 From Foresight to Insight: A Strategic Alignment Model for New Product Development
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Mass customization: Implementing the emerging paradigm for competitive advantage
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Innovationsmanagement von Dienstleistungen — Herausforderungen und Erfolgsfaktoren in der Praxis
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Platform-Based Product Design and Development: Knowledge Support Strategy and Implementation
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Evaluation and Selection in Product Design for Mass Customization
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Introduction to the One-of-a-Kind Production System
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Providing Personalized Service Excellence: Findings from Tourism and Hospitality Businesses in Asia
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Efficient and Accountable Industry 5.0 Production Scheduling Mechanism for Mass Customization Scenarios
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AI-Driven E-Marketing and Tourist Behavior: Stimulating Smart Tourism Development in Iraq
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A Classification Framework of Value Co-creation in Electronic and Mobile Services
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Market Segmentation
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Niche Marketing Revisited: Theoretical and Practical Issues
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Marketing Strategy, Strategic Planning and Corporate Social Responsibility: An Exploratory Research
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Strategic and Operational Marketing Tools for Older Tourists
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Market Segmentation
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Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach
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Kundenorientiertes Innovationsmanagement von Dienstleistungen — Herausforderungen und Erfolgsfaktoren in der Praxis
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Informationstechnik und Geschäftsprozeßorganisation als Instrumente zur Customer Integration
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Mass Personalization — An Internet-enabled Strategy for e-HRM
inferred← citeshttps://doi.org/10.1007/978-3-322-92087-4_9openalex-snapshot
Formulierung, Bewertung und Auswahl von Marketingstrategien
inferred← citeshttps://doi.org/10.1007/978-3-322-92969-3_15openalex-snapshot
Mass Customization-Konzepte im Electronic Business
inferred← citeshttps://doi.org/10.1007/978-3-322-96349-9_19openalex-snapshot
Mass Customization-Konzepte im Electronic Business
inferred← citeshttps://doi.org/10.1007/978-3-540-24812-5_9openalex-snapshot
Mass Customization
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Customization of Product Software: Insight from an Extensive IS Literature Review
inferred← citeshttps://doi.org/10.1007/978-3-642-56192-4_8openalex-snapshot
Customer Interaction and Digitizability — a Structural Approach to Mass Customization
inferred← citeshttps://doi.org/10.1007/978-3-642-56701-8_15openalex-snapshot
Mass Customized Communication: Innovation durch kundenindividuelle Massenkommunikation
inferred← citeshttps://doi.org/10.1007/978-3-642-56701-8_3openalex-snapshot
Third Party Customization
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Formulierung, Bewertung und Auswahl von Marketingstrategien
inferred← citeshttps://doi.org/10.1007/978-3-658-34326-2_20openalex-snapshot
Erratum zu: Hyperpersonalisierung – Hochpersonalisierte Kundenansprache durch den Einsatz Künstlicher Intelligenz
inferred← citeshttps://doi.org/10.1007/978-3-658-34326-2_5openalex-snapshot
Hyperpersonalisierung – Hochpersonalisierte Kundenansprache durch den Einsatz Künstlicher Intelligenz
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Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept
inferred← citeshttps://doi.org/10.1007/978-3-662-09745-8_21openalex-snapshot
Why Customers Build Relationships with Companies — and Why Not
inferred← citeshttps://doi.org/10.1007/978-3-662-44266-1_2openalex-snapshot
Begriffsbestimmungen und Charakteristika zentraler Begriffe
inferred← citeshttps://doi.org/10.1007/978-3-663-01548-2_13openalex-snapshot
„Mass Customized Retailing“: Eine strategische Option für das Informationszeitalter?
inferred← citeshttps://doi.org/10.1007/978-3-663-08465-5_8openalex-snapshot
Vermarktung von Telekommunikationsdiensten im Geschäftskundenbereich: Herausforderung an das Investitionsgütermarketing
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From Mass Customization to Mass Personalization A New Competitive Strategy in E-Business
inferred← citeshttps://doi.org/10.1007/978-3-8349-8799-0_1openalex-snapshot
Die Implosion des Market-based View
inferred← citeshttps://doi.org/10.1007/978-3-8349-9061-7_11openalex-snapshot
Mass Customization
inferred← citeshttps://doi.org/10.1007/978-3-8349-9226-0_1openalex-snapshot
Was Sie über Kundenintegration wissen sollten
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Knowledge Support for Customer-Based Design for Mass Customization
inferred← citeshttps://doi.org/10.1007/978-981-15-8195-3_4openalex-snapshot
Sustainable Brand Development by Product Personalization: The Attitudes of Russian Customers
inferred← citeshttps://doi.org/10.1007/bf03188288openalex-snapshot
Einsatz kausalanalytischer Verfahren in der Assekuranz: Ergebnisse einer empirischen Analyse zur Kundenbindung
inferred← citeshttps://doi.org/10.1007/s00146-017-0792-6openalex-snapshot
From industry 4.0 to society 4.0, there and back
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Design structure network (DSN): a method to make explicit the product design specification process for mass customization
inferred← citeshttps://doi.org/10.1007/s10696-008-9048-6openalex-snapshot
From mass customization to mass personalization: a strategic transformation
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Mass customization research: trends, directions, diffusion intensity, and taxonomic frameworks
inferred← citeshttps://doi.org/10.1007/s10845-012-0662-5openalex-snapshot
An approach for capturing the Voice of the Customer based on Virtual Prototyping
inferred← citeshttps://doi.org/10.1007/s11301-010-0061-yopenalex-snapshot
Managerial applicability of graphical formats to support positioning decisions
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Data Mining Approach for Direct Marketing of Banking Products with Profit/Cost Analysis
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From mass production to mass customization: The case of the National Industrial Bicycle Company of Japan
inferred← citeshttps://doi.org/10.1016/b978-0-443-28993-4.00207-9openalex-snapshot
Mass customization operations
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Incommensurability and Paradigm Crossing: Folding the EGs Back into the Omelet or Blood in the Water?
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Configuration platform for customisation of design, manufacturing and assembly processes of building façade systems: A building information modelling perspective
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The package logic: A study on value creation and knowledge flows
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A Universalist strategy for the design of Assistive Technology
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Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain
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Method for transition from manual assembly to Human-Robot collaborative assembly
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Fundamental behaviour of virtual-build-to-order systems
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Modeling and simulation of order-driven planning policies in build-to-order automobile production
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Being flexible through customization − The impact of incubator focus and customization strategies on incubatee survival and growth
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The market-based assets theory of brand competition
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Platform-based product design and development: A knowledge-intensive support approach
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Assignment of Customer-Specific Orders to Plants with Mixed-Model Assembly Lines in Global Production Networks
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Driving in the wrong direction? Modelling policy mixes for EV adoption
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The Critical Role of Product Quality in the International Performance of Industrial Firms
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Becoming a customer “owning” corporation
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Towards high value-added products and services: mass customization and beyond
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The impact of time‐based manufacturing practices on mass customization and value to customer
inferred← citeshttps://doi.org/10.1016/s0361-3682(99)00043-4openalex-snapshot
The consequences of customization on management accounting system design
inferred← citeshttps://doi.org/10.1016/s0925-5273(00)00079-7openalex-snapshot
Mass customization: Literature review and research directions
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Agent-based e-commerce in case of mass customization
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Emerging patterns of international business: Implications for public policy
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Evaluation and selection in product design for mass customization: A knowledge decision support approach
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Technology and Optimal Segment Size
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A methodology of developing product family architecture for mass customization
inferred← citeshttps://doi.org/10.1023/a:1009827812231openalex-snapshot
Achieving Mass Customization Through Postponement: A Study of International Changes
inferred← citeshttps://doi.org/10.1023/b:jmfm.0000008072.35988.efopenalex-snapshot
Success Factors for Mass Customization: A Conceptual Model
inferred← citeshttps://doi.org/10.1057/9780230800922openalex-snapshot
Product Information Management for Mass Customization
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Co-designing modes of cooperation at the customer interface: learning from exploratory research
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Pricing practices and value creation logics
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The role of consumer-based brand equity on the prolongation of trademarks
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Discursive strategies in the branding of Fortune Global 500 Chinese manufacturing companies
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Object-Oriented Model for Customer-Building Company Interaction in Mass Customization Environment
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Architectural Freedom in Spite of Precast Elements: An Integrated Optimization Approach
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The relationship between affecting factors and mass-customisation level: the case of a pigment company in Taiwan
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The relationships among functional integration, mass customisation, and firm performance
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Strategic orientations and mass customisation capability: the moderating effect of product life cycle
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Empowering production workers with digitally facilitated knowledge processes – a conceptual framework
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Rethinking competitiveness: important attributes for a successful scuba diving destination
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Service providers’ sustainable service innovation: service-dominant logic
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The dividualised consumer: sketching the new mask of the consumer
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Networked Manufacturing and Mass Customization in the ECommerce Era: the Chinese Perspective
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Applying mass customization to the production of industrial steam turbines
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Mass customization: the key to customer value?
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Manufacturing practices: antecedents to mass customization
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Special issue editorial: the what, why and how of mass customization
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Revitalizing segmentation in strategic marketing: introducing a special issue driven by technological, empirical, and methodological advancements
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Niche Firms and the Role of Commitment: An Exploratory Study of Seafood Exporters
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A Systematic Review on the Effects of Personalized Price Promotions for Food Products
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What determines firms’ intention to postpone product differentiation?
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Contemporary Marketing Communications Framework for Football Clubs
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A Visitor-Focused Assessment of New Product Launch: The Case of Quilt Gardens TourSMin Northern Indiana's Amish Country
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Brand communication of intangible elements delivery
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Mass Media Deploying Digital Personalization: An Empirical Investigation
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Empirically testing for niche sports
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Niche Importers and the Role of Commitment in Supply Chains: An Exploratory Study
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A systematic data-driven approach for targeted marketing in enterprise information system
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Extraordinary Experience-Based Segmentation: The Case of Greek Summer Campers
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I Want Products My Own Way, But Which Way? The Effects of Different Product Categories and Cues on Customer Responses to Web-based Customizations
inferred← citeshttps://doi.org/10.1108/00438029710191924openalex-snapshot
New developments in time compression management
inferred← citeshttps://doi.org/10.1108/01409170910980326openalex-snapshot
The study of cooperative relationships and mass customization
inferred← citeshttps://doi.org/10.1108/01443570010314782openalex-snapshot
Product customisation and manufacturing strategy
inferred← citeshttps://doi.org/10.1108/01443570610666993openalex-snapshot
Forecast‐driven or customer‐order‐driven? An empirical analysis of the Chinese automotive industry
inferred← citeshttps://doi.org/10.1108/02634500610711860openalex-snapshot
Niche market strategy for a mature marketplace
inferred← citeshttps://doi.org/10.1108/02634501011078138openalex-snapshot
Niche marketing and strategic capabilities: an exploratory study of specialised firms
inferred← citeshttps://doi.org/10.1108/02634501311324618openalex-snapshot
Niche marketing research: status and challenges
inferred← citeshttps://doi.org/10.1108/02635571111099721openalex-snapshot
Comparison of mass customization and generative customization in mass markets
inferred← citeshttps://doi.org/10.1108/03090560410560164openalex-snapshot
How “ready” are customers for mass customisation? An exploratory investigation
inferred← citeshttps://doi.org/10.1108/03090560910989948openalex-snapshot
Niche firms and marketing strategy
inferred← citeshttps://doi.org/10.1108/03090561211202503openalex-snapshot
Creating customer loyalty through service customization
inferred← citeshttps://doi.org/10.1108/03090561211248044openalex-snapshot
Acquiring market flexibility via niche portfolios
inferred← citeshttps://doi.org/10.1108/03090569410061178openalex-snapshot
Niche Marketing Revisited: Concept, Applications and Some European Cases
inferred← citeshttps://doi.org/10.1108/03090569710190587openalex-snapshot
Markets of a single customer: exploiting conceptual developments in market segmentation
inferred← citeshttps://doi.org/10.1108/03090569810224010openalex-snapshot
Competitive advantages in virtual markets ‐ perspectives of “information‐based marketing” in cyberspace
inferred← citeshttps://doi.org/10.1108/07363760310489689openalex-snapshot
Mass‐customisation in marketing: the consumer perspective
inferred← citeshttps://doi.org/10.1108/09544789910246615openalex-snapshot
Mass customization and mass production
inferred← citeshttps://doi.org/10.1108/09555340510620311openalex-snapshot
A comparison of customers' readiness for mass‐customisation
inferred← citeshttps://doi.org/10.1108/09576060010349776openalex-snapshot
Fundamentals of product family architecture
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Navigating change into the new millennium: themes and issues for the learning organization
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Segment‐based mass customization: an exploration of a new conceptual marketing framework
inferred← citeshttps://doi.org/10.1108/13612020610679312openalex-snapshot
A mass customised supply chain for the fashion system at the design‐production interface
inferred← citeshttps://doi.org/10.1108/14601061011013258openalex-snapshot
Motivating and supporting collaboration in open innovation
inferred← citeshttps://doi.org/10.1108/14635771011060594openalex-snapshot
Integration of supply chain IT and lean practices for mass customization
inferred← citeshttps://doi.org/10.1108/14715201011090585openalex-snapshot
Strategic orientation of niche firms
inferred← citeshttps://doi.org/10.1108/15982681011051796openalex-snapshot
The convergence of value (quality) recognition approaches
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Scientific production on corporate communication: a systematic study in Scopus with COVID-19 as a determining factor
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Dissatisfaction and service failures in luxury consumption: a systematic review
inferred← citeshttps://doi.org/10.1108/ijchm-04-2019-0358openalex-snapshot
LEGO®Serious Play®in multi-method tourism research
inferred← citeshttps://doi.org/10.1108/ijopm-03-2013-0154openalex-snapshot
Exploring the “mid office” concept as an enabler of mass customization in services
inferred← citeshttps://doi.org/10.1108/ijsms-04-2016-010openalex-snapshot
Impact of core product quality on sport fans’ emotions and behavioral intentions
inferred← citeshttps://doi.org/10.1108/jbs-12-2013-0119openalex-snapshot
Too many products? Reaching the next billion customers of the beauty market
inferred← citeshttps://doi.org/10.1108/jima-02-2018-0035openalex-snapshot
Islamic branding: insights from a conceptual perspective
inferred← citeshttps://doi.org/10.1108/jsm-02-2015-0088openalex-snapshot
A re-examination of service standardization versus customization from the consumer’s perspective
inferred← citeshttps://doi.org/10.1108/jsm-04-2014-0115openalex-snapshot
Mass customization for financial services: an empirical study of adoption and usage behavior
inferred← citeshttps://doi.org/10.1108/mrjiam-11-2022-1362openalex-snapshot
Towards semantic operationalisation of the business model: a step forward
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Philip Kotler's Contributions to Marketing Theory and Practice
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A virtual electronic call center solution for mass customization
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Customers as part of value Webs: towards a framework for webbed customer innovation tools
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Data Mining Based Product Marketing Technique for Banking Products
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Design of One-Sided Screening Specifications for Multi-characteristic Product
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Understanding the niche strategies adopted by social commerce websites
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Mass customization: conflicting definitions
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Mass customization: four approaches to deliver customized products and services with mass production efficiency
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A generic IDEF0 model of a production system for mass customization
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Product Assortment With Sustainable Product Attributes: The Case of a Tire Producer
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Customization in online trade processes
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Simulation studies of viral advertisement diffusion on multi-GPU
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Measuring Modularity‐Based Manufacturing Practices and Their Impact on Mass Customization Capability: A Customer‐Driven Perspective
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Dependent on one but vulnerable to another: opportunism threats and control solutions for customization providers
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Toward a Parsimonious Definition of Traditional and Electronic Mass Customization
inferred← citeshttps://doi.org/10.1111/j.1540-5885.2007.00237.xopenalex-snapshot
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
inferred← citeshttps://doi.org/10.1111/j.1540-5915.2009.00249.xopenalex-snapshot
A Competitive Model of Customization with Lead‐Time Effects
inferred← citeshttps://doi.org/10.1111/j.1540-5915.2012.00374.xopenalex-snapshot
When to Mass Customize: The Impact of Environmental Uncertainty*
inferred← citeshttps://doi.org/10.1111/j.1937-5956.2006.tb00032.xopenalex-snapshot
The Impact of Mass Customisation on Manufacturing Trade‐offs
inferred← citeshttps://doi.org/10.1145/2591708.2591746openalex-snapshot
Advanced data analytics education for students and companies
inferred← citeshttps://doi.org/10.1145/3369985.3370006openalex-snapshot
User engagement analysis on mobile application starbucks ID study case
inferred← citeshttps://doi.org/10.11606/d.100.2017.tde-14092017-104728openalex-snapshot
Uma estratégia de diferenciação na manufatura do vestuário de moda: customização em massa
inferred← citeshttps://doi.org/10.11606/d.12.2000.tde-01122022-124034openalex-snapshot
O processo de posicionamento de marketing: um estudo de caso junto a uma empresa de automação industrial
inferred← citeshttps://doi.org/10.11606/d.3.2011.tde-06042011-132054openalex-snapshot
A influência da tecnologia da informação na estratégia de personalização nas empresas brasileiras.
inferred← citeshttps://doi.org/10.1177/0037549713481683openalex-snapshot
Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks
inferred← citeshttps://doi.org/10.1177/0047287502040004002openalex-snapshot
Understanding Vacationing Motorist Niche Markets
inferred← citeshttps://doi.org/10.1177/1086026619853797openalex-snapshot
Commercializing Sustainable Technologies by Developing Attractive Value Propositions: The Case of Photovoltaic Panels
inferred← citeshttps://doi.org/10.1177/1096348020980058openalex-snapshot
Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market
inferred← citeshttps://doi.org/10.1177/147078530604800407openalex-snapshot
Predictive Segmentation in Action - Using CHAID to Segment Loyalty Card Holders
inferred← citeshttps://doi.org/10.1177/14782103231176357openalex-snapshot
Digital twins and the terminology of “personalization” or “personalized learning” in educational policy: A discussion paper
inferred← citeshttps://doi.org/10.12759/hsr.42.2017.1.123-151openalex-snapshot
Segmented Intermediation. Advice Concepts in German Financial Services
inferred← citeshttps://doi.org/10.1287/mksc.1080.0456openalex-snapshot
Standard vs. Custom Products: Variety, Lead Time, and Price Competition
inferred← citeshttps://doi.org/10.1300/j142v04n02_02openalex-snapshot
A Cost-Benefit Approach to Segment-Based Mass Customization
inferred← citeshttps://doi.org/10.13073/fpj-d-18-00002openalex-snapshot
Status and Development Trends of Intelligent Manufacturing in China's Furnishings Industry
inferred← citeshttps://doi.org/10.13177/irpa.a.2009.5.2.6openalex-snapshot
Ímynd og markaðsstarf sveitarfélaga
inferred← citeshttps://doi.org/10.1365/s11621-014-0406-3openalex-snapshot
Der Preis der Freundschaft — Soziale Interaktion in Produktkonfiguratoren
inferred← citeshttps://doi.org/10.14232/jtgf.2022.3-4.11-22openalex-snapshot
A perszonalizáció jelentősége a marketingben
inferred← citeshttps://doi.org/10.14232/jtgf.2023.3-4.99-106openalex-snapshot
Niche marketing alkalmazása a kézműves élelmiszerek piacán
inferred← citeshttps://doi.org/10.14257/ajmahs.2016.01.40openalex-snapshot
Analysis of Critical Success Factors of ‘Chipotle’ who creates ‘fast casual’
inferred← citeshttps://doi.org/10.14400/jdpm.2012.10.6.111openalex-snapshot
Exploring Case Study on Mass Customization of Domestic Company
inferred← citeshttps://doi.org/10.14783/maruoneri.691309openalex-snapshot
KÜTLESEL ÖZGÜNLEŞTİRME VE KÜTLESEL ÜRETİM
inferred← citeshttps://doi.org/10.1504/ijatm.2009.027167openalex-snapshot
Implementing mass customisation in the automotive industry: an analysis of requirements for procurement and procurement objects
inferred← citeshttps://doi.org/10.1504/ijbsr.2010.029945openalex-snapshot
Concepts for designing environment scanning information systems
inferred← citeshttps://doi.org/10.1504/ijce.2009.027444openalex-snapshot
Mass customisation as a collaborative engineering effort
inferred← citeshttps://doi.org/10.1504/ijmassc.2007.012812openalex-snapshot
A modular minicell configuration for mass customisation manufacturing
inferred← citeshttps://doi.org/10.1504/ijmdm.2004.005346openalex-snapshot
Re-visiting the strategy-performance question: an empirical analysis
inferred← citeshttps://doi.org/10.1504/ijmtm.2009.022432openalex-snapshot
Approaches to mass customisation: an empirical replication
inferred← citeshttps://doi.org/10.1504/ijor.2011.037264openalex-snapshot
Manufacturing capabilities reconfiguration in manufacturing strategy for sustainable competitive advantage
inferred← citeshttps://doi.org/10.15187/adr.2021.08.34.3.41openalex-snapshot
Development of Mass Customization Tech-pocket Smart Fashion Using Computer Embroidery Machine: Website Development Reflecting the Characteristics of Generation MZ
inferred← citeshttps://doi.org/10.1522/1495374openalex-snapshot
La mise en marche de la formation dans l entreprise privee
inferred← citeshttps://doi.org/10.1533/joti.2004.0027openalex-snapshot
The use of a niche market strategy by US textile and apparel firms
inferred← citeshttps://doi.org/10.15358/0344-1369-2007-3-195openalex-snapshot
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
inferred← citeshttps://doi.org/10.15611/pn.2015.414.06openalex-snapshot
Masowa kastomizacja jako forma komunikacji rynkowej z konsumentami / Mass customization as a form of the market communication with consumers
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