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Structural Holes and Click-Throughs in Online Advertising
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/asi.20614openalex-extracted
Betweenness centrality as an indicator of the interdisciplinarity of scientific journals
inferredcites →https://doi.org/10.1002/dir.10002openalex-extracted
Breed better banners: Design automation through on-line interaction
inferredcites →https://doi.org/10.1002/dir.10063openalex-extracted
Internet advertising: Is anybody watching?
inferredcites →https://doi.org/10.1002/dir.1011openalex-extracted
Banner advertising: Measuring effectiveness and optimizing placement
inferredcites →https://doi.org/10.1002/dir.20047openalex-extracted
Processing of animation in online banner advertising: The roles of cognitive and emotional responses
inferredcites →https://doi.org/10.1002/job.428openalex-extracted
Demographic antecedents and performance consequences of structural holes in work teams
inferredcites →https://doi.org/10.1002/smj.398openalex-extracted
More than network structure: how knowledge heterogeneity influences managerial performance and innovativeness
inferredcites →https://doi.org/10.1002/smj.486openalex-extracted
Structural vs. relational embeddedness: social capital and managerial performance
inferredcites →https://doi.org/10.1007/s10551-007-9651-6openalex-extracted
Images of Women in Online Advertisements of Global Products: Does Sexism Exist?
inferredcites →https://doi.org/10.1007/s11192-007-0313-3openalex-extracted
Characterizing creative scientists in nano-S&T: Productivity, multidisciplinarity, and network brokerage in a longitudinal perspective
inferredcites →https://doi.org/10.1016/j.chb.2004.12.014openalex-extracted
The effects of attention inertia on advertisements on the WWW
inferredcites →https://doi.org/10.1016/j.chb.2007.02.019openalex-extracted
The impacts of banner location, banner content and navigation style on banner recognition
inferredcites →https://doi.org/10.1016/j.dss.2009.02.013openalex-extracted
The ties that bind: Social network principles in online communities
inferredcites →https://doi.org/10.1016/j.elerap.2005.11.001openalex-extracted
Preattentive processing of banner advertisements: The role of modality, location, and interference
inferredcites →https://doi.org/10.1016/j.emj.2008.02.002openalex-extracted
The long tail of social networking.
inferredcites →https://doi.org/10.1016/j.im.2006.12.007openalex-extracted
Investigating recognition-based performance in an open content community: A social capital perspective
inferredcites →https://doi.org/10.1016/j.jbusres.2006.10.023openalex-extracted
Evaluating the efficiency of Internet banner advertisements
inferredcites →https://doi.org/10.1016/s0191-3085(00)22009-1openalex-extracted
The Network Structure Of Social Capital
inferredcites →https://doi.org/10.1017/9781108241748.003openalex-extracted
Social Network Analysis: A Brief Introduction
inferredcites →https://doi.org/10.1017/s0021849903030319openalex-extracted
Factors Affecting Online Advertising Recall: A Study of Students
inferredcites →https://doi.org/10.1017/s0021849903030459openalex-extracted
The Impact of Content and Design Elements on Banner Advertising Click-through Rates
inferredcites →https://doi.org/10.1080/00218499.1997.12466659openalex-extracted
Advertising on the Web: Is There Response before Click-Through?
inferredcites →https://doi.org/10.1080/00913367.1979.10673287openalex-extracted
Women in Advertisements: Retrospect and Prospect
inferredcites →https://doi.org/10.1080/00913367.1990.10673176openalex-extracted
The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness
inferredcites →https://doi.org/10.1080/00913367.2005.10639189openalex-extracted
BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
inferredcites →https://doi.org/10.1080/02650487.2007.11073031openalex-extracted
Internet advertising effectiveness
inferredcites →https://doi.org/10.1080/07421222.2002.11045737openalex-extracted
Management and Valuation of Advertisement-Supported Web Sites
inferredcites →https://doi.org/10.1080/10253866.2000.9670349openalex-extracted
To click or not to click: An empirical study of response to banner ads for high and low involvement products
inferredcites →https://doi.org/10.1080/10641734.1999.10505087openalex-extracted
How Advertising Works on the WWW: Modified Elaboration Likelihood Model
inferredcites →https://doi.org/10.1080/15252019.2004.10722085openalex-extracted
Emotional Appeal and Incentive Offering in Banner Advertisements
inferredcites →https://doi.org/10.1080/15252019.2005.10722112openalex-extracted
Getting Something for Nothing
inferredcites →https://doi.org/10.1080/15551390309363510openalex-extracted
Visual complexity in banner ads
inferredcites →https://doi.org/10.1089/cpb.2004.7.430openalex-extracted
Effects of Consumer Motives on Search Behavior Using Internet Advertising
inferredcites →https://doi.org/10.1089/cpb.2008.0199openalex-extracted
The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes
inferredcites →https://doi.org/10.1093/oso/9780199249145.001.0001openalex-extracted
Brokerage and Closure
inferredcites →https://doi.org/10.1145/1064830.1064834openalex-extracted
Criminal network analysis and visualization
inferredcites →https://doi.org/10.1145/956863.956965openalex-extracted
Expertise identification using email communications
inferredcites →https://doi.org/10.1177/009430610603500523openalex-extracted
Brokerage and Closure: An Introduction to Social Capital
inferredcites →https://doi.org/10.1177/107769909907600211openalex-extracted
Cognitive Impact of Banner Ad Characteristics: An Experimental Study
inferredcites →https://doi.org/10.1287/mksc.22.4.520.24906openalex-extracted
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
inferredcites →https://doi.org/10.1300/j057v09n01_07openalex-extracted
Banner Advertising and Consumer Recall
inferredcites →https://doi.org/10.1504/ijima.2008.019150openalex-extracted
Web users' perceptions of and attitudes toward online advertising formats
inferredcites →https://doi.org/10.2307/20159629openalex-extracted
NETWORK MEMORY: THE INFLUENCE OF PAST AND CURRENT NETWORKS ON PERFORMANCE.
inferredcites →https://doi.org/10.2307/2393644openalex-extracted
Structural Holes: The Social Structure of Competition.
inferredcites →https://doi.org/10.2307/3322456openalex-extracted
Structural Holes: The Social Structure of Competition
inferredcites →https://doi.org/10.2307/41166348openalex-extracted
Managing in a “Small World Ecosystem”: Lessons from the Software Sector
inferredcites →https://doi.org/10.2501/jar-43-1-34-49openalex-extracted
Measuring Web Advertising Effectiveness in China
inferredcites →https://doi.org/10.2501/jar-43-2-217-229openalex-extracted
Effects of configuration and exposure levels in responses to web advertisements
inferredcites →https://doi.org/10.2501/jar-43-4-410-418openalex-extracted
The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates
inferredcites →https://doi.org/10.2501/s0021849909090102openalex-extracted
The Tactical Use of Mobile Marketing: How Adolescents’ Social Networking Can Best Shape Brand Extensions
inferredcites →https://doi.org/10.2753/joa0091-3367350104openalex-extracted
THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats
inferredcites →https://doi.org/10.2753/mis0742-1222220309openalex-extracted
Coauthorship Dynamics and Knowledge Capital: The Patterns of Cross-Disciplinary Collaboration in Information Systems Research
inferredcites →https://doi.org/10.3727/109830506778193869openalex-extracted
Testing Position Effects and Copy to Increase Web Page Visits
inferredcites →https://doi.org/10.48009/2_iis_2008_337-342openalex-extracted
THE IMPACT OF BANNER AD STYLES ON INTERACTION AND CLICK-THROUGH RATES
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