On the public citation graph

The transpiring journey of customer engagement research in marketing

https://doi.org/10.1108/md-01-2016-0028
0 signed · 279 inferred · view as graph

Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

Is this your work? Sign in with ORCID and put your name on the claims that are yours.
Claim with ORCID
Reference health. See whether every reference in this work resolves to a known work and none has been retracted — and get a dated CiteStamped badge you can embed.
See reference health

What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/dir.20046openalex-snapshot
Collaborating to create: The Internet as a platform for customer engagement in product innovation
inferredcites →https://doi.org/10.1002/mar.20761openalex-snapshot
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
inferredcites →https://doi.org/10.1007/s11628-013-0215-9openalex-snapshot
Competition behavior in service frequency for U.S. airlines
inferredcites →https://doi.org/10.1007/s11628-015-0295-9openalex-snapshot
Can complaint-handling efforts promote customer engagement?
inferredcites →https://doi.org/10.1007/s11747-007-0069-6openalex-snapshot
Service-dominant logic: continuing the evolution
inferredcites →https://doi.org/10.1016/j.annals.2014.06.003openalex-snapshot
Social media affordances: Enabling customer engagement
inferredcites →https://doi.org/10.1016/j.ausmj.2012.08.006openalex-snapshot
The Customer Engagement/Value Interface: An Exploratory Investigation
inferredcites →https://doi.org/10.1016/j.beth.2011.01.005openalex-snapshot
Consumer Engagement and the Development, Evaluation, and Dissemination of Evidence-Based Parenting Programs
inferredcites →https://doi.org/10.1016/j.chb.2015.01.061openalex-snapshot
Benefitting from virtual customer environments: An empirical study of customer engagement
inferredcites →https://doi.org/10.1016/j.elerap.2015.03.001openalex-snapshot
Promoting sales of online games through customer engagement
inferredcites →https://doi.org/10.1016/j.ijhm.2012.10.002openalex-snapshot
Customer engagement behaviors and hotel responses
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2015.04.008openalex-snapshot
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
inferredcites →https://doi.org/10.1016/j.intmar.2009.07.002openalex-snapshot
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
inferredcites →https://doi.org/10.1016/j.intmar.2013.12.002openalex-snapshot
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
inferredcites →https://doi.org/10.1016/j.jbusres.2009.05.014openalex-snapshot
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
inferredcites →https://doi.org/10.1016/j.jbusres.2010.07.006openalex-snapshot
Why customers won't relate: Obstacles to relationship marketing engagement
inferredcites →https://doi.org/10.1016/j.jbusres.2011.07.029openalex-snapshot
Consumer engagement in a virtual brand community: An exploratory analysis
inferredcites →https://doi.org/10.1016/j.jbusres.2014.09.035openalex-snapshot
Online brand community engagement: Scale development and validation
inferredcites →https://doi.org/10.1016/j.jretconser.2015.02.007openalex-snapshot
A higher-order model of consumer brand engagement and its impact on loyalty intentions
inferredcites →https://doi.org/10.1016/j.reimke.2014.06.005openalex-snapshot
The role of frontline employees in customer engagement
inferredcites →https://doi.org/10.1016/j.tourman.2013.12.002openalex-snapshot
Barriers affecting organisational adoption of higher order customer engagement in tourism service interactions
inferredcites →https://doi.org/10.1016/j.tourman.2014.09.005openalex-snapshot
A stage to engage: Social media use and corporate reputation
inferredcites →https://doi.org/10.1023/a:1012753601797openalex-snapshot
The international publication productivity of Latin American countries in the economics and business administration fields
inferredcites →https://doi.org/10.1037/0033-295x.113.3.439openalex-snapshot
Value from hedonic experience and engagement.
inferredcites →https://doi.org/10.1057/bm.2014.18openalex-snapshot
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
inferredcites →https://doi.org/10.1057/dbm.2012.29openalex-snapshot
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
inferredcites →https://doi.org/10.1080/0267257x.2010.500132openalex-snapshot
Demystifying customer brand engagement: Exploring the loyalty nexus
inferredcites →https://doi.org/10.1080/0267257x.2014.983143openalex-snapshot
Service relationships and the customer disengagement – engagement conundrum
inferredcites →https://doi.org/10.1080/0267257x.2015.1120508openalex-snapshot
Academic labour, journal ranking lists and the politics of knowledge production in marketing
inferredcites →https://doi.org/10.1080/0267257x.2015.1128472openalex-snapshot
Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement
inferredcites →https://doi.org/10.1080/09652540701794387openalex-snapshot
Customer Engagement and Behavioral Considerations
inferredcites →https://doi.org/10.1080/0965254x.2011.599493openalex-snapshot
Exploring customer brand engagement: definition and themes
inferredcites →https://doi.org/10.1080/13527266.2014.942678openalex-snapshot
Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA
inferredcites →https://doi.org/10.1080/15252019.2013.826549openalex-snapshot
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
inferredcites →https://doi.org/10.1080/15332861.2014.961347openalex-snapshot
Online Customer Engagement through Blogs in India
inferredcites →https://doi.org/10.1080/15332861.2015.1124008openalex-snapshot
Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study
inferredcites →https://doi.org/10.1080/19368620903024983openalex-snapshot
Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry
inferredcites →https://doi.org/10.1080/20932685.2015.1110041openalex-snapshot
Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
inferredcites →https://doi.org/10.1086/209515openalex-snapshot
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
inferredcites →https://doi.org/10.1108/00251741211203551openalex-snapshot
Customer engagement, buyer‐seller relationships, and social media
inferredcites →https://doi.org/10.1108/00251741311301867openalex-snapshot
Corporate sustainability performance and firm performance research
inferredcites →https://doi.org/10.1108/01409171211256578openalex-snapshot
Customer engagement in a Facebook brand community
inferredcites →https://doi.org/10.1108/02634500510624147openalex-snapshot
Customer relationship management research (1992‐2002)
inferredcites →https://doi.org/10.1108/02634500910955236openalex-snapshot
Relationship marketing research (1994‐2006)
inferredcites →https://doi.org/10.1108/02634501111153692openalex-snapshot
Conceptualising electronic word of mouth activity
inferredcites →https://doi.org/10.1108/03090560710752366openalex-snapshot
The state of internet marketing research
inferredcites →https://doi.org/10.1108/03090561211212494openalex-snapshot
Corporate branding: an interdisciplinary literature review
inferredcites →https://doi.org/10.1108/08858620910966255openalex-snapshot
Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
inferredcites →https://doi.org/10.1108/09564231311326978openalex-snapshot
Managing brands and customer engagement in online brand communities
inferredcites →https://doi.org/10.1108/10610421011046175openalex-snapshot
Total customer engagement: designing and aligning key strategic elements to achieve growth
inferredcites →https://doi.org/10.1108/17506120911006065openalex-snapshot
Building a targeted pharmacy customer engagement approach
inferredcites →https://doi.org/10.1108/ijchm-03-2014-0154openalex-snapshot
How can employees engage customers?
inferredcites →https://doi.org/10.1108/josm-05-2015-0176openalex-snapshot
Enhancing customer relationships with retail service brands
inferredcites →https://doi.org/10.1108/josm-11-2014-0295openalex-snapshot
Online customer engagement
inferredcites →https://doi.org/10.1108/jpbm-05-2013-0315openalex-snapshot
Examination of the roles played by brand love and jealousy in shaping customer engagement
inferredcites →https://doi.org/10.1108/jpbm-06-2013-0326openalex-snapshot
Consumer engagement with self-expressive brands: brand love and WOM outcomes
inferredcites →https://doi.org/10.1108/jpbm-06-2013-0332openalex-snapshot
Exploring positively- versus negatively-valenced brand engagement: a conceptual model
inferredcites →https://doi.org/10.1108/jpbm-06-2014-0635openalex-snapshot
Consumer engagement in online brand communities: a social media perspective
inferredcites →https://doi.org/10.1108/jpbm-07-2013-0350openalex-snapshot
Design benefits, emotional responses, and brand engagement
inferredcites →https://doi.org/10.1108/jpbm-07-2013-0353openalex-snapshot
Customers' relational models as determinants of customer engagement value
inferredcites →https://doi.org/10.1108/jrim-05-2014-0028openalex-snapshot
Metric proposal for customer engagement in Facebook
inferredcites →https://doi.org/10.1108/jsm-01-2015-0045openalex-snapshot
An investigation into gamification as a customer engagement experience environment
inferredcites →https://doi.org/10.1108/jsm-02-2015-0085openalex-snapshot
Integrating social issues and customer engagement to drive loyalty in a service organisation
inferredcites →https://doi.org/10.1108/mrr-09-2013-0223openalex-snapshot
Consumer perspective on CSR literature review and future research agenda
inferredcites →https://doi.org/10.1108/msq-08-2013-0158openalex-snapshot
Beyond virtuality: from engagement platforms to engagement ecosystems
inferredcites →https://doi.org/10.1111/1467-8551.00375openalex-snapshot
Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review
inferredcites →https://doi.org/10.1177/0047287514541008openalex-snapshot
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
inferredcites →https://doi.org/10.1177/1094670510375461openalex-snapshot
Customer Engagement as a New Perspective in Customer Management
inferredcites →https://doi.org/10.1177/1094670510375599openalex-snapshot
Customer Engagement Behavior: Theoretical Foundations and Research Directions
inferredcites →https://doi.org/10.1177/1094670510375602openalex-snapshot
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
inferredcites →https://doi.org/10.1177/1094670510375603openalex-snapshot
Analytics for Customer Engagement
inferredcites →https://doi.org/10.1177/1094670511411703openalex-snapshot
Customer Engagement
inferredcites →https://doi.org/10.1177/1094670511414582openalex-snapshot
Comment: Customer Engagement
inferredcites →https://doi.org/10.1177/1094670513494015openalex-snapshot
Managing Engagement Behaviors in a Network of Customers and Stakeholders
inferredcites →https://doi.org/10.1177/1094670514529187openalex-snapshot
The Role of Customer Engagement Behavior in Value Co-Creation
inferredcites →https://doi.org/10.1177/1096348012451456openalex-snapshot
Customer Engagement With Tourism Brands
inferredcites →https://doi.org/10.1362/147539214x14185702584405openalex-snapshot
A model of consumer engagement in a virtual customer environment
inferredcites →https://doi.org/10.1504/ijnvo.2014.065088openalex-snapshot
Customer engagement behaviour in online social networks - the Facebook perspective
inferredcites →https://doi.org/10.1509/jm.11.0485openalex-snapshot
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
inferredcites →https://doi.org/10.1509/jm.13.0228openalex-snapshot
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment
inferredcites →https://doi.org/10.1509/jm.79.1.1openalex-snapshot
Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
inferredcites →https://doi.org/10.1509/jmkg.68.1.1.24036openalex-snapshot
Evolving to a New Dominant Logic for Marketing
inferredcites →https://doi.org/10.1509/jmkr.46.1.92openalex-snapshot
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
inferredcites →https://doi.org/10.1525/cmr.2012.55.1.5openalex-snapshot
The Flattened Firm: Not as Advertised
inferredcites →https://doi.org/10.1525/cmr.2013.55.3.5openalex-snapshot
Building Brands Together: Emergence and Outcomes of Co-Creation
inferredcites →https://doi.org/10.2501/ijmr-54-5-659-687openalex-snapshot
The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint
inferredcites →https://doi.org/10.2501/s147078531020166openalex-snapshot
The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate
inferredcites →https://doi.org/10.2753/mtp1069-6679170105openalex-snapshot
The Process of Customer Engagement: A Conceptual Framework
inferredcites →https://doi.org/10.2753/mtp1069-6679200201openalex-snapshot
Customer Engagement: Exploring Customer Relationships Beyond Purchase
inferredcites →https://doi.org/10.2753/mtp1069-6679220404openalex-snapshot
A Generalized Multidimensional Scale for Measuring Customer Engagement
inferredcites →https://doi.org/10.4324/9781315703886-7openalex-snapshot
Lessons Learned about Consumers’ Relationships with Their Brands
inferredcites →https://doi.org/10.5172/impp.2013.15.3.326openalex-snapshot
Customer engagement: Innovation in non-technical marketing processes
inferredcites →https://doi.org/10.5465/amp.2009.45590138openalex-snapshot
Evidence-Based Management: Concept Cleanup Time?
inferredcites →https://doi.org/10.5755/j01.ee.25.5.8402openalex-snapshot
Customer Engagement into Value Creation: Determining Factors and Relations with Loyalty

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4674588openalex-extracted
inferred← citeshttps://doi.org/10.1002/cb.2071openalex-snapshot
Someone like me: The role of consumer brand engagement and social identification in the perception of luxury brand users
inferred← citeshttps://doi.org/10.1002/cb.2243openalex-snapshot
Discrete emotions effect on consumer evaluation and behaviour: A contextual perspective and directions for future research
inferred← citeshttps://doi.org/10.1002/cb.2429openalex-snapshot
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators
inferred← citeshttps://doi.org/10.1002/cb.2500openalex-snapshot
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey
inferred← citeshttps://doi.org/10.1002/jsc.2388openalex-snapshot
My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers
inferred← citeshttps://doi.org/10.1002/mar.21580openalex-snapshot
Consumer ethics: A review and research agenda
inferred← citeshttps://doi.org/10.1002/mar.21708openalex-snapshot
Engagement in vice food and beverage consumption: The role of perceived lack of control
inferred← citeshttps://doi.org/10.1002/mar.21714openalex-snapshot
Buying happiness: How brand engagement in self‐concept affects purchase happiness
inferred← citeshttps://doi.org/10.1002/mar.70076openalex-snapshot
Scarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource Constraints on Shape Preferences
inferred← citeshttps://doi.org/10.1007/978-3-030-63376-9_6openalex-snapshot
Digital Engagement and Customer Experience
inferred← citeshttps://doi.org/10.1007/978-3-030-77246-8_10openalex-snapshot
Facebook Advertising in the Era of Digital Economy
inferred← citeshttps://doi.org/10.1007/978-3-030-90657-3_13openalex-snapshot
Customer Engagement as an Approach to De-Commoditisation
inferred← citeshttps://doi.org/10.1007/978-3-031-21432-5_219openalex-snapshot
Last Mile Delivery Transformation as a Method to Improve Customer Experience in Post-COVID-19 Russia and the World
inferred← citeshttps://doi.org/10.1007/978-3-031-59535-6_11openalex-snapshot
Key Conceptual Propositions to Engage Consumers with the Internet of Things: A Critical Scrutiny from Consumers’ Perspective
inferred← citeshttps://doi.org/10.1007/978-3-031-59535-6_15openalex-snapshot
Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
inferred← citeshttps://doi.org/10.1007/978-3-031-76365-6_12openalex-snapshot
Content-And-Review Platform Engagement of End-Users and Local Businesses – An Explorative Analysis Based on Google Maps Data
inferred← citeshttps://doi.org/10.1007/978-3-031-84319-8_7openalex-snapshot
Exploring the Role of Social Media in Relationship Marketing: Insights into Customer Engagement and Brand Relationship Quality
inferred← citeshttps://doi.org/10.1007/978-981-15-9724-4_1openalex-snapshot
Consumer Engagement in Digital Entertainment: A Systematic Review
inferred← citeshttps://doi.org/10.1007/978-981-16-8515-6_22openalex-snapshot
Elements of Optimizing User Engagement in E-Commerce Website
inferred← citeshttps://doi.org/10.1007/s10586-023-04220-6openalex-snapshot
DAO-LGBM: dual annealing optimization with light gradient boosting machine for advocates prediction in online customer engagement
inferred← citeshttps://doi.org/10.1007/s10660-025-09967-1openalex-snapshot
Data-driven review of customer engagement: key research themes and future directions
inferred← citeshttps://doi.org/10.1007/s11301-020-00182-wopenalex-snapshot
Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
inferred← citeshttps://doi.org/10.1007/s11301-022-00271-yopenalex-snapshot
Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept
inferred← citeshttps://doi.org/10.1007/s11301-024-00437-wopenalex-snapshot
Prepared for retirement? Think again: a systematic review and future research agenda
inferred← citeshttps://doi.org/10.1007/s43546-023-00570-wopenalex-snapshot
The promotional effect of interpersonal attraction of service employees on customer engagement in the S-D logic
inferred← citeshttps://doi.org/10.1016/j.biocon.2024.110711openalex-snapshot
Citizen Science: Exploring the underlying dimensions of citizen engagement and value co-creation through the lens of marketing
inferred← citeshttps://doi.org/10.1016/j.copsyc.2020.05.003openalex-snapshot
Customer engagement in the digital age: a review and research agenda
inferred← citeshttps://doi.org/10.1016/j.elerap.2026.101583openalex-snapshot
Stance detection for customer advocacy identification in online customer engagement: A deep learning approach
inferred← citeshttps://doi.org/10.1016/j.heliyon.2023.e13270openalex-snapshot
The influence of intrinsic and extrinsic motivational factors on e-WOM behaviour: The role of psychological impact during the time of COVID-19 crisis
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2025.06.002openalex-snapshot
Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?
inferred← citeshttps://doi.org/10.1016/j.indmarman.2018.12.004openalex-snapshot
Customer engagement through omnichannel retailing: The effects of channel integration quality
inferred← citeshttps://doi.org/10.1016/j.indmarman.2022.03.007openalex-snapshot
Buffering B2B service failure: The role of customer engagement
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.11.029openalex-snapshot
Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.03.064openalex-snapshot
Consumer brand engagement: Refined measurement scales for product and service contexts
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.03.092openalex-snapshot
Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.04.068openalex-snapshot
Customer engagement and social media: Revisiting the past to inform the future
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115490openalex-snapshot
Consumer climate change engagement in fostering well-being and mitigation behaviors
inferred← citeshttps://doi.org/10.1016/j.jclepro.2020.121348openalex-snapshot
Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust
inferred← citeshttps://doi.org/10.1016/j.jretconser.2019.01.016openalex-snapshot
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
inferred← citeshttps://doi.org/10.1016/j.jretconser.2019.05.018openalex-snapshot
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
inferred← citeshttps://doi.org/10.1016/j.jretconser.2020.102035openalex-snapshot
Examining customer engagement and brand intimacy in social media context
inferred← citeshttps://doi.org/10.1016/j.jretconser.2020.102128openalex-snapshot
The quest for consumer engagement via cause-related marketing: A mixed method study in an emerging economy
inferred← citeshttps://doi.org/10.1016/j.jretconser.2021.102574openalex-snapshot
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
inferred← citeshttps://doi.org/10.1016/j.jretconser.2021.102688openalex-snapshot
Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness
inferred← citeshttps://doi.org/10.1016/j.jretconser.2021.102815openalex-snapshot
From employee engagement to customer engagement: A multilevel dual-path model of engagement spillover effects in service ecosystems
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103445openalex-snapshot
Driving marketing outcomes through social media-based customer engagement
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103835openalex-snapshot
e-commerce website customer engagement: Delineating the role of UTAUT, vividness, and compulsion
inferred← citeshttps://doi.org/10.1016/j.techfore.2023.122920openalex-snapshot
Customer engagement, dependence and loyalty: An empirical study of Chinese customers in multitouch service encounters
inferred← citeshttps://doi.org/10.1016/j.techfore.2025.124400openalex-snapshot
Using large-language models to analyse social media engagement with the public sector communication on circular economy: Evidence from X
inferred← citeshttps://doi.org/10.1016/j.tele.2017.01.004openalex-snapshot
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm
inferred← citeshttps://doi.org/10.1016/j.tele.2019.101321openalex-snapshot
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
inferred← citeshttps://doi.org/10.1057/s41270-023-00241-7openalex-snapshot
The central role of consumer–brand engagement in product and service brand contexts
inferred← citeshttps://doi.org/10.1080/02642069.2018.1425398openalex-snapshot
The interrelationships between relationship marketing constructs and customer engagement dimensions
inferred← citeshttps://doi.org/10.1080/02642069.2019.1570154openalex-snapshot
Tourism-based customer engagement: the construct, antecedents, and consequences
inferred← citeshttps://doi.org/10.1080/02642069.2020.1733534openalex-snapshot
Customer engagement and employee engagement: systematic review and future directions
inferred← citeshttps://doi.org/10.1080/02642069.2022.2159945openalex-snapshot
Negative customer engagement behaviour in a service context
inferred← citeshttps://doi.org/10.1080/08911762.2023.2180789openalex-snapshot
Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty
inferred← citeshttps://doi.org/10.1080/08974438.2019.1599751openalex-snapshot
The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions
inferred← citeshttps://doi.org/10.1080/0965254x.2021.1919180openalex-snapshot
Negative customer engagement in emerging markets: cognitive dimension
inferred← citeshttps://doi.org/10.1080/10495142.2021.1961652openalex-snapshot
Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach
inferred← citeshttps://doi.org/10.1080/10495142.2024.2329258openalex-snapshot
Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands
inferred← citeshttps://doi.org/10.1080/10641734.2023.2236176openalex-snapshot
Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram
inferred← citeshttps://doi.org/10.1080/13527266.2017.1393768openalex-snapshot
From active participation to engagement in online communities: Analysing the mediating role of trust and commitment
inferred← citeshttps://doi.org/10.1080/13527266.2021.1931942openalex-snapshot
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
inferred← citeshttps://doi.org/10.1080/13527266.2023.2261946openalex-snapshot
Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?
inferred← citeshttps://doi.org/10.1080/13683500.2019.1637403openalex-snapshot
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender
inferred← citeshttps://doi.org/10.1080/13683500.2019.1678573openalex-snapshot
Influence of CSR-specific activities on work engagement and employees’ innovative work behaviour: an empirical investigation
inferred← citeshttps://doi.org/10.1080/13683500.2024.2393666openalex-snapshot
Exploring the reasons behind guests’ disregard for service robots in the hospitality: conceptualising the role of physical engagement in human-robot interaction
inferred← citeshttps://doi.org/10.1080/14783363.2019.1665834openalex-snapshot
Emotional and rational customer engagement: exploring the development route and the motivation
inferred← citeshttps://doi.org/10.1080/15228916.2021.1962154openalex-snapshot
Understanding CSR and Customer Loyalty: The Role of Customer Engagement
inferred← citeshttps://doi.org/10.1080/15228916.2025.2486834openalex-snapshot
The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets
inferred← citeshttps://doi.org/10.1080/1528008x.2025.2453990openalex-snapshot
Situational Context Analysis of tourists’ eWOM Engagement: The Moderating Effects of Hotel Star Category and Review Site Use Intensity
inferred← citeshttps://doi.org/10.1080/15332861.2021.1889818openalex-snapshot
Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation
inferred← citeshttps://doi.org/10.1080/15332861.2021.1891517openalex-snapshot
Examining Travel Mobile App Attributes and Its Impact on Consumer Engagement: An Application of S-O-R Framework
inferred← citeshttps://doi.org/10.1080/15332861.2021.1950328openalex-snapshot
Trajectory and Research Opportunities on Consumer Brand Engagement in Social Networking Sites
inferred← citeshttps://doi.org/10.1080/15332861.2021.1995960openalex-snapshot
Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges
inferred← citeshttps://doi.org/10.1080/21639159.2023.2209104openalex-snapshot
Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
inferred← citeshttps://doi.org/10.1108/978-1-83909-554-220211008openalex-snapshot
The Customer Engagement Journey: Establishing Propositions
inferred← citeshttps://doi.org/10.1108/apjml-04-2019-0262openalex-snapshot
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
inferred← citeshttps://doi.org/10.1108/apjml-08-2021-0627openalex-snapshot
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
inferred← citeshttps://doi.org/10.1108/apjml-10-2023-1010openalex-snapshot
How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement
inferred← citeshttps://doi.org/10.1108/bfj-01-2024-0077openalex-snapshot
Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry
inferred← citeshttps://doi.org/10.1108/bfj-08-2021-0907openalex-snapshot
An examination of social media advertising features, brand engagement and purchase intention in the fast food industry
inferred← citeshttps://doi.org/10.1108/ebr-10-2019-0256openalex-snapshot
Exploring consumer–brand engagement: a holistic framework
inferred← citeshttps://doi.org/10.1108/ejm-03-2021-0189openalex-snapshot
Brand hate: a literature review and future research agenda
inferred← citeshttps://doi.org/10.1108/ejm-10-2017-0649openalex-snapshot
Customer engagement with websites: a transactional retail perspective
inferred← citeshttps://doi.org/10.1108/ejmbe-10-2023-0331openalex-snapshot
“I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value
inferred← citeshttps://doi.org/10.1108/emjb-10-2019-0126openalex-snapshot
The growing complexity of customer engagement: a systematic review
inferred← citeshttps://doi.org/10.1108/ijbm-12-2019-0460openalex-snapshot
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
inferred← citeshttps://doi.org/10.1108/ijchm-04-2022-0517openalex-snapshot
Customer experience in the hotel industry: a systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1108/ijchm-09-2019-0765openalex-snapshot
The landscape of customer engagement in hospitality and tourism: a systematic review
inferred← citeshttps://doi.org/10.1108/ijoem-04-2021-0504openalex-snapshot
The evolving passage of consumer ethics research: a systematic literature review
inferred← citeshttps://doi.org/10.1108/ijphm-01-2024-0004openalex-snapshot
The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement
inferred← citeshttps://doi.org/10.1108/ijqrm-06-2018-0146openalex-snapshot
Loyalty intentions and selected relationship quality constructs
inferred← citeshttps://doi.org/10.1108/imefm-12-2020-0603openalex-snapshot
Exploring customer engagement value from relationship benefits
inferred← citeshttps://doi.org/10.1108/imr-09-2022-0203openalex-snapshot
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
inferred← citeshttps://doi.org/10.1108/intr-09-2016-0279openalex-snapshot
Consumer engagement in online brand communities: a solicitation of congruity theory
inferred← citeshttps://doi.org/10.1108/itp-07-2022-0554openalex-snapshot
Do ethics drive value co-creation behavior in online health communities?
inferred← citeshttps://doi.org/10.1108/itp-11-2021-0897openalex-snapshot
Connecting perceived effectiveness of app evolution to app engagement: a technology identity perspective
inferred← citeshttps://doi.org/10.1108/jabs-12-2020-0483openalex-snapshot
Should we engage variety seeking customers?
inferred← citeshttps://doi.org/10.1108/jarhe-07-2024-0332openalex-snapshot
Understanding the behavioural intention of students for education via OTT platforms driven by social media advertisements
inferred← citeshttps://doi.org/10.1108/jbim-09-2022-0406openalex-snapshot
Barriers and facilitators of B2B degree of digital use and brand engagement: an integration of technology and behavioral perspectives
inferred← citeshttps://doi.org/10.1108/jcm-03-2022-5230openalex-snapshot
A conceptual framework for co-creating memorable experiences: the metaphor of the journey
inferred← citeshttps://doi.org/10.1108/jcm-09-2019-3412openalex-snapshot
Brand engagement in self-concept: a comparative study in Austria, Italy and Poland
inferred← citeshttps://doi.org/10.1108/jec-05-2023-0079openalex-snapshot
Drivers and outcomes of online customer engagement – evidence from Balkan countries
inferred← citeshttps://doi.org/10.1108/jfmm-04-2020-0058openalex-snapshot
Love is not blind: investigating a love-hate transition among luxury fashion brand consumers
inferred← citeshttps://doi.org/10.1108/jima-09-2020-0277openalex-snapshot
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity: evidence from an Iranian bank
inferred← citeshttps://doi.org/10.1108/jpbm-04-2018-1840openalex-snapshot
Brand engagement without brand ownership: a case of non-brand owner community members
inferred← citeshttps://doi.org/10.1108/jpbm-11-2019-2659openalex-snapshot
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
inferred← citeshttps://doi.org/10.1108/jrim-01-2018-0003openalex-snapshot
Customer engagement in an e-commerce brand community
inferred← citeshttps://doi.org/10.1108/jrim-03-2021-0065openalex-snapshot
Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity
inferred← citeshttps://doi.org/10.1108/jrim-03-2021-0072openalex-snapshot
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
inferred← citeshttps://doi.org/10.1108/jsm-02-2019-0050openalex-snapshot
Determinants of negative customer engagement behaviours
inferred← citeshttps://doi.org/10.1108/jsm-03-2019-0106openalex-snapshot
Brand engagement and experience in online services
inferred← citeshttps://doi.org/10.1108/jsm-07-2023-0259openalex-snapshot
Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives
inferred← citeshttps://doi.org/10.1108/jstp-03-2023-0097openalex-snapshot
Artificial intelligence and value co-creation: a review, conceptual framework and directions for future research
inferred← citeshttps://doi.org/10.1108/mip-10-2016-0193openalex-snapshot
Personality factors as predictors of online consumer engagement: an empirical investigation
inferred← citeshttps://doi.org/10.1108/mrr-09-2013-0223openalex-snapshot
Consumer perspective on CSR literature review and future research agenda
inferred← citeshttps://doi.org/10.1108/oir-11-2019-0352openalex-snapshot
The role of customer engagement in cultivating relationships with automotive Facebook brand pages
inferred← citeshttps://doi.org/10.1108/ribs-04-2020-0033openalex-snapshot
Headquarters’ roles and interventions in subsidiaries: a systematic review
inferred← citeshttps://doi.org/10.1108/sajbs-04-2016-0036openalex-snapshot
Enhancing organizational commitment and employee performance through employee engagement
inferred← citeshttps://doi.org/10.1108/sjme-06-2018-0030openalex-snapshot
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
inferred← citeshttps://doi.org/10.1108/sjme-07-2022-0160openalex-snapshot
Engaging consumers via online brand communities to achieve brand love and positive recommendations
inferred← citeshttps://doi.org/10.1109/tem.2023.3243530openalex-snapshot
Virtual Reality and Inclusive Learning of Individuals With Intellectual and Developmental Disabilities: A Review of Findings and the Path Ahead
inferred← citeshttps://doi.org/10.1109/tem.2023.3293170openalex-snapshot
Strategic and Serendipitous Knowledge Arbitrage: What We Know and What Remains Underexplored?
inferred← citeshttps://doi.org/10.1111/ijcs.12981openalex-snapshot
Digital consumer engagement in a social network: A literature review applying TCCM framework
inferred← citeshttps://doi.org/10.1111/ijcs.70079openalex-snapshot
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review
inferred← citeshttps://doi.org/10.1111/ijmr.12245openalex-snapshot
Utilization and development of systematic reviews in management research: What do we know and where do we go from here?
inferred← citeshttps://doi.org/10.1145/3466029.3466036openalex-snapshot
Loyalty and Customer Engagement in Online Grocery Shopping in Indonesia
inferred← citeshttps://doi.org/10.1177/0047287517733557openalex-snapshot
Experience Value Cocreation on Destination Online Platforms
inferred← citeshttps://doi.org/10.1177/07673701231180409openalex-snapshot
L’engagement du consommateur envers la marque : perspective socio-culturelle et voies de recherche
inferred← citeshttps://doi.org/10.1177/09721509241263174openalex-snapshot
A Study on How Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C Marketplace
inferred← citeshttps://doi.org/10.1177/09722629211022516openalex-snapshot
The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services
inferred← citeshttps://doi.org/10.1177/1069031x221130690openalex-snapshot
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors
inferred← citeshttps://doi.org/10.1177/14707853211027483openalex-snapshot
The role of interactivity on customer engagement in mobile e-commerce applications
inferred← citeshttps://doi.org/10.1177/20515707231204721openalex-snapshot
Consumer brand engagement: Socio-cultural perspective and research avenues
inferred← citeshttps://doi.org/10.1177/21582440211052256openalex-snapshot
Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience
inferred← citeshttps://doi.org/10.1177/2277975220965075openalex-snapshot
The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study
inferred← citeshttps://doi.org/10.18046/j.estger.2022.162.4528openalex-snapshot
Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométrico
inferred← citeshttps://doi.org/10.18074/ckuiibfd.1342357openalex-snapshot
Brand Crisis Communication and Consumer Brand Engagement on Social Media: The Case of Frontline Employee Generated Crisis
inferred← citeshttps://doi.org/10.18092/ulikidince.1685498openalex-snapshot
HİZMET PAZARLAMASI BAĞLAMINDA THE FOUNDER (2016) FİLMİNİN BETİMSEL ANALİZİ
inferred← citeshttps://doi.org/10.18860/mec-j.v4i2.6251openalex-snapshot
The Influence of Brand Image and Brand Love on Customer Loyalty Mediated by Customer Engagement: Study on Consumers of Wardah Cosmetics
inferred← citeshttps://doi.org/10.22215/etd/2019-13867openalex-snapshot
Three Essays on Understanding Consumer Engagement with Brand Posts on Social Media
inferred← citeshttps://doi.org/10.22441/jurnal_mix.2022.v12i1.001openalex-snapshot
The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model
inferred← citeshttps://doi.org/10.22610/imbr.v16i4(i).4283openalex-snapshot
Cues to Action and Self-Efficacy in the Health Belief Model: Perceived Risk as Mediating Roles Towards Enhancing Customer Engagement
inferred← citeshttps://doi.org/10.23887/ijssb.v7i4.63942openalex-snapshot
Gen Z's Perspective: Unveiling the Impact of Emotion and Cognitive in Shaping Customer Experience in Omnichannel Context
inferred← citeshttps://doi.org/10.24251/hicss.2020.500openalex-snapshot
Consumer Engagement with Brand Posts on Social Media: Current State and Research Agenda
inferred← citeshttps://doi.org/10.26666/rmp.ijbm.2022.5.1openalex-snapshot
Cultural Openness, Patriotism, and Intention as Determinant Factors of Tax Compliance: A Systematic Review
inferred← citeshttps://doi.org/10.31227/osf.io/538vnopenalex-snapshot
Supply Chain Involvement in Engagement Verification of Marketing and Operational Collaboration
inferred← citeshttps://doi.org/10.3127/ajis.v25i0.2967openalex-snapshot
Modelling Customer Engagement Behaviour in Smart Retailing
inferred← citeshttps://doi.org/10.31294/widyacipta.v5i2.10574openalex-snapshot
Memeriksa Hubungan Customer Brand Dalam Komunitas Brand Platform Media Sosial Produk Nature Republik
inferred← citeshttps://doi.org/10.31893/multirev.2026367openalex-snapshot
Digital engagement: Current insights and future directions from a bibliometric-content analysis
inferred← citeshttps://doi.org/10.31893/multirev.2026522openalex-snapshot
How self-service technology shapes customer citizenship behaviour: The role of participation and cognitive experience in online fashion retail
inferred← citeshttps://doi.org/10.3389/fpsyg.2021.692000openalex-snapshot
Consumer Brand Engagement Beyond the “Likes”
inferred← citeshttps://doi.org/10.3389/fpsyg.2021.801439openalex-snapshot
Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi
inferred← citeshttps://doi.org/10.33897/fujbe.v6i1.441openalex-snapshot
Examining Antecedents of Customer Engagement: The Role of Customer Engagement towards Driving Purchase Intention of Fashion Apparel Brands
inferred← citeshttps://doi.org/10.3390/jtaer16070145openalex-snapshot
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
inferred← citeshttps://doi.org/10.3390/su142416813openalex-snapshot
Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels
inferred← citeshttps://doi.org/10.3390/su15065037openalex-snapshot
Exploring the Outcomes of Customer Engagement in DSR: The Role of Affective Commitment and Gamification Affordance
inferred← citeshttps://doi.org/10.3390/su15107795openalex-snapshot
Demystifying the Relationship between Restaurant Innovativeness, Customer Engagement, and Customer Willingness to Pay a Higher Price
inferred← citeshttps://doi.org/10.3991/ijet.v16i17.23339openalex-snapshot
Micro-learning Platforms Brand Awareness Using Socialmedia Marketing and Customer Brand Engagement
inferred← citeshttps://doi.org/10.4018/978-1-5225-2206-5.ch009openalex-snapshot
Engagement with Online Customers in Emerging Economies
inferred← citeshttps://doi.org/10.4018/978-1-5225-5187-4.ch046openalex-snapshot
Engagement With Online Customers in Emerging Economies
inferred← citeshttps://doi.org/10.4018/978-1-5225-9697-4.ch010openalex-snapshot
Customer Engagement
inferred← citeshttps://doi.org/10.4018/978-1-6684-5386-5.ch009openalex-snapshot
Brand Extension in FMCG Sector Through Social Media Enabled CRM and Investigating Its Impact on Brand Equity
inferred← citeshttps://doi.org/10.4018/978-1-6684-6287-4.ch079openalex-snapshot
The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions
inferred← citeshttps://doi.org/10.4018/978-1-7998-3919-4.ch003openalex-snapshot
Customer Engagement
inferred← citeshttps://doi.org/10.4018/979-8-3373-2502-6.ch011openalex-snapshot
The Role of Geolocation-Based Personalized Marketing in Food Delivery Applications
inferred← citeshttps://doi.org/10.4018/979-8-3693-2061-7.ch002openalex-snapshot
The Use of Digital Tools for Customer Engagement in the Financial Services Sector
inferred← citeshttps://doi.org/10.4018/ijcrmm.2019100101openalex-snapshot
The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions
inferred← citeshttps://doi.org/10.4018/ijebr.293296openalex-snapshot
Towards an Insight Into Customer Behavior in Virtual Brand Communities
inferred← citeshttps://doi.org/10.4018/ijswis.2019070103openalex-snapshot
Social Presence and User-Generated Content of Social Media in China
inferred← citeshttps://doi.org/10.4102/sajems.v28i1.6196openalex-snapshot
Antecedents of consumer-brand engagement: The mediating role of brand satisfaction
inferred← citeshttps://doi.org/10.46236/jovosst.1280396openalex-snapshot
MARKAYA BAĞLI MÜŞTERİ MARKA EVANGELİSTİ OLUR MU?
inferred← citeshttps://doi.org/10.53894/ijirss.v6i4.2089openalex-snapshot
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
inferred← citeshttps://doi.org/10.54097/fbem.v7i2.4892openalex-snapshot
Research on the Impact of Multi-channel Integration Quality on Customers’ Engagement Behavior
inferred← citeshttps://doi.org/10.5539/ijms.v11n1p100openalex-snapshot
Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda
inferred← citeshttps://doi.org/10.5585/remark.v22i3.21544openalex-snapshot
Engajamento do consumidor nas redes sociais: os mecanismos pelos quais o conteúdo visual gerado pela marca afeta a intenção de uso do consumidor no mercado cultural
inferred← citeshttps://doi.org/10.5958/2231-069x.2019.00013.1openalex-snapshot
Systematic review on employee engagement and its impact on employee retention
inferred← citeshttps://doi.org/10.59865/abacj.2023.43openalex-snapshot
Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement
inferred← citeshttps://doi.org/10.59865/abacj.2024.13openalex-snapshot
Enhancing Spectator Engagement in E-sports Events
inferred← citeshttps://doi.org/10.62206/sajm.32.2.2025.146-172openalex-snapshot
Linkages Among the Dimensions of Relationship Quality and Customer Engagement: A Study in the Contexts of Utilitarian and Hedonic Services
inferred← citeshttps://doi.org/10.70675/24c808a6z7932z4331z97a7ze69400186fbcopenalex-snapshot
Le capital faire : les ressources du consommateur comme déterminant de son engagement dans le faire soi-même
inferred← citeshttps://doi.org/10.7433/srecp.ea.2020.01openalex-snapshot
Comunicare e promuovere la sostenibilità: il caso dei portali turistici regionali
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.