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Avatars in Live Streaming Commerce: The Influence of Anthropomorphism of Virtual Live Streamers on Consumers' Willingness to Accept
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
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In Search of the “Meta‐Maven”: An Examination of Market Maven Behavior across Real‐Life, Web, and Virtual World Marketing Channels
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An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior
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A construal-level approach to hedonic and utilitarian shopping orientation
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The Social Perception of Humanoid and Non-Humanoid Robots: Effects of Gendered and Machinelike Features
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Anthropomorphism of computers: Is it mindful or mindless?
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The effect of virtual sales agent (VSA) gender – product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention
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The impact of online real-time interactivity on patronage intention: The use of avatars
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Should AI-Based, conversational digital assistants employ social- or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
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Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptions
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The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective
inferredcites →https://doi.org/10.1016/j.chb.2021.106680openalex-snapshot
Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions
inferredcites →https://doi.org/10.1016/j.chb.2021.106855openalex-snapshot
What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry
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Artificial intelligence service recovery: The role of empathic response in hospitality customers’ continuous usage intention
inferredcites →https://doi.org/10.1016/j.chb.2021.107052openalex-snapshot
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
inferredcites →https://doi.org/10.1016/j.chb.2022.107467openalex-snapshot
Does game-irrelevant chatting stimulate high-value gifting in live streaming? A session-level perspective
inferredcites →https://doi.org/10.1016/j.dss.2016.03.007openalex-snapshot
Effects of rational and social appeals of online recommendation agents on cognition- and affect-based trust
inferredcites →https://doi.org/10.1016/j.dss.2022.113801openalex-snapshot
Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce
inferredcites →https://doi.org/10.1016/j.ijhcs.2017.02.005openalex-snapshot
Enhancing user experience with conversational agent for movie recommendation: Effects of self-disclosure and reciprocity
inferredcites →https://doi.org/10.1016/j.ijhm.2022.103166openalex-snapshot
When Female (Male) Robot Is Talking To Me: Effect of service robots’ gender and anthropomorphism on customer satisfaction
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2015.11.002openalex-snapshot
Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.03.008openalex-snapshot
Consumers acceptance of artificially intelligent (AI) device use in service delivery
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2020.102251openalex-snapshot
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
inferredcites →https://doi.org/10.1016/j.im.2016.11.008openalex-snapshot
Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
inferredcites →https://doi.org/10.1016/j.im.2020.103406openalex-snapshot
Examining gifting behavior on live streaming platforms: An identity-based motivation model
inferredcites →https://doi.org/10.1016/j.jbusres.2018.08.032openalex-snapshot
The role of live streaming in building consumer trust and engagement with social commerce sellers
inferredcites →https://doi.org/10.1016/j.jbusres.2020.12.051openalex-snapshot
Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation
inferredcites →https://doi.org/10.1016/j.jbusres.2022.04.013openalex-snapshot
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
inferredcites →https://doi.org/10.1016/j.jretconser.2016.01.006openalex-snapshot
The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102119openalex-snapshot
Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102786openalex-snapshot
Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics
inferredcites →https://doi.org/10.1016/j.jretconser.2022.102996openalex-snapshot
Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce
inferredcites →https://doi.org/10.1016/j.jretconser.2022.103239openalex-snapshot
How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103356openalex-snapshot
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103390openalex-snapshot
How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA
inferredcites →https://doi.org/10.1016/j.tics.2014.03.001openalex-snapshot
Traversing psychological distance
inferredcites →https://doi.org/10.1016/s1057-7408(07)70013-xopenalex-snapshot
Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior
inferredcites →https://doi.org/10.1037/apl0000834openalex-snapshot
Robots at work: People prefer—and forgive—service robots with perceived feelings.
inferredcites →https://doi.org/10.1080/02642069.2021.1905798openalex-snapshot
Customer engagement and purchase intention in live-streaming digital marketing platforms
inferredcites →https://doi.org/10.1080/10447318.2020.1722399openalex-snapshot
Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence
inferredcites →https://doi.org/10.1080/10447318.2020.1834728openalex-snapshot
Exploring the Privacy Concerns in Using Intelligent Virtual Assistants under Perspectives of Information Sensitivity and Anthropomorphism
inferredcites →https://doi.org/10.1080/10864415.2018.1462939openalex-snapshot
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery
inferredcites →https://doi.org/10.1080/15332861.2020.1863022openalex-snapshot
The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce
inferredcites →https://doi.org/10.1080/19368623.2021.1926037openalex-snapshot
Anthropomorphism and customers’ willingness to use artificial intelligence service agents
inferredcites →https://doi.org/10.1089/cyber.2018.0581openalex-snapshot
Effects of Gender and Relationship Type on the Response to Artificial Intelligence
inferredcites →https://doi.org/10.1093/jcr/ucw016openalex-snapshot
Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games
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An Integrative Theory of Intergroup Conflict
inferredcites →https://doi.org/10.1108/ejm-07-2018-0468openalex-snapshot
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inferredcites →https://doi.org/10.1108/intr-01-2016-0017openalex-snapshot
Effectiveness of online consumer reviews
inferredcites →https://doi.org/10.1108/intr-01-2018-0021openalex-snapshot
Characters’ persuasion effects in advergaming
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inferredcites →https://doi.org/10.1108/intr-05-2020-0252openalex-snapshot
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inferredcites →https://doi.org/10.1108/jfmm-05-2014-0033openalex-snapshot
An exploratory study of using 3D avatars as online salespeople
inferredcites →https://doi.org/10.1108/josm-06-2019-0175openalex-snapshot
Human-like communication in conversational agents: a literature review and research agenda
inferredcites →https://doi.org/10.1108/jrim-09-2022-0265openalex-snapshot
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
inferredcites →https://doi.org/10.1108/jsm-01-2018-0045openalex-snapshot
Trust in humanoid robots: implications for services marketing
inferredcites →https://doi.org/10.1111/0022-4537.00153openalex-snapshot
Machines and Mindlessness: Social Responses to Computers
inferredcites →https://doi.org/10.1111/jcc4.12066openalex-snapshot
Virtual Customer Service Agents: Using Social Presence and Personalization to Shape Online Service Encounters
inferredcites →https://doi.org/10.1145/3411764.3445660openalex-snapshot
More Kawaii than a Real-Person Live Streamer: Understanding How the Otaku Community Engages with and Perceives Virtual YouTubers
inferredcites →https://doi.org/10.1145/3492862openalex-snapshot
"I Felt a Little Crazy Following a 'Doll'"
inferredcites →https://doi.org/10.1177/00222429211045687openalex-snapshot
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions
inferredcites →https://doi.org/10.1177/0022242921996646openalex-snapshot
An Emerging Theory of Avatar Marketing
inferredcites →https://doi.org/10.1177/0022243718822827openalex-snapshot
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
inferredcites →https://doi.org/10.1177/1094670520964872openalex-snapshot
Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts
inferredcites →https://doi.org/10.1177/1354856514531532openalex-snapshot
The digital transformation of human identity
inferredcites →https://doi.org/10.1177/2051570716643961openalex-snapshot
Must smart objects look human? Study of the impact of anthropomorphism on the acceptance of companion robots
inferredcites →https://doi.org/10.1287/isre.13.3.334.81openalex-snapshot
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
inferredcites →https://doi.org/10.1509/jmkr.40.3.310.19238openalex-snapshot
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
inferredcites →https://doi.org/10.2307/256727openalex-snapshot
AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.
inferredcites →https://doi.org/10.2307/258792openalex-snapshot
An Integrative Model of Organizational Trust
inferredcites →https://doi.org/10.2753/pss0885-3134300301openalex-snapshot
Advocating Avatars: The Salesperson in Second Life
inferredcites →https://doi.org/10.4018/ijthi.2021010101openalex-snapshot
Visual Style of Embodied Virtual Sales Agents
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Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.1080/00207543.2026.2693740openalex-snapshot
Virtual or human streamer? Livestream channel strategy under AI empowerment
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