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Decision-making factors for responsible, consumer-focused influencer marketing
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Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/cb.1693openalex-extracted
The sustainability‐age dilemma: A theory of (un)planned behaviour via influencers
inferredcites →https://doi.org/10.1002/mar.21244openalex-extracted
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
inferredcites →https://doi.org/10.1002/mar.21419openalex-extracted
Social media influencers: A route to brand engagement for their followers
inferredcites →https://doi.org/10.1007/978-1-4842-5503-2openalex-extracted
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
inferredcites →https://doi.org/10.1007/978-3-642-41089-5openalex-extracted
Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften
inferredcites →https://doi.org/10.1007/978-3-658-23530-7openalex-extracted
Qualitative Forschung in der Kommunikationswissenschaft
inferredcites →https://doi.org/10.1007/978-3-658-26960-9openalex-extracted
Digitale Transformation und Unternehmensführung
inferredcites →https://doi.org/10.1007/s11618-018-0812-4openalex-extracted
Vertrauen im Bildungsverbund
inferredcites →https://doi.org/10.1016/j.chb.2016.03.003openalex-extracted
The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2020.102169openalex-extracted
Understanding followers’ stickiness to digital influencers: The effect of psychological responses
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2020.102246openalex-extracted
Identifying influencers on social media
inferredcites →https://doi.org/10.1016/j.jbusres.2020.03.039openalex-extracted
‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
inferredcites →https://doi.org/10.1016/j.jcps.2014.11.006openalex-extracted
Brand authenticity: An integrative framework and measurement scale
inferredcites →https://doi.org/10.1016/j.techfore.2021.120596openalex-extracted
How can trustworthy influencers be identified in electronic word-of-mouth communities?
inferredcites →https://doi.org/10.1016/j.techfore.2021.120990openalex-extracted
Making and breaking relationships on social media: the impacts of brand and influencer betrayals
inferredcites →https://doi.org/10.1027/2157-3891/a000002openalex-extracted
Development, Construct Validity, and Measurement Invariance of the Parasocial Relationship With Political Figures (PSR-P) Scale
inferredcites →https://doi.org/10.1080/02650487.2008.11073052openalex-extracted
Exploring the relationship between celebrity endorser effects and advertising effectiveness
inferredcites →https://doi.org/10.1080/02650487.2017.1348035openalex-extracted
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
inferredcites →https://doi.org/10.1080/02650487.2019.1678322openalex-extracted
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
inferredcites →https://doi.org/10.1080/02650487.2020.1822104openalex-extracted
The urgent need for more research on influencer marketing
inferredcites →https://doi.org/10.1080/0267257x.2019.1708781openalex-extracted
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
inferredcites →https://doi.org/10.1080/0267257x.2020.1865430openalex-extracted
CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands
inferredcites →https://doi.org/10.1080/0267257x.2021.1912142openalex-extracted
The web of influencers. A marketing-audience classification of (potential) social media influencers
inferredcites →https://doi.org/10.1080/10641734.2018.1521113openalex-extracted
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
inferredcites →https://doi.org/10.1080/20932685.2020.1752766openalex-extracted
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
inferredcites →https://doi.org/10.1108/eum0000000002601openalex-extracted
The relationship of reputation and credibility to brand success
inferredcites →https://doi.org/10.1108/md-01-2015-0014openalex-extracted
Selecting business partner for service delivery co-innovation and competitive advantage
inferredcites →https://doi.org/10.1111/1471-0528.15196openalex-extracted
A good study starts with a clearly defined question
inferredcites →https://doi.org/10.1111/gove.12371openalex-extracted
Measuring bureaucratic reputation: Scale development and validation
inferredcites →https://doi.org/10.1145/2602299.2602306openalex-extracted
Parasocial relationship via reality TV and social media
inferredcites →https://doi.org/10.1177/002224379703400304openalex-extracted
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1504/ijwbc.2014.062943openalex-extracted
Identification of influence in social media communities
inferredcites →https://doi.org/10.1509/jmkr.38.4.458.18903openalex-extracted
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
inferredcites →https://doi.org/10.21018/rjcpr.2019.1.269openalex-extracted
Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany
inferredcites →https://doi.org/10.2224/sbp.8518openalex-extracted
Impact of social media influencers' endorsement on application adoption: A trust transfer perspective
inferredcites →https://doi.org/10.26493/1854-6935.17.211-220openalex-extracted
Influencer Marketing as a Modern Phenomenon in Reputation Management
inferredcites →https://doi.org/10.2991/iscfec-18.2019.269openalex-extracted
Evaluation of the Reliability of a Business Partner in an Updated Reality
inferredcites →https://doi.org/10.3389/fpsyg.2019.03042openalex-extracted
Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
inferredcites →https://doi.org/10.3390/su12114392openalex-extracted
Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability
inferredcites →https://doi.org/10.4135/9781412996761openalex-extracted
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
inferredcites →https://doi.org/10.4135/9781529716726openalex-extracted
Conducting Research Interviews for Business and Management Students
inferredcites →https://doi.org/10.5530/srp.2020.1.75openalex-extracted
Micro Influencers Marketing and Brand Image to Purchase Intention of Cosmetic Products Focallure
inferredcites →https://doi.org/10.7172/2449-6634.jmcbem.2019.1.1openalex-extracted
Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour
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