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Banner Advertising and Consumer Recall

https://doi.org/10.1300/j057v09n01_07
0 signed · 22 inferred · view as graph

Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-322-86793-3_15openalex-snapshot
What Advertising Works?
inferredcites →https://doi.org/10.1080/00218499.1996.12466511openalex-snapshot
Changing Needs for Brands
inferredcites →https://doi.org/10.1080/00218499.1996.12466626openalex-snapshot
Advertising Value and Advertising on the Web
inferredcites →https://doi.org/10.1080/00218499.1998.12466562openalex-snapshot
Public Attitudes Toward Advertising: More Favorable Than You Might Think
inferredcites →https://doi.org/10.1108/03090569810224092openalex-snapshot
World Wide Web banner advertisement copy testing
inferredcites →https://doi.org/10.1287/mksc.22.4.520.24906openalex-snapshot
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
inferredcites →https://doi.org/10.2501/jar-40-1-2-35-42openalex-snapshot
Web Commercials and Advertising Hierarchy-of-Effects

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.1418625openalex-extracted
Pricing Banner Advertisements in an Online Social Network
inferred← citeshttps://doi.org/10.2139/ssrn.1457569openalex-extracted
Structural Holes and Click-Throughs in Online Advertising
inferred← citeshttps://doi.org/10.1016/j.chb.2012.04.008openalex-snapshot
Retain viewer’s attention on banner ad by manipulating information type of the content
inferred← citeshttps://doi.org/10.1057/s41264-017-0028-3openalex-snapshot
Click me: an examination of the impact size, color, and design has on banner advertisements generating clicks
inferred← citeshttps://doi.org/10.1080/10496490903281395openalex-snapshot
Impacts of Website Context Relevance on Banner Advertisement Effectiveness
inferred← citeshttps://doi.org/10.1080/10496490903573114openalex-snapshot
Typologies of Banner Advertisements’ Attributes: A Content Analysis
inferred← citeshttps://doi.org/10.1080/10496490903582586openalex-snapshot
Maximizing User Interactivity through Banner Ad Design
inferred← citeshttps://doi.org/10.1080/10496490903582594openalex-snapshot
Do Web Users Care About Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising
inferred← citeshttps://doi.org/10.1080/13527266.2023.2238206openalex-snapshot
Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency
inferred← citeshttps://doi.org/10.1184/r1/6619973openalex-snapshot
Pricing Banner Advertisements in a Social Network of Political Weblogs
inferred← citeshttps://doi.org/10.31390/gradschool_theses.1519openalex-snapshot
Impact of endorser and message appeal on the success of an online AIDS PSA
inferred← citeshttps://doi.org/10.3390/jtaer18010010openalex-snapshot
The Voice from Users of Running Applications: An Analysis of Online Reviews Using Leximancer
inferred← citeshttps://doi.org/10.4236/ti.2013.41005openalex-snapshot
Structural Holes and Banner-Ad Click-Throughs
inferred← citeshttps://doi.org/10.70675/f05e0c64z81e3z4dcezbb4az370d9fc896d3openalex-snapshot
Réception des communications médiatiques persuasives : influences non conscientes de la publicité digitale sur le comportement
inferred← citeshttps://doi.org/10.7903/ijecs.1404openalex-snapshot
FIXATION AND RECALL OF YOUTUBE AD BANNERS: AN EYE-TRACKING STUDY
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