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Mobile advertising: A systematic literature review and future research agenda
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Permission-based mobile advertising
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Mobile Marketing: A Synthesis and Prognosis
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Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets
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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
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The Effectiveness of Branded Mobile Phone Apps
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Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria
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From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication
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Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response
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Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
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Mobile Advertising: A Framework and Research Agenda
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How smartphone advertising influences consumers' purchase intention
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A meta-analytic review of mobile advertising research
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A classification of user-generated content into consumer decision journey stages
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Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults
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Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective
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Attitudes toward mobile advertising among users versus non-users of the mobile Internet
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Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.
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Consumer Attitudes toward and use of Advertising Content in a Small Daily Newspaper
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Consumer Perceptions of the Media and their Advertising Content
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The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China
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Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude
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Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements
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Determinants of Young Consumers’ Attitude toward Mobile Advertising: The Role of Regulatory Focus
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Consumers’ intentions to opt in to SMS advertising
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Consumer Attitudes Toward Mobile Advertising: An Empirical Study
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The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes
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The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention
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The Price of Free: Privacy Leakage in Personalized Mobile In-App Ads
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Mobile marketing: the role of permission and acceptance
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An Integrated Effectiveness Framework of Mobile In-App Advertising
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Influence of SMS Advertising on Consumer Behavioral Intention
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Reflecting on Challenges: Children’s Advertising Literacy in Navigating Persuasive Mobile Content
inferred← citeshttps://doi.org/10.1007/978-3-031-74089-3_2openalex-snapshot
Corporate Governance: Towards the New Capitalism
inferred← citeshttps://doi.org/10.1007/978-3-031-99367-1_7openalex-snapshot
Integrated Marketing Communications
inferred← citeshttps://doi.org/10.1007/978-3-032-10212-6_13openalex-snapshot
Decoding Greenwashing Effects on Consumer Behaviour: A TCCM-Based Systematic Review
inferred← citeshttps://doi.org/10.1007/s10257-023-00633-3openalex-snapshot
Understanding dark side of online community engagement: an innovation resistance theory perspective
inferred← citeshttps://doi.org/10.1007/s10660-023-09761-xopenalex-snapshot
From clicks to consequences: a multi-method review of online grocery shopping
inferred← citeshttps://doi.org/10.1007/s10660-026-10141-4openalex-snapshot
What drives consumer acceptance of permission marketing? A meta-analytic investigation
inferred← citeshttps://doi.org/10.1007/s10660-026-10201-9openalex-snapshot
When platforms run in minutes: quick commerce as a boundary condition for platform theory
inferred← citeshttps://doi.org/10.1007/s11301-023-00356-2openalex-snapshot
Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda
inferred← citeshttps://doi.org/10.1007/s11301-024-00435-yopenalex-snapshot
Zombie firms: a systematic review and future research directions
inferred← citeshttps://doi.org/10.1007/s12525-024-00697-0openalex-snapshot
Electronic shopping cart abandonment: What do we know and where should we be heading?
inferred← citeshttps://doi.org/10.1007/s13132-024-02153-yopenalex-snapshot
RETRACTED ARTICLE: Unlocking the Impact of User Experience on AI-Powered Mobile Advertising Engagement
inferred← citeshttps://doi.org/10.1007/s40497-025-00462-3openalex-snapshot
Prospects and challenges of women entrepreneurship: A bibliometric and tccm (theory, context, characteristics, and methodology) analysis
inferred← citeshttps://doi.org/10.1007/s43615-026-00996-yopenalex-snapshot
Beyond the Monolith: A Systematic Review of Overconsumption Through Contextual and Temporal Lenses
inferred← citeshttps://doi.org/10.1007/s43621-025-01332-4openalex-snapshot
Mapping the sustainability of geographical indication products: a systematic literature review
inferred← citeshttps://doi.org/10.1016/j.cbrev.2024.100183openalex-snapshot
User adoption of digital currency: A systematic review and future agenda using TCCM approach
inferred← citeshttps://doi.org/10.1016/j.chbah.2024.100045openalex-snapshot
Past, present, and future of avatar marketing: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1016/j.clrc.2024.100209openalex-snapshot
Consumer product disposition- A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1016/j.emj.2023.02.005openalex-snapshot
The attributes of coopetitive relationships: What do we know and not know about them?
inferred← citeshttps://doi.org/10.1016/j.emj.2023.03.002openalex-snapshot
Unlocking the recipe for organizational resilience: A review and future research directions
inferred← citeshttps://doi.org/10.1016/j.emj.2023.11.006openalex-snapshot
Developing classic systematic literature reviews to advance knowledge: Dos and don'ts
inferred← citeshttps://doi.org/10.1016/j.emj.2025.10.002openalex-snapshot
Work–family conflict: A systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1016/j.habitatint.2023.102749openalex-snapshot
A novel Multiple Attribute Decision-making approach for assessing the effectiveness of advertising to a target audience on drinking water consumers’ behavior considering age and education level
inferred← citeshttps://doi.org/10.1016/j.heliyon.2024.e29564openalex-snapshot
RETRACTED: Exploring the application of ICTs in decarbonizing the agriculture supply chain: A literature review and research agenda
inferred← citeshttps://doi.org/10.1016/j.ijhm.2022.103240openalex-snapshot
Online food delivery: A systematic synthesis of literature and a framework development
inferred← citeshttps://doi.org/10.1016/j.ijhm.2024.103921openalex-snapshot
Why do consumers choose online food delivery services? A meta-analytic review
inferred← citeshttps://doi.org/10.1016/j.ijme.2025.101221openalex-snapshot
The future of work and education in AI-driven innovative systems: A systematic literature review and lexicometric analysis
inferred← citeshttps://doi.org/10.1016/j.indmarman.2023.05.010openalex-snapshot
A systematic literature review on network marketing: What do we know and where should we be heading?
inferred← citeshttps://doi.org/10.1016/j.indmarman.2025.09.005openalex-snapshot
Charting the course for adaptive selling: A systematic review and meta-analysis
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.06.022openalex-snapshot
A meta-analytic review of mobile advertising research
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.11.031openalex-snapshot
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.06.011openalex-snapshot
Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114870openalex-snapshot
Construal level theory in advertising research: A systematic review and directions for future research
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115294openalex-snapshot
Consumer confusion: A meta-analytic review
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115565openalex-snapshot
Why the masses purchase prestige products? A meta-analysis
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116482openalex-snapshot
Meta-analysis of antecedents and consequences of customers’ perceived advertisement value
inferred← citeshttps://doi.org/10.1016/j.jenvman.2024.122817openalex-snapshot
Consumer behavior towards new energy vehicles: Developing a theoretical framework
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103639openalex-snapshot
Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103794openalex-snapshot
Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path
inferred← citeshttps://doi.org/10.1016/j.ribaf.2021.101609openalex-snapshot
Five decades of research on capital budgeting – A systematic review and future research agenda
inferred← citeshttps://doi.org/10.1016/j.ssaho.2025.101290openalex-snapshot
Exploring workplace mental health among Indian employees: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1016/j.techfore.2022.121731openalex-snapshot
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
inferred← citeshttps://doi.org/10.1016/j.techfore.2023.122647openalex-snapshot
Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective
inferred← citeshttps://doi.org/10.1016/j.techfore.2023.122686openalex-snapshot
Application of additive manufacturing for a sustainable healthcare sector: Mapping current research and establishing future research agenda
inferred← citeshttps://doi.org/10.1016/j.tele.2023.101953openalex-snapshot
A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry?
inferred← citeshttps://doi.org/10.1057/s41264-026-00388-1openalex-snapshot
Consumer adoption and use of mobile wallets: a systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1080/02642069.2023.2243592openalex-snapshot
Systematic literature review and future research directions for service robots in hospitality and tourism industries
inferred← citeshttps://doi.org/10.1080/02650487.2024.2317632openalex-snapshot
Digital transformation, online advertising, and consumer behaviour
inferred← citeshttps://doi.org/10.1080/02650487.2026.2693385openalex-snapshot
Potentially unethical marketing and advertising practices directed at children: a systematic literature review and conceptual model development
inferred← citeshttps://doi.org/10.1080/08911762.2025.2597794openalex-snapshot
Smartphone Addiction in Explaining Consumers’ Impulsive Buying, Cognitive Dissonance, and Return Intention
inferred← citeshttps://doi.org/10.1080/09537287.2023.2267507openalex-snapshot
Supply chain resilience and improving sustainability through additive manufacturing implementation: a systematic literature review and framework
inferred← citeshttps://doi.org/10.1080/10447318.2022.2097783openalex-snapshot
Exploring the Intellectual Structure of “Fear of Missing Out” Scholarship: Current Status and Future Potential
inferred← citeshttps://doi.org/10.1080/10496491.2023.2189204openalex-snapshot
A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps
inferred← citeshttps://doi.org/10.1080/10548408.2022.2061674openalex-snapshot
Thailand tourism: a systematic review
inferred← citeshttps://doi.org/10.1080/10696679.2026.2629473openalex-snapshot
What drives smartphone users to click on the in-app advertisements? An S-O-R model approach
inferred← citeshttps://doi.org/10.1080/10696679.2026.2630070openalex-snapshot
Encouraging donation intentions and satisfaction with life: is it altruism or others?
inferred← citeshttps://doi.org/10.1080/10941665.2022.2046118openalex-snapshot
“Tourists’ experience” in dark tourism: a systematic literature review and future research directions
inferred← citeshttps://doi.org/10.1080/10941665.2024.2414890openalex-snapshot
Advancements of virtual reality in tourism and hospitality research. A hybrid review using the TCCM framework
inferred← citeshttps://doi.org/10.1080/12460125.2023.2197700openalex-snapshot
Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?
inferred← citeshttps://doi.org/10.1080/13527266.2022.2053869openalex-snapshot
How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory
inferred← citeshttps://doi.org/10.1080/13527266.2025.2509778openalex-snapshot
Impact of advertising on organizations’ applications on the buying journey in Portugal
inferred← citeshttps://doi.org/10.1080/13683500.2022.2144156openalex-snapshot
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
inferred← citeshttps://doi.org/10.1080/13683500.2026.2628039openalex-snapshot
Customer journey research in tourism and hospitality: a hybrid approach and future research agenda
inferred← citeshttps://doi.org/10.1080/15252019.2025.2556813openalex-snapshot
What Are the Unique Features of Digital Advertising? The Six Principles of Digital Advertising in the 21 st Century
inferred← citeshttps://doi.org/10.1080/1528008x.2026.2634768openalex-snapshot
Advancing Rural Tourism: A Framework-Based Review and Empirical Insights
inferred← citeshttps://doi.org/10.1080/17489725.2024.2341632openalex-snapshot
Location-based advertising: a systematic review, integrative framework, and future research Agenda
inferred← citeshttps://doi.org/10.1080/23311975.2024.2321800openalex-snapshot
Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review
inferred← citeshttps://doi.org/10.1080/23311975.2024.2377320openalex-snapshot
Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus
inferred← citeshttps://doi.org/10.1080/23311975.2024.2381088openalex-snapshot
Unveiling the link between board gender diversity and energy firm’s performance in South Asia: the mediating role of earnings management
inferred← citeshttps://doi.org/10.1080/23311975.2024.2448608openalex-snapshot
Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research
inferred← citeshttps://doi.org/10.1080/23311975.2025.2567632openalex-snapshot
Modelling purchase intent through mobile shopping apps in Jordan with Layered Bayesian Networks
inferred← citeshttps://doi.org/10.1080/23311975.2026.2734630openalex-snapshot
Decoding mobile payment adoption in the unorganized sector: the mediating role of merchant trust in a digital shift
inferred← citeshttps://doi.org/10.1108/apjml-04-2026-0895openalex-snapshot
When engagement is not enough: an asymmetric dual-system theory of acceptance and avoidance in mobile advertising
inferred← citeshttps://doi.org/10.1108/bij-04-2022-0245openalex-snapshot
Understanding digital transformation challenges for online learning and teaching in higher education institutions: a review and research framework
inferred← citeshttps://doi.org/10.1108/ejm-06-2021-0436openalex-snapshot
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
inferred← citeshttps://doi.org/10.1108/fs-09-2023-0180openalex-snapshot
Total quality management in manufacturing firms: current and future trends
inferred← citeshttps://doi.org/10.1108/gkmc-02-2024-0063openalex-snapshot
Insights into mobile app experience: a systematic literature review using TCCM framework
inferred← citeshttps://doi.org/10.1108/gkmc-08-2024-0507openalex-snapshot
A Systematic literature review on financial innovation adoption and financial inclusion: an analysis
inferred← citeshttps://doi.org/10.1108/gkmc-08-2025-0590openalex-snapshot
Investors’ personality traits and behavioral biases: a systematic review and future research agenda using TCCM framework
inferred← citeshttps://doi.org/10.1108/ijoa-01-2024-4175openalex-snapshot
Elucidating the determinants of crowdsourcing adoption for organisation value creation
inferred← citeshttps://doi.org/10.1108/ijoa-06-2024-4568openalex-snapshot
Unlocking the synergy between capital structure and corporate sustainability: a hybrid systematic review and pathways for future research
inferred← citeshttps://doi.org/10.1108/ijphm-05-2024-0046openalex-snapshot
Patient-to-patient value co-creation in online health communities: a systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1108/ijppm-07-2023-0332openalex-snapshot
Achieving carbon neutrality for the improvement of the business performance: a systematic literature review and future research directions
inferred← citeshttps://doi.org/10.1108/ijppm-07-2023-0395openalex-snapshot
Systematic literature review and retrospective bibliometric analysis on ESG research
inferred← citeshttps://doi.org/10.1108/itp-03-2022-0200openalex-snapshot
Understanding smartphone users’ app usage with restricted permissions
inferred← citeshttps://doi.org/10.1108/jacpr-06-2026-1151openalex-snapshot
Evolving perspectives on workplace aggression and conflict: a systematic and integrative review
inferred← citeshttps://doi.org/10.1108/jamr-04-2024-0147openalex-snapshot
The road to mobile-advertising success: a strategic approach to influence consumer attitude
inferred← citeshttps://doi.org/10.1108/jbim-10-2022-0484openalex-snapshot
Power in the supply chain: a state-of-the-art literature review and propositions from the perspective of gender differences
inferred← citeshttps://doi.org/10.1108/jcm-03-2021-4563openalex-snapshot
Consumer privacy in smartphones: a systematic literature review
inferred← citeshttps://doi.org/10.1108/jcm-03-2023-057openalex-snapshot
Guest editorial: Consumer privacy in the technological era
inferred← citeshttps://doi.org/10.1108/jibr-08-2021-0313openalex-snapshot
A multi-analytic approach to predict social media marketing influence on consumer purchase intention
inferred← citeshttps://doi.org/10.1108/jm2-02-2023-0022openalex-snapshot
Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a Fuzzy mixed approach
inferred← citeshttps://doi.org/10.1108/jm2-04-2024-0114openalex-snapshot
Integration of game theory optimization in financial markets: a systematic literature review based on TCCM framework
inferred← citeshttps://doi.org/10.1108/jopp-03-2025-0027openalex-snapshot
Mapping the research landscape of innovation intermediaries in public procurement: a review of reviews
inferred← citeshttps://doi.org/10.1108/jrim-04-2024-0189openalex-snapshot
Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
inferred← citeshttps://doi.org/10.1108/jstp-01-2022-0019openalex-snapshot
Online service failure: antecedents, moderators and consequences
inferred← citeshttps://doi.org/10.1108/md-08-2023-1492openalex-snapshot
Promoting well-being through happiness at work: a systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1108/mip-01-2023-0030openalex-snapshot
Two decades of brand hate research: a review and research agenda
inferred← citeshttps://doi.org/10.1108/mip-01-2024-0044openalex-snapshot
Experiential marketing: systematic review and future research agenda
inferred← citeshttps://doi.org/10.1108/mip-02-2024-0079openalex-snapshot
Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda
inferred← citeshttps://doi.org/10.1108/mip-03-2023-0122openalex-snapshot
Over-the-top (OTT) platforms: a review, synthesis and research directions
inferred← citeshttps://doi.org/10.1108/mip-04-2023-0179openalex-snapshot
Green skepticism: review and research agenda
inferred← citeshttps://doi.org/10.1108/mip-04-2024-0291openalex-snapshot
Getting the scoop on native advertising – a bibliometric and TCCM-based review
inferred← citeshttps://doi.org/10.1108/mip-05-2022-0187openalex-snapshot
Permission marketing: a systematic review of 22 Years of research
inferred← citeshttps://doi.org/10.1108/mip-06-2024-0443openalex-snapshot
Evolution of rebranding: a structured literature review and research agenda
inferred← citeshttps://doi.org/10.1108/mip-08-2024-0554openalex-snapshot
Affiliate marketing: a systematic synthesis of literature and a framework development
inferred← citeshttps://doi.org/10.1108/mip-11-2022-0515openalex-snapshot
Exploring the privacy concerns of smartphone app users: a qualitative approach
inferred← citeshttps://doi.org/10.1108/mip-11-2023-0593openalex-snapshot
Systematic literature review on retail agglomeration marketing
inferred← citeshttps://doi.org/10.1108/sajbs-09-2021-0368openalex-snapshot
Sustainable organizational performance management: deciphering the role of emotional capital in e-commerce industry
inferred← citeshttps://doi.org/10.1108/sjme-05-2022-0120openalex-snapshot
In-app advertising: a systematic literature review and implications for future research
inferred← citeshttps://doi.org/10.1108/sjme-10-2022-0221openalex-snapshot
Mapping research in marketing: trends, influential papers and agenda for future research
inferred← citeshttps://doi.org/10.1108/trc-09-2024-0050openalex-snapshot
LGBT tourism: a systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1108/yc-09-2024-2256openalex-snapshot
Generation alpha’s attitudes toward mobile advertising
inferred← citeshttps://doi.org/10.1109/jsac.2023.3322841openalex-snapshot
FL-AMM: Federated Learning Augmented Map Matching With Heterogeneous Cellular Moving Trajectories
inferred← citeshttps://doi.org/10.1109/tem.2024.3479775openalex-snapshot
A New Research Agenda for Human-Centric Manufacturing: A Systematic Literature Review
inferred← citeshttps://doi.org/10.1111/ijcs.12809openalex-snapshot
Understanding digital consumer: A review, synthesis, and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12823openalex-snapshot
Impact of diversity training on employees and consumers: A review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12855openalex-snapshot
Past, present and future of mobile financial services: A critique, review and future agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12868openalex-snapshot
The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis
inferred← citeshttps://doi.org/10.1111/ijcs.12882openalex-snapshot
Ad avoidance in the digital context: A systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12883openalex-snapshot
Marketing education to international students: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12902openalex-snapshot
Ecotourism experience: A systematic review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12925openalex-snapshot
Device‐mediated customer behaviour on the internet: A systematic literature review
inferred← citeshttps://doi.org/10.1111/ijcs.12927openalex-snapshot
Meaning‐oriented consumption: A systematic review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12961openalex-snapshot
Young adults' online shopping addiction: The role of self‐regulation and smartphone use
inferred← citeshttps://doi.org/10.1111/ijcs.12964openalex-snapshot
Adoption of Internet of Things: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12972openalex-snapshot
The evolving direct‐to‐consumer retail model: A review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12975openalex-snapshot
Is psychology of money a gendered affair? A scoping review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12981openalex-snapshot
Digital consumer engagement in a social network: A literature review applying TCCM framework
inferred← citeshttps://doi.org/10.1111/ijcs.12984openalex-snapshot
Content marketing research: A review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12985openalex-snapshot
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
inferred← citeshttps://doi.org/10.1111/ijcs.12993openalex-snapshot
The dynamics of value co‐creation behavior: A systematic review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13024openalex-snapshot
Financial self‐efficacy of consumers: A review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13048openalex-snapshot
Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13053openalex-snapshot
Impact of financial literacy on consumer financial behavior: A systematic review and research agenda using TCCM framework
inferred← citeshttps://doi.org/10.1111/ijcs.13057openalex-snapshot
Adaptive apparel for people with disabilities: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13070openalex-snapshot
Consumer adoption of digital health services: A systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13096openalex-snapshot
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70014openalex-snapshot
Anti‐Consumption Research: A Systematic Literature Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70015openalex-snapshot
Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70022openalex-snapshot
Online Atmospherics: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70031openalex-snapshot
The Gender Gap in Economic and Financial Literacy: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70032openalex-snapshot
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70038openalex-snapshot
From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70046openalex-snapshot
Social Media Influencers and Purchase Intention: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70048openalex-snapshot
Artificial Intelligence in Frontline Service Encounters: A Systematic Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70066openalex-snapshot
Anthropomorphism of Artificial Intelligence Service Agent and Consumer Responses: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70095openalex-snapshot
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70127openalex-snapshot
Consumer Repair Decision‐Making: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70131openalex-snapshot
Evolution of Robo‐Advisors: A Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70142openalex-snapshot
Customer Voice Behavior: A Systematic Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70149openalex-snapshot
Integrating “Consumer Well‐Being” Concepts: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70150openalex-snapshot
Frugal Consumer Behavior: A Systematic Literature Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70156openalex-snapshot
Integrating E‐Servicescapes and Web Atmospherics: A Systematic Literature Review Applying the TCCM Framework
inferred← citeshttps://doi.org/10.1111/jocd.70479openalex-snapshot
Driving the Consumer Adoption of Halal Cosmetics: A Systematic Review Using PRISMA and TCCM Framework
inferred← citeshttps://doi.org/10.1111/joes.70113openalex-snapshot
Global Geopolitical Risk and Foreign Direct Investment: A Bibliometric and TCCM‐Guided Systematic Review
inferred← citeshttps://doi.org/10.1177/00472875231168620openalex-snapshot
Place Branding: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1177/0258042x231208588openalex-snapshot
Factors Influencing E-learning Technology Among Youth in India: An Extended TAM Model
inferred← citeshttps://doi.org/10.1177/09726225251348960openalex-snapshot
Citizen–Government Engagement on Social Media During Crisis: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1177/09732586251369640openalex-snapshot
Beyond the Screen: The Transformative Power of Mobile Technology in Creative Communication and Branding
inferred← citeshttps://doi.org/10.1177/21582440251379559openalex-snapshot
A Systematic Literature Review on Entrepreneurial Growth Intentions: Emerging Themes and Future Research Agenda Through a TCCM Lens
inferred← citeshttps://doi.org/10.1177/21582440251389326openalex-snapshot
Mapping the Research Landscape of Microfinance: A Bibliometric Analysis (2016–2024)
inferred← citeshttps://doi.org/10.1177/23197145241301934openalex-snapshot
Market Discipline in Banking: A Systematic Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1186/s43093-026-00798-6openalex-snapshot
Intrusive, irritating, ignored: understanding Gen-Z’s resistance to in-stream advertising
inferred← citeshttps://doi.org/10.14707/ajbr.220135openalex-snapshot
Ethnic Marketing in Bibliographic Analysis in 2013 - 2022: Current Trend and Issue
inferred← citeshttps://doi.org/10.14719/pst.5156openalex-snapshot
Determinants of climate-smart agricultural technology adoption: A comprehensive systematic review
inferred← citeshttps://doi.org/10.15295/bmij.v12i4.2491openalex-snapshot
Under the lens of ads: Digital surveillance and pre-roll advertising avoidance dynamics
inferred← citeshttps://doi.org/10.20409/berj.2022.385openalex-snapshot
Impact of Customers Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender
inferred← citeshttps://doi.org/10.21203/rs.3.rs-3508278/v1openalex-snapshot
Factors influencing halal cosmetic adoption: A systematic literature review and future research directions using TCCM framework
inferred← citeshttps://doi.org/10.2139/ssrn.5117274openalex-snapshot
The Future of Work and Education in Ai-Driven Innovative Systems: A Systematic Literature Review and Lexicometric Analysis
inferred← citeshttps://doi.org/10.2139/ssrn.6955667openalex-snapshot
Do welfare or values rule consumption?
inferred← citeshttps://doi.org/10.24288/jttr.1439577openalex-snapshot
Effect of sponsored social media advertisements and word-of-mouth communication on consumer purchasing behavior in tourism: A case study of Facebook
inferred← citeshttps://doi.org/10.2478/fiqf-2025-0018openalex-snapshot
THE GLOBAL SHIFT IN MONETARY SOVEREIGNTY
inferred← citeshttps://doi.org/10.30586/pek.1438206openalex-snapshot
Mobil Uygulamalardan Gelen Reklam Bildirimlerine Yönelik Tutumlarının Çevrimiçi Anlık Satın Alma Eğilimine Etkisi
inferred← citeshttps://doi.org/10.30935/ojcmt/12338openalex-snapshot
Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial Content
inferred← citeshttps://doi.org/10.33386/593dp.2022.5-1.1126openalex-snapshot
Marketing móvil: Un estudio actitudinal del consumidor comercial de la provincia de Tungurahua
inferred← citeshttps://doi.org/10.3389/fpsyg.2025.1594256openalex-snapshot
University students' metaverse attachment and its predictors: escaping from reality
inferred← citeshttps://doi.org/10.3390/bdcc9050119openalex-snapshot
Discovering Key Successful Factors of Mobile Advertisements Using Feature Selection Approaches
inferred← citeshttps://doi.org/10.3390/jtaer18040093openalex-snapshot
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.3390/su151511835openalex-snapshot
Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny
inferred← citeshttps://doi.org/10.3390/su172411282openalex-snapshot
“Feel the Flow, See the Value”: S–O–R Model of Consumer Responses to ESG Advertising
inferred← citeshttps://doi.org/10.34074/rere.00306openalex-snapshot
Factors Influencing the Use of Mobile Marketing Strategies Among Small-to-Medium Enterprises in New Zealand
inferred← citeshttps://doi.org/10.3727/152599525x17640248309355openalex-snapshot
Culturally Attuned Sensoryscape for Sustainable Sports Engagement: A Framework for the 2032 Brisbane Olympics
inferred← citeshttps://doi.org/10.4018/979-8-3373-2111-0.ch015openalex-snapshot
The Dark Side of Personalisation
inferred← citeshttps://doi.org/10.4018/979-8-3373-6741-5.ch012openalex-snapshot
Consumer Attitude Towards Instagram Advertising
inferred← citeshttps://doi.org/10.4018/979-8-3693-8222-6.ch006openalex-snapshot
Neuromarketing Intelligence to Understand Customer Behaviour
inferred← citeshttps://doi.org/10.4018/jgim.301270openalex-snapshot
How Does Interactivity Impact User Engagement Over Mobile Bookkeeping Applications?
inferred← citeshttps://doi.org/10.51698/tripodos.2025.57.03openalex-snapshot
I think it’s interesting, but irritating. Mobile phones as an advertising medium aimed at Spanish children
inferred← citeshttps://doi.org/10.55267/djfm/14679openalex-snapshot
Exploring the impact of mobile marketing tools on the purchase intention of iberian consumers
inferred← citeshttps://doi.org/10.55830/tje.1734564openalex-snapshot
SÜRDÜRÜLEBİLİR GIDA PAZARLAMASINA SİSTEMATİK BİR YAKLAŞIM: SOSYAL PAZARLAMA VE TÜKETİCİ BİLİNCİ PERSPEKTİFİ
inferred← citeshttps://doi.org/10.5850/jksct.2026.50.2.250openalex-snapshot
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