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The Role of Involvement in Attention and Comprehension Processes
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Laddering theory, method, analysis, and interpretation.
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inferred← citeshttps://doi.org/10.1006/appe.1998.0178openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-11845-1_59openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-13144-3_27openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-17356-6_95openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-17386-3_13openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-18687-0_24openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-30133-4_8openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-30886-9_4openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-30886-9_7openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-43859-7_15openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-50530-5_8openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-67024-9_10openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-319-69644-7_18openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-322-81375-6_4openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-322-87400-9_2openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-322-89651-3_3openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-322-91515-3_1openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-322-94229-6_4openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-322-95236-3_3openalex-snapshot
Modelltheoretische Konzeptionen der Zufriedenheit
inferred← citeshttps://doi.org/10.1007/978-3-322-95236-3_4openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-322-95236-3_5openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-540-32827-8_21openalex-snapshot
A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market
inferred← citeshttps://doi.org/10.1007/978-3-540-48713-5_33openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-540-68504-3_31openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-540-77006-0_23openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-642-39747-9_17openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-642-48206-9_2openalex-snapshot
Die Datengewinnung zur Analyse des Sicherheitsverhaltens
inferred← citeshttps://doi.org/10.1007/978-3-642-58327-8_8openalex-snapshot
Internet Involvement: Instrument Development, Measurement and Implications for Electronic Commerce
inferred← citeshttps://doi.org/10.1007/978-3-658-02365-2_25openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-658-03275-3openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-658-04086-4_6openalex-snapshot
Interaktionseffizienz im Beziehungslebenszyklus (INTER|CYCLE)
inferred← citeshttps://doi.org/10.1007/978-3-658-08090-7_8openalex-snapshot
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inferred← citeshttps://doi.org/10.1007/978-3-658-08837-8_4openalex-snapshot
IV Corporate Brand Posts On Facebook – The Role Of Interactivity, Vividness, And Involvement
inferred← citeshttps://doi.org/10.1007/978-3-658-15220-8_16openalex-snapshot
The Effects of Message Framing and Reference Points of Public Service Announcements on Bystander Intervention in College Students’ Binge-Drinking
inferred← citeshttps://doi.org/10.1007/978-3-658-15220-8_6openalex-snapshot
Gaining Attention Online: Do the Levels of Product Involvement and Website Interactivity Matter? An Eye-Tracking Approach
inferred← citeshttps://doi.org/10.1007/978-3-658-25963-1_2openalex-snapshot
Der Involvementbegriff in der Werbeforschung: Zum überfälligen Ende eines schwer greifbaren Konzeptes
inferred← citeshttps://doi.org/10.1007/978-3-658-28161-8_8openalex-snapshot
Konsumentenverständnis und Marketing
inferred← citeshttps://doi.org/10.1007/978-3-663-08852-3_5openalex-snapshot
Phänomenologisches Konstellationsmodell der Dienstleistungsinteraktion
inferred← citeshttps://doi.org/10.1007/978-3-663-09643-6_2openalex-snapshot
Grundlagen der Untersuchung
inferred← citeshttps://doi.org/10.1007/978-3-8349-3525-0_1openalex-snapshot
Die Wirkung von Dialogmarketing auf die Markenwahrnehmung
inferred← citeshttps://doi.org/10.1007/978-3-8349-4291-3_19openalex-snapshot
The Effect of Flow on Implicit Memory of In-Game Brand Placements
inferred← citeshttps://doi.org/10.1007/978-3-8349-6483-0_10openalex-snapshot
Temporary Involvement with Appellation of Origin
inferred← citeshttps://doi.org/10.1007/978-3-8349-6885-2_11openalex-snapshot
Eventaufklärung zum Klima schonenden Mobilitätsverhalten
inferred← citeshttps://doi.org/10.1007/978-3-8350-9095-8openalex-snapshot
Das Wechselverhalten von Konsumenten im Strommarkt
inferred← citeshttps://doi.org/10.1007/978-90-481-9876-4_3openalex-snapshot
Psychological Selection and Optimal Experience
inferred← citeshttps://doi.org/10.1007/978-90-481-9876-4_5openalex-snapshot
The Phenomenology of Optimal Experience in Daily Life
inferred← citeshttps://doi.org/10.1007/978-981-10-0111-6_5openalex-snapshot
Do as You Would Be Done by: The Importance of Animal Welfare in the Global Beauty Care Industry
inferred← citeshttps://doi.org/10.1007/978-981-19-1061-6_11openalex-snapshot
Integrated Framework for Identifying Energy-Use Behavior of Hotel Guests
inferred← citeshttps://doi.org/10.1007/bf00434909openalex-snapshot
Effects of product-specific word-of-mouth communication on product category involvement
inferred← citeshttps://doi.org/10.1007/bf00871701openalex-snapshot
Good ethics is good for business: Ethical attributions and response to environmental advertising
inferred← citeshttps://doi.org/10.1007/bf02195890openalex-snapshot
A mediational model of power, affiliation and achievement motives and product involvement
inferred← citeshttps://doi.org/10.1007/bf02230962openalex-snapshot
Informational and motivational influences on consumer evaluations of line and brand extensions
inferred← citeshttps://doi.org/10.1007/bf02726473openalex-snapshot
An Application of the Elaboration Likelihood Model
inferred← citeshttps://doi.org/10.1007/bf02726641openalex-snapshot
Effects of Sales Presentation Topic on Cognitive Responses in Industrial Buying Groups
inferred← citeshttps://doi.org/10.1007/bf03032120openalex-snapshot
Die Wirkung der Preisoptik auf das Kaufverhalten
inferred← citeshttps://doi.org/10.1007/bf03033951openalex-snapshot
Are customer satisfaction measures equally applicable across research contexts, or do we need a more differentiated approach?
inferred← citeshttps://doi.org/10.1007/bf03371656openalex-snapshot
Die Abgabe von Kundenempfehlungen — Determinanten und ökonometrische Modellierung
inferred← citeshttps://doi.org/10.1007/bf03372761openalex-snapshot
Einsatz von Mixture Conjoint-Modellen zur Messung der Werbewirkung
inferred← citeshttps://doi.org/10.1007/s00146-011-0322-xopenalex-snapshot
Using bill boards as medium of communication, projection, and expression of African cultural values: the case of Ghanaian “sign boards”
inferred← citeshttps://doi.org/10.1007/s00163-021-00374-9openalex-snapshot
The relationship between personal intrinsic factors towards a design problem and the degree of novelty and circularity
inferred← citeshttps://doi.org/10.1007/s00170-007-0991-2openalex-snapshot
Entities’ representation modes and their communication effects in collaborative design for SMEs
inferred← citeshttps://doi.org/10.1007/s00191-018-0574-4openalex-snapshot
Structural changes and growth regimes
inferred← citeshttps://doi.org/10.1007/s00267-023-01787-zopenalex-snapshot
What Really Works? Testing Augmented and Virtual Reality Messaging in Terrestrial Invasive Species Management Communications to Impact Visitor Preferences and Deter Visitor Displacement
inferred← citeshttps://doi.org/10.1007/s10055-014-0244-2openalex-snapshot
Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: a structural equation modeling approach
inferred← citeshttps://doi.org/10.1007/s10198-007-0077-yopenalex-snapshot
A theoretical and empirical investigation of nutritional label use
inferred← citeshttps://doi.org/10.1007/s10461-008-9416-yopenalex-snapshot
Soap Opera Video on Handheld Computers to Reduce Young Urban Women’s HIV Sex Risk
inferred← citeshttps://doi.org/10.1007/s10461-016-1512-9openalex-snapshot
The Importance of Sexual History Taking for PrEP Comprehension Among Young People of Color
inferred← citeshttps://doi.org/10.1007/s10551-009-0180-3openalex-snapshot
Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation?
inferred← citeshttps://doi.org/10.1007/s10551-014-2155-2openalex-snapshot
Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising
inferred← citeshttps://doi.org/10.1007/s10551-018-3933-zopenalex-snapshot
Reaping the Fruits of Another’s Labor: The Role of Moral Meaningfulness, Mindfulness, and Motivation in Social Loafing
inferred← citeshttps://doi.org/10.1007/s10603-013-9226-0openalex-snapshot
Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People
inferred← citeshttps://doi.org/10.1007/s10660-012-9093-9openalex-snapshot
The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement
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