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Customer Advocacy: A Distinctive Form of Word of Mouth

https://doi.org/10.1177/1094670519900541
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Outgoing claims: the papers this work cites, builds on, or argues with.

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Handbook of Emotion Regulation
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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
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Self‐Determination Theory and Word of Mouth about Energy‐Saving Behaviors: An Online Experiment
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inferredcites →https://doi.org/10.1016/j.ijresmar.2006.12.004openalex-snapshot
The relative incidence of positive and negative word of mouth: A multi-category study
inferredcites →https://doi.org/10.1016/j.ijresmar.2012.06.001openalex-snapshot
Drivers of consumer–brand identification
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The predictive ability of different customer feedback metrics for retention
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inferredcites →https://doi.org/10.1016/j.jcps.2014.05.002openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jcps.2014.05.004openalex-snapshot
Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth
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Creating advocates: The roles of satisfaction, trust and commitment
inferredcites →https://doi.org/10.1016/s0022-4359(97)90013-0openalex-snapshot
Customers' motivations for maintaining relationships with service providers
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Qualitative Data Analysis: An Expanded Sourcebook
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AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH
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Modeling customer advocacy: a PLS path modeling approach
inferredcites →https://doi.org/10.1086/208520openalex-snapshot
Measuring the Involvement Construct
inferredcites →https://doi.org/10.1086/504122openalex-snapshot
What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct
inferredcites →https://doi.org/10.1093/oso/9780199291793.003.0017openalex-snapshot
Communities of Practice: The Organizational Frontier
inferredcites →https://doi.org/10.1108/03090560410548924openalex-snapshot
The effect of word of mouth on services switching
inferredcites →https://doi.org/10.1108/03090560710821260openalex-snapshot
Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
inferredcites →https://doi.org/10.1108/03090560810852977openalex-snapshot
Factors influencing word of mouth effectiveness: receiver perspectives
inferredcites →https://doi.org/10.1108/03090561211189310openalex-snapshot
Word of mouth: measuring the power of individual messages
inferredcites →https://doi.org/10.1108/08876049910256186openalex-snapshot
Word‐of‐mouth communication in the service marketplace
inferredcites →https://doi.org/10.1108/josm-03-2017-0077openalex-snapshot
A roadmap for driving customer word-of-mouth
inferredcites →https://doi.org/10.1108/josm-04-2018-0111openalex-snapshot
Successful referral behavior in referral reward programs
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Dimensions of Leadership and Social Influence in Online Communities
inferredcites →https://doi.org/10.1111/j.1936-4490.2005.tb00712.xopenalex-snapshot
The Impact of Brand Commitment on Loyalty to Retail Service Brands
inferredcites →https://doi.org/10.1146/annurev.psych.55.090902.142015openalex-snapshot
Social Influence: Compliance and Conformity
inferredcites →https://doi.org/10.1177/002224298304700308openalex-snapshot
A Theoretical Model for the Study of Product Importance Perceptions
inferredcites →https://doi.org/10.1177/002224298504900404openalex-snapshot
An Advocacy Behavior Model of Organizational Buyers' Vendor Choice
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Measuring Service Quality: A Reexamination and Extension
inferredcites →https://doi.org/10.1177/002224299505900205openalex-snapshot
Return on Quality (ROQ): Making Service Quality Financially Accountable
inferredcites →https://doi.org/10.1177/002224377000700204openalex-snapshot
The Identity of Women's Clothing Fashion Opinion Leaders
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/0047287510379162openalex-snapshot
Understanding Customer Delight
inferredcites →https://doi.org/10.1177/0092070300281008openalex-snapshot
Should We Delight the Customer?
inferredcites →https://doi.org/10.1177/0092070304268417openalex-snapshot
Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
inferredcites →https://doi.org/10.1177/009207039001800104openalex-snapshot
Development of a Taxonomy of Services to Gain Strategic Marketing Insights
inferredcites →https://doi.org/10.1177/0092070396242004openalex-snapshot
Opinion Leaders and Opinion Seekers: Two New Measurement Scales
inferredcites →https://doi.org/10.1177/109467050032005openalex-snapshot
Word-of-Mouth Processes within a Services Purchase Decision Context
inferredcites →https://doi.org/10.1177/109467050141006openalex-snapshot
The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents
inferredcites →https://doi.org/10.1177/1094670510375599openalex-snapshot
Customer Engagement Behavior: Theoretical Foundations and Research Directions
inferredcites →https://doi.org/10.1177/1094670510384981openalex-snapshot
Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty
inferredcites →https://doi.org/10.1177/1094670511400722openalex-snapshot
The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions
inferredcites →https://doi.org/10.1177/1094670511425698openalex-snapshot
Customer Delight
inferredcites →https://doi.org/10.1177/1094670515572128openalex-snapshot
Customer Effort in Value Cocreation Activities
inferredcites →https://doi.org/10.1177/1094670515578823openalex-snapshot
A Five-Component Customer Commitment Model
inferredcites →https://doi.org/10.1177/1094670517696965openalex-snapshot
NPS and Online WOM
inferredcites →https://doi.org/10.1177/1096348012471376openalex-snapshot
Relationships Among Customer Satisfaction, Delight, and Loyalty in the Hospitality Industry
inferredcites →https://doi.org/10.1177/1754073908097189openalex-snapshot
Emotion Elicits the Social Sharing of Emotion: Theory and Empirical Review
inferredcites →https://doi.org/10.1214/088342306000000222openalex-snapshot
Network-Based Marketing: Identifying Likely Adopters via Consumer Networks
inferredcites →https://doi.org/10.1287/mksc.1030.0033openalex-snapshot
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
inferredcites →https://doi.org/10.1287/mksc.14.3.g170openalex-snapshot
The Underlying Structure of Brand Awareness Scores
inferredcites →https://doi.org/10.1348/014466601164704openalex-snapshot
The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour
inferredcites →https://doi.org/10.1509/jm.11.0423openalex-snapshot
Growing Existing Customers’ Revenue Streams through Customer Referral Programs
inferredcites →https://doi.org/10.1509/jm.74.2.55openalex-snapshot
Customer Reactions to Service Separation
inferredcites →https://doi.org/10.1509/jmkg.71.3.39openalex-snapshot
A Longitudinal Examination of Net Promoter and Firm Revenue Growth
inferredcites →https://doi.org/10.1509/jmkg.74.6.128openalex-snapshot
Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective
inferredcites →https://doi.org/10.1586/erp.11.59openalex-snapshot
Rating scales and Rasch measurement
inferredcites →https://doi.org/10.22495/cocv11i2c6p1openalex-snapshot
Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers
inferredcites →https://doi.org/10.2307/1251146openalex-snapshot
The Market Maven: A Diffuser of Marketplace Information
inferredcites →https://doi.org/10.2307/1251446openalex-snapshot
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
inferredcites →https://doi.org/10.2307/1251929openalex-snapshot
The Behavioral Consequences of Service Quality
inferredcites →https://doi.org/10.2307/1252200openalex-snapshot
A Test of Services Marketing Theory: Consumer Information Acquisition Activities
inferredcites →https://doi.org/10.2501/s0021849907070468openalex-snapshot
Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth
inferredcites →https://doi.org/10.29145/jmropenalex-snapshot
Journal of Management and Research
inferredcites →https://doi.org/10.29145/jmr/22/0202003openalex-snapshot
Can HRM be Affirmed as a System? Applying General Systems Theory (GST) on Human Resource Management
inferredcites →https://doi.org/10.4135/9781412994231.n14openalex-snapshot
Diffusion of Innovations
inferredcites →https://doi.org/10.4337/9781035305681openalex-snapshot
Measurement in Marketing Research
inferredcites →https://doi.org/10.5539/ijms.v6n3p13openalex-snapshot
Big Five Personality Traits and Brand Evangelism
inferredcites →https://doi.org/10.5860/choice.47-6963openalex-snapshot
Satisfaction: a behavioral perspective on the consumer
inferredcites →https://doi.org/10.7551/mitpress/6291.001.0001openalex-snapshot
Social Cognition

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Incoming claims: where this work appears in other papers’ reference lists and arguments.

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inferred← citeshttps://doi.org/10.1108/josm-09-2023-0391openalex-snapshot
The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator
inferred← citeshttps://doi.org/10.1108/josm-11-2021-0414openalex-snapshot
Better together: involving consumers in the ideation, creation and dissemination of transformative value
inferred← citeshttps://doi.org/10.1108/jpbm-03-2025-5866openalex-snapshot
Online brand advocacy and video game consumers
inferred← citeshttps://doi.org/10.1108/jpbm-07-2024-5356openalex-snapshot
Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives
inferred← citeshttps://doi.org/10.1108/jsm-01-2020-0027openalex-snapshot
Introducing relational dialectics on actor engagement in the social media ecosystem
inferred← citeshttps://doi.org/10.1108/jsm-04-2021-0116openalex-snapshot
The effects of companies’ face mask usage on consumers’ reactions in the service marketplace
inferred← citeshttps://doi.org/10.1108/jsm-10-2024-0518openalex-snapshot
Advocating for consumers experiencing vulnerability: a typology and research agenda
inferred← citeshttps://doi.org/10.1108/jstp-08-2021-0184openalex-snapshot
COVID-19 vaccination: engagement behavior patterns and implications for public health service communication
inferred← citeshttps://doi.org/10.1108/jts-02-2026-0017openalex-snapshot
Stimulating brand evangelism through masstige branding and consumption values: evidence from Gen Y and Gen Z consumers in Vietnam's upscale restaurants
inferred← citeshttps://doi.org/10.1108/mip-10-2019-0492openalex-snapshot
Do value cocreation and engagement drive brand evangelism?
inferred← citeshttps://doi.org/10.1108/tqm-08-2024-0309openalex-snapshot
From commuter to advocates: assessing satisfaction and advocacy towards urban mass transportation
inferred← citeshttps://doi.org/10.1111/1467-8551.12637openalex-snapshot
Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects
inferred← citeshttps://doi.org/10.1111/basr.12320openalex-snapshot
Promoting the advocacy behavior of customers through corporate social responsibility: The role of brand admiration
inferred← citeshttps://doi.org/10.11648/j.jfa.20241206.12openalex-snapshot
Impact of Customer Relationship Management on Client Satisfaction at the Banking Industry in Chattogram
inferred← citeshttps://doi.org/10.1177/00472875251364222openalex-snapshot
Generative AI and Human Advice: User Perceptions, Intentions, and Behavior Across Pre-visit and On-site Travel Stages
inferred← citeshttps://doi.org/10.1177/02761467231157616openalex-snapshot
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities
inferred← citeshttps://doi.org/10.1177/08997640231165913openalex-snapshot
Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors
inferred← citeshttps://doi.org/10.1177/09722629221105672openalex-snapshot
Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective
inferred← citeshttps://doi.org/10.1177/1094670520952145openalex-snapshot
Assessing the Effects of Service Variability on Consumer Confidence and Behavior
inferred← citeshttps://doi.org/10.1177/10946705211014278openalex-snapshot
Customer Work Practices and the Productive Third Place
inferred← citeshttps://doi.org/10.1177/10946705241248238openalex-snapshot
Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets
inferred← citeshttps://doi.org/10.1177/10946705241296782openalex-snapshot
Human-Machine Engagement (HME): Conceptualization, Typology of Forms, Antecedents, and Consequences
inferred← citeshttps://doi.org/10.1177/10949968251320615openalex-snapshot
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders
inferred← citeshttps://doi.org/10.1177/13567667231222935openalex-snapshot
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
inferred← citeshttps://doi.org/10.1186/s12913-024-11181-yopenalex-snapshot
Word-of-mouth among blood service employees who also donate blood: a qualitative investigation of advantages and challenges for dual-role donors
inferred← citeshttps://doi.org/10.1371/journal.pone.0285193openalex-snapshot
Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry
inferred← citeshttps://doi.org/10.15439/2022m3884openalex-snapshot
Impacts of electronic word-of-mouth (eWOM) from social networks sites (SNS) on the intention to purchase tourism accommodation of Gen Z in Vietnam
inferred← citeshttps://doi.org/10.1590/1413-2311.398.132583openalex-snapshot
O PAPEL DA INTERAÇÃO EM SERVIÇOS NA IDENTIFICAÇÃO CONSUMIDOREMPRESA: UMA ABORDAGEM NO CONTEXTO DE ENSINO SUPERIOR
inferred← citeshttps://doi.org/10.17010/ijom/2025/v55/i6/175111openalex-snapshot
Customer's Transition from Conventional Brand Advocacy to Online Brand Advocacy: A Comprehensive Review
inferred← citeshttps://doi.org/10.2139/ssrn.5799980openalex-snapshot
Laughing with the machine: How AI vs. human creators generate humor and emotional immersion to drive brand advocacy
inferred← citeshttps://doi.org/10.21511/bbs.21(3).2026.20openalex-snapshot
Emotions and customer experience in US retail banking: a PANAS-based structural equation model
inferred← citeshttps://doi.org/10.21511/im.22(1).2026.03openalex-snapshot
Endorser attributes, customer experience, and brand advocacy in the Vietnamese personal care market
inferred← citeshttps://doi.org/10.21511/im.22(3).2026.08openalex-snapshot
AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector
inferred← citeshttps://doi.org/10.21511/im.22(3).2026.11openalex-snapshot
Enhancing guest outcome through perceived dynamic capability and guest-centric strategic agility in Indonesia’s star-related hotel industry
inferred← citeshttps://doi.org/10.21608/acj.2021.192110openalex-snapshot
توسیط الکلمة المنطوقة الإلکترونیة فی العلاقة بین إصلاح الخدمة والتزام العمیل: دراسة تطبیقیة على عملاء شرکات الاتصالات بالمملکة العربیة السعودیة
inferred← citeshttps://doi.org/10.21608/aja.2023.164121openalex-snapshot
العلاقة بيـن إدراک عملاء المطاعم بمدينة المنصورة لابتکارية المطعم ودفاعهم عنه: الدور الوسيط لارتباط العملاء والمعدل لانفتاحهم على الخبـرة في ظل أزمة فيـروس کورونا COVID-19
inferred← citeshttps://doi.org/10.21608/alat.2021.204270openalex-snapshot
الدور المعدل لإستعادة الثقة فى العلاقة بين إصلاح الخدمة وتسامح عملاء المنتجعات السياحية بمدينة الغردقةالمنتجعات السياحية بمدينة الغردقة
inferred← citeshttps://doi.org/10.31842/jurnalinobis.v6i1.256openalex-snapshot
Analisis Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan Trzy Coffee Bogor
inferred← citeshttps://doi.org/10.32924/ijbs.v8i2.290openalex-snapshot
The Impact of Service Quality, Product Quality, and Innovation on Customer Satisfaction through Advocacy Model for SMEs Baby Shops in Jabodetabek
inferred← citeshttps://doi.org/10.3390/admsci13040105openalex-snapshot
Responsible Tourism and Hospitality: The Intersection of Altruistic Values, Human Emotions, and Corporate Social Responsibility
inferred← citeshttps://doi.org/10.3390/app13179681openalex-snapshot
Mobile Customer Satisfaction Scoring Research Based on Quadratic Dimension Reduction and Machine Learning Integration
inferred← citeshttps://doi.org/10.3390/bs13020126openalex-snapshot
The Role of CSR Information on Social Media to Promote the Communicative Behavior of Customers: An Emotional Framework Enriching Behavioral Sciences Literature
inferred← citeshttps://doi.org/10.3390/bs16071093openalex-snapshot
Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth
inferred← citeshttps://doi.org/10.3390/ijerph191811222openalex-snapshot
Reducing Employee Turnover Intentions in Tourism and Hospitality Sector: The Mediating Effect of Quality of Work Life and Intrinsic Motivation
inferred← citeshttps://doi.org/10.3390/jtaer21070214openalex-snapshot
From Parasocial Relationships to eWOM Advocacy Intention: Customer Engagement and Perceived Brand Transparency in Influencer-Mediated Social Commerce
inferred← citeshttps://doi.org/10.3390/su13073893openalex-snapshot
Optimal Emission Reduction and Pricing in the Tourism Supply Chain Considering Different Market Structures and Word-of-Mouth Effect
inferred← citeshttps://doi.org/10.3390/su18115225openalex-snapshot
From Perceived Value to Advocacy: How Customer Experience, Loyalty, and Trust Shape Sustainable Mobile Payment Consumption
inferred← citeshttps://doi.org/10.3390/su18115472openalex-snapshot
From Participation to Advocacy: How Reward and Gameful Experience Influence Users’ Advocacy Intention in the Carbon Generalized System of Preferences
inferred← citeshttps://doi.org/10.3390/tourhosp6020089openalex-snapshot
From Trust to Triumph: What Drives Tourists to Recommend Thailand’s Hidden Cultural Gems?
inferred← citeshttps://doi.org/10.3390/tourhosp7040115openalex-snapshot
Constraints, Communication, and the Satisfaction–Advocacy Gap: Behavioural Intentions of Low-Carbon Tourists in Thailand
inferred← citeshttps://doi.org/10.3390/wevj17070331openalex-snapshot
Understanding Product Attachment to Battery Electric Vehicles: Evidence from Indonesian Owners
inferred← citeshttps://doi.org/10.4018/979-8-3693-7021-6.ch006openalex-snapshot
The Psychology of Ethical Marketing
inferred← citeshttps://doi.org/10.4018/ijcrmm.359414openalex-snapshot
A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy
inferred← citeshttps://doi.org/10.4236/jssm.2024.173011openalex-snapshot
Exploring the Evolution of Brand Loyalty in the Age of Social Media
inferred← citeshttps://doi.org/10.46289/cv22re36openalex-snapshot
Milk, Moon and Money: A Qualitative Exploration of Value-Co-creation in the UK's Milk Home Delivery Business.
inferred← citeshttps://doi.org/10.47841/icorad.v1i2.38openalex-snapshot
Brand Love For Casual Apparels Among Youths in Indonesian
inferred← citeshttps://doi.org/10.54600/igdirsosbilder.1440399openalex-snapshot
Online Marka Savunuculuğu ve Beş Büyük Kişilik Özelliği Üzerine Nicel Bir Araştırma
inferred← citeshttps://doi.org/10.5861/ijrsm.2024.1238openalex-snapshot
Tourist gastronomic engagement: Assessing travel motivation, food experiences, and post-visit outcomes in Central Luzon’s culinary destinations
inferred← citeshttps://doi.org/10.6084/m9.figshare.26043727openalex-snapshot
Additional file 1 of Word-of-mouth among blood service employees who also donate blood: a qualitative investigation of advantages and challenges for dual-role donors
inferred← citeshttps://doi.org/10.64534/commer.2023.092openalex-snapshot
How Does Customer Advocacy Influence Brand Loyalty? A Serial Mediation of Brand Relationship Quality and Brand Trust
inferred← citeshttps://doi.org/10.69974/glskalp.2024.04.04.79openalex-snapshot
Evaluation of Customer Relationship Management and Customer Loyalty in Banking Sector: Intervening role of Key Workers Performance
inferred← citeshttps://doi.org/10.70675/f45a3306z8e8fz4413zbc38zfd7c8b87a8eeopenalex-snapshot
Réclamations publiques : contribution à l’étude des motivations des clients et des stratégies d’incitation au changement d’avis
inferred← citeshttps://doi.org/10.7222/marketing.2024.036openalex-snapshot
Yamaoka, T. (2023). Customer Advocacy Orientation. Yuhikaku. (In Japanese)
inferred← citeshttps://doi.org/10.7719/jpair.v60i1.929openalex-snapshot
Social Media Utilization in Food Businesses in the 2nd District of Albay
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