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A confirmatory factor analysis of the source model for celebrity endorsement

https://doi.org/10.17261/pressacademia.2016116527
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.jrp.2006.05.005openalex-snapshot
Narcissism and celebrity
inferredcites →https://doi.org/10.1016/j.pubrev.2009.10.013openalex-snapshot
Developing a measure of celebrity reputation
inferredcites →https://doi.org/10.1016/s0148-2963(96)00068-9openalex-snapshot
Using consumption constellations to develop integrated communications strategies
inferredcites →https://doi.org/10.1016/s0148-2963(98)00002-2openalex-snapshot
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
inferredcites →https://doi.org/10.1037/h0021646openalex-snapshot
Opinion change as a function of the communicator's attractiveness and desire to influence.
inferredcites →https://doi.org/10.1080/00218499.1979.12518848openalex-snapshot
Endorser Effectiveness by Product Type
inferredcites →https://doi.org/10.1080/00335636809382870openalex-snapshot
Factors of source credibility
inferredcites →https://doi.org/10.1080/00913367.1982.10672807openalex-snapshot
The Credibility of Physically Attractive Communicators: A Review
inferredcites →https://doi.org/10.1080/01463378109369418openalex-snapshot
Beauty and the Machiavellian
inferredcites →https://doi.org/10.1080/03637756609375482openalex-snapshot
Scales for the measurement of ethos
inferredcites →https://doi.org/10.1080/03637757209375760openalex-snapshot
The factor structure of source credibility as a function of the speaking situation
inferredcites →https://doi.org/10.1080/03637757309375808openalex-snapshot
Source credibility context effects
inferredcites →https://doi.org/10.1086/209029openalex-snapshot
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
inferredcites →https://doi.org/10.1086/209240openalex-snapshot
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
inferredcites →https://doi.org/10.1086/266350openalex-snapshot
The Influence of Source Credibility on Communication Effectiveness
inferredcites →https://doi.org/10.1086/267745openalex-snapshot
Dimensions for Evaluating the Acceptability of Message Sources
inferredcites →https://doi.org/10.1108/07363769810241445openalex-snapshot
Matching products with endorsers: attractiveness versus expertise
inferredcites →https://doi.org/10.1108/ejm.1999.33.5_6.1.1openalex-snapshot
Consumer Behaviour: A European Perspective
inferredcites →https://doi.org/10.1146/annurev.ps.35.020184.002143openalex-snapshot
Attitudes and Attitude Change
inferredcites →https://doi.org/10.1177/1356766707084219openalex-snapshot
Understanding the use of celebrity endorsers for hospitality firms
inferredcites →https://doi.org/10.1177/1938965510363669openalex-snapshot
Identifying the Attributes of an Effective Restaurant Chain Endorser
inferredcites →https://doi.org/10.1362/026725799784870379openalex-snapshot
Celebrity Endorsement: A Literature Review
inferredcites →https://doi.org/10.2307/1251018openalex-snapshot
Advertising Management
inferredcites →https://doi.org/10.2307/3151194openalex-snapshot
The Impact of Physically Attractive Models on Advertising Evaluations
inferredcites →https://doi.org/10.2501/jar-41-3-39-48openalex-snapshot
Selecting Celebrity Endorsers: The Practitioner’s Perspective
inferredcites →https://doi.org/10.2753/joa0091-3367380403openalex-snapshot
The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4138339openalex-extracted
Impact of Celebrity Endorsement on Yemeni Consumer’s Purchase Intention In Term of Brand Image - Thesis
inferred← citeshttps://doi.org/10.29023/alanyaakademik.1557415openalex-snapshot
The Rise of Micro-Social Media Influencers: Exploring Their Impact on University Students' Purchasing Intentions
inferred← citeshttps://doi.org/10.29121/shodhkosh.v4.i2.2023.3097openalex-snapshot
HOW INFLUENCERS WEAVE THE DIGITAL WEB OF PURCHASE INTENTION: TRUST, EXPERTISE, SIMILARITY AND ATTRACTION
inferred← citeshttps://doi.org/10.29121/shodhkosh.v5.i6.2024.3097openalex-snapshot
HOW INFLUENCERS WEAVE THE DIGITAL WEB OF PURCHASE INTENTION: TRUST, EXPERTISE, SIMILARITY AND ATTRACTION
inferred← citeshttps://doi.org/10.32996/jbms.2021.3.2.16openalex-snapshot
The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia
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