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Understanding the Buying Behavior of Generation Z Consumers in India: The Parasocial Mediating Role of Influencers on Consumption Tendency

https://doi.org/10.2139/ssrn.4861287
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Young people’s awareness of the timing and placement of gambling advertising on traditional and social media platforms: a study of 11–16-year-olds in Australia
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Instafame: Luxury Selfies in the Attention Economy
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Antecedents of Brand Consciousness in Youth for Denim Jeans: Evidences from the Largest Young Consumer Base in the world
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