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Effects of Social Media Influencer Identity and Information Richness on Consumers’ Behavioral Intention: Product Involvement as a Moderator

https://doi.org/10.2139/ssrn.4770634
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Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
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Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
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The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
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inferredcites →https://doi.org/10.1080/19392397.2016.1218292openalex-extracted
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inferredcites →https://doi.org/10.1086/208520openalex-extracted
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inferredcites →https://doi.org/10.1086/209158openalex-extracted
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inferredcites →https://doi.org/10.1108/03090560810852977openalex-extracted
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inferredcites →https://doi.org/10.1108/07363769810241445openalex-extracted
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inferredcites →https://doi.org/10.1108/jrim-02-2018-0031openalex-extracted
Ordinary celebrities related criteria to harvest fame and influence on social media
inferredcites →https://doi.org/10.1108/sjme-11-2019-0100openalex-extracted
Followers’ reactions to influencers’ Instagram posts
inferredcites →https://doi.org/10.1111/ijcs.12647openalex-extracted
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The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
inferredcites →https://doi.org/10.1146/annurev.psych.57.102904.190156openalex-extracted
Interests, Relationships, Identities: Three Central Issues for Individuals and Groups in Negotiating Their Social Environment
inferredcites →https://doi.org/10.1177/002224378502200104openalex-extracted
Measuring Consumer Involvement Profiles
inferredcites →https://doi.org/10.1177/002224379102800305openalex-extracted
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
inferredcites →https://doi.org/10.1177/002224379303000403openalex-extracted
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
inferredcites →https://doi.org/10.1177/0092070304268417openalex-extracted
Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
inferredcites →https://doi.org/10.1287/isre.14.1.47.14767openalex-extracted
Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption
inferredcites →https://doi.org/10.12973/ojcmt/2651openalex-extracted
Native Advertising on TV: Effects of Ad Format and Media Context
inferredcites →https://doi.org/10.1362/026725799784870379openalex-extracted
Celebrity Endorsement: A Literature Review
inferredcites →https://doi.org/10.17011/ht/urn.2005128openalex-extracted
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inferredcites →https://doi.org/10.2501/jar-55-1-095-109openalex-extracted
How Credible is E-word of Mouth Across Digital-Marketing Channels?
inferredcites →https://doi.org/10.4324/9781410612823-13openalex-extracted
The Influence of Attitudes on Behavior
inferredcites →https://doi.org/10.1037/0022-3514.39.5.752openalex-snapshot
Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
inferredcites →https://doi.org/10.1037/0022-3514.46.1.69openalex-snapshot
The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.
inferredcites →https://doi.org/10.1037/0033-295x.89.2.155openalex-snapshot
Stalking the elusive "vividness" effect.
inferredcites →https://doi.org/10.2307/3172866openalex-snapshot
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
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