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Better to be the same or different? Paired customer and selling orientations and their impact on the exploitation of relationship-specific investments (RSIs) in dyads
The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations
How does customer involvement in service innovation motivate service innovation performance? The roles of relationship learning and knowledge absorptive capacity
Immersive on-the-job training module development and modeling users’ behavior using parametric multi-group analysis: A modified educational technology acceptance model
Managing seller-buyer new product development relationships for customized products: a contingency model based on transaction cost analysis and empirical test
Inter-firm governance and structural power in industrial relationships: the moderating effect of bargaining power on the contractual safeguarding of specific assets
An Investigation of Antecedents and Outcomes of Marketing Capabilities in Entrepreneurial Firms: An Empirical Study of Small Technology-Based Firms in Germany
Examining the Nomological Network of Opportunism: A Meta-Analysis
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