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The Effect of Marketing Orientation on Company Performance in the Service Sector:

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Objective Versus Perceived Quality
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Market Orientation, New Product Development, and Organizational Performance in Ghana’s Fashion Industry
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Market Orientation and Hotel Industry: Developing a Measurement Model
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Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation
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Market Orientation and Hotel Performance
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The effect of market orientation, entrepreneurial orientation and human capital on positional advantage: Evidence from the restaurant industry
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Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations
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How organizational culture influences market orientation and business performance in the restaurant industry
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The impact of regulation and ownership structure on market orientation in the tourism industry in China
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Market orientation and business performance in a Chinese business environment
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The market orientation–performance relationship in the context of a developing economy
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Forecasting and Evaluating the Tourist Hotel Industry Performance in Taiwan Based on Grey Theory
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Marketing planning: Operationalising the market orientation strategy
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Market fit and business performance: an empirical investigation
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The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
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To What Extent Are Principles of Marketing Students Market Oriented? The Review Category: Marketing Education
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Human Capital, Organizational Orientations and Performance: Evidence From the Restaurant Industry
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Implementing the Marketing Concept in Travel Organizations: The Important Moderating Influence of Perceived Organizational Support
inferred← citeshttps://doi.org/10.1088/1755-1315/100/1/012120openalex-snapshot
Supply side management innovation: —Analysis on Enterprises in Scientific Industry Park Based on Market Orientation
inferred← citeshttps://doi.org/10.1108/02634500510612627openalex-snapshot
Market orientation and performance: a meta‐analysis
inferred← citeshttps://doi.org/10.1108/02634500510630203openalex-snapshot
Shelter in the storm: marketing strategy as moderated by the hostile environment
inferred← citeshttps://doi.org/10.1108/02651339810212502openalex-snapshot
Market orientation and business performance: some evidence from Hong Kong
inferred← citeshttps://doi.org/10.1108/03090560210437299openalex-snapshot
Market‐oriented value creation in service firms
inferred← citeshttps://doi.org/10.1108/03090560210437343openalex-snapshot
Market‐oriented behavior
inferred← citeshttps://doi.org/10.1108/03090560810840989openalex-snapshot
Is the marketing concept always necessary?
inferred← citeshttps://doi.org/10.1108/09596111011066617openalex-snapshot
Hotel performance: state of the art
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A meta‐analysis of hotel performance. Continental or worldwide style?
inferred← citeshttps://doi.org/10.1108/jkm-08-2017-0363openalex-snapshot
Assessing the relationship between market orientation and business performance in the hotel industry – the mediating role of service quality
inferred← citeshttps://doi.org/10.1177/031289620002500204openalex-snapshot
Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data
inferred← citeshttps://doi.org/10.1177/0312896215611189openalex-snapshot
Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy
inferred← citeshttps://doi.org/10.1177/1096348005284487openalex-snapshot
Effects of Firms’ Relationship-Oriented Behaviors on Financial Performance: A Case of the Restaurant Industry
inferred← citeshttps://doi.org/10.1177/1467358419829179openalex-snapshot
The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry
inferred← citeshttps://doi.org/10.1177/2158244013512664openalex-snapshot
Market Orientation and Organizational Performance
inferred← citeshttps://doi.org/10.1300/j037v15n03_03openalex-snapshot
The Construct of “Market Orientation” in an IberoAmerican Context
inferred← citeshttps://doi.org/10.1300/j042v14n03_02openalex-snapshot
Market Orientation and Business Performance
inferred← citeshttps://doi.org/10.1300/j042v17n02_04openalex-snapshot
Market Orientation and Business Performance in the PRC
inferred← citeshttps://doi.org/10.1300/j073v23n02_05openalex-snapshot
The Role of Market Orientation in Managing Crises During the Post-Crisis Phase
inferred← citeshttps://doi.org/10.1300/j090v17n01_02openalex-snapshot
Do Marketing-Oriented Children and Youth Centres (CYCs) Perform Better: An Exploratory Study in Hong Kong
inferred← citeshttps://doi.org/10.1300/j149v04n02_01openalex-snapshot
An Integrated Approach to Strategic Management for the Lodging Industry
inferred← citeshttps://doi.org/10.1371/journal.pone.0269319openalex-snapshot
Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia
inferred← citeshttps://doi.org/10.1386/dbs_00006_1openalex-snapshot
The tyranny of the served market: The negative relationship between market orientation and performance among design-driven organizations
inferred← citeshttps://doi.org/10.1504/ijltm.2011.042288openalex-snapshot
Market orientation and business performance: evidence from the hotel industry in Germany
inferred← citeshttps://doi.org/10.1509/jmkg.69.2.24.60761openalex-snapshot
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
inferred← citeshttps://doi.org/10.1590/s1415-65552007000200004openalex-snapshot
A orientação para o mercado sob a ótica da empresa e dos clientes na indústria hoteleira gaúcha
inferred← citeshttps://doi.org/10.21511/im.17(1).2021.06openalex-snapshot
Market orientation and corporate performance of small and medium-sized enterprises in Saudi Arabia
inferred← citeshttps://doi.org/10.21511/ppm.19(4).2021.05openalex-snapshot
Non-financial factors affecting the operational performance of hospitality companies: Evidence from Vietnam
inferred← citeshttps://doi.org/10.24985/kjss.2008.19.1.113openalex-snapshot
An Influence of CEO’s Market-orientation on the Growth of Golf Range
inferred← citeshttps://doi.org/10.2753/mtp1069-6679140205openalex-snapshot
A Cross-National Validation of the Narver and Slater Market Orientation Scale
inferred← citeshttps://doi.org/10.29145/2018/jqm/020203openalex-snapshot
Cost Leadership, Market Orientation and Business Performance: An Empirical Investigation
inferred← citeshttps://doi.org/10.29249/selcuksbmyd.1328535openalex-snapshot
Konaklama İşletmelerinde Pazar Yönlülük ve İnovasyonun Finansal Performans Üzerindeki Etkisi
inferred← citeshttps://doi.org/10.31274/rtd-180813-79openalex-snapshot
The impact of relationship-oriented behaviors on firm financial performance in the restaurant industry
inferred← citeshttps://doi.org/10.3727/108354212x13388995267904openalex-snapshot
Competition, Total Quality Management Practices, and Performance: Evidence from Upscale Hotels
inferred← citeshttps://doi.org/10.4236/ojbm.2020.84108openalex-snapshot
The Link between Innovation, Market Orientation and Performance; and the Mediating Role of Innovation: A Study of Telecommunication Companies in Ghana
inferred← citeshttps://doi.org/10.4236/tel.2018.87089openalex-snapshot
Effect of Firm’s Information Dissemination Culture on Market Orientation: A Study in Tourism Sector
inferred← citeshttps://doi.org/10.51200/ljms.vi.2980openalex-snapshot
MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE: EMPIRICAL EVIDENCE FROM SMES MALAYSIA
inferred← citeshttps://doi.org/10.5267/j.msl.2013.05.044openalex-snapshot
An exploration study on factors influencing on market orientation: A case study of tourism industry
inferred← citeshttps://doi.org/10.5267/j.msl.2013.06.032openalex-snapshot
An exploratory study to identify critical factors of innovation culture in organizations
inferred← citeshttps://doi.org/10.5539/ijbm.v12n3p1openalex-snapshot
Conceptualization and Measurement of Market Orientation: A Review with a Roadmap for Future Research
inferred← citeshttps://doi.org/10.5539/ijbm.v4n2p97openalex-snapshot
Supply Chain Management as a Sustainable Performance Booster for the Accommodation Enterprises: Evidence from North Cyprus Tourism Sector
inferred← citeshttps://doi.org/10.57709/1059026openalex-snapshot
An Examination of Contemporary Marketing Practices Used by Organization with Different Culture Types: A Test of the Convergence Theory in the US and Cote d'Ivoire
inferred← citeshttps://doi.org/10.71154/w706gg09openalex-snapshot
The Effect Of Work Environment, Work Motivation, And Work Discipline On Employee Performance At CV. Surya Wannas Cilacap
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