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Consumer Perceptions of Marketing Communications During Crisis Situations

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.jbusres.2011.06.008openalex-extracted

A typology of adaptive shopping patterns in recession

inferredcites →https://doi.org/10.1016/j.jbusres.2013.03.019openalex-extracted

Consumer response to economic crisis and lessons for marketers: The Turkish experience

inferredcites →https://doi.org/10.1016/j.pubrev.2006.11.014openalex-extracted

Strategic risk communication: Adding value to society

inferredcites →https://doi.org/10.1016/s0024-6301(99)00100-4openalex-extracted

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

inferredcites →https://doi.org/10.1108/09653569410053932openalex-extracted

Flood Management: Bradford Paper

inferredcites →https://doi.org/10.1177/0092070300281006openalex-extracted

The Antecedents and Consequences of Customer-Centric Marketing

What points at this work

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inferred← citeshttps://doi.org/10.18137/cardiometry.2022.23.392398openalex-snapshot

Empathy marketing during COVID-19 pandemic: decoding the impact and effectiveness on the brand image

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