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Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For

https://doi.org/10.1509/jm.79.1.1
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Harvard Business Review
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Profitable Customer Engagement: Concept, Metrics, and Strategies
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Marketing productivity: issues and analysis
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The allocation of promotion budget to maximize customer equity
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A Dynamic Model of Purchase Timing with Application to Direct Marketing
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In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
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Premarket Forecasting of Really-New Products
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Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
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The Impact of Organizational Memory on New Product Performance and Creativity
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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
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Toward an Individual Customer Profitability Model
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inferredcites →https://doi.org/10.1509/jm.12.0020openalex-snapshot
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inferredcites →https://doi.org/10.1509/jm.12.0089openalex-snapshot
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inferredcites →https://doi.org/10.1509/jm.12.0190openalex-snapshot
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inferredcites →https://doi.org/10.1509/jm.12.0529openalex-snapshot
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inferredcites →https://doi.org/10.1509/jm.13.0056openalex-snapshot
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inferredcites →https://doi.org/10.1509/jm.13.0174openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.67.1.29.18586openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.67.1.77.18589openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.67.3.1.18652openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.67.4.30.18685openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.68.1.109.24030openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.68.1.59.24029openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.68.2.1.27786openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.68.3.21.34765openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.68.4.106.42728openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.68.4.76.42721openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.69.1.80.55505openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.69.1.95.55510openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.69.3.95.66367openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.71.1.016openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.72.2.46openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.72.3.48openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.72.4.1openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.72.6.49openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.73.1.059openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.73.1.59openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.73.3.35openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.73.5.103openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.73.5.52openalex-snapshot
Marketing Alliances, Firm Networks, and Firm Value Creation
inferredcites →https://doi.org/10.1509/jmkg.73.6.115openalex-snapshot
Marketing Strategy and Wall Street: Nailing down Marketing's Impact
inferredcites →https://doi.org/10.1509/jmkg.73.6.119openalex-snapshot
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
inferredcites →https://doi.org/10.1509/jmkg.73.6.61openalex-snapshot
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
inferredcites →https://doi.org/10.1509/jmkg.74.1.1openalex-snapshot
The Decline of Conceptual Articles and Implications for Knowledge Development
inferredcites →https://doi.org/10.1509/jmkg.74.5.018openalex-snapshot
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
inferredcites →https://doi.org/10.1509/jmkg.75.1.16openalex-snapshot
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
inferredcites →https://doi.org/10.1509/jmkg.75.4.136openalex-snapshot
A Framework for Conceptual Contributions in Marketing
inferredcites →https://doi.org/10.1509/jmkg.75.4.225openalex-snapshot
Marketing Scholarship 2.0
inferredcites →https://doi.org/10.1509/jmkg.75.5.120openalex-snapshot
It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself
inferredcites →https://doi.org/10.1509/jppm.12.031openalex-snapshot
Bridging Cultural Divides: The Role and Impact of Binational Families
inferredcites →https://doi.org/10.2307/3152067openalex-snapshot
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inferredcites →https://doi.org/10.4337/9781788113700.00018openalex-snapshot
A Framework for Conceptual Contributions in Marketing

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The unicorn match: Consumer mindset and the adoption of disruptive models
inferred← citeshttps://doi.org/10.1057/s41262-019-00174-6openalex-snapshot
Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation
inferred← citeshttps://doi.org/10.1057/s41299-022-00148-6openalex-snapshot
Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus
inferred← citeshttps://doi.org/10.1080/0267257x.2017.1369142openalex-snapshot
‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter
inferred← citeshttps://doi.org/10.1080/0267257x.2018.1542412openalex-snapshot
‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work
inferred← citeshttps://doi.org/10.1080/0267257x.2021.2019088openalex-snapshot
Marketer behaviour: a case for making this socially real
inferred← citeshttps://doi.org/10.1080/0267257x.2025.2492874openalex-snapshot
Beyond Kotler and Böhme, towards postmaterialism? Tracing neglected theorisations of atmospheres and atmospherics
inferred← citeshttps://doi.org/10.1080/08841241.2016.1213347openalex-snapshot
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
inferred← citeshttps://doi.org/10.1080/08841241.2021.1966157openalex-snapshot
Innovation in educational marketing: a study applied to Brazilian private higher education institutions
inferred← citeshttps://doi.org/10.1080/0965254x.2017.1384752openalex-snapshot
The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx
inferred← citeshttps://doi.org/10.1080/0965254x.2021.1904436openalex-snapshot
The contribution of managerial ability on customer satisfaction: an empirical investigation
inferred← citeshttps://doi.org/10.1080/0965254x.2022.2155688openalex-snapshot
Marketing and entrepreneurship: challenges and opportunities
inferred← citeshttps://doi.org/10.1080/10454446.2018.1472694openalex-snapshot
Household Food Waste Solutions for Behavioral Economists and Marketers
inferred← citeshttps://doi.org/10.1080/1046669x.2016.1147340openalex-snapshot
Private Governance in the Supply Chain
inferred← citeshttps://doi.org/10.1080/1046669x.2016.1147341openalex-snapshot
Ethics in the Supply Chain: Follow-Up Processes to Audit Results
inferred← citeshttps://doi.org/10.1080/1051712x.2020.1713562openalex-snapshot
Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance
inferred← citeshttps://doi.org/10.1080/10528008.2016.1228464openalex-snapshot
Shaping the Marketers of Tomorrow: An Analysis of 25 Years ofMarketing Education Review
inferred← citeshttps://doi.org/10.1080/10528008.2024.2336466openalex-snapshot
LEARNING IN SPACE – USING SCIENCE FICTION PODCASTS IN AND OUT OF THE MARKETING CLASSROOM
inferred← citeshttps://doi.org/10.1080/10696679.2018.1487768openalex-snapshot
DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS
inferred← citeshttps://doi.org/10.1080/10919392.2018.1484597openalex-snapshot
The evolution of social media and its impact on organizations and leaders
inferred← citeshttps://doi.org/10.1080/13683500.2018.1554625openalex-snapshot
Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis
inferred← citeshttps://doi.org/10.1080/15332861.2015.1124008openalex-snapshot
Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study
inferred← citeshttps://doi.org/10.1080/16184742.2026.2701812openalex-snapshot
The Sacred Prototype Negotiation Framework
inferred← citeshttps://doi.org/10.1080/20932685.2015.1110041openalex-snapshot
Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
inferred← citeshttps://doi.org/10.1080/23311975.2022.2140492openalex-snapshot
Determinants of voters behaviour and voting intention: The mediating role of social media
inferred← citeshttps://doi.org/10.1108/ajb-09-2017-0030openalex-snapshot
Overview of the leading countries in marketing research between 1990 and 2014
inferred← citeshttps://doi.org/10.1108/apjml-11-2017-0289openalex-snapshot
Applying uses and gratifications theory to understand customer participation in social media brand communities
inferred← citeshttps://doi.org/10.1108/ebr-02-2019-0025openalex-snapshot
Beyond the “like”: customer engagement of brand fans on Facebook
inferred← citeshttps://doi.org/10.1108/ebr-07-2018-0135openalex-snapshot
Types of marketing: fad or a necessity?
inferred← citeshttps://doi.org/10.1108/ejm-02-2019-0179openalex-snapshot
Past, present, and future research on self-service merchandising: a co-word and text mining approach
inferred← citeshttps://doi.org/10.1108/ejm-04-2025-0301openalex-snapshot
Understanding the defining characteristics of a high-quality conceptual article
inferred← citeshttps://doi.org/10.1108/ejm-08-2015-0537openalex-snapshot
Troubled waters: the transformation of marketing in a digital world
inferred← citeshttps://doi.org/10.1108/ejm-08-2015-0541openalex-snapshot
Commitment to marketing spending through recessions
inferred← citeshttps://doi.org/10.1108/ejm-10-2016-0557openalex-snapshot
Development and impact of strategic marketing – a longitudinal study in a Nordic country from 2008 to 2014
inferred← citeshttps://doi.org/10.1108/ejm-11-2016-0612openalex-snapshot
Editorial
inferred← citeshttps://doi.org/10.1108/jbim-01-2023-0042openalex-snapshot
The role of CRM implementation in internal capital markets
inferred← citeshttps://doi.org/10.1108/jbim-02-2018-0088openalex-snapshot
Are marketing strategies correlated with financial outputs? A longitudinal study
inferred← citeshttps://doi.org/10.1108/jbim-04-2017-0089openalex-snapshot
Marketing role in B2B settings: evidence from advanced, emerging and developing markets
inferred← citeshttps://doi.org/10.1108/jbim-05-2018-0156openalex-snapshot
The unobserved signaling ability of marketing accountability: can suppliers’ marketing accountability enhance business customers’ value perceptions?
inferred← citeshttps://doi.org/10.1108/jbim-05-2018-0171openalex-snapshot
Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
inferred← citeshttps://doi.org/10.1108/jbim-11-2017-0292openalex-snapshot
Cultivating organizational wisdom for value innovation
inferred← citeshttps://doi.org/10.1108/jcm-01-2025-7559openalex-snapshot
Exploring blockchain’s role in enhancing marketing strategies within the sharing economy
inferred← citeshttps://doi.org/10.1108/jcm-03-2022-5273openalex-snapshot
Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label
inferred← citeshttps://doi.org/10.1108/jhrm-07-2015-0023openalex-snapshot
Selling empire: a historical perspective on selling foreign products in domestic markets
inferred← citeshttps://doi.org/10.1108/jhti-04-2019-0074openalex-snapshot
Customer engagement and eWOM in tourism
inferred← citeshttps://doi.org/10.1108/jrme-11-2017-0054openalex-snapshot
Paying attention to the customer: consumer forces in small town entrepreneurial ecosystems
inferred← citeshttps://doi.org/10.1108/jsbed-10-2016-0160openalex-snapshot
Linking relationship marketing to social embeddedness in a rural bilingual context
inferred← citeshttps://doi.org/10.1108/jsm-01-2023-0002openalex-snapshot
Critical examination of academic marketing and service research’s philosophical foundation
inferred← citeshttps://doi.org/10.1108/jsm-10-2018-0284openalex-snapshot
Viewpoint: conveying managerial relevance into service research
inferred← citeshttps://doi.org/10.1108/md-01-2016-0028openalex-snapshot
The transpiring journey of customer engagement research in marketing
inferred← citeshttps://doi.org/10.1108/md-02-2017-0128openalex-snapshot
The marketing discipline in trouble? Academic voices vying for supremacy
inferred← citeshttps://doi.org/10.1108/mip-10-2016-0183openalex-snapshot
Comparing alternative approaches to estimate customer equity
inferred← citeshttps://doi.org/10.1108/qmr-07-2021-0098openalex-snapshot
Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective
inferred← citeshttps://doi.org/10.1108/sjme-11-2019-0096openalex-snapshot
The history of academic research in marketing and its implications for the future
inferred← citeshttps://doi.org/10.1109/access.2020.2998754openalex-snapshot
Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review
inferred← citeshttps://doi.org/10.1109/icacite57410.2023.10182372openalex-snapshot
A detailed and significant analysis of The Effects of Big-Data over The Revolution of Internet Marketing
inferred← citeshttps://doi.org/10.1109/smartindustrycon61328.2024.10515670openalex-snapshot
Application of Intelligent Decision-Making Support Model in the Processes of Omnichannel Marketing
inferred← citeshttps://doi.org/10.1111/beer.12396openalex-snapshot
Don’t put all your green eggs in one basket: Examining environmentally friendly sub‐branding strategies
inferred← citeshttps://doi.org/10.1111/poms.13351openalex-snapshot
Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1111/poms.13373openalex-snapshot
Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1111/poms.13385openalex-snapshot
Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1111/poms.13388openalex-snapshot
Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1111/poms.13433openalex-snapshot
Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1111/poms.13476openalex-snapshot
Special Issue of Production and Operations Management Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1111/poms.13508openalex-snapshot
Special Issue of Production and Operations Management Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1111/poms.13543openalex-snapshot
Special Issue of Production and Operations Management Special Issue: Transformative Marketing and Operations Management
inferred← citeshttps://doi.org/10.1142/s1363919620500309openalex-snapshot
VALUE CO-CREATION FOR MARKETING INNOVATION: COMPARATIVE STUDY IN THE SME COMMUNITY
inferred← citeshttps://doi.org/10.1144/sp508-2020-101openalex-snapshot
Selling planet Earth: re-purposing geoscience communications
inferred← citeshttps://doi.org/10.1145/3716097.3716117openalex-snapshot
Data-Driven Profit Maximization in Marketing Campaign: A Logistic Regression Approach.
inferred← citeshttps://doi.org/10.11606/d.12.2018.tde-13032018-143939openalex-snapshot
Estratégias da comunicação das marcas do setor financeiro brasileiro no facebook
inferred← citeshttps://doi.org/10.11606/t.12.2019.tde-23082019-100706openalex-snapshot
A imagem de preço de marcas, produtos e organizações: o papel da dimensão cognitiva e afetiva em diferentes níveis de preços
inferred← citeshttps://doi.org/10.1177/0022242919861929openalex-snapshot
Marketing in the Sharing Economy
inferred← citeshttps://doi.org/10.1177/0266666919867488openalex-snapshot
Electronic Word of Mouth engagement in social commerce platforms: An empirical study
inferred← citeshttps://doi.org/10.1177/02734753241294025openalex-snapshot
Marketing Is a Transdisciplinary Body of Knowledge
inferred← citeshttps://doi.org/10.1177/02734753251346813openalex-snapshot
The Current State of Marketing Doctoral Programs: Trends, Challenges, and Opportunities
inferred← citeshttps://doi.org/10.1177/0276146719897115openalex-snapshot
Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework
inferred← citeshttps://doi.org/10.1177/02761467221134024openalex-snapshot
Strategic Orientation: Market Changer or Market Defender?
inferred← citeshttps://doi.org/10.1177/02761467231184141openalex-snapshot
Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems
inferred← citeshttps://doi.org/10.1177/0767370118759002openalex-snapshot
Le chaînon manquant – l’équité comme déterminant ultime de la rentabilité des services ?!
inferred← citeshttps://doi.org/10.1177/07673701211014919openalex-snapshot
Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients
inferred← citeshttps://doi.org/10.1177/1069031x20974326openalex-snapshot
Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach
inferred← citeshttps://doi.org/10.1177/1354816618786845openalex-snapshot
The strategic value of advertising expenditures in the tourism and hospitality industry
inferred← citeshttps://doi.org/10.1177/14705931221114170openalex-snapshot
Rethinking ‘marketing as applied economics’
inferred← citeshttps://doi.org/10.1177/14705931221123949openalex-snapshot
Marketing-as-practice: A framework and research agenda for value-creating marketing activity
inferred← citeshttps://doi.org/10.1177/18393349211037139openalex-snapshot
Disciplined Vision Casting: A Method for Exploring Possible Futures in the Era of the UN Sustainable Development Goals
inferred← citeshttps://doi.org/10.1177/2051570717745833openalex-snapshot
The missing link: Fairness as the ultimate determinant of service profitability?!
inferred← citeshttps://doi.org/10.1177/20515707211032537openalex-snapshot
Principles, methods, contributions, and limitations of design science research in marketing: Illustrative application to customer journey management
inferred← citeshttps://doi.org/10.1177/2158244019899104openalex-snapshot
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
inferred← citeshttps://doi.org/10.1177/23197145211045773openalex-snapshot
Marketing Schools of Thought and Their Present Day Relevance
inferred← citeshttps://doi.org/10.1177/2394964319869054openalex-snapshot
Co-creating Value from Social Media: A Framework
inferred← citeshttps://doi.org/10.1186/s40537-021-00511-0openalex-snapshot
Evaluating latent content within unstructured text: an analytical methodology based on a temporal network of associated topics
inferred← citeshttps://doi.org/10.1287/mksc.2018.1138openalex-snapshot
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
inferred← citeshttps://doi.org/10.1287/serv.2016.0143openalex-snapshot
Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value
inferred← citeshttps://doi.org/10.12955/cbup.v6.1145openalex-snapshot
DIGITAL MARKETING PERFORMANCE EVALUATION METHODS
inferred← citeshttps://doi.org/10.1362/204440817x15108539431541openalex-snapshot
Characterising marketing paradigms for sustainable marketing management
inferred← citeshttps://doi.org/10.14267/veztud.2019.12.04openalex-snapshot
Bauer, András and Berács, József and Gáti, Mirkó (2019) Marketingkutatások változásai – visszatekintő elemzés egy tudományos folyóiratban megjelent publikációk alapján
inferred← citeshttps://doi.org/10.1504/ijdcet.2017.10010258openalex-snapshot
An Analysis of the Transformations of Leadership and Direction-Setting in Place Marketing: A United Kingdom Contextual View and Case-Study.
inferred← citeshttps://doi.org/10.1509/jm.13.0312openalex-snapshot
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
inferred← citeshttps://doi.org/10.1509/jm.15.0153openalex-snapshot
What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
inferred← citeshttps://doi.org/10.1509/jm.15.0297openalex-snapshot
Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?
inferred← citeshttps://doi.org/10.1509/jm.16.0055openalex-snapshot
Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
inferred← citeshttps://doi.org/10.1509/jm.16.0113openalex-snapshot
Strategic Information Transmission in Peer-to-Peer Lending Markets
inferred← citeshttps://doi.org/10.1509/jm.82.41openalex-snapshot
Transformative Marketing: The Next 20 Years
inferred← citeshttps://doi.org/10.15446/innovar.v30n77.87431openalex-snapshot
Um “Mapa Estratégico” para o Marketing
inferred← citeshttps://doi.org/10.1590/1413-2311.272.96038openalex-snapshot
A RELAÇÃO ENTRE INVESTIMENTO EM PROPAGANDA E O VALOR DA FIRMA: UMA REVISÃO SISTEMÁTICA E UMA AGENDA DE PESQUISA PARA FUTUROS ESTUDOS 1
inferred← citeshttps://doi.org/10.16980/jitc.11.4.201508.133openalex-snapshot
An Introduction On The Use Of Pre-Visualization In Marketing And How It Can Benefit Firms
inferred← citeshttps://doi.org/10.17513/vaael.1335openalex-snapshot
ROLE OF BRANDING TOOLS IN BUSINESS COMPETITIVENESS
inferred← citeshttps://doi.org/10.17513/vaael.990openalex-snapshot
ETHICS OF FIELD RESEARCH FOR EVALUATING BRAND COMPETITIVENESS IN DIGITAL CONDITIONS
inferred← citeshttps://doi.org/10.17697/ibmrd/2026/v15i1/174515openalex-snapshot
"Green Advertising Effectiveness and Consumer Loyalty: A Moderated Mediation Approach"
inferred← citeshttps://doi.org/10.17762/pae.v58i2.3168openalex-snapshot
Strategic Management System for Competitive Business Performance in the United Arab Emirates
inferred← citeshttps://doi.org/10.17921/2447-8733.2023v24n1p148-157openalex-snapshot
Media Literacy e Imagem Corporal: uma Revisão Integrativa
inferred← citeshttps://doi.org/10.18227/2237-8057rarr.v8i1.4486openalex-snapshot
MÉTRICAS E DESEMPENHO: A PERCEPÇÃO DE GESTORES E PROFISSIONAIS DE MARKETING
inferred← citeshttps://doi.org/10.19083/tesis/652530openalex-snapshot
Relación entre las estrategias promocionales (promoción de venta) y la intención de compra de productos de belleza en tiendas departamentales en la ciudad de Lima
inferred← citeshttps://doi.org/10.20397/2177-6652/2017.v17i4.1270openalex-snapshot
A ciência de serviço e algo de um legítimo admirável mundo novo
inferred← citeshttps://doi.org/10.20474/jabs-4.4.1openalex-snapshot
A path analysis of customer loyalty of homegrown coffee shops in Davao region
inferred← citeshttps://doi.org/10.20897/isophos/18421openalex-snapshot
A Semiotic Research on the Kingfisher TV Series, an Indicator of Luxury and Status in Turkish TV Series
inferred← citeshttps://doi.org/10.21608/hiss.2022.206375openalex-snapshot
The Effects of Customer-Centric Marketing on Sustainable Customers’ Centricity and Satisfaction in the Egyptian Hotels
inferred← citeshttps://doi.org/10.21608/ijthm.2021.206805openalex-snapshot
The Impact of Customer-Centric Marketing on The Customers’ Retention in The Egyptian Hotels
inferred← citeshttps://doi.org/10.21608/jces.2024.361653openalex-snapshot
Examining the Relationship between Marketing Strategies and Financial Measures, An Applied Study on the Egyptian market
inferred← citeshttps://doi.org/10.21714/2238-68902016v18n3p203openalex-snapshot
RELATIONAL EXCHANGE AND PARTNERSHIPS: THE IPANEMA COFFEE CASE
inferred← citeshttps://doi.org/10.22215/etd/2019-13867openalex-snapshot
Three Essays on Understanding Consumer Engagement with Brand Posts on Social Media
inferred← citeshttps://doi.org/10.22215/timreview/1378openalex-snapshot
Open Marketing: Conceptualizing external parties’ strategic marketing activities
inferred← citeshttps://doi.org/10.22478/ufpb.2238-104x.2021v11n1.51614openalex-snapshot
Contribuições para a Educação em Teoria de Marketing: uma Agenda Profissional e Acadêmica
inferred← citeshttps://doi.org/10.22490/9789586517492.20openalex-snapshot
Marketing relacional digital en redes sociales de los restaurantes en Colombia
inferred← citeshttps://doi.org/10.24054/01204211.v2.n2.2021.1106openalex-snapshot
ANÁLISIS DE ESTRATEGIA EN REDES SOCIALES PARA EL SECTOR DE LOS RESTAURANTES COLOMBIANOS EN TIEMPOS DE CRISIS POR LA PANDEMIA COVID-19
inferred← citeshttps://doi.org/10.24054/01204211.v2.n2.2021.4658openalex-snapshot
ANÁLISIS DE ESTRATEGIA EN REDES SOCIALES PARA EL SECTOR DE LOS RESTAURANTES COLOMBIANOS EN TIEMPOS DE CRISIS POR LA PANDEMIA COVID-19
inferred← citeshttps://doi.org/10.24054/face.v21i2.1106openalex-snapshot
ANÁLISIS DE ESTRATEGIA EN REDES SOCIALES PARA EL SECTOR DE LOS RESTAURANTES COLOMBIANOS EN TIEMPOS DE CRISIS POR LA PANDEMIA COVID-19
inferred← citeshttps://doi.org/10.24251/hicss.2020.335openalex-snapshot
Investigating the Impacts of Brand Social Media Posts’ Linguistic Styles on Consumer Engagement
inferred← citeshttps://doi.org/10.2501/jar-2017-016openalex-snapshot
How Does Wall Street React to Global Sports Sponsorship Announcements?
inferred← citeshttps://doi.org/10.26102/2310-6018/2026.52.1.012openalex-snapshot
Модель многокритериальной оптимизации процессов омниканального маркетинга
inferred← citeshttps://doi.org/10.26686/wgtn.12786611openalex-snapshot
Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework
inferred← citeshttps://doi.org/10.26686/wgtn.12786611.v1openalex-snapshot
Informal Cross Border Trade as a Substratum Marketing System: A Review and Conceptual Framework
inferred← citeshttps://doi.org/10.26853/refas_issn-2359-182x_v07n03_03openalex-snapshot
A interface entre marketing e finanças no Brasil: estudo de caso em empresa automotiva
inferred← citeshttps://doi.org/10.30800/mises.2019.v7.1240openalex-snapshot
Towards A Value-Dominant Logic of Marketing
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