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The Effects of Service Marketing Mix on Audience Decision Making
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK
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The marketing and public relations practices of Australian performing arts presenters
inferredcites →https://doi.org/10.1002/nvsm.318openalex-extracted
Marketing of cultural institutions in French‐speaking Switzerland
inferredcites →https://doi.org/10.1016/b978-0-08-102037-1.00005-0openalex-extracted
Factors influencing consumers’ supermarket visitation in developing economies
inferredcites →https://doi.org/10.1016/j.aebj.2013.11.002openalex-extracted
CRM Failure to Apply Optimal Management Information Systems: Case of Lebanese Financial Sector
inferredcites →https://doi.org/10.1016/j.ijresmar.2012.09.005openalex-extracted
Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-Analytic Random-Coefficients Model
inferredcites →https://doi.org/10.1016/j.jbusres.2007.04.013openalex-extracted
Information search and consideration set formation in a web-based store environment
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.048openalex-extracted
Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment
inferredcites →https://doi.org/10.1086/208842openalex-extracted
Design of Subscription Programs for a Performing Arts Series
inferredcites →https://doi.org/10.1108/02652320010322985openalex-extracted
Managing word of mouth communication: empirical evidence from India
inferredcites →https://doi.org/10.1108/eum0000000004859openalex-extracted
An Applied Service Marketing Theory
inferredcites →https://doi.org/10.1108/ijrdm-02-2012-0012openalex-extracted
Retail logistics service quality: a cross‐cultural survey on customer perceptions
inferredcites →https://doi.org/10.1108/prr-08-2017-0034openalex-extracted
An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market
inferredcites →https://doi.org/10.1111/j.1936-4490.2004.tb00339.xopenalex-extracted
Consumer Perceptions of Promotional Offers in the Performing Arts: An Experimental Approach
inferredcites →https://doi.org/10.1142/9781944659028_0001openalex-extracted
Services Marketing: People, Technology, Strategy
inferredcites →https://doi.org/10.17265/1537-1514/2013.06.009openalex-extracted
Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers
inferredcites →https://doi.org/10.18775/jibrm.1849-8558.2015.26.3001openalex-extracted
Explaining the Consumer Decision-Making Process: Critical Literature Review
inferredcites →https://doi.org/10.5539/ijbm.v15n7p120openalex-extracted
The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyptian Market
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