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The Dynamics of Consumer Engagement with Mobile Technologies
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Media Engagement and Advertising Effectiveness
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What is user engagement? A conceptual framework for defining user engagement with technology
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Co-creation experiences: The next practice in value creation
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Collaborating to create: The Internet as a platform for customer engagement in product innovation
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Interactions in virtual customer environments: Implications for product support and customer relationship management
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Market Response Models: Econometric and Time Series Analysis
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Lag-length selection in VAR-models using equal and unequal lag-length procedures
inferredcites →https://doi.org/10.1007/s11576-014-0437-zopenalex-snapshot
Value-in-Use und mobile Technologien
inferredcites →https://doi.org/10.1007/s11747-007-0069-6openalex-snapshot
Service-dominant logic: continuing the evolution
inferredcites →https://doi.org/10.1007/s12599-014-0349-xopenalex-snapshot
Value-in-Use and Mobile Technologies
inferredcites →https://doi.org/10.1016/0167-8116(91)90024-2openalex-snapshot
Market response models: Econometric and time series analysis
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Spurious regressions in econometrics
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The Customer Engagement/Value Interface: An Exploratory Investigation
inferredcites →https://doi.org/10.1016/j.bushor.2009.03.002openalex-snapshot
Social media: The new hybrid element of the promotion mix
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Users of the world, unite! The challenges and opportunities of Social Media
inferredcites →https://doi.org/10.1016/j.dss.2009.02.008openalex-snapshot
Virtual communities: A marketing perspective
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Computing level-impulse responses of log-specified VAR systems
inferredcites →https://doi.org/10.1016/j.ijresmar.2011.02.004openalex-snapshot
Paving the way for “distinguished marketing”
inferredcites →https://doi.org/10.1016/j.intmar.2011.06.001openalex-snapshot
The Effectiveness of Branded Mobile Phone Apps
inferredcites →https://doi.org/10.1016/j.intmar.2012.03.001openalex-snapshot
Toward a Deeper Understanding of Social Media
inferredcites →https://doi.org/10.1016/j.intmar.2013.12.002openalex-snapshot
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
inferredcites →https://doi.org/10.1016/j.intmar.2015.05.004openalex-snapshot
The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior
inferredcites →https://doi.org/10.1016/j.jbusres.2011.07.029openalex-snapshot
Consumer engagement in a virtual brand community: An exploratory analysis
inferredcites →https://doi.org/10.1016/j.jretai.2014.12.008openalex-snapshot
The Impact of Different Touchpoints on Brand Consideration
inferredcites →https://doi.org/10.1016/j.jretai.2015.01.002openalex-snapshot
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
inferredcites →https://doi.org/10.1016/j.pubrev.2012.09.013openalex-snapshot
Beyond liking or following: Understanding public engagement on social networking sites in China
inferredcites →https://doi.org/10.1016/j.tele.2017.01.006openalex-snapshot
Mobile application driven consumer engagement
inferredcites →https://doi.org/10.1016/s0169-2070(99)00025-4openalex-snapshot
Forecasting the levels of vector autoregressive log-transformed time series
inferredcites →https://doi.org/10.1016/s0304-4076(03)00092-7openalex-snapshot
Testing for unit roots in heterogeneous panels
inferredcites →https://doi.org/10.1057/9780230240834openalex-snapshot
Beyond Hofstede : culture frameworks for global marketing and management
inferredcites →https://doi.org/10.1080/0267257x.2010.500132openalex-snapshot
Demystifying customer brand engagement: Exploring the loyalty nexus
inferredcites →https://doi.org/10.1080/0267257x.2015.1134628openalex-snapshot
The customer engagement ecosystem
inferredcites →https://doi.org/10.1080/0965254x.2011.599493openalex-snapshot
Exploring customer brand engagement: definition and themes
inferredcites →https://doi.org/10.1080/14241277.2004.9669388openalex-snapshot
Qualitative Media Measures: Newspaper Experiences
inferredcites →https://doi.org/10.1080/15252019.2013.782780openalex-snapshot
To App or Not to App: Engaging Consumers via Branded Mobile Apps
inferredcites →https://doi.org/10.1108/01409171211256578openalex-snapshot
Customer engagement in a Facebook brand community
inferredcites →https://doi.org/10.1111/1468-0262.00071openalex-snapshot
Error Bands for Impulse Responses
inferredcites →https://doi.org/10.1177/0170840607076003openalex-snapshot
Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities
inferredcites →https://doi.org/10.1177/1094670510375599openalex-snapshot
Customer Engagement Behavior: Theoretical Foundations and Research Directions
inferredcites →https://doi.org/10.1177/1094670511414584openalex-snapshot
Comment: Engagement and Experiences: Comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
inferredcites →https://doi.org/10.1177/1094670513494015openalex-snapshot
Managing Engagement Behaviors in a Network of Customers and Stakeholders
inferredcites →https://doi.org/10.1177/1094670514529187openalex-snapshot
The Role of Customer Engagement Behavior in Value Co-Creation
inferredcites →https://doi.org/10.1509/jm.12.0060openalex-snapshot
Smart Shopping Carts: How Real-Time Feedback Influences Spending
inferredcites →https://doi.org/10.1509/jmkg.68.1.1.24036openalex-snapshot
Evolving to a New Dominant Logic for Marketing
inferredcites →https://doi.org/10.1509/jmkg.68.1.109.24030openalex-snapshot
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
inferredcites →https://doi.org/10.1509/jmkg.73.5.1openalex-snapshot
The Role of Customer Gratitude in Relationship Marketing
inferredcites →https://doi.org/10.1509/jmkg.73.5.90openalex-snapshot
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
inferredcites →https://doi.org/10.2139/ssrn.2694040openalex-snapshot
The Customer Engagement Ecosystem
inferredcites →https://doi.org/10.2307/1251841openalex-snapshot
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
inferredcites →https://doi.org/10.2307/1912791openalex-snapshot
Investigating Causal Relations by Econometric Models and Cross-spectral Methods
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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From Advertising to Engagement
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How the information system utilization context may lead to unintended technology use: A case of a maternal mHealth intervention in Kenya
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Identification of two decision‐making paths underpinning the continued use of branded apps
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Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
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Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
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Gamification's role in fostering user engagement with healthy food‐based digital content
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Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation
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Grouped Stakeholders' Journeys: A Dynamic Social Impact Theory Perspective
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Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria
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AI in Customer Service: A Service Revolution in the Making
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Intelligent Automation, Service Robots, and AI – the Service Revolution is in Full Swing
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Integrating Digital Twins and 3D Technologies in Fashion: Advancing Sustainability and Consumer Engagement
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Predictive Analytics for Consumer Behavior Insights in Marketing
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Creating Stronger Brands Through Consumer Experience and Engagement
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Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
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What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige
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Unpacking the drivers of tourists’ social media content creation: an empirical investigation
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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
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Marketing research on Mobile apps: past, present and future
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Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention
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Game on! How gamified loyalty programs boost customer engagement value
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Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance
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Impact of patient portal behavioral engagement on subsistence consumers' wellbeing
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Managing customer engagement at trade shows
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Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model
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Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
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Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm
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Digital ecosystem and consumer engagement: A socio-technical perspective
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A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality
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Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing
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Video moves you: Randomized field experiment shows how in-app videos increase exercise
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UGC involvement, motivation and personality: Comparison between China and Spain
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Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
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Customer experience and commitment in retailing: Does customer age matter?
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Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements
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How to achieve consumer continuance intention toward branded apps—from the consumer–brand engagement perspective
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How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
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FOMO-driven binge-scrolling and eudaimonic wellbeing
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Evaluating the emergence of contactless digital payment technology for transportation
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The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation
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Process control for monitoring customer engagement
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Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective
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Tourism-based customer engagement: the construct, antecedents, and consequences
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Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM
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The rules of engagement: how to motivate consumers to engage with branded mobile apps
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A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing
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Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
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Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level
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Viewership Motivations of Live Game Streaming Via Over-the-Top Apps: Measurement Scale Development and Validation
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Managing Negative Engagement in Retail Mobile Apps: Drivers, Consequences, and Implications
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Customer-Based Brand Equity for Branded Apps: A Simple Research Framework
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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
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Mobile app engagement: scale development, validation and empirical test
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Intelligent Analysis of the User Interface of Mobile Applications to Search for Functions and Services
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Smart City Bus Application with Quick Response (QR) Code Payment
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Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis
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How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media
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Usage and Impact of Information and Communication Technologies in Healthcare Delivery
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Data Sharing Between Firms and Social Planners: An Economic Analysis of Regulation, Privacy, and Competition
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Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing
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Social influence as a determinant of mobile application acceptance across generations: A Polish perspective
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KAHVE SEKTÖRÜ MOBİL SADAKAT UYGULAMALARINDA KULLANICI ODAKLI KRİTERLERİN BELİRLENMESİ VE DEĞERLENDİRİLMESİ
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DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT
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O Efeito do "Storytelling" associado à COVID-19 no Engagement
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Consumers’ Nostalgic Re-Engagement with Media in Emerging Markets: Emotional Needs, Content Overload, and Exposure
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An Analysis of the Effects of Consumers’ Online and Offline Activities on Webrooming: Focusing on Motivations for Using Mobile Shopping Apps for Health and Beauty Products*
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Travel Motivation Among Millennials- Role of Social Media on Tourism in Madhya Pradesh
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The Digital Engine Model: Lead Generation Through Applied DCM Strategies
inferred← citeshttps://doi.org/10.21002/amj.v14i1.1151openalex-snapshot
The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case
inferred← citeshttps://doi.org/10.21608/jso.2023.180907.1088openalex-snapshot
A Smart Mobile Application prototype to enhance the Engagement of Physicians with Pharmaceutical Companies in Egypt An Exploratory Study
inferred← citeshttps://doi.org/10.21640/ns.v10i21.1438openalex-snapshot
Engagement: bibliometric analysis
inferred← citeshttps://doi.org/10.2196/16630openalex-snapshot
Old-Fashioned Technology in the Era of “Bling”: Is There a Future for Text Messaging in Health Care?
inferred← citeshttps://doi.org/10.24132/jbt.2023.13.2.39_52openalex-snapshot
SPECIFICS OF THE COMMUNICATION MIX APPLIED ON THE CZECH AND GERMAN MARKET BY THE SELECTED COMPANY
inferred← citeshttps://doi.org/10.2478/ijme-2024-0020openalex-snapshot
The usefulness of mobile applications in shaping responsible consumption
inferred← citeshttps://doi.org/10.2478/jeb-2025-0011openalex-snapshot
Can You Feel the Luxe? Exploring Consumer-Brand Relationships with Luxury and Neo-Luxury Brands
inferred← citeshttps://doi.org/10.24988/ije.202035310openalex-snapshot
Müşterilerin Mobil Uygulamalara Yönelik İlgin Davranma Niyeti: Navigasyon Uygulamaları Örneği
inferred← citeshttps://doi.org/10.2501/jar-2023-008openalex-snapshot
A Comparison of Social Media Influencers’ KPI Patterns across Platforms
inferred← citeshttps://doi.org/10.26634/jmgt.18.3.20455openalex-snapshot
Looking forward to the debate of future business towards digital transformation
inferred← citeshttps://doi.org/10.2991/assehr.k.210424.043openalex-snapshot
Physical Distancing and Social Media Shopping
inferred← citeshttps://doi.org/10.30586/pek.1438206openalex-snapshot
Mobil Uygulamalardan Gelen Reklam Bildirimlerine Yönelik Tutumlarının Çevrimiçi Anlık Satın Alma Eğilimine Etkisi
inferred← citeshttps://doi.org/10.30783/nevsosbilen.1294292openalex-snapshot
AN INVESTIGATION OF ONLINE SHOPPING PRACTICES WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL FROM 2000 TO THE PRESENT: A SYSTEMATIC LITERATURE REVIEW
inferred← citeshttps://doi.org/10.31763/ijcs.v4i1.337openalex-snapshot
The Effects of Covid-19 Pandemic towards Conventional Theaters and online Streaming Services in Indonesia
inferred← citeshttps://doi.org/10.3390/journalmedia2020009openalex-snapshot
Analysis of Community Interaction Modules of European and American Universities
inferred← citeshttps://doi.org/10.34074/rere.00306openalex-snapshot
Factors Influencing the Use of Mobile Marketing Strategies Among Small-to-Medium Enterprises in New Zealand
inferred← citeshttps://doi.org/10.35618/hsr2022.02.en054openalex-snapshot
Shopping using mobile applications and the role of the technology acceptance model: Purchase intention and social factors
inferred← citeshttps://doi.org/10.36418/syntax-literate.v6i6.3099openalex-snapshot
Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Kepuasan terhadap Minat Beli Ulang dengan Citra Toko sebagai Variabel Intervening
inferred← citeshttps://doi.org/10.4018/978-1-6684-2414-8.ch032openalex-snapshot
Empowering Patients Through Digital Technologies
inferred← citeshttps://doi.org/10.4018/978-1-7998-0047-7.ch003openalex-snapshot
Empowering Patients Through Digital Technologies
inferred← citeshttps://doi.org/10.4018/978-1-7998-1104-6.ch003openalex-snapshot
Digital Marketing and E-Tailing Technological Innovations
inferred← citeshttps://doi.org/10.4018/978-1-7998-4420-4.ch006openalex-snapshot
A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media
inferred← citeshttps://doi.org/10.4018/979-8-3373-1499-0.ch002openalex-snapshot
Impact of Digital Content Marketing on Consumer Decision-Making Processes in South African Higher Education
inferred← citeshttps://doi.org/10.4018/979-8-3693-0116-6.ch006openalex-snapshot
Impact of OTT Media on Advertising and Marketing
inferred← citeshttps://doi.org/10.5325/jinfopoli.15.2024.0003openalex-snapshot
Do Mobile Applications Give Competitive Advantage to Small and Medium Enterprises?
inferred← citeshttps://doi.org/10.5325/jinfopoli.15.2025.0003openalex-snapshot
Do Mobile Applications Give Competitive Advantage to Small and Medium Enterprises?
inferred← citeshttps://doi.org/10.55927/eajmr.v2i5.3840openalex-snapshot
An Empirical Research on Factors Affecting the Acceptance of Bitcoin in the Northern Region of Malaysia
inferred← citeshttps://doi.org/10.58837/chula.the.2021.680openalex-snapshot
อทธพลของการออกแบบยสเซอรอนเทอรเฟสสำหรบโมไบลแอปพลเคชนตอความรสกและประสบการณของผบรโภค
inferred← citeshttps://doi.org/10.60090/kjm.v2i2.572.123-133openalex-snapshot
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA DALAM BERBELANJA ONLINE DI MASA PANDEMI COVID19
inferred← citeshttps://doi.org/10.70675/3fbb380bz8c98z4ab5z8c08z6d70e5703e1eopenalex-snapshot
The Personalization-Privacy Paradox in the Attention Economy
inferred← citeshttps://doi.org/10.9744/petraijbs.6.1.92-101openalex-snapshot
Examining New Media Consumption from the standpoint of OTT Streaming Services
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