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A Key Word History of Marketing Science

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Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-1-4615-4050-2openalex-extracted

Building Models for Marketing Decisions

inferredcites →https://doi.org/10.1007/978-3-031-88056-8_20openalex-extracted

Sophistication in Research in Marketing

inferredcites →https://doi.org/10.1007/978-94-011-1402-8_1openalex-extracted

Marketing Models: Past, Present and Future

inferredcites →https://doi.org/10.1016/j.joi.2009.10.001openalex-extracted

Ranking marketing journals using the Google Scholar-based hg-index

inferredcites →https://doi.org/10.1108/02634500910928362openalex-extracted

CRM literature: conceptual and functional insights by keyword analysis

inferredcites →https://doi.org/10.1177/002224378602300302openalex-extracted

Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

inferredcites →https://doi.org/10.1177/002224379903600110openalex-extracted

In Search of Diversity: The Record of Major Marketing Journals

inferredcites →https://doi.org/10.1287/mksc.1120.0763openalex-extracted

Editorial—Marketing Science: A Strategic Review

inferredcites →https://doi.org/10.1287/mksc.2.3.203openalex-extracted

A Logit Model of Brand Choice Calibrated on Scanner Data

inferredcites →https://doi.org/10.1287/mksc.4.2.110openalex-extracted

Competition and Cooperation in Marketing Channel Choice: Theory and Application

inferredcites →https://doi.org/10.1509/jmkg.67.2.123.18610openalex-extracted

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time

inferredcites →https://doi.org/10.2307/3150216openalex-extracted

Mathematical Models and Marketing Management

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.3991/ijep.v6i2.5577openalex-snapshot

Authorship and Content Analysis of Engineering Education Research: A Case Study

inferred← citeshttps://doi.org/10.46242/jstiuh.v58i04.4500openalex-snapshot

TỐNG QUAN VỀ HỆ SINH THÁI MARKETING

Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.