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Cognitive Dissonance and Consumer Behavior: A Review of the Evidence

https://doi.org/10.1177/002224377601300313
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/bs.3830150204openalex-snapshot
Consumer pre-decision conflict and post-decision dissonance
inferredcites →https://doi.org/10.1037/11622-000openalex-snapshot
Explorations in cognitive dissonance.
inferredcites →https://doi.org/10.1037/h0021466openalex-snapshot
Journal of Personality and Social Psychology.
inferredcites →https://doi.org/10.1037/h0030995openalex-snapshot
Personal responsibility and dissonance: The role of foreseen consequences.
inferredcites →https://doi.org/10.1037/h0033627openalex-snapshot
Cognitive consequences of forced noncompliance.
inferredcites →https://doi.org/10.1037/h0041006openalex-snapshot
Postdecision changes in the desirability of alternatives.
inferredcites →https://doi.org/10.1037/h0042740openalex-snapshot
Postdecision exposure to relevant information.
inferredcites →https://doi.org/10.1037/h0043457openalex-snapshot
Cognitive dissonance.
inferredcites →https://doi.org/10.1037/h0047791openalex-snapshot
Increasing cognitive dissonance by a fait accompli.
inferredcites →https://doi.org/10.1177/002224296302700211openalex-snapshot
Are Automobile Purchasers Dissonant Consumers?
inferredcites →https://doi.org/10.1177/002224296402800314openalex-snapshot
The Pursuit of the Dissonant Consumer
inferredcites →https://doi.org/10.1177/002224296703100109openalex-snapshot
An Experiment on Consumer Dissonance
inferredcites →https://doi.org/10.1177/002224296703100304openalex-snapshot
The Automobile Buyer after the Purchase
inferredcites →https://doi.org/10.1177/002224296903300408openalex-snapshot
Can Cognitive Dissonance Theory Explain Consumer Behavior?
inferredcites →https://doi.org/10.1177/002224297003400309openalex-snapshot
Post-Transaction Communications and Dissonance Reduction
inferredcites →https://doi.org/10.1177/002224297203600112openalex-snapshot
The Measurement of Cognitive Dissonance: Some Experimental Findings
inferredcites →https://doi.org/10.1177/002224297203600312openalex-snapshot
Reported Cognitive Dissonance and Anxiety: Some Additional Findings
inferredcites →https://doi.org/10.1177/002224376500200303openalex-snapshot
An Experimental Study of Customer Effort, Expectation, and Satisfaction
inferredcites →https://doi.org/10.1177/002224376600300107openalex-snapshot
The Consumer and His Alternatives: An Experimental Approach
inferredcites →https://doi.org/10.1177/002224376700400307openalex-snapshot
Influence of Product Preference on Dissonance Reduction
inferredcites →https://doi.org/10.1177/002224376800500412openalex-snapshot
The Theory of Cognitive Dissonance and Experimental Research
inferredcites →https://doi.org/10.1177/002224376900600408openalex-snapshot
A Dissonance Approach to Repeat Purchasing Behavior
inferredcites →https://doi.org/10.1177/002224377000700213openalex-snapshot
Are There Differences in Dissonance Reduction Behavior between Students and Housewives?
inferredcites →https://doi.org/10.1177/002224377000700305openalex-snapshot
The Dissonance Model in Post-Decision Product Evaluation
inferredcites →https://doi.org/10.1177/002224377000700321openalex-snapshot
Post-Purchase Reinforcement and Back-Out Behavior
inferredcites →https://doi.org/10.1177/002224377100800419openalex-snapshot
Dissonance Reduction or Artifact?
inferredcites →https://doi.org/10.1177/002224377100800420openalex-snapshot
Dissonance Reduction or Artifact? A Reply
inferredcites →https://doi.org/10.1177/002224377200900105openalex-snapshot
Consumer Expectations, Product Performance, and Perceived Product Quality
inferredcites →https://doi.org/10.1177/002224377200900122openalex-snapshot
Cognitive Consequences of Brand Loyalty
inferredcites →https://doi.org/10.1177/002224377301000106openalex-snapshot
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
inferredcites →https://doi.org/10.1515/9781503620766openalex-snapshot
A Theory of Cognitive Dissonance
inferredcites →https://doi.org/10.2307/3149600openalex-snapshot
Consumer Expectations, Product Performance, and Perceived Product Quality
inferredcites →https://doi.org/10.2307/41165660openalex-snapshot
Cognitive Dissonance and Consumer Behavior

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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inferred← citeshttps://doi.org/10.1207/s1532754xjprr1104_02openalex-snapshot
Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising
inferred← citeshttps://doi.org/10.12806/v13/i4/c16openalex-snapshot
Simultaneously Leaders and Followers: A Middle Manager’s Implicit and Explicit Challenge
inferred← citeshttps://doi.org/10.1300/j066v11n02_04openalex-snapshot
Reducing Post-Decision Dissonance in International Decisions
inferred← citeshttps://doi.org/10.1371/journal.pone.0260048openalex-snapshot
Consistency in identity-related sequential decisions
inferred← citeshttps://doi.org/10.14264/uql.2016.97openalex-snapshot
The neglected emotion of interest and its relevance to consumer psychology
inferred← citeshttps://doi.org/10.1504/ijmc.2012.049758openalex-snapshot
Customer acceptance of playing online game on mobile phones
inferred← citeshttps://doi.org/10.1504/ijtmkt.2012.046433openalex-snapshot
Post-purchase cognitive dissonance evidence from the mobile phone market
inferred← citeshttps://doi.org/10.15760/etd.1516openalex-snapshot
Batterer Intervention Programs' Response to State Standards
inferred← citeshttps://doi.org/10.17053/jcc.2014.17.3.008openalex-snapshot
Analysis of smart phone users’ affective, cognitive and behavioral response in a purchase process based on OSROR model
inferred← citeshttps://doi.org/10.17053/jcc.2017.20.3.010openalex-snapshot
Impacts of the O2O Mobile Order and Pay Services Continued Use Intention: Usage Frequency Moderating Effect
inferred← citeshttps://doi.org/10.18069/firatsbed.1557561openalex-snapshot
İstihbarat Başarızlığına Neden Olan Bir Faktör Olarak Bilişsel Uyumsuzluk: Hendek Operasyonları Örneği
inferred← citeshttps://doi.org/10.18354/esam.541801openalex-snapshot
TÜKETİMDE BİLİŞSEL UYUMSUZLUK VE ÖNCÜLLERİ ÜZERİNE PİLOT ARAŞTIRMA
inferred← citeshttps://doi.org/10.18491/beytulhikme.1703openalex-snapshot
Impact of Gender Differences on Individual Investor Behavior
inferred← citeshttps://doi.org/10.18506/anemon.454708openalex-snapshot
Online Alışverişte Bilişsel Çelişki Davranışlarının İncelenmesi
inferred← citeshttps://doi.org/10.18843/rwjasc/v7i2/06openalex-snapshot
COGNITIVE DISSONANCE: A REVIEW OF CAUSES AND MARKETING IMPLICATIONS
inferred← citeshttps://doi.org/10.19168/jyasar.347996openalex-snapshot
Bilişsel Uyumsuzluk Teorisi Üzerine Kavramsal Bir İnceleme: Satın Alma Perspektifi
inferred← citeshttps://doi.org/10.20491/isarder.2018.466openalex-snapshot
X ve Y Kuşaklarında Gönüllü Sadelik Algısının Tüketici Karar Tarzlarına Etkisi - The Effect of Voluntary Simplicity Perceptıon on Consumer Decision Styles in X And Y Generations
inferred← citeshttps://doi.org/10.22004/ag.econ.61312openalex-snapshot
Confirmatory Bias under Food-Borne Risk: A Lab Experiment
inferred← citeshttps://doi.org/10.2307/249751openalex-snapshot
Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1
inferred← citeshttps://doi.org/10.2307/3151255openalex-snapshot
An Application of Equity Theory to Buyer-Seller Exchange Situations
inferred← citeshttps://doi.org/10.24251/hicss.2017.681openalex-snapshot
From IT Addiction to Discontinued Use: A Cognitive Dissonance Perspective
inferred← citeshttps://doi.org/10.2466/01.07.09.pr0.112.1.125-150openalex-snapshot
Replacement between Conformity and Counter-Conformity in Consumption Decisions
inferred← citeshttps://doi.org/10.2478/fman-2019-0001openalex-snapshot
Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase
inferred← citeshttps://doi.org/10.26677/tr1010.2024.1370openalex-snapshot
Terörist, Mürit ve Seçmenlerde Duygusal Denge Arayışı-Bilişsel Uyumsuzluk Kuramının Söyledikleri (The Search for Emotional Balance in Terrorists, Followers and Voters - What Cognitive Dissonance Theory Says)
inferred← citeshttps://doi.org/10.29036/jots.v14i26.453openalex-snapshot
Predicting Tourist Revisit Intention by Applying the Extended Model of Goal-Directed Behaviour and Cognitive Dissonance Theory
inferred← citeshttps://doi.org/10.30880/jtmb.2023.10.02.008openalex-snapshot
A Literature Review on Persuasive Communication: Utilising Elaboration Likelihood Model to Understand Consumer Engagement on Social Media Platforms
inferred← citeshttps://doi.org/10.31274/etd-180810-3416openalex-snapshot
Development of a new mobile application to predict theme park waiting time
inferred← citeshttps://doi.org/10.31390/gradschool_disstheses.3533openalex-snapshot
An Exploratory Investigation of Post Purchase Consumer Satisfaction Within a Cognitive Process Framework.
inferred← citeshttps://doi.org/10.33119/sip.2019.174.6openalex-snapshot
Badanie reakcji fizjologicznych konsumentów z wykorzystaniem inteligentnych zegarków
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.904736openalex-snapshot
How Behavioral Branding Affects Brand Equity
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.964959openalex-snapshot
The isolated choice effect: An underlying psychological mechanism influencing racial diversity in organizations
inferred← citeshttps://doi.org/10.3390/economies10040075openalex-snapshot
Factors Influencing the Continuance Intention to Use Accounting Information System in Jordanian SMEs from the Perspectives of UTAUT: Top Management Support and Self-Efficacy as Predictor Factors
inferred← citeshttps://doi.org/10.3390/su11082220openalex-snapshot
A positive Shift in the Public Acceptability of a Low-Carbon Energy Project After Implementation: The Case of a Hydrogen Fuel Station
inferred← citeshttps://doi.org/10.3390/su132413944openalex-snapshot
Why People Settle in Shrinking Communities: A Unified Framework of Psychological, Environmental, and Cognitive Factors
inferred← citeshttps://doi.org/10.36334/modsim.2011.g8.lynam2openalex-snapshot
Exploring motivations to change; change the state or change the value
inferred← citeshttps://doi.org/10.37242/pejoss.4276openalex-snapshot
DESTİNASYON SEÇİMİNDE KİŞİLERARASI ETKİLEŞİMİN BİLİŞSEL ÇELİŞKİ DÜZEYİ İLE İLİŞKİSİ
inferred← citeshttps://doi.org/10.3726/b13948openalex-snapshot
Longitudinale Betrachtung der Kognitiven Dissonanz
inferred← citeshttps://doi.org/10.3790/schm.101.6.589openalex-snapshot
Informationstransfer und Marketing
inferred← citeshttps://doi.org/10.4018/978-1-5225-0746-8.ch008openalex-snapshot
Roles of Interactivity and Usage Experience in E-learning Acceptance
inferred← citeshttps://doi.org/10.4018/978-1-7998-4772-4.ch014openalex-snapshot
Student Intention to Use E-Learning
inferred← citeshttps://doi.org/10.4018/979-8-3373-1152-4.ch016openalex-snapshot
Deepfake Advertising, Cognitive Dissonance, and the Future of Consumer Trust
inferred← citeshttps://doi.org/10.4018/979-8-3693-8588-3.ch005openalex-snapshot
Mind and Machine
inferred← citeshttps://doi.org/10.4236/jss.2025.133041openalex-snapshot
From Cognitive Dissonance to Cognitive Resonance: A Sociological Framework for Psychological Alignment in the Algorithmic Age
inferred← citeshttps://doi.org/10.47177/gjmm.05.01.2021.057openalex-snapshot
SOCIAL MEDIA MESSAGE STRATEGY: A CONTENT ANALYSIS OF SPONSORED POSTS AND PROMOTED TWEETS
inferred← citeshttps://doi.org/10.5294/pacla.2023.26.2.4openalex-snapshot
Empresas con valores: un modelo conceptual del activismo corporativo
inferred← citeshttps://doi.org/10.5430/ijba.v6n3p1openalex-snapshot
Cognitive Dissonance and Buyers’ Coping Mechanisms: A Comparative Study of US and Indian Consumers
inferred← citeshttps://doi.org/10.5539/ijbm.v14n4p194openalex-snapshot
Empirical Analysis of Cognitive Dissonance Levels Validation in 3-Dimensional Relationship between Attitude and Behaviour (3D-RAB) Model among Students of King Abdul-Aziz University in Jeddah
inferred← citeshttps://doi.org/10.5585/remark.v9i1.2148openalex-snapshot
Investigating the Impact of Cognitive Dissonance and Customer Satisfaction on Loyalty and Complaint Behaviour
inferred← citeshttps://doi.org/10.57709/1063243openalex-snapshot
Leverage Points for Addressing Digital Inequality: An Extended Theory of Planned Behavior Perspective
inferred← citeshttps://doi.org/10.5859/kais.2013.22.4.85openalex-snapshot
Factors Influencing the Price Acceptability and Cognitive Dissonance for the Purchaser of Digital Knowledge Goods
inferred← citeshttps://doi.org/10.5901/mjss.2015.v6n5s2p133openalex-snapshot
Attitude as a Mediator between Cognitive Dissonance and Intention to Repurchase a Product
inferred← citeshttps://doi.org/10.70675/45603c78zbcf5z4f60za74ezc663530c5e99openalex-snapshot
Vers un modèle d’élaboration de la dissonance cognitive : changement des attitudes selon un continuum de choix perçu
inferred← citeshttps://doi.org/10.70675/56ca5bc1zeb29z4472zad75z95bd79235bedopenalex-snapshot
Influence de la congruence entre la couleur de fond d’une annonce presse et la catégorie de produits présente dans l’annonce sur la mémorisation, les émotions et les attitudes
inferred← citeshttps://doi.org/10.70675/c7461456z3c3az4a79z8bf0zd859c49c40c7openalex-snapshot
Digitalization revolution : online retailing and channel design impact on consumers' purchasing experience and its stimulus through social media platforms
inferred← citeshttps://doi.org/10.7318/kjfc/2013.28.6.631openalex-snapshot
Effect of Cognitive Dissonance in Franchise Foodservice Advertisement on Customer Satisfaction and Post-purchase Behavior
inferred← citeshttps://doi.org/10.7939/r3xf13openalex-snapshot
A Socio-Cognitive Basis for Strategic Groups: Cognitive Dissonance in Swine Genetics
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