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Pricing Banner Advertisements in an Online Social Network

https://doi.org/10.2139/ssrn.1418625
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Outgoing claims: the papers this work cites, builds on, or argues with.

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Survey of Internet users' attitudes toward Internet advertising
inferredcites →https://doi.org/10.1002/(sici)1520-6653(200024)14:1<49::aid-dir5>3.0.co;2-popenalex-extracted
Clickable World Wide Web banner ads and content sites
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Betweenness centrality as an indicator of the interdisciplinarity of scientific journals
inferredcites →https://doi.org/10.1002/dir.10002openalex-extracted
Breed better banners: Design automation through on-line interaction
inferredcites →https://doi.org/10.1002/dir.10063openalex-extracted
Internet advertising: Is anybody watching?
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Banner advertising: Measuring effectiveness and optimizing placement
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Processing of animation in online banner advertising: The roles of cognitive and emotional responses
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Demographic antecedents and performance consequences of structural holes in work teams
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More than network structure: how knowledge heterogeneity influences managerial performance and innovativeness
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Structural vs. relational embeddedness: social capital and managerial performance
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Optimal Budget Allocation over Time for Keyword Ads in Web Portals
inferredcites →https://doi.org/10.1007/s11192-007-0313-3openalex-extracted
Characterizing creative scientists in nano-S&T: Productivity, multidisciplinarity, and network brokerage in a longitudinal perspective
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A typology of cutting and packing problems
inferredcites →https://doi.org/10.1016/j.chb.2004.12.014openalex-extracted
The effects of attention inertia on advertisements on the WWW
inferredcites →https://doi.org/10.1016/j.chb.2007.02.019openalex-extracted
The impacts of banner location, banner content and navigation style on banner recognition
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The ties that bind: Social network principles in online communities
inferredcites →https://doi.org/10.1016/j.ejor.2005.07.005openalex-extracted
Scheduling advertisements on a web page to maximize revenue
inferredcites →https://doi.org/10.1016/j.elerap.2005.11.001openalex-extracted
Preattentive processing of banner advertisements: The role of modality, location, and interference
inferredcites →https://doi.org/10.1016/j.elerap.2008.06.001openalex-extracted
Pricing display ads and contextual ads: Competition, acquisition, and investment
inferredcites →https://doi.org/10.1016/j.emj.2008.02.002openalex-extracted
The long tail of social networking.
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Investigating recognition-based performance in an open content community: A social capital perspective
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Psychological predispositions and network structure: The relationship between individual predispositions, structural holes and network closure
inferredcites →https://doi.org/10.1016/j.socnet.2008.07.002openalex-extracted
Tastes, ties, and time: A new social network dataset using Facebook.com
inferredcites →https://doi.org/10.1016/s0191-3085(00)22009-1openalex-extracted
The Network Structure Of Social Capital
inferredcites →https://doi.org/10.1016/s0378-8733(97)00005-1openalex-extracted
Personality correlates of structural holes
inferredcites →https://doi.org/10.1017/9781108241748.003openalex-extracted
Social Network Analysis: A Brief Introduction
inferredcites →https://doi.org/10.1017/cbo9780511815478openalex-extracted
Social Network Analysis
inferredcites →https://doi.org/10.1017/s0021849903030459openalex-extracted
The Impact of Content and Design Elements on Banner Advertising Click-through Rates
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The ripple effect of personality on social structure: Self-monitoring origins of network brokerage.
inferredcites →https://doi.org/10.1080/00218499.1997.12466659openalex-extracted
Advertising on the Web: Is There Response before Click-Through?
inferredcites →https://doi.org/10.1080/00913367.2002.10673676openalex-extracted
Banner Advertisement Pricing, Measurement, and Pretesting Practices: Perspectives from Interactive Agencies
inferredcites →https://doi.org/10.1080/00913367.2002.10673685openalex-extracted
What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
inferredcites →https://doi.org/10.1080/00913367.2005.10639189openalex-extracted
BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
inferredcites →https://doi.org/10.1080/02650487.2007.11073031openalex-extracted
Internet advertising effectiveness
inferredcites →https://doi.org/10.1080/07421222.2002.11045737openalex-extracted
Management and Valuation of Advertisement-Supported Web Sites
inferredcites →https://doi.org/10.1080/10253866.2000.9670349openalex-extracted
To click or not to click: An empirical study of response to banner ads for high and low involvement products
inferredcites →https://doi.org/10.1080/10641734.1999.10505087openalex-extracted
How Advertising Works on the WWW: Modified Elaboration Likelihood Model
inferredcites →https://doi.org/10.1080/15252019.2004.10722085openalex-extracted
Emotional Appeal and Incentive Offering in Banner Advertisements
inferredcites →https://doi.org/10.1080/15551390309363510openalex-extracted
Visual complexity in banner ads
inferredcites →https://doi.org/10.1093/oso/9780199249145.001.0001openalex-extracted
Brokerage and Closure
inferredcites →https://doi.org/10.1109/tkde.2007.190640openalex-extracted
Optimal Scheduling and Placement of Internet Banner Advertisements
inferredcites →https://doi.org/10.1111/j.1745-493x.2009.03166.xopenalex-extracted
ON SOCIAL NETWORK ANALYSIS IN A SUPPLY CHAIN CONTEXT*
inferredcites →https://doi.org/10.1145/1064830.1064834openalex-extracted
Criminal network analysis and visualization
inferredcites →https://doi.org/10.1145/1134271.1134277openalex-extracted
The political blogosphere and the 2004 U.S. election
inferredcites →https://doi.org/10.1145/1379092.1379113openalex-extracted
Information flows and social capital in weblogs
inferredcites →https://doi.org/10.1145/511446.511516openalex-extracted
Improvements in practical aspects of optimally scheduling web advertising
inferredcites →https://doi.org/10.1145/511515.511516openalex-extracted
Improvements in practical aspects of optimally scheduling web advertising
inferredcites →https://doi.org/10.1145/945846.945848openalex-extracted
Efficient scheduling of Internet banner advertisements
inferredcites →https://doi.org/10.1145/956863.956965openalex-extracted
Expertise identification using email communications
inferredcites →https://doi.org/10.1145/956958.956965openalex-extracted
Expertise identification using email communications
inferredcites →https://doi.org/10.1176/pn.40.22.0010aopenalex-extracted
Directory Available
inferredcites →https://doi.org/10.1177/009430610603500523openalex-extracted
Brokerage and Closure: An Introduction to Social Capital
inferredcites →https://doi.org/10.1177/107769909907600211openalex-extracted
Cognitive Impact of Banner Ad Characteristics: An Experimental Study
inferredcites →https://doi.org/10.1300/j057v09n01_07openalex-extracted
Banner Advertising and Consumer Recall
inferredcites →https://doi.org/10.2202/1446-9022.1154openalex-extracted
The Economics of the Online Advertising Industry
inferredcites →https://doi.org/10.2307/20159629openalex-extracted
NETWORK MEMORY: THE INFLUENCE OF PAST AND CURRENT NETWORKS ON PERFORMANCE.
inferredcites →https://doi.org/10.2307/2393644openalex-extracted
Structural Holes: The Social Structure of Competition.
inferredcites →https://doi.org/10.2307/3322456openalex-extracted
Structural Holes: The Social Structure of Competition
inferredcites →https://doi.org/10.2307/41166348openalex-extracted
Managing in a “Small World Ecosystem”: Lessons from the Software Sector
inferredcites →https://doi.org/10.2501/jar-41-5-23-32openalex-extracted
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes
inferredcites →https://doi.org/10.2501/jar-43-1-25-33openalex-extracted
Love At First Site?
inferredcites →https://doi.org/10.2501/jar-43-1-34-49openalex-extracted
Measuring Web Advertising Effectiveness in China
inferredcites →https://doi.org/10.2501/jar-43-2-217-229openalex-extracted
Effects of configuration and exposure levels in responses to web advertisements
inferredcites →https://doi.org/10.2501/jar-43-4-410-418openalex-extracted
The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates
inferredcites →https://doi.org/10.2501/s0021849909090102openalex-extracted
The Tactical Use of Mobile Marketing: How Adolescents’ Social Networking Can Best Shape Brand Extensions
inferredcites →https://doi.org/10.2753/mis0742-1222220309openalex-extracted
Coauthorship Dynamics and Knowledge Capital: The Patterns of Cross-Disciplinary Collaboration in Information Systems Research
inferredcites →https://doi.org/10.48009/2_iis_2008_337-342openalex-extracted
THE IMPACT OF BANNER AD STYLES ON INTERACTION AND CLICK-THROUGH RATES
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