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Identifying and Prioritizing Gamification Success Factors in Online Marketing

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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/s12528-017-9150-4openalex-snapshot
Gamification: a systematic review of design frameworks
inferredcites →https://doi.org/10.1016/j.chb.2017.03.066openalex-snapshot
Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
inferredcites →https://doi.org/10.1016/j.chb.2018.06.037openalex-snapshot
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love
inferredcites →https://doi.org/10.1080/14797585.2019.1631997openalex-snapshot
I’m not playing: gamification, mental illness, and neoliberal subjectivity
inferredcites →https://doi.org/10.1108/el-02-2016-0049openalex-snapshot
Understanding Gamification
inferredcites →https://doi.org/10.1109/hicss.2014.377openalex-snapshot
Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification
inferredcites →https://doi.org/10.1109/icacci.2018.8554922openalex-snapshot
Factors Influencing Consumer Responses to Marketing Gamification
inferredcites →https://doi.org/10.1145/2393132.2393137openalex-snapshot
Defining gamification
inferredcites →https://doi.org/10.1145/2591062.2591148openalex-snapshot
Proposing a theory of gamification effectiveness
inferredcites →https://doi.org/10.1207/s15327965pli1104_01openalex-snapshot
The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior
inferredcites →https://doi.org/10.22059/jibm.2020.301937.3832openalex-snapshot
The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value
inferredcites →https://doi.org/10.2307/25148660openalex-snapshot
User Acceptance of Hedonic Information Systems1
inferredcites →https://doi.org/10.2307/2529310openalex-snapshot
The Measurement of Observer Agreement for Categorical Data
inferredcites →https://doi.org/10.26803/ijlter.22.6.17openalex-snapshot
Gamification in Engineering Education during COVID-19: A Systematic Review on Design Considerations and Success Factors in its Implementation
inferredcites →https://doi.org/10.3390/systems7010013openalex-snapshot
Gamification of Enterprise Systems
inferredcites →https://doi.org/10.3991/ijet.v17i08.29777openalex-snapshot
Factors Influencing the Implementation of Gamification for Learning in Information Systems Education
inferredcites →https://doi.org/10.4018/978-1-7998-9223-6.ch007openalex-snapshot
Gamification in Marketing
inferredcites →https://doi.org/10.4018/jgim.317216openalex-snapshot
Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers
inferredcites →https://doi.org/10.4324/9781315230344openalex-snapshot
Gamify
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