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Laughing with the machine: How AI vs. human creators generate humor and emotional immersion to drive brand advocacy

https://doi.org/10.2139/ssrn.5799980
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What type of humor style do older adults tend to prefer? A comparative study of humor style tendencies among individuals of different ages and genders
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AI or human: How endorser shapes online purchase intention?
inferredcites →https://doi.org/10.1016/j.chb.2024.108447openalex-snapshot
Are social media robot influencers credible? A cross-continental analysis in a fashion context
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Customer reactions to generative AI vs. real images in high-involvement and hedonic services
inferredcites →https://doi.org/10.1016/j.jbusres.2003.09.013openalex-snapshot
Emotions in consumer behavior: a hierarchical approach
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Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages
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Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions
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SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm
inferredcites →https://doi.org/10.1016/j.jretconser.2024.103777openalex-snapshot
The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception
inferredcites →https://doi.org/10.1016/j.techsoc.2024.102705openalex-snapshot
AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations
inferredcites →https://doi.org/10.1080/02650487.2023.2262325openalex-snapshot
Fear or humor? The effects of negatively framed visual hyperbole in advertising
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Examining perceptions and outcomes of AI versus human course assistant discussions in the online classroom
inferredcites →https://doi.org/10.1080/03637751.2017.1352100openalex-snapshot
Partial, conditional, and moderated moderated mediation: Quantification, inference, and interpretation
inferredcites →https://doi.org/10.1080/10447318.2025.2520997openalex-snapshot
Who Should Lead and What to Say? Exploring AI-Dominant vs. Human-Dominant Content Creation for Informational and Emotional Marketing
inferredcites →https://doi.org/10.1080/13527266.2019.1671480openalex-snapshot
Using virtual reality to promote the university brand: When do telepresence and system immersion matter?
inferredcites →https://doi.org/10.1080/14479338.2023.2215740openalex-snapshot
AI-based novelty detection in crowdsourced idea spaces
inferredcites →https://doi.org/10.1080/15213269.2017.1302342openalex-snapshot
Is It Really That Funny? Laughter, Emotional Contagion, and Heuristic Processing During Shared Media Use
inferredcites →https://doi.org/10.1080/1743873x.2023.2289949openalex-snapshot
Understanding a virtual heritage site through the lens of telepresence and virtual destination image
inferredcites →https://doi.org/10.1080/20932685.2024.2339236openalex-snapshot
The Metaverse and its potential for digital sustainability in fashion
inferredcites →https://doi.org/10.1080/23311886.2025.2556480openalex-snapshot
Psychological drivers of attitude and revisit intentions in virtual reality rides at amusement parks: telepresence, flow and enjoyment
inferredcites →https://doi.org/10.1080/24694452.2024.2370919openalex-snapshot
Aging in Place: Toward Understanding Momentary Well-Being and Daily Satisfaction of Older People
inferredcites →https://doi.org/10.1108/03090561211189220openalex-snapshot
Revitalising brands through communication messages: the role of brand familiarity
inferredcites →https://doi.org/10.1108/ejim-09-2022-0459openalex-snapshot
The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility
inferredcites →https://doi.org/10.1108/fs-10-2021-0218openalex-snapshot
Investigating the impact of artificial intelligence on consumer’s purchase intention in e-retailing
inferredcites →https://doi.org/10.1108/ijchm-05-2024-0762openalex-snapshot
Chatbots in complaint handling: the moderating role of humor
inferredcites →https://doi.org/10.1108/ijchm-11-2020-1256openalex-snapshot
Impact of anthropomorphic features of artificially intelligent service robots on consumer acceptance: moderating role of sense of humor
inferredcites →https://doi.org/10.1108/ils-07-2023-0093openalex-snapshot
Exploring the power of telepresence: enhancing education through telepresence robots
inferredcites →https://doi.org/10.1108/imr-12-2021-0353openalex-snapshot
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
inferredcites →https://doi.org/10.1108/itp-04-2022-0278openalex-snapshot
To be, or not to be, happy? That's the question: a study on three levels of the digital divide and individual happiness in China
inferredcites →https://doi.org/10.1108/jcm-06-2024-6929openalex-snapshot
Examining the impact of anthropomorphism and AI-chatbots service quality on online customer flow experience – exploring the moderating role of telepresence
inferredcites →https://doi.org/10.1108/jrim-12-2018-0165openalex-snapshot
Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence
inferredcites →https://doi.org/10.1108/jsm-10-2024-0539openalex-snapshot
AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes
inferredcites →https://doi.org/10.1108/tr-07-2023-0516openalex-snapshot
Tourism metaverse from the attribution theory lens: a metaverse behavioral map and future directions
inferredcites →https://doi.org/10.1108/yc-01-2024-1958openalex-snapshot
Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective
inferredcites →https://doi.org/10.1108/yc-07-2023-1800openalex-snapshot
The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis
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Luxury Brand Attachment: Predictors, Moderators and Consequences
inferredcites →https://doi.org/10.1111/ijcs.12944openalex-snapshot
Masstige consumption, brand happiness, and brand advocacy: A service perspective
inferredcites →https://doi.org/10.1177/0022242920957347openalex-snapshot
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
inferredcites →https://doi.org/10.1177/1094670519900541openalex-snapshot
Customer Advocacy: A Distinctive Form of Word of Mouth
inferredcites →https://doi.org/10.15830/kmr.2018.33.4.1openalex-snapshot
Do You Love a Café with Big Windows and a High Ceiling? : Focusing on the Effects of ‘Perceived Spaciousness’ on ‘Momentary Happiness’
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Understanding AI Advertising From the Consumer Perspective
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