On the public citation graph
Can Creative Strategy Prevent Video Ad Audience Abandonment?
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Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1016/0364-0213(88)90023-7openalex-extracted
Cognitive Load During Problem Solving: Effects on Learning
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2016.01.001openalex-extracted
Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity
inferredcites →https://doi.org/10.1016/j.ijresmar.2017.12.009openalex-extracted
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads
inferredcites →https://doi.org/10.1016/j.ijresmar.2019.02.004openalex-extracted
Video mining: Measuring visual information using automatic methods
inferredcites →https://doi.org/10.1016/j.intmar.2008.11.003openalex-extracted
Probability Models for Customer-Base Analysis
inferredcites →https://doi.org/10.1016/j.jretai.2022.02.003openalex-extracted
The omnichannel continuum: Integrating online and offline channels along the customer journey
inferredcites →https://doi.org/10.1016/j.jretconser.2014.10.003openalex-extracted
The differential success of movie trailers
inferredcites →https://doi.org/10.1037//0033-2909.119.1.3openalex-extracted
The empirical case for two systems of reasoning.
inferredcites →https://doi.org/10.1057/palgrave.jt.5740182openalex-extracted
Mission possible: Targeting trailers to movie audiences
inferredcites →https://doi.org/10.1080/00218499.1995.12466461openalex-extracted
The Relationship between Advertising Message Strategy and Television Commercial Effectiveness
inferredcites →https://doi.org/10.1080/00913367.2015.1077491openalex-extracted
Creative That Sells: How Advertising Execution Affects Sales
inferredcites →https://doi.org/10.1080/08838150701626446openalex-extracted
Sexual and Violent Imagery in Movie Previews: Effects on Viewers' Perceptions and Anticipated Enjoyment
inferredcites →https://doi.org/10.1080/08838151.2011.620668openalex-extracted
Targeting Mood: Using Comedy or Serious Movie Trailers
inferredcites →https://doi.org/10.1080/08961530.2012.682040openalex-extracted
A Cross-National Analysis of Advertisement Content
inferredcites →https://doi.org/10.1080/13645579.2010.494930openalex-extracted
The place of the literature review in grounded theory research
inferredcites →https://doi.org/10.1080/15252019.2018.1446370openalex-extracted
Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games
inferredcites →https://doi.org/10.1080/15252019.2022.2144780openalex-extracted
Cognitive Load and Social Media Advertising
inferredcites →https://doi.org/10.1093/acprof:oso/9780198790648.001.0001openalex-extracted
Film, Art, and the Third Culture
inferredcites →https://doi.org/10.1109/ccaa.2015.7148349openalex-extracted
Automatic classification of movie trailers using data mining techniques: A review
inferredcites →https://doi.org/10.1111/j.2044-8295.1984.tb01915.xopenalex-extracted
Heuristic and analytic processes in reasoning*
inferredcites →https://doi.org/10.1145/1178677.1178709openalex-extracted
Automatically selecting shots for action movie trailers
inferredcites →https://doi.org/10.1145/2504730.2504748openalex-extracted
Understanding the effectiveness of video ads
inferredcites →https://doi.org/10.1177/002224299906300103openalex-extracted
How Advertising Works: What Do We Really Know?
inferredcites →https://doi.org/10.1177/0022243720921812openalex-extracted
Free Shipping Promotions and Product Returns
inferredcites →https://doi.org/10.1177/074391569801700104openalex-extracted
How Super are Video Supers? A Test of Communication Efficacy
inferredcites →https://doi.org/10.1287/mnsc.2017.2902openalex-extracted
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
inferredcites →https://doi.org/10.2501/ija-32-3-369-389openalex-extracted
A content analysis study of the use of celebrity endorsers in magazine advertising
inferredcites →https://doi.org/10.2501/jar-40-6-85-88openalex-extracted
Analysis of the Impact of Executional Factors on Advertising Performance
inferredcites →https://doi.org/10.2753/jec1086-4415160305openalex-extracted
Online Social Advertising via Influential Endorsers
inferredcites →https://doi.org/10.2753/joa0091-3367360104openalex-extracted
The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model
inferredcites →https://doi.org/10.31235/osf.io/sx8b6openalex-extracted
What Are Dual Process Models? Implications for Cultural Analysis in Sociology
inferredcites →https://doi.org/10.3389/fpsyg.2014.00720openalex-extracted
Emotion in languaging: languaging as affective, adaptive, and flexible behavior in social interaction
inferredcites →https://doi.org/10.4324/9780203793206openalex-extracted
The Discovery of Grounded Theory
inferredcites →https://doi.org/10.5195/cinej.2014.89openalex-extracted
It Is a Man's World: Romantic Relief In The Hollywood Blockbuster
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